EXHIBIT 10

 
                         CAPITAL CITY BANK GROUP, INC.
                         1996 ASSOCIATE INCENTIVE PLAN


  1.      Purpose.  The purpose of the 1996 Associate Incentive Plan
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("Plan") of Capital City Bank Group, Inc. ("Company") is to provide a means
through which the Company and its Subsidiaries may attract able persons to enter
and remain in the employ or other service of the Company and its Subsidiaries,
and to provide a means whereby those key persons upon whom the responsibilities
of the successful administration and management of the Company rest, and whose
present and potential contributions to the welfare of the Company are of
importance, can acquire and maintain stock ownership, thereby strengthening
their commitment to the welfare of the Company and promoting an identity of
interest between shareholders and these key persons.

          A further purpose of the Plan is to provide such key persons with
additional incentive and reward opportunities designed to enhance the profitable
growth of the Company. The Plan provides for granting Incentive Stock Options,
Non-Qualified Stock Options, Stock Appreciation Rights, Restricted Stock Awards,
Phantom Stock Unit Awards and Performance Share Units, or any combination of the
foregoing.

  2.      Definitions.  The following definitions shall be applicable
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throughout the Plan.

          (a) "Appreciation Date" shall mean the date designated by a Holder of
Stock Appreciation Rights for measurement of the appreciation in the value of
rights awarded to him, which date shall be the date notice of such designation
is received by the Board, or its designee.

          (b) "Award" shall mean, individually or collectively, any Incentive
Stock Option, Non-Qualified Stock Option, Stock Appreciation Right, Restricted
Stock Award, Phantom Stock Unit Award or Performance Share Unit Award.

          (c) "Award Period" shall mean a period of time within which
performance is measured for the purpose of determining whether an award of
Performance Share Units has been earned.

          (d) "Board" shall mean the Board of Directors of the Company.

          (e) "Cause" shall mean the Company or a Subsidiary having cause to
terminate a Participant's employment under any existing employment agreement
between the Participant and the Company or a Subsidiary or, in the absence of
such an employment agreement, upon (i) the determination by the Board that the
Participant has failed to perform his duties to the Company or a Subsidiary
(other than as a result of his incapacity due to physical or mental illness or
injury), which failure amounts to an intentional and extended neglect of his
duties to such party, (ii) the Board's determination that the Participant has
engaged or is about to engage in conduct materially injurious to the Company or
a Subsidiary, or (iii) the Participant having been convicted of a felony.

          (f) "Change in Control" shall, unless the Board otherwise directs by
resolution adopted prior thereto, be deemed to occur if (i) any "person" (as
that term is used in Sections 13 and 14(d)(2) of the Securities and Exchange Act
of 1934 ("Exchange Act")) is or becomes the beneficial owner (as that term is
used in Section 13(d) of the Exchange Act), directly or indirectly, of twenty-
five percent (25%) or more of the voting stock; or (ii) during any period of

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two consecutive years, individuals who at the beginning of such period
constitute the Board cease for any reason to constitute at least a majority
thereof, unless the election or the nomination for election by the Company's
shareholders of each new director was approved by a vote of at least three-
quarters of the directors then still in office who were directors at the
beginning of the period. Any merger, consolidation or corporate reorganization
in which the owners of the Company's capital stock entitled to vote in the
election of directors ("Voting Stock") prior to said combination, own fifty
percent (50%) or more of the resulting entity's voting stock shall not, by
itself, be considered a Change in Control.

          (g) "Code" shall mean the Internal Revenue Code of 1986, as amended.
Reference in the Plan to any section of the Code shall be deemed to include any
amendments or successor provisions to such section and any regulations under
such section.

          (h) "Common Stock" shall mean the Common Stock of the Company, one
penny ($0.01) par value per share.

          (i) "Company" shall mean Capital City Bank Group, Inc., a Florida
corporation.

          (j) "Date of Grant" shall mean the date on which the granting of an
Award is authorized or such other date as may be specified in such
authorization.

          (k) "Disability" shall mean the complete and permanent inability by
reason of illness or accident to perform the duties of the occupation at which a
Participant was employed when such disability commenced or, if the Participant
was retired when such disability commenced, the inability to engage in any
substantial gainful activity, as determined by the Board based upon medical
evidence acceptable to it.

          (l) "Eligible Associate" shall mean any person regularly employed by
the Company or a Subsidiary on a full-time salaried basis who satisfies all of
the requirements of Section 6.

          (m) "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended.

          (n) "Fair Market Value" shall mean the average of (i) the high and low
prices of the shares of Common Stock on the principal national securities
exchange on which the Common Stock is traded for the ten (10) trading days
immediately preceding the date of determination, if the Common Stock is then
traded on a national securities exchange; or (ii) the last reported sale prices
of the shares of Common Stock on the NASDAQ National Market List for the ten
(10) trading days immediately preceding the date of determination, if the Common
Stock is not then traded on a national securities exchange; or (iii) the closing
bid prices last quoted by an established quotation service for over-the-counter
securities for the ten (10) trading days immediately preceding the date of
determination, if the Common Stock is not reported on the NASDAQ National Market
List.  However, if the Common Stock is not publicly-traded at the time an option
is granted under the Plan, "Fair Market Value" shall be deemed to be the fair
value of the Common Stock as determined by the Board after taking into
consideration all factors which it deems appropriate, including, without
limitation, recent sale and offer prices of the Common Stock in private
transactions negotiated at arm's length.

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          (o) "Holder" shall mean a Participant who has been granted an Option,
a Stock Appreciation Right, a Restricted Stock Award, Phantom Stock Unit Award
or a Performance Share Unit Award.

          (p) "Incentive Stock Option" shall mean an Option granted by the Board
to a Participant under the Plan which is designated by the Board as an Incentive
Stock Option pursuant to Section 422 of the Code.

          (q) "Non-Qualified Stock Option" shall mean an Option granted by the
Board to a Participant under the Plan which is not designated by the Board as an
Incentive Stock Option.

