<ARTICLE> 5 <CIK> 0000896264 <NAME> USANA, INC. <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JAN-02-1999 <PERIOD-START> DEC-28-1997 <PERIOD-END> MAR-28-1998 <CASH> 3,984,734 <SECURITIES> 0 <RECEIVABLES> 243,371 <ALLOWANCES> 138,886 <INVENTORY> 8,557,028 <CURRENT-ASSETS> 15,405,625 <PP&E> 18,845,923 <DEPRECIATION> 3,310,093 <TOTAL-ASSETS> 31,504,339 <CURRENT-LIABILITIES> 9,788,116 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 7,247,332 <OTHER-SE> 14,061,891 <TOTAL-LIABILITY-AND-EQUITY> 31,504,339 <SALES> 26,163,846 <TOTAL-REVENUES> 26,163,846 <CGS> 5,485,675 <TOTAL-COSTS> 17,548,700 <OTHER-EXPENSES> (45,685) <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 6,227 <INCOME-PRETAX> 3,175,156 <INCOME-TAX> 1,239,293 <INCOME-CONTINUING> 1,935,863 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 1,935,863 <EPS-PRIMARY> 0.30 <EPS-DILUTED> 0.28