December 16, 1996 Dear Shareholder: Our 1997 Annual Meeting of Shareholders will be held at 10:00 a.m. on Wednesday, January 8, 1997, at the main office at 25 E. Hickman Street, Winchester, Kentucky. At the meeting action will be taken to elect three Direc- tors to serve for a term of three years. In addition, we will ratify the appointment by the Board of Directors of Miller, Mayer, Sullivan & Stevens LLP, to prepare the fiscal year 1997 audit. At the meeting I will report on the business outlook for the fiscal year. I urge you to attend the meeting. The formal notice of the meeting and the Proxy Statement containing information relative to the meeting follow this letter. Please be sure to sign and return the enclosed proxy card whether or not you plan to attend the meeting so that your shares will be voted. If you do attend the meeting, you will have an opportunity to revoke your proxy and vote in person if you prefer. If you have any questions about the meeting or proxy, please visit our main office at 25 E. Hickman Street, Winchester, Kentucky, or call us at (606) 744-3972. The Board of Directors appreciates your interest in Pioneer. Your Board of Directors has declared a quarterly dividend of $0.35 per share payable this date to shareholders of record on December 1, 1996; your dividend check is enclosed. As of March 15, 1996, the annual dividend was increased to $1.40 per share, which is payable quarterly rather than annually. Sincerely, /s/ Carl C. Norton --------------------------------- Carl C. Norton, President PIONEER FINANCIAL CORPORATION WINCHESTER, KENTUCKY 25 E. Hickman Street Winchester, Kentucky 40391 (606) 744-3972 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JANUARY 8, 1997 Notice is hereby given that the annual meeting of shareholders of Pioneer Financial Corporation (the "Corporation") will be held at 10:00 a.m. on January 8, 1997 at the home office of the Corporation's wholly-owned subsidiary, Pioneer Federal Savings Bank, at 25 E. Hickman Street, Winchester, Kentucky, for the following purposes: 1. To elect three Directors of the class whose term of office expires in 1997, to serve for a term of three years; 2. To ratify the appointment of Miller, Mayer, Sullivan & Stevens LLP to serve as the auditors of the Savings Bank for fiscal year 1997; and 3. To receive the reports of officers and transact such other business as may properly come before the meeting. Management is not aware of any such other business. The Board of Directors has fixed the close of business on December 2, 1996 as the record date for determining shareholders entitled to notice of and to vote at the annual meeting. The Proxy Statement accompanies this Notice. By Order of the Board of Directors /s/ Carl C. Norton CARL C. NORTON, PRESIDENT Dated this 16th day of December, 1996 Winchester, Kentucky YOUR BOARD OF DIRECTORS URGES YOU TO CONSIDER THIS PROXY MATERIAL CAREFULLY AND TO FILL IN, DATE, SIGN AND RETURN THE ENCLOSED PROXY CARD AS SOON AS POSSIBLE TO ASSURE THAT YOUR VOTES WILL BE COUNTED. YOU MAY REVOKE YOUR PROXY AT ANY TIME BEFORE IT IS VOTED BY DELIVERING TO THE SECRETARY OF PIONEER FINANCIAL CORPOR ATION EITHER A WRITTEN REVOCATION OF THE PROXY OR A DULY EXECUTED PROXY BEARING A LATER DATE, OR BY APPEARING AT THE ANNUAL MEETING AND VOTING IN PERSON. A RETURN ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE. PIONEER FINANCIAL CORPORATION 25 E. Hickman Street Winchester, Kentucky 40391 (606) 744-3972 PROXY STATEMENT ANNUAL MEETING, JANUARY 8, 1997 THE PROXY AND SOLICITATION This Proxy Statement is being mailed on December 16, 1996 to the shareholders of Pioneer Financial Corporation in connection with the solicitation, by the Board of Directors, of the enclosed form of Proxy for the Annual Meeting of Shareholders to be held at 10:00 a.m. on Wednesday, January 8, 1997, at the main office, 25 East Hickman Street, Winchester, Kentucky. A shareholder may revoke a writing appointing a Proxy either by giving notice to the Corporation in writing, by executing a later-dated Proxy, or by appearing at the meeting and voting in person. The cost of soliciting the Proxy will be borne by Pioneer Financial Corporation. PURPOSES OF ANNUAL MEETING The Annual Meeting has been called for the purposes of: (1) electing three Directors of the class whose term of office expires in 1997; and (2) ratifying the appointment of Miller, Mayer, Sullivan & Stevens LLP, as auditors for the fiscal year 1997. In addition, the shareholders may receive reports of officers, and transact such other business as may properly come before the meeting. The persons named in the enclosed Proxy have been selected by the Board of Directors and will vote shares represented by valid Proxies. They have indicated that, unless otherwise specified in the Proxy, they intend to vote to elect as Directors the nominees listed on pages 5 and 6. All of the nominees are presently members of the Corporation's Board of Directors. The Board of Directors has no reason to believe that any of the nominees will be unable to serve as a Director. Each of the nominees has agreed to serve as a Director, if elected, and has heretofore served as a Director. In the event, however, of the death or unavailability of any nominee or nominees, the Proxy to that extent will be voted for such other person or persons as the Board of Directors may recommend. Miller, Mayer, Sullivan & Stevens LLP and York, Neel & Company, LLP, under a joint venture agreement, were the auditors of record for the Corporation for fiscal year 1996. The joint