          (r) "Normal Termination" shall mean termination:

              (i)   With respect to the Company or a Subsidiary, at retirement
                    (excluding early retirement) pursuant to the Company
                    retirement plan then in effect;

              (ii)  On account of Disability;

              (iii) With the written approval of the Board; or

              (iv)  By the Company or a Subsidiary without cause.

          (s) "Option" shall mean an Award granted under Section 7 of the Plan.

          (t) "Option Period" shall mean the period described in Section 7(c).

          (u) "Participant" shall mean a person who has been selected to
participate in the Plan and to receive an Award pursuant to Section 6.
Participants are limited to Eligible Associates or a director of a Subsidiary
who is not otherwise a participant in the Company's 1996 Director Stock Purchase
Plan.

          (v) "Performance Goals" shall mean the performance objectives of the
Company during an Award Period or Restricted Period established for the purpose
of determining whether, and to what extent, Awards will be earned for an Award
Period or Restricted Period.

          (w) "Performance Share Unit" shall mean a hypothetical investment
equivalent equal to one share of Stock granted in connection with an Award made
under Section 9 of the Plan.

          (x) "Phantom Stock Unit" shall mean a hypothetical investment
equivalent equal to one Share of Stock granted in connection with an Award made
under Section 10 of the Plan,

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or credited with respect to Awards of Performance Share Units which have been
deferred under Section 9.

          (y) "Plan" shall mean the 1996 Associate Incentive Plan of Capital
City Bank Group, Inc.

          (z) "Restricted Period" shall mean, with respect to any share of
Restricted Stock, the period of time determined by the Board during which such
share of Restricted Stock is subject to the restrictions set forth in Section
10.

          (aa) "Restricted Stock" shall mean shares of Common Stock issued or
transferred to a Participant subject to the restrictions set forth in Section 10
and any new, additional or different securities a Participant may become
entitled to receive as a result of adjustments made pursuant to Section 12.

          (bb) "Restricted Stock Award" shall mean an Award granted under
Section 10 of the Plan.

          (cc) "Securities Act" shall mean the Securities Act of 1933, as
amended.

          (dd) "Stock" shall mean the Common Stock or such other authorized
shares of stock of the Company as the Board may from time to time authorize for
use under the Plan.

          (ee) "Stock Appreciation Right" or "SAR" shall mean an Award
granted under Section 8 of the Plan.

          (ff) "Subsidiary" shall mean any corporation which is a "subsidiary
corporation" of the Company within the meaning of Section 424(f) of the Code.

          (gg) "Valuation Date" shall mean the last day of an Award Period
or the date of death of a Participant, as applicable.

  3.      Effective Date, Duration and Shareholder Approval.  Subject to the
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approval of this Plan by the shareholders of the Company at a duly convened
meeting of shareholders, the Plan shall become effective on the date of approval
by the Board, and no further Awards may be made after December 31, 2005.

          The Plan shall continue in effect until all matters relating to the
payment of Awards and administration of the Plan have been settled.

  4.      Administration.  The Board shall administer the Plan.  The Board
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shall consist of at least two (2) members.   A majority of the members of the
Board shall constitute a quorum. The acts of a majority of the members present
at any meeting at which a quorum is present or acts

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approved in writing by a majority of the Board shall be deemed the acts of the
Board.  Subject to the provisions of the Plan, the Board shall have exclusive
power to:

          (a) Select the persons to be Participants in the Plan;

          (b) Determine the nature and extent of the Awards to be made to
each Participant;

          (c) Determine the time or times when Awards will be made;

          (d) Determine the duration of each Award Period;

          (e) Determine the conditions to which the payment of Awards may be
subject;

          (f) Establish the Performance Goals for each Award Period;

          (g) Prescribe the form or forms evidencing Awards; and

          (h) Cause records to be established in which there shall be
entered, from time to time as Awards are made to Participants, the date of each
Award, the number of Incentive Stock Options, Non-Qualified Stock Options, SARs,
Phantom Stock Units, Performance Share Units and Shares of Restricted Stock
awarded by the Board to each Participant, the expiration date, the Award Period
and the duration of any applicable Restricted Period.

          The Board shall have the authority, subject to the provisions of the
Plan, to establish, adopt, or revise such rules and regulations and to make all
such determinations relating to the Plan as it may deem necessary or advisable
for the administration of the Plan.  The Board's interpretation of the Plan or
any Awards granted pursuant thereto and all decisions and determinations by the
Board with respect to the Plan shall be final, binding, and conclusive on all
parties unless otherwise determined by the Board.

  5.      Grant of Options, Stock Appreciation Rights, Restricted Stock
          -------------------------------------------------------------
Awards, Phantom Stock Awards and Performance Share Units; Shares Subject to the
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Plan.  The Board may, from time to time, grant Awards of Options, Stock
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Appreciation Rights, Restricted Stock, Phantom Stock Units and/or Performance
Share Units to one or more Participants; provided, however, that:

          (a) Subject to Section 12, the aggregate number of shares of Stock
made subject to Awards may not exceed two hundred fifty thousand (250,000);

          (b) Such shares shall be deemed to have been used in payment of Awards
whether they are actually delivered or the Fair Market Value equivalent of such
shares is paid in cash.  In the event any Option, SAR not attached to an Option,
Restricted Stock, Phantom Stock Unit

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or Performance Share Unit shall be surrendered, terminate, expire, or be
forfeited, the number of shares of Stock no longer subject thereto shall
thereupon be released and shall thereafter be available for new Awards under the
Plan to the fullest extent permitted by the Exchange Act (if applicable at the
time); and

          (c) Stock delivered by the Company in settlement of Awards under the
Plan may be authorized and unissued Stock or Stock held in the treasury of the
Company or may be purchased on the open market or by private purchase at prices
no higher than the Fair Market Value at the time of purchase.

  6.      Eligibility. Participants shall be limited to officers and employees
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of the Company and its Subsidiaries and to directors of Subsidiaries who are not
participants in the Company's 1996 Director Stock Purchase Plan, in each case
who have received written notification from the Board or from a person
designated by the Board that they have been selected to participate in the Plan.

