Exhibit 99.1

Thursday February 17, 12:00 pm Eastern Time

Company Press Release

U.S.A. Floral Products, Inc. Announces
Resignation of Robert J. Poirier, Chairman

WASHINGTON--(BUSINESS WIRE)--Feb. 17, 2000--U.S.A. Floral Products, Inc.
(Nasdaq:ROSI-news) announced today that its co-founder, Robert J. Poirier, has
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notified the Board of Directors of his intention to step down as Chairman,
effective March 1, 2000.

Mr. Poirier will continue to be involved with U.S.A. Floral in an advisory
capacity in the area of internet strategy.

In January, Michael Broomfield, the former Chief Operating Officer of Giant
Food, began his tenure as Chief Executive Officer. Commenting on the news, Mr.
Broomfield stated, "We appreciate Mr. Poirier's efforts on behalf of U.S.A.
Floral Products, particularly his vision to consolidate the floral industry's
distribution system. Building on that premise, we now believe that the company
is positioned to draw value from systems integration, market innovation, and
economies of scale."

Founded in April 1997, U.S.A. Floral Products is the world's largest floral
supplier. The Company was formed to create a fully-integrated international
floral product distribution business. U.S.A. Floral Products engages primarily
in the importation and wholesale distribution of floral and floral-related
products. The Company also provides pre-packaged floral bouquets and
arrangements to retail florists and mass market retailers, engages in brokerage
services for wholesalers of both international and domestic cut flowers, and
provides floral fulfillment and shipping services to direct shippers.

Contact:

   G. Andrew Cooke
   Vice President of Finance
   202/333-0800