venture of Miller, Mayer, Sullivan & Stevens LLP and York, Neel & Company, LLP has been dissolved. Miller, Mayer, Sullivan & Stevens LLP, have been appointed by the Board of Directors as auditors of the Corporation for the fiscal year ending September 30, 1997. If no contrary directions are indicated, Proxies will be voted in favor of ratification of the appointment of auditors. The Corporation has no knowledge of any other matters to be presented to the meeting. In the event other matters do properly come before the meeting, the persons named in the Proxy will vote in accordance with their judgment on such matters. Shares may be voted at the meeting in person or by proxy. The accompanying proxy is solicited by the Board of Directors of Pioneer Financial Corporation and is intended to permit each shareholder as of the record date to vote. All valid proxies received prior to the meeting will be voted. Unless marked to the contrary, such proxies will be voted for the election of three directors, and for the ratification of the appointment of independent auditors. If any other business is brought before the meeting, the proxies will be voted in accordance with the judgment of the persons voting the proxies. A shareholder who has given a proxy may revoke it at any time prior to such proxy being voted at the meeting by filing with Pioneer Federal an instrument revoking it, or a duly executed proxy bearing a later date, or by attending the meeting and giving notice of such revocation. Attendance at the meeting does not by itself constitute revocation of a proxy. The owners of a majority of the outstanding shares of the Corporation must be present, in person or by proxy, at the Annual Meeting to constitute a quorum. The three nominees for directors receiving a plurality of the votes cast at the meeting in person or by proxy shall be elected. All other matters require for approval the favorable vote of a majority of shares voted at the meeting in person or by proxy. In addition to the use of the mails, proxies may be solicited by the directors, officers and employees of Pioneer Federal Savings Bank, the wholly- owned subsidiary of the Corporation, without additional compensation, by personal interview, telephone, telegraph or otherwise. Arrangements may also be made with brokerage firms and other custodians, nominees and fiduciaries who hold the voting securities of record for the forwarding of solicitation material to the beneficial owners thereof. Pioneer Financial Corporation will reimburse such brokers, custodians, nominees and fiduciaries for the reasonable out-of- pocket expenses incurred by them in connection therewith. 1998 SHAREHOLDER PROPOSALS The deadline for shareholders to submit proposals to be considered for inclusion in the Proxy Statement for the 1998 Annual Meeting of Shareholders is expected to be September 1, 1997. 2 VOTING SECURITIES The Board of Directors has fixed the close of business on December 2, 1996 as the record date for determining shareholders entitled to notice of the meeting and to vote. The Corporation has outstanding and entitled to vote at the meeting 208,233 shares of common stock. Shareholders are entitled to one vote for each share held on the record date on all matters presented to the shareholders at the Annual Meeting except that, in the election of directors, cumulative voting rules will apply. Under cumulative voting, each shareholder is entitled to cast as many votes in the aggregate as shall equal the number of shares of common stock owned by him or her multiplied by the number of directors to be elected. Each shareholder, or his or her Proxy, may cast all of his or her votes (as thus determined) for a single nominee for director or may distribute them among two or more nominees, in the shareholder's discretion. As to the authority of the persons named as Proxies in the accompanying Proxy card to cumulate votes, see the section entitled ITEM ONE -NOMINEES FOR ELECTION AS DIRECTORS FOR TERM OF OFFICE EXPIRING IN 2000. The following table sets forth information furnished to the Corporation with respect to persons known by the Corporation to be the beneficial owners of more than 5% of the Corporation's common stock (as of September 30, 1996). Name and Address of Number of Shares Percent Beneficial Owner Beneficially Owned of Stock - ----------------------- ------------------ --------- Lee Ricketts 10,736 5.16% c/o Corner Drug Store 2 N. Main Street Winchester, Kentucky In addition, Cede & Company holds 25,226 shares (12.11%) as nominal owner for other persons and entities. We are assured by members of that firm that none of the parties for whom it holds Pioneer Financial stock would be the beneficial owner of more than 5% of the Corporation's stock. The following table sets forth, as of December 1, 1996, information furnished to the Corporation with respect to the beneficial ownership by each Director and nominee, and by all present Directors and officers as a group, of the Corporation's common stock. This table further provides, for each Director, the age, period from which each has served as a Director of Pioneer Federal Savings Bank (the Corporation's wholly-owned subsidiary), his principal occupation or employment, and information with respect to the beneficial ownership, as such term is defined under Rules and Regulations of the Securities and Exchange Commission, of the outstanding shares of the Corporation's Common Stock by each director and by all directors and officers as a group. 