  7.      Stock Options. One or more Incentive Stock Options or Non-Qualified
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Stock Options can be granted to any Participant; provided, however, that
Incentive Stock Options may be granted only to Eligible Associates. Each Option
so granted shall be subject to the following conditions .

          (a) Option price.  The option price ("Option Price") per share of
Stock shall be set by the Board at the time of grant but shall not be less than
(i) in the case of an Incentive Stock Option, the Fair Market Value of a share
of Stock at the Date of Grant, and (ii) in the case of a Non-Qualified Stock
Option, the par value per share of Stock.

          (b) Manner of exercise and form of payment.  Options which have become
exercisable may be exercised by delivery of written notice of exercise to the
Board accompanied by payment of the Option Price.  The Option Price shall be
payable in cash and/or shares of Stock valued at the Fair Market Value at the
time the Option is exercised, or, in the discretion of the Board, either (i) in
other property having a Fair Market Value on the date of exercise equal to the
Option Price, or (ii) by delivering to the Company a copy of irrevocable
instructions to a stockbroker to deliver promptly to the Company an amount of
sale or loan proceeds sufficient to pay the Option Price.

          (c) Other terms and conditions.  If the Holder has not died or his
relationship as an officer, employee or director with the Company or a
Subsidiary has not terminated, the Option shall become exercisable in such
manner and within such period or periods ("Option Period"), not to exceed ten
(10) years from its Date of Grant, as set forth in the Stock Option Agreement to
be entered into in connection therewith.

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                   (i)   Each Option shall lapse in the following situations:

                         --           Ten (10) years after it is granted;

                         --           Three (3) months after Normal
                                      Termination, except as otherwise 
                                      provided by the Board, or

                         --           Any earlier time set forth in the
                                      Stock Option Agreement.

                   (ii)  If the Holder terminates his relationship as an
                         officer, employee or director with the Company or a
                         Subsidiary otherwise than by Normal Termination or
                         death, the Option shall lapse at the time of
                         termination.

                   (iii) If the Holder dies within the Option Period or within
                         three (3) months after Normal Termination (or such
                         other period as may have been established by the
                         Board), the Option shall lapse unless it is exercised
                         within the Option Period and in no event later than
                         twelve (12) months after the date of Holder's death by
                         the Holder's legal representative or representatives or
                         by the person or persons entitled to do so under the
                         Holder's last will and testament or, if the Holder
                         shall fail to make testamentary disposition of such
                         Option or shall die intestate, by the person entitled
                         to receive said Option under the applicable laws of
                         descent and distribution.

          (d) Stock Option Agreement.  Each Option granted under the Plan shall
be evidenced by a "Stock Option Agreement" between the Company and the Holder of
the Option containing such provisions as may be determined by the Board, but
shall be subject to the following terms and conditions.

                   (i)   Each Option or portion thereof that is exercisable
                         shall be exercisable for the full amount or for any
                         part thereof, except as otherwise determined by the
                         terms of the Stock Option Agreement.

                   (ii)  Each share of Stock purchased through the exercise of
                         an Option shall be paid for in full at the time of the
                         exercise. Each Option shall cease to be exercisable, as

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                        to any share of Stock, when the Holder purchases the
                        share or exercises a related SAR or when the Option
                        lapses.

                  (iii) Options shall not be transferable by the Holder
                        except by will or the laws of descent and distribution
                        and shall be exercisable during the Holder's lifetime
                        only by him or her.

                   (iv) Each Option shall become exercisable by the Holder in
                        accordance with the vesting schedule (if any)
                        established by the Board for the Award.

                    (v) Each Stock Option Agreement may contain an agreement
                        that, upon demand by the Board for such a
                        representation, the Holder shall deliver to the Board at
                        the time of any exercise of an Option a written
                        representation that the shares to be acquired upon such
                        exercise are to be acquired for investment and not for
                        resale or with a view to the distribution thereof. Upon
                        such demand, delivery of such representation prior to
                        the delivery of any shares issued upon exercise of an
                        Option shall be a condition precedent to the right of
                        the Holder or such other person to purchase any shares.
                        In the event certificates for Stock are delivered under
                        the Plan with respect to which such investment
                        representation has been obtained, the Board may cause a
                        legend or legends to be placed on such certificates to
                        make appropriate reference to such representation and to
                        restrict transfer in the absence of compliance with
                        applicable federal or state securities laws.

          (e) Grants to 10% Holders of Company Voting Stock.  Notwithstanding
Section 7(a), if an Incentive Stock Option is granted to a Holder who owns stock
representing more than ten percent (10%) of the voting power of all classes of
stock of the Company or of the Company and its Subsidiaries, the period
specified in the Stock Option Agreement for which the Option thereunder is
granted and at the end of which such Option shall expire shall not exceed five
(5) years from the Date of Grant of such Option and the Option Price shall be at
least one hundred ten percent (110%) of the Fair Market Value (on the Date of
Grant) of the Stock subject to the Option.

          (f) Limitation.  To the extent the aggregate Fair Market Value (as
determined as of the Date of Grant) of Stock for which Incentive Stock Options
are exercisable for the first time by any Participant during any calendar year
(under all plans of the Company and its

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Subsidiaries) exceeds One Hundred Thousand Dollars ($100,000), such excess
Incentive Stock Options shall be treated as Non-Qualified Stock Options.

          (g)     Voluntary Surrender. The Board may permit the voluntary
surrender of all or any portion of any Non-Qualified Stock Option and its
corresponding SAR, if any, granted under the Plan to be conditioned upon the
granting to the Holder of a new Option for the same or a different number of
shares as the Option surrendered or require such voluntary surrender as a
condition precedent to a grant of a new Option to such Participant. Such new
Option shall be exercisable at the Option Price, during the exercise period, and
in accordance with any other terms or conditions specified by the Board at the
time the new Option is granted, all determined in accordance with the provisions
of the Plan without regard to the Option Price, exercise period, or any other
terms and conditions of the Non-Qualified Stock Option surrendered.

