Exhibit 99.03 NONCOMPETITION AGREEMENT ------------------------ THIS NONCOMPETITION AGREEMENT ("Agreement") is made and entered into as of October 15, 1997, by and between Choice Hotels International, Inc., a Delaware corporation which is to be renamed Sunburst Hospitality Corporation ("Choice"), and Choice Hotels Franchising, Inc., a Delaware corporation which is to be renamed Choice Hotels International, Inc. ("Franchising"). As used in this Agreement, the terms "Choice" and "Franchising" shall mean Choice and Franchising, as the case may be, and their respective Subsidiaries and Affiliates. WHEREAS, prior to the Distribution Date (as defined below), Franchising was a wholly owned subsidiary of Choice; and the Franchising Business (as defined herein) and the Hospitality Business (as defined herein) were operated by Choice, its divisions, subsidiaries or affiliates; WHEREAS, on October 15, 1997 (the "Distribution Date"), the common stock of Franchising was distributed (the "Distribution") on a pro rata basis, to the stockholders of Choice; WHEREAS, from the Distribution Date, Franchising is to continue the Franchising Business formerly operated by Choice through Franchising, its divisions, subsidiaries or affiliates; WHEREAS, from the Distribution Date, Choice is to continue the Hospitality Business; and, WHEREAS, in order to effect the Distribution, Choice and Franchising entered into a Distribution Agreement (the "Distribution Agreement") dated as of October 15, 1997, which provides, in part, that Choice and Franchising enter into this Agreement. NOW, THEREFORE, in consideration of the premises and the mutual covenants contained herein and in the Distribution Agreement and in the Related Agreements entered into pursuant to or in connection with the Distribution, and for other valuable consideration, the receipt and sufficiency of which are hereby mutually acknowledged, Choice and Franchising agree as follows: ARTICLE 1. DEFINITIONS 1.1. Definitions. The following terms when used herein shall have ----------- the meaning set forth below: "Choice" shall have the meaning set forth in the first paragraph -------- of this Agreement. "Classic Sports Business" shall mean the business of developing, ------------------------- owning and operating bar/restaurants with a sports theme in hotel properties under the brand name Classic Sports-Food, Drink & Memories or a similar name. "Competing Franchising Activity" shall mean a business activity -------------------------------- that competes with, or is substantially similar to, the Franchising Business, provided, however, that the Classic Sports Business shall not be deemed a Competing Franchising Activity. "Competing Franchising Business" shall mean a business that -------------------------------- conducts any Competing Franchising Activity. "Competing Hospitality Activity" shall mean a business activity -------------------------------- that competes with, or is substantially similar to, the Hospitality Business; provided, however, that the European Hotel Business shall not be deemed a Competing Hospitality Activity. "Competing Hospitality Business" shall mean a business that -------------------------------- conducts any Competing Hospitality Activity. "Effective Period" shall have the meaning set forth in Section ------------------ 2.1. "European Hotel Business" shall mean (i) the business of owning ------------------------- and operating the fourteen [Comfort Inn] hotels set forth on Schedule A hereto, which hotels are, on the Distribution Date, owned and operated by Franchising and (ii) any ownership interest by Franchising in Friendly Hotels, PLC, a corporation formed under the laws of the United Kingdom. "Franchising Business" shall mean the business of franchising ---------------------- hotels under the Clarion, Quality, Comfort, Sleep Inn, Rodeway, Econo Lodge and Mainstay Suites brands. "Franchising" shall have the meaning set forth in the first ------------- paragraph of this Agreement. "Hospitality Business" shall mean the business of owning and ---------------------- operating hotel properties. "Person" shall mean any person, firm, corporation, general or -------- limited partnership, association, or other entity. "Preceding Period" shall mean, with respect to any acquisition or ------------------ disposition, the last four completed fiscal quarters preceding the date on which the acquisition or disposition is consummated. "Strategic Alliance Agreement" shall mean the Strategic Alliance ------------------------------ Agreement dated of even date herewith by and between Choice and Franchising, as amended from time to time. "Transfer" shall mean the sale, conveyance, disposal of or other ---------- transfer of ownership, title or other interest. Any capitalized terms defined in the Distribution Agreement and used herein, shall have the meanings ascribed to them in the Distribution Agreement unless otherwise defined herein. ARTICLE 2. TERM 2.1. Term. This Agreement shall remain in effect for a period ---- commencing on the date hereof and automatically terminate without further documentation on the fifth anniversary date of the Distribution Date; provided, however, that, in the event that on the fifth anniversary date of the Distribution Date the Strategic Alliance Agreement remains in effect, then this Agreement shall, without further documentation, remain in effect and shall not terminate until the date on which the Strategic Alliance Agreement ceases to be in effect. 