3 Amount & Nature Name, Age, Principal (1) Current of Beneficial Occupation, Directorship Director Term Ownership of Percent & Business Experiences Since Expires Common Shares of Stock - ---------------------------- ----------- ----------- --------------- ---------- Nominees for Director: Ewart W. Johnson (74) 1989(4) 1997 5,275 2.53% Retired; Director Nora M. Linville (74) 1976 1997 2,400 1.15% Retired; Director and Secretary to the Board Thomas D. Muncie (59) 1974 1997 2,850 1.37% President, Muncie Buick-GMC Truck, Inc.; Director Continuing Directors: William M. Cress (54) 1991 1998 1,050 .50% Engineer; Director Carl C. Norton (40) 1993 1998 5,666 2.72% Banker; President and Director Janet W. Prewitt (49) 1972 1998 5,850 2.81% Attorney; Director and Chairman of the Board Robert G. Strode (57) 1974 1998 6,785 3.26% General Contractor; Director George W. Billings, Jr. (72) 1980 1999 618 .30% Retired; Director Andrew James Ryan (37) 1995 1999 President, Andy Ryan Pontiac Nissan, Inc.; Director Nancy M. Lawwill (60) 1981 1999 2,000 .96% Banker; Director, Vice President, Treasurer and Assistant Secretary Wayne M. Martin (50) 1991 1999 500 .24% President, WKYT-TV 27; Director Advisory Directors to Pioneer Federal Savings Bank: Roger Davis 400 .19% Martha W. Hampton 2,400 1.15% John D. Harrison 500 .24% Clifford R. Langley 5,000 2.40% Willard M. Martin 5,015 2.41% Nellie K. Meadows 1,000 .48% Beckner Shimfessel 2,500 1.20% All directors and executive 32,994 15.84% officers as a group, excluding advisory directors (12 persons) All directors and executive 49,809 23.92% officers as a group, including advisory directors (19 persons) - ------------------------ (1) All members of the Board of Directors have held the positions set forth above for at least five years, unless otherwise indicated. (2) Includes all shares of Corporation Common Stock owned by each director's spouse, or as custodian or trustee over which shares such individuals effectively exercise sole voting and investment power. (3) Ms. Prewitt is an equity partner in the law firm of White, McCann & Stewart. Her law firm received gross fees from Pioneer Federal of $143,191.47 during fiscal year ended September 30, 1996, including $29,888.92 of commissions from title insurance written in connection with loans made at the Savings Bank. Ms. Prewitt's share of the gross fees was $34,365.95. (4) Mr. Johnson was elected director of the Bank on May 28, 1965 and served in that position until his resignation on October 17, 1972. He served as a Director Emeritus of the Savings Bank from 1972 until the January, 1989 Annual Meeting of Shareholders, when he was elected to serve the remaining unexpired term then held by Clifford R. Langley. 4 Each officer, director and beneficial owner of more than 10% of any class of equity securities of Pioneer Financial Corporation is required to file a report with the Securities Exchange Commission and/or Office of Thrift Supervision initially reporting securities beneficially owned by him or her, and then reporting any change in ownership of securities. These reports must be filed by the 10th day of the calendar month following the date on which such a transaction occurred. All of the statements of changes in beneficial ownership of securities to be filed by officers and directors of Pioneer Financial Corporation have been timely filed in fiscal year 1996, except that: Mrs. Prewitt had, prior to the death of her father in August, 1996, reported his 6,000 shares as being beneficially owned by her (she having had the power to vote those shares pursuant to Power of Attorney). Following Mr. White's death, she failed to timely file the report reducing the number of shares beneficially owned by her, but she has filed that report in the interim. NOMINEES AND DIRECTORS WHOSE TERMS OF OFFICE WILL CONTINUE Pioneer Financial Corporation is governed by a Board of Directors consisting of eleven members, as set forth in Pioneer's Bylaws. The Board is divided into three classes, with the members of each class serving for three year terms. Information as to each of the nominees and continuing Directors is given below. Unless stated to the contrary, the Directors have been engaged in their current occupations for at least the five preceding years. One class of the Board is due for election at this Annual Meeting (Item No. One, below). The nominees for election as members of the Board of Directors, with information furnished to the Corporation by them as of December 1, 1996, are as follows: ITEM NO. ONE - NOMINEES FOR ELECTION AS DIRECTORS FOR TERM OF OFFICE EXPIRING IN 2000 EWART W. JOHNSON (age 74) is a retired businessman and former Kentucky State Parks Commissioner. He was elected a Director of Pioneer Federal on May 28, 1965 and served in that position until his resignation on October 17, 1972. He served as a Director Emeritus of the Savings Bank from 1972 until the January, 1989 Annual Meeting of Shareholders, when he was elected to serve the remaining unexpired term then held by Clifford R. Langley. Mr. Johnson serves on the Operations/Business Plan Committee. NORA M. LINVILLE (age 74) has been a Director of the Savings Bank since 1976. She retired from Pioneer Federal as Executive Vice President in 1992, having been with Pioneer Federal since 1952. She serves as Secretary to the Board and on the Executive, Salary and Audit Committees. 