Exhibit 99.1

BLUELIGHT.COM TO USE LIFEMINDERS WIRELESS TECHNOLOGY TO DELIVER "BLUE LIGHT
SPECIAL OF THE DAY" TO MEMBERS

LIFEMINDERS SHEDS "DOT-COM" TO REFLECT BREADTH OF B2C, BUSINESS OUTSOURCING AND
WIRELESS OFFERINGS

Herndon, VA --June 14, 2000-- LifeMinders, Inc., formerly LifeMinders.com
(NASDAQ: LFMN), a leading direct marketing infrastructure company, announced
today that BlueLight.com, Kmart's (NYSE: KM) online venture, is the first
LifeMinders technology outsourcing partner to include wireless delivery
capabilities in order to deliver the BlueLight.com's signature "BlueLights" -
special online product offerings -- on a regular basis to wireless devices.

"Bluelight.com becomes the first of our outsourcing partner to expand its
agreement with us to include wireless delivery to send `BlueLights' to their
customers where they want it, whether it's in their e-mail box or on their
wireless device," said Stephen R. Chapin, Jr., Chairman, CEO and Founder of
LifeMinders. "We expect other outsourcing partners will also be expanding their
agreements to utilize our wireless technology, providing millions of their
customers with timely, personalized messages via wireless devices."

"Bluelight.com is dedicated to delivering exceptional values to our members in
the tradition of Kmart's famous `Blue Light Specials'," said Fran Maier, Vice
President of Marketing at BlueLight.com. "LifeMinders' wireless technology
allows us to honor this tradition anytime and anywhere our customers may be,
providing new avenues to savings that suit their busy lifestyles."

Last month, Bluelight.com announced it would utilize LifeMinders'
personalization technology. This allows Bluelight.com to offer its more than two
million Totally Free Internet Service subscribers personalized direct e-mail
content. As part of the service, LifeMinders also delivers BlueLight.com product
offers and information to its more than 15 million members.

Expanding its relationship with LifeMinders to include wireless delivery will
allow Bluelight.com to send a daily "BlueLights" to any of its millions of
registered users. Members using wireless Internet-enabled devices can purchase
the daily special directly from their wireless device. Other members will simply
go to www.bluelight.com to make their purchase.

LifeMinders simultaneously announced it has dropped the "dot com" from its name
to better reflect its expanded business presence.  LifeMinders, Inc. now
incorporates three business units that synergistically address the need for a
powerful direct marketing infrastructure in the Wireless, B2C, and
infrastructure outsourcing sectors.  The newest business unit, LifeMinders
Wireless, is a natural extension of its existing direct marketing infrastructure
products, proven successes in the B2C and B2B sectors.


The company originally entered the Internet marketplace with its signature
product, LifeMinders.com, which provides personalized content and advertising
through the delivery of free, daily e-mail messages.  Every month, LifeMinders
sends over 180 million highly targeted messages to 15 million members, upon
their request.  The spectacular direct marketing success of that consumer
product prompted the creation of a second business unit, LifeMinders Outsourcing
Personalization Technology (OPT), the outsourcing of the infrastructure that
made LifeMinders the unparalleled leader in online direct marketing.  That
infrastructure is now leveraged by online and offline companies across the Web,
with reach to over 40 percent of all Internet users and reach to over 32 million
offline customers.

"Our model is highly scalable and a proven success through the overwhelmingly
rapid growth of our B2C product, with over 15 million members, and our B2B
product, outsourced by vertical leaders from the online and offline
communities," Chapin said.  "We now find ourselves at the critical mass in the
Internet revolution; our proprietary infrastructure is the engine that will
drive the delivery of targeted content to all wireless devices in the future."

About LifeMinders, Inc.

LifeMinders, Inc. (NASDAQ: LFMN), a leading direct marketing infrastructure
company, leverages its proprietary personalization technology through three
business units:

LifeMinders.com: the company's consumer product sends free, highly personalized
e-mails each week from 15 categories of information to over 15 million members,
helping them manage their busy lives.  Members receive messages specifically
targeted to everything from the breed of their cat or dog, to the make, model
and year of their car.  LifeMinders.com categories include: Family,
Entertainment, Home, Personal Events, Automotive, Cooking, Pet, Health, Small
Business, Personal Finance, Sports and Recreation, Travel, Shopping, Holiday
Sanity Promotions and LifeMinders Today.

LifeMinders Outsourced Personalization Technology (OPT): the outsourcing of the
company's personalization infrastructure, utilized by companies that include:
Juno, Bell South, Bluelight.com, MarketWatch, and other leading online and
offline companies.

LifeMinders Wireless: leverages the company's personalization and targeting
capabilities by providing messages directly to the consumer, via cellular
telephone, pager or hand-held device.  In addition, this unit outsources the
product to online and offline companies as well as the telecommunications and
wireless industries.

LifeMinders, Inc., LifeMinders.com, LifeMinders, the LifeMinders.com logo and
LifeMinders Outsourced Personalization Technology (OPT) are registered
trademarks of LifeMinders, Inc. (www.lifeminders.com).

About BlueLight.com

Bluelight.com is the fastest-growing ISP in U.S. history. In less than 6 months,
more than two million people have joined BlueLight.com's Totally Free Internet
Service. BlueLight.com is also the highest-rated major ISP in the United States,
according to Epinions.com, the premier site for honest, unedited consumer
reviews.  BlueLight.com was formed in 1999 by Kmart Corporation


and SOFTBANK Venture Capital with investments by Martha Stewart Living
Omnimedia, Inc. and a relationship with Yahoo! Inc. By servicing Kmart's vast
consumer base, BlueLight.com is uniquely positioned to become an industry-
leading, integrated e-commerce company. BlueLight.com offers online shopping and
totally free Internet access nationwide. For more information, visit
(http://www.bluelight.com/).

This press release may contain forward-looking statements that are made pursuant
to the safe-harbor provisions of the Private Securities Litigation Reform Act of
1995.  Expressions of future goals and similar expressions reflecting something
other than historical fact are intended to identify forward-looking statements,
but are not the exclusive means of identifying such statements.  These forward-
looking statements involve a number of risks and uncertainties, which are
described in LifeMinders.com's filings with the Securities and Exchange
Commission.  The actual results may differ materially from any forward-looking
statements due to such risks and uncertainties.  LifeMinders.com undertakes no
obligations to revise or update any forward-looking statements in order to
reflect events or circumstances that may arise after the date of this release.