2 ARTICLE 3. NONCOMPETITION WITH RESPECT TO THE FRANCHISING BUSINESS 3.1. Certain Restrictions on Choice. ------------------------------ A. Except as provided in Section 3.1.B herein, during the Effective Period, Choice shall not conduct, directly or indirectly, any Competing Franchising Activity, anywhere in the world. B. Notwithstanding anything herein to the contrary, but subject to the limitation set forth in Section 3.1.C., Section 3.1.A shall not prohibit Choice from conducting the following activities: (i) the continued operation and development of any business operated as of the Distribution Date by Choice (including, without limitation, the Classic Sports Business); or (ii) activities that Choice is permitted or required to conduct under the Strategic Alliance Agreement; or (iii) the ownership of capital stock of a corporation that conducts, directly or indirectly, any Competing Franchising Activity, if (a) such capital stock is traded on a national or regional stock exchange in the United States or Canada or is traded on the National Association of Securities Dealers, Inc., Automated Quotation System, and (b) Choice, directly or indirectly, is the beneficial owner of not more than five percent (5%) of such corporation's outstanding capital stock; or (iv) the acquisition of any Person that conducts, directly or indirectly, any Competing Franchising Activity, if (x) the consolidated gross sales of such Person (including its consolidated Subsidiaries and Affiliates) from Competing Franchising Activities for the Preceding Period do not constitute more than twenty percent (20%) of the aggregate consolidated gross sales (including sales from the Competing Franchising Activities) of such Person (including its consolidated Subsidiaries and Affiliates), or (y) neither the fair market value of, nor the value, if any, attributed to the Competing Franchising Activities in the acquisition agreement, is in excess of Five Million Dollars ($5,000,000), as increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). C. During the Effective Period, Choice shall not, directly or indirectly: (i) acquire from any Person (other than Franchising) any interest in a Competing Franchising Business unless, prior to such acquisition, Choice offers to sell the Competing Franchising Activities to Franchising at a price equal to the lesser of (a) the fair market value of such Competing Franchising Activities, and (b) the value, if any, attributed to the Competing Franchising Activities in the acquisition agreement, and otherwise on the same terms and conditions on which the Competing Franchising Business is being acquired by Choice. Franchising shall have thirty (30) days after receiving notice of the acquisition of the Competing Franchising Business to elect, by notice to Choice, to purchase the Competing Franchising Activities on the terms and conditions set forth in the notice. If Franchising does not elect to 3 purchase the Competing Franchising Activities within the 30-day period, Choice shall be entitled to own and operate such Competing Franchising Activities, or such interest therein, subject to the restrictions on Transfer set forth in Section 3.1.C.(ii). Notwithstanding the foregoing, Choice shall not have to offer to sell, or sell, to Franchising any such Competing Franchising Activities which, in the good faith judgment of Choice, are not readily divisible from other activities, provided that the gross sales from such non-divisible Competing Franchising Activities for the Preceding Period do not exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales for the Preceding Period of the Competing Franchising Business (including all activities that do not constitute Competing Franchising Activities). Thereafter, in the event that the gross sales from such non-divisible Competing Franchising Activities for any calendar year exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales of the Competing Franchising Business, then all non-divisible Competing Franchising Activities shall be subject to Choice's obligation to offer them for sale to Franchising, as set forth above, to the maximum extent that Choice and Franchising, using their best efforts and negotiating in good faith, can make such Competing Franchising Activities divisible and transferable to Franchising. The amount of One Million Dollars ($1,000,000) referenced in this Section shall be increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). (ii) Transfer to any Person (other than Franchising) any Competing Franchising Activities unless it first offers to sell such Competing Franchising Activities to Franchising upon substantially the same terms and conditions offered by a bona fide prospective purchaser which is not an Affiliate of Choice. Franchising shall have thirty (30) days after receiving notice of the proposed Transfer to elect, by notice to Choice, to purchase the Competing Franchising Activities on the terms and conditions set forth in the notice. If Franchising does