          (h)     Order of Exercise.  Options granted under the Plan may be
exercised in any order, regardless of the Date of Grant or the existence of any
other outstanding Option.

          (i)     Notice of Disposition. Participants shall give prompt notice
to the Company of any disposition of Stock acquired upon exercise of an
Incentive Stock Option if such disposition occurs within either two (2) years
after the Date of Grant of such Option and/or one (1) year after the receipt of
such Stock by the Holder.

     8.   Stock Appreciation Rights.  Any Option granted under the Plan may
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include an SAR, either at the time of grant or by amendment except that in the
case of an Incentive Stock Option, such SAR shall be granted only at the time of
grant of the related Option.  The Board may also award to Participants SARs
independent of any Option.  An SAR shall be subject to such terms and conditions
not inconsistent with the Plan as the Board shall impose, including, but not
limited to, the following:

          (a)     Vesting. An SAR granted in connection with an Option shall
become exercisable, be transferable and shall lapse according to the same
vesting schedule, transferability and lapse rules that are established by the
Board for the Option. An SAR granted independent of an Option shall become
exercisable, be transferable and shall lapse in accordance with a vesting
schedule, transferability and lapse rules established by the Board.

          (b)     Failure to Exercise. If on the last day of the Option Period
(or in the case of an SAR independent of an Option, the SAR period established
by the Board), the Fair Market value of the Stock exceeds the Option Price, the
Holder has not exercised the Option or SAR, and neither the Option nor the SAR
has lapsed, such SAR shall be deemed to have been exercised by the Holder on
such last day and the Company shall make the appropriate payment therefor.

          (c)     Payment. The amount of additional compensation which may be
received pursuant to the award of one SAR is the excess, if any, of the Fair
Market Value of one share of Stock on the Appreciation Date over the Option
Price, in the case of an SAR granted in

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connection with an Option, or the Fair Market Value of one (1) share of Stock on
the Date of Grant, in the case of an SAR granted independent of an Option.  The
Company shall pay such excess in cash, in shares of Stock valued at Fair Market
Value, or any combination thereof, as determined by the Board.  Fractional
shares shall be settled in cash.

          (d)     Designation of Appreciation Date. A Participant may designate
an Appreciation Date at such time or times as may be determined by the Board at
the time of grant by filing an irrevocable written notice with the Board or its
designee, specifying the number of SARs to which the Appreciation Date relates,
and the date on which such SARs were awarded. Such time or times determined by
the Board may take into account any applicable "window periods" required by Rule
16b-3 under the Exchange Act.

          (e)     Expiration.  Except as otherwise provided in the case of SARs
granted in connection with Options, the SARs shall expire on a date designated
by the Board which is not later than ten (10) years after the date on which the
SAR was awarded.

     9.   Performance Shares,
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          (a)     Award Grants. The Board is authorized to establish Performance
Share programs to be effective over designated Award Periods of not less than
one (1) year nor more than five (5) years. At the beginning of each Award
Period, the Board will establish in writing Performance Goals based upon
financial or other objectives for the Company for such Award Period and a
schedule relating the accomplishment of the Performance Goals to the Awards to
be earned by Participants. Performance Goals may include absolute or relative
growth in earnings per share or rate of return on shareholders' equity or other
measurement of corporate performance and may be determined on an individual
basis or by categories of Participants. The Board may adjust Performance Goals
or performance measurement standards as it deems equitable in recognition of
extraordinary or non-recurring events experienced during an Award Period by the
Company, a Subsidiary or by any other corporation whose performance is relevant
to the determination of whether Performance Goals have been attained. The Board
shall determine the number of Performance Share Units to be awarded, if any, to
each Participant who is selected to receive an Award. The Board may add new
Participants to a Performance Share program after its commencement by making pro
rata grants.

          (b)     Determination of Award. At the completion of a Performance
Share program, or at other times as specified by the Board, the Board shall
calculate the amount earned with respect to each Participant's award by
multiplying the Fair Market Value on the Valuation Date by the number of
Performance Share Units granted to the Participant and multiplying the amount so
determined by a performance factor representing the degree of attainment of the
Performance Goals.

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          (c)     Partial Awards. A Participant for less than a full Award
Period, whether by reason of commencement or termination of employment or
otherwise, shall receive such portion of an Award, if any, for that Award Period
as the Board shall determine.

          (d)     Payment of Non-deferred Awards. The amount earned with respect
to an Award shall be fully payable in shares of Stock based on the Fair Market
Value on the Valuation Date; provided, however, that, at its discretion, the
Board may vary such form of payment as to any Participant upon the specific
request of such Participant. Except as provided in subparagraph 9(e), payments
of Awards shall be made as soon as practicable after the completion of an Award
Period.

          (e)     Deferral of Payment. A Participant may file a written election
with the Board to defer the payment of any amount otherwise payable pursuant to
subparagraph 9(d) on account of an Award to a period commencing at such future
date as specified in the election. Such election must be filed with the Board no
later than the last day of the month which is two-thirds of the way through the
Award Period during which the Award is earned, unless the Board specifies an
earlier filing date.

          (f)     Separate Accounts. At the conclusion of each Award Period, the
Board shall cause a separate account to be maintained in the name of each
Participant with respect to whom all or a portion of an Award of Performance
Share Units earned under the Plan has been deferred. All amounts credited to
such account shall be fully vested at all times.

          (g)     Election of Form of Investment. Within sixty (60) days from
the end of each Award Period, and at such time or times, if any, as the Board
may permit, a Participant may file a written election with the Board of the
percentage of the deferred portion of any Award of Performance Share Units which
is to be expressed in the form of dollars and credited with interest, the
percentage of such Award which is to be expressed in the form of Phantom Stock
Units and the percentage of such Award which is to be deemed invested in any
other hypothetical investment equivalent from time to time made available under
the Plan by the Board. In the event a Participant fails to file an election
within the time prescribed, one hundred percent (100%) of the deferred portion
of such Participant's Award shall be expressed in the form of Phantom Stock
Units.