5 THOMAS D. MUNCIE (age 59) has been a Director of Pioneer Federal since 1974. He is President of Muncie Buick-GMC Truck, Inc., an automobile dealership located in Winchester. Mr. Muncie currently serves on the Executive and Operations/Business Plan Committees. If any person or persons other than the aforesaid nominees are nominated as directors, then the Proxies named in the enclosed Proxy card, or their substitutes, or a majority of them, shall have the right in their discretion to vote for some number less than all the aforesaid nominees or for less than all of the aforesaid nominees equally. If any of the aforesaid nominees becomes unwilling or unable to accept nomination or election, then the Proxies shall have the right to vote for any substitute nominee in place of the nominee who has become unwilling or unable to accept nomination or election. The Board of Directors has nominated Mrs. Linville and Messrs. Johnson and Muncie to serve as Directors until 2000, or until their respective successors shall have been elected and shall qualify. Election of the nominees requires the affirmative vote of a plurality of the votes actually cast at the Annual Meeting. THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE ELECTION OF THESE NOMINEES AS DIRECTORS. CONTINUING DIRECTORS Present Directors whose term of office will continue after the meeting, with information furnished to the Savings Bank by them as of December 1, 1996, are as follows: PRESENT DIRECTORS WHOSE TERMS OF OFFICE EXPIRE IN 1998 CARL C. NORTON (age 40) is President of Pioneer Financial Corporation and Pioneer Federal Savings Bank, and as such is Chairman of all committees of the Board of Directors. He is a Winchester native, a past president of the Central Kentucky League of Savings Institutions and a director of the Winchester Clark County Chamber of Commerce and the Winchester-Clark County Industrial Developmental Authority. Mr. Norton holds a Bachelors degree in accounting from the University of Kentucky and he is a graduate of the Kentucky School of Banking and the School of Banking of the South. Mr. Norton has over sixteen years of banking experience. He has served as a director of Pioneer Federal since January, 1993, and has been employed by Pioneer since February, 1992. Prior to coming to Pioneer Federal, Mr. Norton was Executive Vice-President and Chief Managing Officer of First Security Bank of Clark County. JANET W. PREWITT (age 49) has been a Director of Pioneer Federal since 1972. She served as the Savings Bank's President from 1976 until 1993, and is currently Chairperson of the Board of Directors of both Pioneer Financial Corporation and its wholly-owned subsidiary, Pioneer Federal Savings Bank. Mrs. Prewitt is 6 an equity partner in the law firm of White, McCann & Stewart, a general practice law firm located in Winchester, which serves as general counsel to Pioneer Federal and Pioneer Financial. Legal services performed by the law firm are attended by Mr. John H. Rompf, Jr., and Mrs. Beverly Ann Shea (Mrs. Prewitt's sister) of the firm, who are not otherwise associated with the Corporation nor the Savings Bank. In fiscal 1996, Pioneer Federal paid White, McCann & Stewart $143,191.47 in legal fees (including the law firm's percentage of commissions paid on title insurance premiums paid by Pioneer Federal during fiscal 1996 and some prior years). Of this sum, $137,703.73 represented fees earned in connection with title examinations and title insurance for real estate loans, while the balance represented fees in foreclosure actions and fees for quarterly and annual reports. WILLIAM M. CRESS (age 54) is Executive Vice President of Hinkle Contracting Corporation in Paris, Kentucky. He has been employed by Hinkle since 1972, having spent 12 years with the Kentucky Department of Highways prior to that. He majored in Civil Engineering at the University of Kentucky and is a Registered Professional Engineer. He is a native of Powell County and currently resides in Stanton. He is Director of Beech Fork Golf Club and past President of the Plant-Mix Asphalt Industry of Kentucky, Powell County Education Foundation, and Powell County Alumni Association. Mr. Cress was an Advisory Director of the Savings Bank from June 17, 1980 until January 9, 1991, when he was elected to serve the remaining unexpired term then held by John D. Harrison. Mr. Cress serves on the Salary and Operations/Business Plan Committees. ROBERT G. STRODE (age 57) has been a Director of Pioneer Federal since 1974. Mr. Strode retired in June, 1990 as Vice President of Ag-Gro Fertilizer Company, a fertilizer processing company located in Winchester. Mr. Strode currently serves on the Audit and Executive Committees. PRESENT DIRECTORS WHOSE TERMS OF OFFICE EXPIRE IN 1999 GEORGE W. BILLINGS, JR. (age 72) has been a Director of Pioneer Federal since 1980. He retired as Postmaster for the United States Postal Service in Stanton, Kentucky in January, 1989. Mr. Billings currently serves on the Audit, Salary and Asset/Liability Committees. NANCY M. LAWWILL (age 60) has been a Director of Pioneer Federal since 1981. She has served as Pioneer Federal's Treasurer since 1973, as Assistant Secretary since 1974 and as Vice President since 1994. She has been with the Savings Bank since 1966, and is the Savings Bank's data processing and computer coordinator and is in charge of operations, as well as serving as a Loan Officer. Mrs. Lawwill serves on the Loan, Asset/Liability and CRA Committees. 