Exhibit 23.1



                         Independent Auditors' Consent


The Board of Directors
Whole Foods Market, Inc.:

We consent to incorporation by reference in the registration statements (No.
333-11271, No. 333-11273, No. 333-35809, No. 33-79072 and No. 33-48392) on Form
S-8, and the registration statements (No. 333-51419, No. 333-00968, No. 333-
43555, No. 333-27745 and No. 33-68362) on Form S-3 of Whole Foods Market, Inc.
of our report dated November 21, 2000 relating to the consolidated balance
sheets of Whole Foods Market, Inc. and subsidiaries as of September 24, 2000 and
September 26, 1999, and the related consolidated statements of operations,
shareholders' equity and comprehensive income, and cash flows for each of the
fiscal years in the three year period ended September 24, 2000, which report
appears in the September 24, 2000 annual report on Form 10-K of Whole Foods
Market, Inc.



/s/ KPMG LLP
Austin, Texas
December 21, 2000