          (h)     Interest Portion. The amount of interest credited with respect
to the portion of an Award credited to the Participant's account which is
deferred and credited with interest (the "Interest Portion") shall be equal to
the amount such portion would have earned had it been credited with interest
from the last day of the Award Period with respect to which the Award was made
until the seventh (7th) business day preceding the date as of which payment is
made, compounded annually, at the Company's rate of return on shareholders'
equity for each fiscal year that payment is deferred, or at such other rate as
the Board may from time to time determine. The Board may, in its sole
discretion, credit interest on amounts payable prior to the date on which the
Company's rate of return on shareholders' equity becomes ascertainable at the
rate applicable to deferred amounts during the year immediately preceding the
year of payment.

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          (i)     Phantom Stock Unit Portion.  With respect to the portion of an
Award credited to the Participant's account which is deferred and expressed in
the form of Phantom Stock Units (the "Phantom Stock Unit Portion"), the number
of Phantom Stock Units so credited shall be equal to the result of dividing (i)
the Phantom Stock Unit Portion by (ii) the Fair Market Value on the date the
Award Period ended.

          (j)     Dividend Equivalents. Within thirty (30) days from the payment
of a dividend by the Company on its Stock, the Phantom Stock Unit Portion of
each Participant's account shall be credited with additional Phantom Stock Units
the number of which shall be determined by (i) multiplying the dividend per
share paid on the Company's Stock by the number of Phantom Stock Units credited
to his account at the time such dividend was declared, then (ii) dividing such
amount by the Fair Market Value on the payment date for such dividend.

          (k)     Payment of Deferred Awards.  Payment with respect to amounts
credited to the account of a Participant shall be made in a series of annual
installments over a period of ten (10) years, or such other period as the Board
may direct, or as the Board may allow the Participant to elect, in either case
at the time of the original deferral election.  Except as otherwise provided by
the Board, each installment shall be withdrawn proportionately from the Interest
Portion and from the Phantom Stock Unit Portion of a Participant's account based
on the percentage of the Participant's account which he originally elected to be
credited with interest and with Phantom Stock Units, or, if a later election has
been permitted by the Board and is then in effect, based on the percentage
specified in such later election.  Payments shall commence on the date specified
by the Participant in his deferral election, unless the Board in its sole
discretion determines that payment shall be made over a shorter period or in
more frequent installments, or commence on an earlier date, or any or all of the
above.  If a Participant dies prior to the date on which payment with respect to
all amounts credited to his account shall have been completed, payment with
respect to such amounts shall be made to the Participant's beneficiary in a
series of annual installments over a period of five (5) years, unless the Board
in its sole discretion determines that payment shall be made over a shorter
period or in more frequent installments, or both.  To the extent practicable,
each installment payable hereunder shall approximate that part of the amount
then credited to the Participant's or beneficiary's account which, if multiplied
by the number of installments remaining to be paid would be equal to the entire
amount then credited to the Participant's account.

          (l)     Composition of Payment. The Board shall cause all payments
with respect to deferred Awards to be made in a manner such that not more than
one-half of the value of each installment shall consist of Stock. To that end,
payment with respect to the Interest Portion and the Phantom Stock Unit Portion
of a Participant's account shall be paid in cash and Stock as the Board shall
determine in its sole discretion. The determination of any amount to be paid in
cash for Phantom Stock Units shall be made by multiplying (i) the Fair Market
Value of one share of Stock on the date as of which payment is made, by (ii) the
number of Phantom Stock Units for which payment is being made. The determination
of the number of shares of Stock, if any, to be distributed with respect to the
Interest Portion of a Participant's account shall be made by dividing (i) one-
half


                                      12

 
of the value of such portion on the date as of which payment is made, by (ii)
the Fair Market Value of one (1) share of Stock on such date.  Fractional shares
shall be paid in cash.

          (m)     Alternative Investment Equivalents.  If the Board shall have
permitted Participants to elect to have deferred Awards of Performance Share
Units invested in one or more hypothetical investment equivalents other than
interest or Phantom Stock Units, such deferred Awards shall be credited with
hypothetical investment earnings at such rate, manner and time as the Board
shall determine.  At the end of the deferral period, payment shall be made in
respect of such hypothetical investment equivalents in such manner and at such
time as the Board shall determine.

          (n)     Adjustment of Performance Goals. The Board may, during the
Award Period, make such adjustments to Performance Goals as it may deem
appropriate, to compensate for, or reflect, any significant changes that may
have occurred during such Award Period in (i) applicable accounting rules or
principles or changes in the Company's method of accounting or in that of any
other corporation whose performance is relevant to the determination of whether
an Award has been earned or (ii) tax laws or other laws or regulations that
alter or affect the computation of the measures of Performance Goals used for
the calculation of Awards.

     10.  Restricted Stock Awards and Phantom Stock Units.
          ----------------------------------------------- 

          (a)     Award of Restricted Stock and Phantom Stock Units.

                  (i)      The Board shall have the authority (1) to grant
                           Restricted Stock and Phantom Stock Unit Awards, (2)
                           to issue or transfer Restricted Stock to
                           Participants, and (3) to establish terms, conditions
                           and restrictions applicable to such Restricted Stock
                           and Phantom Stock Units, including the Restricted
                           Period, which may differ with respect to each
                           grantee, the time or times at which Restricted Stock
                           or Phantom Stock Units shall be granted or become
                           vested and the number of shares or units to be
                           covered by each grant.