not elect to purchase the Competing Franchising Activities from Choice within the 30- day period, Choice shall be entitled to Transfer such Competing Franchising Activities to any Person which is not an Affiliate of Choice on substantially the same terms and conditions as set forth in the notice to Franchising. However, if no definitive agreement to Transfer is executed within ninety (90) days after the expiration of the 30-day period, Choice shall not thereafter Transfer such Competing Franchising Activities to any Person (other than Franchising) without first offering to sell it to Franchising as provided above. Notwithstanding the foregoing, Choice shall not have to offer to sell, or sell, to Franchising any such Competing Franchising Activities which, in the good faith judgment of Choice, are not readily divisible from the other activities otherwise permitted to be transferred by Choice without compliance with this Section 3.1.C.(ii), provided that the gross sales from such non-divisible Competing Franchising Activities for the Preceding Period do not exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales for the Preceding Period of the Competing Franchising Business (including all activities that do not constitute Competing Franchising Activities). The amount of One Million Dollars ($1,000,000) referenced in this Section shall be increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). The restrictions set forth in this Section 3.1.C are in addition to any restrictions set forth in Section 3.1.B. 4 ARTICLE 4. NONCOMPETITION WITH RESPECT TO THE CHOICE BUSINESS 4.1. Certain Restrictions on Franchising. A. Except as provided in Section 4.1.B herein, during the Effective Period, Franchising shall not conduct, directly or indirectly, any Competing Hospitality Activity, anywhere in the world. B. Notwithstanding anything herein to the contrary, but subject to the limitations set forth in Section 4.1.C., Section 4.1.A shall not prohibit Franchising from conducting the following activities: (i) the continued operation and development of any business operated as of the Distribution Date by Franchising (including, without limitation, the European Hotel Business); or (ii) activities that Franchising is permitted or required to conduct under the Strategic Alliance Agreement; or (iii) the ownership of capital stock of a corporation that conducts, directly or indirectly, any Competing Hospitality Activity, if (a) such capital stock is traded on a national or regional stock exchange in the United States or Canada or is traded on the National Association of Securities Dealers, Inc., Automated Quotation System, and (b) Franchising, directly or indirectly, is the beneficial owner of not more than five percent (5 %) of such corporation's outstanding capital stock; or (iv) the acquisition of any Person that conducts, directly or indirectly, any Competing Hospitality Activity, if (x) the consolidated gross sales of such Person (including its consolidated Subsidiaries and Affiliates) from the Competing Hospitality Activities for the Preceding Period do not constitute more than twenty percent (20%) of the aggregate consolidated gross sales (including sales from the Competing Hospitality Activities) of such Person (including its consolidated Subsidiaries and Affiliates), or (y) neither the fair market value of, nor the value, if any, attributed to the Competing Hospitality Activities in the acquisition agreement, is in excess of Five Million Dollars ($5,000,000), as increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). C. During the Effective Period, Franchising shall not, directly or indirectly: (i) acquire from any Person (other than Choice) any interest in a Competing Hospitality Business unless, prior to such acquisition, Franchising offers to sell the Competing Hospitality Activities to Choice at a price equal to the lesser of (a) the fair market value of such Competing Hospitality Activities, and (b) the value, if any, attributed to the Competing Hospitality Activities in the acquisition agreement, and otherwise on the same terms and conditions on which the Competing Hospitality Business is being acquired by Franchising. Choice shall have thirty (30) days after receiving notice of the acquisition of the Competing Hospitality Business to elect, by notice to Franchising, to purchase the Competing Hospitality Activities on the terms and conditions set forth in the notice. If Choice does not elect to 5 purchase the Competing Hospitality Activities within the 30-day period, Franchising shall be entitled to own and operate such Competing Hospitality Activities, or such interest therein, subject to the restrictions on Transfer set forth in Section 4.1.C.