7 WAYNE M. MARTIN (age 50) was elected to Pioneer Federal's Board of Directors on January 9, 1991, to serve the remainder of Mr. Beckner Shimfessel's term. He is President and General Manager for WKYT-TV 27 in Lexington, and has been with WKYT since March, 1987. He is a Winchester native, and is President-elect of the Kentucky Broadcasters Association. Mr. Martin holds a Bachelors degree in Business Administration, a Masters degree in Education and a Rank I Administrative certification - all from Morehead State University. He also serves on the Board of Trustees of Cardinal Hill, is Chairman of the Greater Lexington United marketing Committee, Director and Vice President of the Child Advocacy Center of the Bluegrass, and is an Elder of First Christian Church, Winchester, Kentucky. Mr. Martin currently serves on the Salary, CRA and Executive Committees. ANDREW JAMES RYAN (age 37) was elected a Director of Pioneer Federal and Pioneer Financial on December 1, 1995 to fill the remainder of the term of Michael S. Houlihan, who died suddenly on November 28, 1995. Mr. Ryan is President of Andy Ryan Pontiac Nissan, Inc, an automobile dealership in Winchester. He was General Manager of White Chevrolet and Pontiac of Manchester from 1982 until moving to Winchester in November, 1991 to assume his current duties. He is President of the Winchester New Car Dealers Association, a member of the Winchester Rotary and Kiwanis Clubs, and is a deacon of First Christian Church, Winchester, Kentucky. Mr. Ryan currently serves on the Operations/Business Plan Committee. ADVISORY DIRECTORS Pioneer Federal Savings Bank, Pioneer Financial's wholly-owned subsidiary, has seven Advisory Directors who are elected to that position by the Board of Directors when, in the opinion of the Board of Directors, the Savings Bank would benefit from the particular expertise of such persons. These Directors are assigned to the various committees of the Bank's Board of Directors. Advisory Directors do not have voting or other authority at the Board and committee meetings. Advisory Directors who have served as Directors of the Savings Bank carry the honorary title of Director Emeritus. Directors are routinely asked to serve as Advisory Directors upon retirement as Directors. The following persons currently serve as Advisory Directors to the Savings Bank: Clifford R. Langley, John D. Harrison, Beckner Shimfessel and Willard M. Martin (all of whom were appointed Directors Emeritus upon retirement from the Board of Directors); Roger Davis, Martha W. Hampton, Nellie K. Meadows (all of whom are residents of Powell County, Kentucky, where a branch office of the Savings Bank is located). FAMILY ASSOCIATIONS AMONG DIRECTORS AND OFFICERS Wayne M. Martin, Director, is the son of Willard M. Martin, a Director Emeritus of the Savings Bank. 8 COMMITTEES OF THE BOARD OF DIRECTORS The Board of Directors of the Corporation and of Pioneer Federal Savings Bank, its principal subsidiary, have established the following committees, the members of which are designated annually by the Board of Directors of the Corporation and of the Savings Bank. The President serves as Chairman of all committee meetings (except Salary Committee), and the Chairman of Pioneer Financial's Board serves as an ex-officio member of all committees. Loan Committee. The Loan Committee meets at least weekly, and makes decisions on all mortgage loan applications. All loans approved are presented to the Board of Directors for ratification, except that loans to a borrower who owes or would owe the Savings Bank more than $200,000 are presented to the Board of Directors for approval. Regular members of the Loan Committee include the Executive Officers of the Savings Bank and its Loan Officers. Audit Committee. The Audit Committee meets on an as-needed basis. The committee nominates the independent auditor, discusses accounting changes, and analyzes the financial position of the Savings Bank. Members of the Audit Committee include Messrs. Strode, Billings, Willard Martin and Mrs. Linville. Asset/Liability Committee. The Asset/Liability Committee meets quarterly to analyze the Savings Bank past and present performance and the risks inherent in future strategies, which may be employed by the Bank. Members of the Asset/Liability Committee are Mrs. Prewitt, Mrs. Lawwill, Mr. Billings and Mr. Tony Parrish, the Savings Bank's Chief Financial Officer. Operations/Business Plan Committee. The Operations/Business Plan Committee meets on an as-needed basis, to discuss, analyze, and monitor operation systems and procedures of the Corporation and of the Savings Bank. Members of the committee include Messrs. Cress, Johnson, Muncie, Shimfessel, and Ryan. CRA (Community Reinvestment Act) Committee. This Committee meets periodically to review HMDA (Home Mortgage Disclosure Act) data and CRA activities conducted by the Savings Bank. This Committee also sets CRA policy and direction for the upcoming months. Members of the CRA Committee include Mrs. Hampton, Mrs. Prewitt, Mrs. Lawwill, and Messrs. Norton, Wayne Martin, and Trent. Executive Committee. The Executive Committee acts for the Board of Directors between Board meetings. Committee members include Mrs. Linville, and Messrs. Norton, Wayne Martin, Strode and Muncie. The committee meets on an as- needed basis. Salary Committee. The Salary Committee meets on an as-needed basis to review salaries of employees. Members of this 9 committee include Mrs. Linville, and Messrs. Billings, Cress and Wayne Martin. Nominating Committee. Pursuant to the Corporation's By-laws, the Board of Directors as a whole acts as a Nominating Committee for selecting the management's nominees for election as Directors. The Nominating Committee must deliver its written nominations to its secretary at least 20 days prior to the Annual