                  (ii)     The Holder of a Restricted Stock Award shall execute
                           and deliver to the Secretary of the Company an
                           agreement with respect to Restricted Stock and escrow
                           agreement satisfactory to the Board and the
                           appropriate blank stock powers with respect to the
                           Restricted Stock covered by such agreements and shall
                           pay to the Company, as the purchase price of the
                           shares of Stock subject to such Award, the aggregate
                           par value of such shares of Stock within sixty (60)
                           days following the making of such Award. If a
                           Participant shall fail to

                                      13

 
                           execute the agreement, escrow agreement and stock
                           powers or shall fail to pay such purchase price
                           within such period, the Award shall be null and void.
                           Subject to the restrictions set forth in Section
                           10(b), the Holder shall generally have the rights and
                           privileges of a shareholder as to such Restricted
                           Stock, including the right to vote such Restricted
                           Stock. At the discretion of the Board, cash and stock
                           dividends with respect to the Restricted Stock may be
                           either currently paid or withheld by the Company for
                           the Holder's account, and interest may be paid on the
                           amount of cash dividends withheld at a rate and
                           subject to such terms as determined by the Board.
                           Cash or stock dividends so withheld by the Board
                           shall not be subject to forfeiture.

                  (iii)    In the case of a Restricted Stock Award, the Board
                           shall then cause stock certificates registered in the
                           name of the Holder to be issued and deposited
                           together with the stock powers with an escrow agent
                           to be designated by the Board. The Board shall cause
                           the escrow agent to issue to the Holder a receipt
                           evidencing any stock certificate held by it
                           registered in the name of the Holder.

                  (iv)     In the case of a Phantom Stock Units Award, no shares
                           of Stock shall be issued at the time the Award is
                           made, and the Company will not be required to set
                           aside a fund for the payment of any such Award. The
                           Board shall, in its sole discretion, determine
                           whether to credit to the account of, or to currently
                           pay to, each Holder of an Award of Phantom Stock
                           Units an amount equal to the cash dividends paid by
                           the Company upon one share of Stock for each Phantom
                           Stock Unit then credited to such Holder's account
                           ("Dividend Equivalents"). Dividend Equivalents
                           credited to Holder's account shall be subject to
                           forfeiture and may bear interest at a rate and
                           subject to such terms as determined by the Board.

          (b)     Restrictions.

                  (i)      Restricted Stock awarded to a Participant shall be
                           subject to the following restrictions until the
                           expiration


                                      14

 
                           of the Restricted Period: (1) the Holder shall not be
                           entitled to delivery of the stock certificate; (2)
                           the shares shall be subject to the restrictions on
                           transferability set forth in the grant; (3) the
                           shares shall be subject to forfeiture to the extent
                           provided in subparagraph (d) and, to the extent such
                           shares are forfeited, the stock certificates shall be
                           returned to the Company, and all rights of the Holder
                           to such shares and as a shareholder shall terminate
                           without further obligation on the part of the
                           Company.

                  (ii)     Phantom Stock Units awarded to any Participant shall
                           be subject to the following restrictions until the
                           expiration of the Restricted Period: (1) the units
                           shall be subject to forfeiture to the extent provided
                           in subparagraph (d), and to the extent such units are
                           forfeited, all rights of the Holder to such units
                           shall terminate without further obligation on the
                           part of the Company and (2) any other restrictions
                           which the Board may determine in advance are
                           necessary or appropriate.

                  (iii)    The Board shall have the authority to remove any or
                           all of the restrictions on the Restricted Stock and
                           Phantom Stock Units whenever it may determine that,
                           by reason of changes in applicable laws or other
                           changes in circumstances arising after the date of
                           the Restricted Stock Award or Phantom Stock Award,
                           such action is appropriate.

          (c)     Restricted Period. The Restricted Period of Restricted Stock
and Phantom Stock Units shall commence on the Date of Grant and shall expire
from time to time as to that part of the Restricted Stock and Phantom Stock
Units indicated in a schedule established by the Board with respect to the
Award.

          (d)     Forfeiture Provisions.  In the event a Holder terminates
employment or service as a director during a Restricted Period, that portion of
the Award with respect to which restrictions have not expired ("Non-Vested
Portion") shall be treated as follows.


                                      15

 
                  (i)      Resignation or discharge:

                           --      The Non-Vested Portion of the Award shall be
                                   completely forfeited.

                  (ii)     Normal Termination:

                           --      The Non-Vested Portion of the Award shall be
                                   prorated for service during the Restricted
                                   Period and shall be received as soon as
                                   practicable following termination.

                  (iii)    Death:

                           --      The Non-Vested Portion of the Award shall be
                                   prorated for service during the Restricted
                                   Period and paid to the Participant's
                                   beneficiary as soon as practicable following
                                   death.

          (e)     Delivery of Restricted Stock and Settlement of Phantom Stock
Units. Upon the expiration of the Restricted Period with respect to any shares
of Stock covered by a Restricted Stock Award, a stock certificate evidencing the
shares of Restricted Stock which have not then been forfeited and with respect
to which the Restricted Period has expired (to the nearest full share) shall be
delivered without charge to the Holder, or his beneficiary, free of all
restrictions under the Plan.

                  Upon the expiration of the Restricted Period with respect to
any Phantom Stock Units covered by a Phantom Stock Unit Award, the Company shall
deliver to the Holder or his beneficiary without any charge one share of Stock
for each Phantom Stock Unit which has not then been forfeited and with respect
to which the Restricted Period has expired ("vested unit") and cash equal to any
Dividend Equivalents credited with respect to each such vested unit and the
interest thereon, if any; provided, however, that the Board may, in its sole
discretion, elect to pay cash or part cash and part Stock in lieu of delivering
only Stock for vested units. If cash payment is made in lieu of delivering
Stock, the amount of such payment shall be equal to the Fair Market Value for
the date on which the Restricted Period lapsed with respect to such vested unit.

          (f)     Payment for Restricted Stock. Except as provided in
subparagraph 10(a)(ii), a Holder shall not be required to make any payment for
Stock received pursuant to a Restricted Stock Award.