(ii). Notwithstanding the foregoing, Franchising shall not have to offer to sell, or sell, to Choice any such Competing Hospitality Activities which, in the good faith judgment of Franchising, are not readily divisible from other activities, provided that the gross sales of such non-divisible Competing Hospitality Activities for the Preceding Period, do not exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales for the Preceding Period of the Competing Hospitality Business (including all activities that do not constitute Competing Hospitality Activities). Thereafter, in the event that the gross sales from such non-divisible Competing Hospitality Activities for any calendar year exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales of the Competing Hospitality Business, then all non-divisible Competing Hospitality Activities shall be subject to Franchising's obligation to offer them for sale to Choice, as set forth above, to the maximum extent that Choice and Franchising, using their best efforts and negotiating in good faith, can make such Competing Hospitality Activities divisible and transferable to Choice. The amount of One Million Dollars ($1,000,000) referenced in this Section shall be increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). (ii) Transfer to any Person (other than Choice) any Competing Hospitality Activities unless it first offers to sell such Competing Hospitality Activities to Hospitality upon substantially the same terms and conditions offered by a bona fide prospective purchaser which is not an Affiliate of Franchising. Choice shall have thirty (30) days after receiving notice of the proposed Transfer to elect, by notice to Franchising, to purchase the Competing Hospitality Activities on the terms and conditions set forth in the notice. If Choice does not elect to purchase the Competing Hospitality Activities from Franchising within the 30-day period, Franchising shall be entitled to Transfer such Competing Hospitality Activities to any Person which is not an Affiliate of Franchising on substantially the same terms and conditions as set forth in the notice to Choice. However, if no definitive agreement to Transfer is executed within ninety (90) days after the expiration of the 30-day period, Franchising shall not thereafter Transfer such Competing Hospitality Activities to any Person (other than Choice) without first offering to sell it to Choice as provided above. Notwithstanding the foregoing, Franchising shall not have to offer to sell, or sell, to Franchising any such Competing Hospitality Activities which, in the good faith judgment of Franchising, are not readily divisible from the other activities otherwise permitted to be transferred by Franchising without compliance with this Section 4.1.C.(ii), provided that the gross sales from such non-divisible Competing Hospitality Activities for the Preceding Period do not exceed the greater of One Million Dollars ($1,000,000) per year or five percent (5%) of the gross sales for the Preceding Period of the Competing Hospitality Business (including all activities that do not constitute Competing Hospitality Activities). The amount of One Million Dollars ($1,000,000) referenced in this Section shall be increased by the percentage increase, if any, in the Consumer Price Index, All Urban Consumers, United States during the term hereof (using 1996 as the base year). The restrictions set forth in this Section 4.1.C are in addition to any restrictions set forth in Section 4.1.B. 6 ARTICLE 5. MISCELLANEOUS 5.1. Dispute Resolution. Any dispute, controversy or ------------------ disagreement ("Dispute") between the Parties related to the obligations of the Parties under this Agreement in respect to which an amicable resolution cannot be reached shall be submitted for mediation to a committee made up of an equal number of non-common members of each company's Board of Directors ("Committee"). If the Parties are unable to reach an amicable resolution of a Dispute within thirty days after submission to the Committee, then, to the maximum extent allowed by law, the Dispute shall be submitted and resolved by final and binding arbitration in Baltimore, Maryland administered by JAMS-Endispute in accordance with JAMS-Endispute's rules of practice then in effect or such other procedures as the Parties may agree upon; provided, however, that any Party may seek injunctive relief and enforcement of any award rendered pursuant to the arbitration provisions of this Section 5.1 by bringing a suit in any court of competent jurisdiction. Any award issued as a result of such arbitration shall be final and binding between the Parties thereto and shall be enforceable by any court having jurisdiction over the Party against whom enforcement was sought and application may be made to such court for judicial acceptance of the award and order of enforcement. The fees and expenses of arbitration (including reasonable attorneys' fees) shall be paid by the Party that does not prevail in such arbitration. 5.2. Modification. This Agreement may only be amended, modified ------------ or supplemented in a written agreement signed by both parties hereto. 5.3. Waiver. No term or condition of this Agreement shall be ------ deemed to have been waived, nor shall there be any estoppel against the enforcement of any provision hereof, except by written instrument of the party charged with such waiver or estoppel. 5.4. Governing Law. This Agreement shall be governed by, and ------------- construed in accordance with, the laws of the State of Maryland, regardless of the laws that might be applied under applicable principles of conflicts of laws. 5.5. Headings. The headings of the sections of this Agreement -------- are for convenience only and shall not affect the construction of this Agreement. 