Meeting. No other nominations for Directors shall be voted upon at the Annual Meeting, except those made by shareholders in writing delivered to the secretary at least 10 days prior to the Annual Meeting. If the Nominating Committee does not act prior to 20 days before the Annual Meeting, then nominations may be made at the meeting by any shareholder entitled to vote. The Board, at its September 17, 1996 meeting, nominated Mrs. Linville and Messrs. Johnson and Muncie for election as Directors for the above-listed term. During the fiscal year ended September 30, 1996, the Savings Bank's Board of Directors held 12 regular meetings and 1 special meeting. The Savings Bank's Loan Committee met 52 times, while the Salary Committee met once during fiscal 1996. The Operations/Business Plan Committee met once; the Executive Committee met 9 times during the fiscal year. The Audit Committee held 1 formal meeting, to receive the report of the Corporation's auditors for fiscal year 1996. The CRA Committee met once; the Asset/Liability Committee held 2 meetings. A Powell County Branch Committee (consisting of Directors and Advisory Directors from Powell County) meets on a regular basis to discuss procedures and issues particularly pertinent to the operation of the Powell County Branch. This Committee held 8 meetings during fiscal 1996. During Fiscal 1996, the Corporation's Board of Directors held 4 regular meetings and 3 special meetings, and 1 unanimous consents without meeting. No Director of the Corporation attended fewer than 75% of the total meetings of the Board of Directors and committees on which such Board member served during this period, except for Mr. Johnson, who was out of the state for a significant period of time. Further, Mr. Beverly White, a Director Emeritus of the Savings Bank, became ill during fiscal 1996, and eventually resigned. He missed three regular meetings of the Savings Bank's Board of Directors prior to his resignation, but did not accept a Director's fee for those months. DIRECTORS' FEES Directors are paid by Pioneer Federal Savings Bank a fee of $400 per month, plus $25 for each committee meeting attended. Directors Emeritus are paid $400 per month; other Advisory Directors are paid $200 per month. Directors who are officers of the Corporation receive no fees for serving on the Board of Directors or for attending Board meetings or committee meetings. 10 OFFICERS WHO ARE NOT DIRECTORS The following information is supplied with respect to officers and significant employees of Pioneer Federal Savings Bank, the Corporations principal subsidiary, who do not serve on the Corporation's nor the Savings Bank's Board of Directors. No arrangements or understandings exist between the Corporation or Pioneer Federal and any person listed below pursuant to which such person was elected as an officer. POSITIONS CURRENTLY HELD NAME AGE WITH PIONEER FEDERAL Janet Tutt 54 Assistant Treasurer since 1980; employee of Pioneer since 1974 Doris Estes 48 Bypass Branch Manager and Loan Officer since August, 1993; Employee of Pioneer since 1984 Dianna Davis 47 Stanton Branch Manager/Loan Officer since October, 1995 and an employee of the Bank since 1985 Bobby R. Trent 47 Compliance/Security since June, 1995; was previously Chief Operations Officer/Compliance Officer with Salt Lick Deposit Bank Vicki Rupard 36 Loan Officer since September, 1995; Was previously Mortgage Administrative Assistant with Peoples Commercial Bank Anthony Parrish 30 Chief Financial Officer since April, 1996; was previously employed as Sr. Vice-President and Chief Financial Officer at Peoples Commercial Bank Rob Agee 29 Loan officer since June, 1996; was previously a Mortgage Loan Officer with Pikeville National Bank REMUNERATION OF OFFICERS The following table sets forth for the fiscal year ended September 30, 1996, certain information as to compensation received by all executive officers of the Corporation as a group for services in all capacities to the Corporation. During such period, only one executive officer of the Corporation or of Pioneer Federal received total cash compensation in excess of $60,000.00, that being President Carl C. Norton. Mr. Norton's cash compensation by Pioneer Federal during fiscal 1996 was 11 $86,402.34. Ms. Prewitt's compensation as Chairman of the Board of Pioneer Federal and of the Corporation, when added to her equity portion of the fees paid by Pioneer to White, McCann & Stewart, did not exceed $60,000.00 during fiscal 1996 or any prior year. NUMBER OF PERSONS CAPACITIES IN CASH IN GROUP WHICH SERVED COMPENSATION (1) - -------------------------- ------------------ ---------------- All Executive Officers Executive Officers $185,262.79 as a Group (4 persons, (including Chief 4 positions) Financial Officer) Other Significant Employees Controller, Branch $188,380.02 as a group (7 persons, Manager, Asst. Treas., 5 positions) Loan Officers, Compliance/ Security (1) In addition to cash compensation, all executive officers of the Savings Bank are participants in the Savings Bank's group life insurance and Blue Cross/Blue Shield major medical insurance plans, the costs of which are paid by the Savings Bank. The Savings Bank maintains a "401(k)" employee profit sharing plan as described under the Employees' Retirement Income Security Act of 1974. The Plan became effective December 19, 1985. Under the Plan, the Savings Bank may make contributions in accordance with Section 401(k) of the Internal Revenue Code. The Savings Bank's contributions are allocated to each participant based