                                      16

 
     11.  General.
          ------- 

          (a)     Additional Provisions of an Award. The award of any benefit
under the Plan may also be subject to such other provisions (whether or not
applicable to the benefit awarded to any other Participant) as the Board
determines appropriate including, without limitation, provisions to assist the
Participant in financing the purchase of Common Stock through the exercise of
Options, provisions for the forfeiture of or restrictions on resale or other
disposition of shares acquired under any form of benefit, provisions giving the
Company the right to repurchase shares acquired under any form of benefit in the
event the Participant elects to dispose of such shares, and provisions to comply
with Federal and state securities laws and Federal and state income tax
withholding requirements.

          (b)     Privileges of Stock Ownership. Except as otherwise
specifically provided in the Plan, no person shall be entitled to the privileges
of stock ownership in respect of shares of stock which are subject to Options or
Restricted Stock Awards, Performance Share Unit Awards or Phantom Stock Unit
Awards hereunder until such shares have been issued to that person upon exercise
of an Option according to its terms or upon sale or grant of those shares in
accordance with a Restricted Stock Award, Performance Share Unit Award or
Phantom Stock Unit Award.

          (c)     Government and Other Regulations. The obligation of the
Company to make payment of Awards in Stock or otherwise shall be subject to all
applicable laws, rules, and regulations, and to such approvals by governmental
agencies as may be required. The Company shall be under no obligation to
register under the Securities Act any of the shares of Stock issued under the
Plan. If the shares issued under the Plan may in certain circumstances be exempt
from registration under the Securities Act, the Company may restrict the
transfer of such shares in such manner as it deems advisable to ensure the
availability of any such exemption.

          (d)     Tax Withholding. Notwithstanding any other provision of the
Plan, the Company or a Subsidiary, as appropriate, shall have the right to
deduct from all Awards, to the extent paid in cash, all federal, state or local
taxes as required by law to be withheld with respect to such Awards and, in the
case of Awards paid in Stock, the Holder or other person receiving such Stock
may be required to pay to the Company or a Subsidiary, as appropriate prior to
delivery of such Stock, the amount of any such taxes which the Company or
Subsidiary is required to withhold, if any, with respect to such Stock. Subject
in particular cases to the disapproval of the Board, the Company may accept
shares of Stock of equivalent Fair Market Value in payment of such withholding
tax obligations if the Holder of the Award elects to make payment in such manner
at least six months prior to the date such tax obligation is determined.

          (e)     Claim to Awards and Employment Rights.  No employee or other
person shall have any claim or right to be granted an Award under the Plan nor,
having been selected for the grant of an Award, to be selected for a grant of
any other Award. Neither this Plan nor any


                                      17

 
action taken hereunder shall be construed as giving any Participant any right to
be retained in the employ of the Company or a Subsidiary.

          (f)     Conditions. Each Participant to whom Awards are granted under
the Plan shall be required to enter into an Incentive Plan Agreement in a form
authorized by the Board, which may include provisions that the Participant shall
not disclose any confidential information of the Company or any of its
Subsidiaries acquired during the course of such Participant's employment.

          (g)     Designation and Change of Beneficiary.  Each Participant shall
file with the Board a written designation of one or more persons as the
beneficiary who shall be entitled to receive the amounts payable with respect to
an Award of Performance Share Units, Phantom Share Units or Restricted Stock, if
any, due under the Plan upon his death. A Participant may, from time to time,
revoke or change his beneficiary designation without the consent of any prior
beneficiary by filing a new designation with the Board. The last such
designation received by the Board shall be controlling; provided, however, that
                                                        --------  -------      
no designation, or change or revocation thereof, shall be effective unless
received by the Board prior to the Participant's death, and in no event shall it
be effective as of a date prior to such receipt.

          (h)     Payments to Persons Other than Participants. If the Board
shall find that any person to whom any amount is payable under the Plan is
unable to care for his affairs because of illness or accident, or is a minor, or
has died, then any payment due to such person or his estate (unless a prior
claim therefor has been made by a duly appointed legal representative), may, if
the Board so directs the Company, be paid to his spouse, child, relative, an
institution maintaining or having custody of such person, or any other person
deemed by the Board to be a proper recipient on behalf of such person otherwise
entitled to payment. Any such payment shall be a complete discharge of the
liability of the Board and the Company therefor.

          (i)     No Liability of Board Members. No member of the Board shall be
personally liable by reason of any contract or other instrument executed by such
member or on his behalf in his capacity as a member of the Board nor for any
mistake of judgment made in good faith, and the Company shall indemnify and hold
harmless each member of the Board and each other employee, officer or director
of the Company to whom any duty or power relating to the administration or
interpretation of the Plan may be allocated or delegated, against any cost or
expense (including counsel fees) or liability (including any sum paid in
settlement of a claim) arising out of any act or omission to act in connection
with the Plan unless arising out of such person's own fraud or bad faith;
provided, however, that approval of the Board shall be required for the payment
- --------  -------                                                              
of any amount in settlement of a claim against any such person. The foregoing
right of indemnification shall not be exclusive of any other rights of
indemnification to which such persons may be entitled under the Company's
Articles of Incorporation or By-Laws, as a matter of law, or otherwise, or any
power that the Company may have to indemnify them or hold them harmless.

          (j)     Governing Law. The Plan will be administered in accordance
with federal laws, or in the absence thereof, the laws of the State of Florida.


                                      18

 
          (k)     Funding. Except as provided under Section 10, no provision of
the Plan shall require the Company, for the purpose of satisfying any
obligations under the Plan, to purchase assets or place any assets in a trust or
other entity to which contributions are made or otherwise to segregate any
assets, nor shall the Company maintain separate bank accounts, books, records,
or other evidence of the existence of a segregated or separately maintained or
administered fund for such purposes. Holders shall have no rights under the Plan
other than as unsecured general creditors of the Company, except that insofar as
they may have become entitled to payment of additional compensation by
performance of services, they shall have the same rights as other employees
under general law.

          (l)     Nontransferability. A person's rights and interest under the
Plan, including amounts payable, may not be sold, assigned, donated or
transferred or otherwise disposed of, mortgaged, pledged or encumbered except,
in the event of a Holder's death, to a designated beneficiary to the extent
permitted by the Plan, or in the absence of such designation, by will or the
laws of descent and distribution.