5.6. Notices. All notices and other communications hereunder ------- shall be in writing- and shall be delivered by hand or mailed by registered or certified mail (return receipt requested) to the parties at the following addresses (or at such other addresses for a party as shall be specified by like notice) and shall be deemed given on the date on which such notice is received: To Choice: Sunburst Hospitality Corporation 10770 Columbia Pike Silver Spring, Maryland 20901 Attention: General Counsel To Franchising: Choice Hotels International, Inc. 10750 Columbia Pike 7 Silver Spring, Maryland 20901 Attention: General Counsel 5.7. Assignment. Neither Party shall sell, assign, pledge or ---------- otherwise transfer its interest in this Agreement or any part thereof without the prior written consent of the other Party, except to an entity succeeding to substantially all of the business and operations of such Party. The transferring Party shall remain liable for liabilities and obligations existing at the time of such transfer. Subject to the foregoing, this Agreement shall bind and inure to the benefit of the Parties' respective successors and permitted assigns. 5.8. Counterparts. This Agreement may be executed in two ------------ counterparts, each of which shall be deemed an original, but which together shall constitute one and the same instrument. 5.9. Severability. Choice and Franchising agree that the period ------------ of restriction and the geographical area of restriction imposed upon the parties are fair and reasonable and are reasonably required for the protection of each of the parties hereto. If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of law or public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect as though the invalid portions were not a part hereof. If the provisions of this Agreement relating to the area of restriction or the period of restriction shall be deemed to exceed the maximum area or period which a court having jurisdiction over the matter would deem enforceable, such area or period shall, for purposes of this Agreement, be deemed to be the maximum area or period which such court would deem valid and enforceable. 5.10. Entire Agreement. This Agreement, the Distribution ---------------- Agreement, the Strategic Alliance Agreement, certain hotel franchising agreements, and other agreements executed pursuant thereto, constitute the entire agreement of the parties concerning the subject matter hereof. 5.11. Remedies. Choice and Franchising agree that irreparable -------- damage would occur in the event any of the provisions of this Agreement were not to be performed in accordance with the terms hereof, and that their remedy at law for any breach of the other party's obligations hereunder would be inadequate. Choice and Franchising agree and consent that temporary and permanent injunctive relief may be granted in any proceeding which may be brought to enforce any provision hereof without the necessity of proof of actual damage. 5.12. Enforceability. The terms, conditions and promises -------------- contained in this Agreement shall be binding upon and shall inure to the benefit of each of the parties hereto, their heirs, personal representatives, or successors and assigns. Each of the parties hereto shall cause its subsidiaries to comply with such party's obligations hereunder. Nothing herein, expressed or implied, shall be construed to give any other Person any legal or equitable rights hereunder. 5.13. Consent to Jurisdiction. Subject to Section 4.1 hereof, ----------------------- the parties irrevocably submit to the exclusive jurisdiction of (a) the Courts of the State of Maryland in Montgomery County, and (b) the United States District Court for the State of Maryland for the purposes of any suit, action or other proceeding arising out of this Agreement. The parties hereby irrevocably designate, appoint and empower Prentice Hall Corporation System, Inc. as its true and lawful agent and attorney-in-fact in its name, place, and stead to receive on its behalf service of process in any action, suit, or proceeding with respect to any matters as to which it has submitted to jurisdiction as set forth in the immediately preceding sentence. 8 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed and delivered, all as of the day and year first above written. CHOICE HOTELS INTERNATIONAL, INC. By: /s/ Edward A. Kubis ------------------------------ Name: Edward A. Kubis ---------------------------- Title: Senior Vice President --------------------------- CHOICE HOTELS FRANCHISING, INC. By: /s/ Michael J. DeSantis ------------------------------ Name: Michael J. DeSantis ---------------------------- Title: Senior Vice President --------------------------- 9 SCHEDULE A ---------- EUROPEAN HOTELS --------------- Property Title Moulins, France Freehold Perpignan, France Freehold Lormont, France Leasehold Montlucan, France Leasehold Regnault, France Leasehold Mousson, France Leasehold Vierzon, France Leasehold St. Catherin, France Leasehold Reims, France Leasehold Cherbourg, France Leasehold Jena, Germany Leasehold Peine, Germany Freehold Troisdorf, Germany Freehold Comfort Inn, Kensington, United Kingdom Freehold 10