on the ratio the participant's compensation bears to the total compensation. Employees may also contribute to the Plan. The Plan covers all full-time employees who have attained the age of 20 1/2 years once they have completed 6 months of service at an anniversary date of the Plan. The participant's account balance vests at 20% after completing 2 years of service; this vesting is increased by 20% for each year thereafter, with 100% vesting after 6 years of service. Upon retirement, the employee may withdraw all or parts of his vested portion of the Plan at his discretion (in accordance with Section 401(k)). The Board Chairperson of the Savings Bank participates in the "401(k)" plan. During fiscal 1996 the Savings Bank made no contributions to the "401(k)" plan on behalf of the Executive Officers or Other Significant Employees. In addition, Pioneer Federal Savings Bank established an Employee Stock Ownership Plan on October 31, 1994. Under the Plan, the Savings Bank may make contributions in accordance with Section 401(a) of the Internal Revenue code in the form of cash or stock for employees of the Savings Bank who are eligible on attainment of age 20 1/2 and completion of at least a six-month period of service are eligible to participate. The Savings Bank made a cash contribution to the ESOP of $30,512.44 made during fiscal 1996; of this sum, $10,796.00 was contributed to the ESOP on behalf of the Executive Officers and $4,312.74 was contributed to the ESOP on behalf of the Other Significant Employees. 12 The following chart shows annual compensation (there being no long-term compensation) of the Corporation's President and Chief Managing Officer for the last three fiscal years (including his compensation by Pioneer Federal Savings Bank): SUMMARY COMPENSATION TABLE ANNUAL COMPENSATION NAME AND PRINCIPAL FISCAL YEAR ----------------------------------------------- POSITION ENDED 9/30 SALARY BONUS OTHER (BENEFITS) - -------------------- ----------- ---------------- ----------- ---------------- Carl C. Norton, 1996 $83,892.34 $ 2,500.00 $10,656.35 President and 1995 $79,999.92 $ 2,500.00 $ 9,374.60 Chief Managing 1994 $72,115.84 $ 2,700.00 $ 8,993.84 Officer TRANSACTIONS INVOLVING DIRECTORS AND OFFICERS Pioneer Federal currently offers loans to its officers and Directors for various purposes consistent with the Corporation's and the Savings Bank's regular lending policies as limited by applicable law and regulation. These loans are made in the ordinary course of business, are made on the same terms and conditions as those prevailing at the time for comparable transactions with non- affiliated persons, and, in the judgment of management, do not involve more than normal risk of collectibility or present other unfavorable features. Set forth below is certain information relating to loans made to Pioneer Federal executive officers and Directors (and their affiliates and immediate family members) whose total aggregate loan balances exceeded $60,000.00 at any time during the year ended September 30, 1996. Loans which were originated by the Savings Bank but have been sold on the secondary market are note included. - -------------------------------------------------------------------------------- Borrower and Original Original Current Type of When Loan Interest Interest 9/30/96 Loan Originated Amount Rate Rate Balance - -------------------------------------------------------------------------------- Wayne Martin, 8/29/96 $51,375.00 9% 9% $ 51,375.00 Director: residential/ real estate Chris Martin, son of 5/30/96 52,700.00 6% 6% $ 52,439.20 Director Martin residential/ real estate (first mortgage, home) Andrew James Ryan, 6/28/96 196,000.00 9% 9% $ 53,455.00 Director: residential/ real estate, (construction loan - in process) ----------- $157,269.20 13 During the year ended September 30, 1996, there were no loans made to Pioneer Federal officers (who are not considered principal officers for the purposes of the annual audit) whose total aggregate loan balances exceeded $60,000 at any time during the fiscal year. Loans which were originated by the Savings Bank but have been sold on the secondary market are not included. LEGAL PROCEEDINGS Four shareholders combined to form East Kentucky Holdings, a general partnership, in 1994. On July 24, 1994, the Savings Bank filed a lawsuit styled Pioneer Federal Savings Bank v. Fred M. Higgins, Catherine H. Howard, Charles - ----------------------------------------------------------------------------- Lester Key, Phillip R. Perry, individually and d/b/a East Kentucky Holdings, a - ------------------------------------------------------------------------------ Kentucky general partnership, (collectively, the "EKH Group") in the United - ---------------------------- States District Court, Eastern District of Kentucky, Civil Action No. 94-232. The Complaint alleged that the EKH Group, acting in concert, engaged in a tender offer with respect to the Bank's stock without complying with the disclosure and filing requirements of Sections 14(d) and 14(e) of the Williams Act, the Change in Bank Control Act and the applicable regulations. Through that lawsuit, the Bank sought an injunction requiring the EKH Group to cease their tender offer activities, to comply with applicable laws and to restrict their activities with respect to the Bank. The EKH Group filed a Counterclaim which sought to enjoin an alleged tender offer by the Savings Bank, its officers, directors, agents and others acting in concert with them. The Counterclaim also requested the Court