          (m)     Reliance on Reports.  Each member of the Board shall be fully
justified in relying, acting or failing to act, and shall not be liable for
having so relied, acted or failed to act in good faith, upon any report made by
the independent public accountant of the Company and its Subsidiaries and upon
any other information furnished in connection with the Plan by any person or
persons other than himself.

          (n)     Relationship to Other Benefits. No payment under the Plan
shall be taken into account in determining any benefits under any pension,
retirement, profit sharing, group insurance or other benefit plan of the Company
or any Subsidiary except as otherwise specifically provided.

          (o)     Expenses. The expenses of administering the Plan shall be
borne by the Company and its Subsidiaries.

          (p)     Pronouns.  Masculine pronouns and other words of masculine
gender shall refer to both men and women.

          (q)     Titles and Headings. The titles and headings of the sections
in the Plan are for convenience of reference only, and in the event of any
conflict, the text of the Plan, rather than such titles or headings shall
control.

     12.  Changes in Capital Structure.
          ---------------------------- 

     Options, SARs, Restricted Stock Awards, Phantom Stock Unit Awards,
Performance Share Unit Awards, and any agreements evidencing such Awards, and
Performance Goals, shall be subject to adjustment or substitution, as determined
by the Board in its sole discretion, as to the number, price or kind of a share
of Stock or other consideration subject to such Awards or as otherwise
determined


                                      19

 
by the Board to be equitable (i) in the event of changes in the outstanding
Stock or in the capital structure of the Company, or of any other corporation
whose performance is relevant to the attainment of Performance Goals hereunder,
by reason of stock dividends, stock splits, recapitalizations, reorganizations,
mergers, consolidations, combinations, exchanges or other relevant changes in
capitalization occurring after the Date of Grant of any such Award or (ii) in
the event of any change in applicable laws or any change in circumstances which
results in or would result in any substantial dilution or enlargement of the
rights granted to, or available for, Participants in the Plan, or which
otherwise warrants equitable adjustment because it interferes with the intended
operation of the Plan.  In addition, in the event of any such adjustments or
substitution, the aggregate number of shares of Stock available under the Plan
shall be appropriately adjusted by the Board, whose determination shall be
conclusive.  Any adjustment in Incentive Stock Options under this Section 12
shall be made only to the extent not constituting a "modification" within the
meaning of Section 424(h)(3) of the Code, and any adjustments under this Section
12 shall be made in a manner which does not adversely affect the exemption
provided pursuant to Rule 16b-3 under the Exchange Act. The Company shall give
each Participant notice of an adjustment hereunder and, upon notice, such
adjustment shall be conclusive and binding for all purposes.

     13.  Effect of Change in Control.
          --------------------------- 

          (a)     In the event of a Change in Control, notwithstanding any
vesting schedule provided for hereunder or by the Board with respect to an Award
of Options, SARs, Phantom Stock Units or Restricted Stock, such Option or SAR
shall become immediately exercisable with respect to one hundred percent (100%)
of the shares subject to such Option or SAR, and the Restricted Period shall
expire immediately with respect to one hundred percent (100%) of the Phantom
Stock Units or shares of Restricted Stock subject to Restrictions; provided,
                                                                   --------
however, that to the extent that so accelerating the time an Incentive Stock
- -------
Option may first be exercised would cause the limitation provided in Section
7(f) to be exceeded, such Options shall instead first become exercisable in so
many of the next following years as is necessary to comply with such limitation.

          (b)     In the event of a Change in Control, all incomplete Award
Periods in effect on the date the Change in Control occurs shall end on the date
of such change, and the Board shall, (i) determine the extent to which
Performance Goals with respect to each such Award Period have been met based
upon such audited or unaudited financial information then available as it deems
relevant, (ii) cause to be paid to each Participant partial or full Awards with
respect to Performance Goals for each such Award Period based upon the Board's
determination of the degree of attainment of Performance Goals, and (iii) cause
all previously deferred Awards to be settled in full as soon as possible.

          (c)     The obligations of the Company under the Plan shall be binding
upon any successor corporation or organization resulting from the merger,
consolidation or other reorganization of the Company, or upon any successor
corporation or organization succeeding to substantially all of the assets and
business of the Company.  The Company agrees that it will make


                                      20

 
appropriate provisions for the preservation of Participant's rights under the
Plan in any agreement or plan which it may enter into or adopt to effect any
such merger, consolidation, reorganization or transfer of assets.

     14.  Nonexclusivity of the Plan.
          -------------------------- 

     Neither the adoption of this Plan by the Board nor the submission of this
Plan to the shareholders of the Company for approval shall be construed as
creating any limitations on the power of the Board to adopt such other incentive
arrangements as it may deem desirable, including, without limitation, the
granting of stock options otherwise than under this Plan, and such arrangements
may be either applicable generally or only in specific cases.

     15.  Amendments and Termination.
          -------------------------- 

     The Board may at any time terminate the Plan.  With the express written
consent of an individual Participant, the Board may cancel or reduce or
otherwise alter the outstanding Awards thereunder if, in its judgment, the tax,
accounting, or other effects of the Plan or potential payouts thereunder would
not be in the best interest of the Company.  The Board may, at any time, or from
time to time, amend or suspend and, if suspended, reinstate, the Plan in whole
or in part, however, that without further shareholder approval the Board shall
not:

(a)  Increase the maximum number of Shares which may be issued on exercise of
     Options, SARs, or pursuant to Restricted Stock Awards, Phantom Stock Unit
     Awards, or Performance Share Unit Awards, except as provided in Section 12
     of the Plan;

(b)  Change the maximum Option Price;

(c)  Extend the maximum Option Term;

(d)  Extend the termination date of the Plan; or

(e)  Change the class of persons eligible to receive Awards under the Plan.

                  *                     *                   *

As adopted by the Board of Directors of
Capital City Bank Group, Inc. as of
February 23, 1996 and as amended
as of December 20, 1996

                                      21