EXHIBIT 99.1

     2980 Fairview Park Drive, Suite 1400, Falls Church, VA 22042-4525
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     FOR IMMEDIATE RELEASE:  September 21, 2001
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     Contact(s):  Sandi Abadinsky                     Paul Paquin
                  Corporate Communications            Investor Relations
                  703-205-1063                        703-205-1039
                  sandi.abadinsky@capitalone.com      paul.paquin@capitalone.com

           Capital One Financial Agrees To Acquire PeopleFirst Inc.
                        Expands Auto Financing Business

        Falls Church, Va. (September 21, 2001) - Capital One Financial (NYSE:
        COF) today announced it has agreed to acquire PeopleFirst Inc., the
        nation's largest online provider of direct motor vehicle loans.  This
        acquisition will make Capital One one of the nation's largest
        providers of direct-to-consumer auto loans.

             The purchase price is 3.7 million shares of Capital One common
        stock.  Capital One has agreed to file a registration statement with
        respect to the resale of such shares promptly after the consummation
        of this acquisition.  Capital One confirmed that it is on track to
        meet its projected third quarter earnings as well as its previously
        announced 30 percent growth in earnings per share for 2001.

             "Leveraging PeopleFirst's successful online business model with
        Capital One's proven ability to customize products will ultimately
        benefit auto buyers nationwide," said Richard D. Fairbank, Capital
        One's Chairman and Chief Executive Officer.  PeopleFirst is the
        pioneer of an innovative financing option that allows consumers to
        conveniently secure financing before purchasing a motor vehicle.

             Capital One entered the auto finance business in 1998 when it
        acquired Summit Acceptance Corporation and is now growing the business
        as Capital One Auto Finance.  "With the acquisition of PeopleFirst,
        Capital One extends its auto finance strategy to superprime consumers
        and those directly seeking flexible financing online," Fairbank said.

                                    -more-



Capital One Financial Agrees to Acquire PeopleFirst
page 2

             PeopleFirst Inc., a privately held company with more than 270
        employees based in San Diego, CA, will become a wholly owned
        subsidiary of Capital One. After the acquisition, the current senior
        team at PeopleFirst will continue to manage its operations.
        PeopleFirst has provided nearly $2 billion worth of financing to help
        customers purchase motor vehicles since the company started
        originating loans in 1997.

             "We are excited to become part of the Capital One family," said
        Gary Miller, CEO and co-founder of PeopleFirst. " Not only does
        Capital One bring significant resources and opportunities for
        PeopleFirst to leverage, but they also share our strong commitment to
        customers."

             Credit Suisse First Boston advised Capital One on this
        acquisition; Merrill Lynch advised PeopleFirst.  The parties intend to
        close the transaction as soon as practicable upon satisfaction of
        closing conditions.

        About Capital One

        Headquartered in Falls Church, Virginia, Capital One Financial
        Corporation (www.CapitalOne.com) is a holding company whose principal
        subsidiaries, Capital One Bank and Capital One, F.S.B., offer consumer
        lending products.  Capital One's subsidiaries collectively had 38.1
        million customers and $35.3 billion in managed loans outstanding as of
        June 30, 2001.  Capital One, a Fortune 500 company, is one of the
        largest providers of MasterCard and Visa credit cards in the world.
        Capital One trades on the New York Stock  Exchange under the symbol
        "COF" and is included in the S&P 500 index.

        About PeopleFirst Inc.

        Founded in 1995, PeopleFirst is the nation's largest online motor
        vehicle lender, originating and servicing consumer auto and motorcycle
        loans, primarily via the Internet.  PeopleFirst is the pioneer of an
        innovative financing option that gives consumers the flexibility to
        finance their purchase of a new or used car or motorcycle at virtually
        any dealership in the country up to their pre-approved loan amount
        without having to renegotiate the terms.  The company also provides
        financing for lease buyouts, refinances of existing loans, and the
        purchase of vehicles from private individuals.  The company presently
        offers auto and motorcycle loans in 48 states plus the District of
        Columbia.  To obtain more information about PeopleFirst, visit the
        company's Web site at http://www.peoplefirst.com.


Capital One Financial Agrees to Acquire PeopleFirst
page 3

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        Capital One cautions that its current expectations for its earnings
        are forward-looking statements and actual results could differ
        materially due to a number of factors, including competition in the
        credit card, installment loan, and auto finance industries and general
        economic conditions affecting consumer income and spending, which may
        affect consumer borrowing, bankruptcies, delinquencies, and charge-
        offs. A discussion of these and other factors can be found in Capital
        One's annual and other reports filed with the Securities and Exchange
        Commission, including, but not limited to, Capital One's report on
        Form 10-K for the year ended December 31, 2001.