SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                Current Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


         Date of Report (Date of earliest event reported): July 1, 1997


                               Lithia Motors, Inc.
             (Exact Name of Registrant as specified in its charter)


    Oregon                    0-21789                             93-0572810
(State or other            (Commission                         (IRS Employer
jurisdiction of             File Number)                      Identification No.
of incorporation)

           360 E. Jackson St., Medford, Oregon       97501
- -----------------------------------------------------------------------------
         Address of Principal Executive Office      Zip Code

         Registrant's telephone number including area code 541-776-6899



          (Former name or former address, if changed since last report)


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Item 2.  Acquisition or Disposition of Assets.

         On  July  1,  1997,  the  registrant  completed  the  acquisition  from
Magnussen-Barbee  Ford,  Lincoln-Mercury,  Inc. a California  corporation,  of a
Ford,  Lincoln,   Mercury  dealership  located  at  300  Soscol  Avenue,   Napa,
California,  pursuant  to an  Agreement  for the  Purchase  and Sale of Business
Assets (the  "Agreement")  dated February 21, 1997. The registrant  acquired the
dealership business through the purchase of substantially all of the assets used
in the operation of the business,  consisting of furniture,  fixtures, leasehold
improvements,  equipment,  parts and  accessories,  inventories  of new and used
vehicles, service supplies and work in progress, pre-paid expenses and goodwill.

         Total  consideration paid for the assets was $7,411,000,  consisting of
(i)  $250,000  for parts and  accessories,  valued at the  seller's  net cost or
replacement  cost; (ii) $3,000,000 for new vehicle  inventory,  at the aggregate
factory invoice cost less factory rebates,  holdbacks,  incentives,  and certain
allowances rebated to the dealer;  (iii) $800,000 for used vehicle  inventories,
based on mutual  agreement  of the  parties  as to the value of each  individual
vehicle;  (iv) $661,000 for  furniture,  fixtures,  leasehold  improvements  and
equipment,  based on an independent appraisal; and (v) $2,700,000 for intangible
assets, determined by agreement of the parties.

         The purchase price for tangible  assets was paid in cash,  with new and
used vehicle inventories  subsequently  financed under the registrant's existing
credit facility with United States Bank of Oregon. Payment for intangible assets
consisted of $2,100,000 in cash and an unsecured  promissory  note in the amount
of $600,000,  bearing interest at 9.0% per annum, with principal payable in four
annual installments of $150,000 each.

         Concurrent with the close of the acquisition, a wholly-owned subsidiary
of the  registrant  assumed  the  existing  lease of the  premises  on which the
dealership business is conducted, which premises were subsequently sub-leased on
substantially   identical  terms  to  Lithia  FN,  Inc.,  another   wholly-owned
subsidiary of the registrant which was formed to operate the dealership.

         The lease (the "Lease"),  between Lithia Real Estate  ("Lessee"),  Inc.
and John  Ferrogiaro  ("Lessor"),  expires on December 31, 2006, with the Lessee
having an option to extend for an additional  five years  thereafter.  The Lease
provides for monthly  payments of $6,000  through  December 31, 2001,  rising to
$6,500 for the  remainder  of the term.  The monthly  lease  payments  under the
renewal option are to be negotiated by the parties,  but in any event will be no
less than $6,500 nor more than $7,500 per month.

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Item 7.  Financial Statements and Exhibits

         (a)      Financial Statements of Business Acquired.

                  Not Applicable

         (b)      Exhibits.

                  The following exhibits are being filed herewith:

         10.1.             Agreement for the Purchase and Sale of Business
                           Assets, dated February 21, 1997, between Magnussen-
                           Barbee Ford, Lincoln Mercury, Inc. and Lithia
                           Motors, Inc., incorporated by reference to Exhibit
                           10.23 to the registrant's annual report on Form 10-
                           K (file no. 0-21789) as filed with the Securities
                           and Exchange Commission on March 31, 1997.

         10.2.             Lease   between  John   Ferrogiaro   and  Bernard  L.
                           Magnussen  et al., as amended by Second  Amendment to
                           Lease,  dated  December  12,  1996,  and  Consent  to
                           Assignment and Third Amendment to Lease, by and among
                           John  Ferrogiaro,   Magnussen  Dealership  Group  and
                           Lithia Real Estate, Inc.




                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                     LITHIA MOTORS, INC.
                                                              (Registrant)



Date:  July 16, 1997                      By:       /s/ Sidney B. DeBoer
                                                    ---------------------
                                                   Sidney B. DeBoer
                                                   President and Chief Executive
                                                    Officer

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                                  Exhibit Index



Exhibit


         10.1.             Agreement for the Purchase and Sale of Business
                           Assets, dated February 21, 1997, between Magnussen-
                           Barbee Ford, Lincoln Mercury, Inc. and Lithia
                           Motors, Inc., incorporated by reference to Exhibit
                           10.23 to the registrant's annual report on Form 10-
                           K (file no. 0-21789) as filed with the Securities
                           and Exchange Commission on March 31, 1997.

         10.2.             Lease   between  John   Ferrogiaro   and  Bernard  L.
                           Magnussen  et al., as amended by Second  Amendment to
                           Lease,  dated  December  12,  1996,  and  Consent  to
                           Assignment and Third Amendment to Lease, by and among
                           John  Ferrogiaro,   Magnussen  Dealership  Group  and
                           Lithia Real Estate, Inc.




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