to order the Savings Bank to declare a dividend to its shareholders, to seek competitive bids for its legal services, to evaluate and disclose bona fide offers to purchase the Bank, and to fully disclose and address any conflicts of interest of the Bank's directors. Pioneer and the members of the EKH group entered into a Mutual Release and Agreed Order of Dismissal of the civil matter. The Savings Bank redeemed the EKH stock at a price per share of $41.50 in July, 1996, following confirmation from the Office of Thrift Supervision (OTS) that the redemption was consistent with all statutes, rules, regulations, policies, directives or orders of the OTS. The redemption included the 58,069 shares of stock of the EKH group and 6,175 shares of stock owned by the Corporation's chairman, Janet W. Prewitt, and certain of those persons presumed to be acting in concert with her. The redemption of the shares of Ms. Prewitt, etc., is necessitated by the EKH redemption to keep the ownership of the Corporation's stock by Ms. Prewitt and those presumed to be acting in concert with her below 10% and thus avoid her undergoing the personal expense and time involved in a control filing with the OTS. 14 ITEM NO. TWO - SELECTION OF INDEPENDENT AUDITOR Miller, Mayer, Sullivan & Stevens LLP, have been appointed as the Corporation's independent auditor for the fiscal year ending September 30, 1997 pursuant to the recommendation of the Audit Committee of the Board of Directors. A representative of Miller, Mayer, Sullivan & Stevens LLP is expected to be present at the meeting with an opportunity to make a statement if he desires to do so and to answer appropriate questions with respect to that firm's examination of the Corporation's financial statements and records for the fiscal year ended September 30, 1996. The appointment of the auditors must be approved by a majority of the votes cast by the stockholders of the Corporation at the Meeting. THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE APPROVAL OF THE APPOINTMENT OF AUDITORS. ITEM NO. THREE - OTHER MATTERS The Board of Directors is not aware of any business to come before the Meeting other than those matters described above in this Proxy Statement. However, if any other matters should properly come before the Meeting, it is intended that Proxies in the accompanying form will be voted in respect thereof in accordance with the judgment of the person or persons holding the Proxies. ANNUAL REPORT The Annual Report of the Corporation for the fiscal year ended September 30, 1996 is enclosed herewith. The consolidated financial statements of the Corporation and its subsidiary and the accompanying notes and report of independent auditors, the quarterly data and supplementary information on the effects of inflation, the selected financial data for each of the last five fiscal years, and management's discussion and analysis of the summary of operations contained in the Annual Report are incorporated by reference in this Proxy Statement. By Order of the Board of Directors /s/ Carl C. Norton CARL C. NORTON, PRESIDENT Dated this 16th day of December, 1996, Winchester, Kentucky - ---------------------------------------------------------------- FORM 10-K - ---------------------------------------------------------------- A COPY OF THE CORPORATION'S FORM 10-K AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WILL BE FURNISHED WITHOUT CHARGE TO STOCKHOLDERS AS OF THE RECORD DATE UPON WRITTEN REQUEST TO THE SECRETARY, PIONEER FINANCIAL CORPORATION, 25 EAST HICKMAN STREET, WINCHESTER, KENTUCKY 40391. 15 REVOCABLE PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS PIONEER FINANCIAL CORPORATION The undersigned shareholder hereby appoints the Board of Directors of Pioneer Financial Corporation, with full power of substitution, to act as proxy for and to vote the stock of the undersigned at the annual meeting of Shareholders of Pioneer Financial Corporation, Winchester, Kentucky, to be held at its registered office, 25 East Hickman Street, Winchester, Kentucky, on Wednesday, January 8, 1997, at 10:00 A.M., Eastern Standard time, or any adjournment thereof, for the purposes stated in the Notice of Annual Meeting. The undersigned hereby directs this proxy to be voted as follows: 1. Election of the following as Directors to serve until the Annual Meeting in January, 2000, or until their successors are elected and qualified (this proxy will be voted for each nominee listed unless: (a) the box labelled "AGAINST" is marked, or (b) the nominee's name is marked out by striking through, in which event another name may be substituted): Ewart W. Johnson FOR [ ] AGAINST [ ] ------------------------- Nora M. Linville FOR [ ] AGAINST [ ] ------------------------- Thomas D. Muncie FOR [ ] AGAINST [ ] ------------------------- 2. Ratification of the appointment of Miller, Mayer, Sullivan & Stevens LLP, to serve as the independent auditors of the Corporation for fiscal year 1997; FOR [ ] AGAINST [ ] ABSTAIN [ ] 3. The undersigned further authorizes my/our proxies to vote this proxy for or against any other business as may properly come before the meeting, in the discretion of the above-named proxies: FOR [ ] AGAINST [ ] ABSTAIN [ ] THIS PROXY WILL BE VOTED AS DIRECTED. IF NO CONTRARY DIRECTION IS INDICATED, THIS PROXY WILL BE VOTED FOR THE ABOVE PROPOSITIONS. Dated:____________________________ __________________________________ (Stockholder) __________________________________ (Stockholder) (Please sign and date this proxy. Please sign exactly as indicated above.)