CO-PRINCIPAL UNDERWRITERS' AGREEMENT

                                     Between

                   BUSINESS MEN'S ASSURANCE COMPANY OF AMERICA

                                       and

                              JONES & BABSON, INC.

                                       and

                           CONSECO EQUITY SALES, INC.

     AGREEMENT dated as of  ______________,  1998 by and between  BUSINESS MEN'S
ASSURANCE COMPANY OF AMERICA ("BMA"), a Missouri corporation,  on its own behalf
and on behalf of BMA Variable Life Account A (the "Separate  Account"),  Jones &
Babson,  Inc. ("J&B"),  a Missouri  corporation,  and Conseco Equity Sales, Inc.
(ACES@), a Texas corporation.

                                   WITNESSETH:

     WHEREAS, the Separate Account is a segregated asset account established and
maintained  by BMA  pursuant to the laws of the State of Missouri  for  variable
life insurance policies to be issued by BMA and herein defined (the "Contracts")
under which  income,  gains and  losses,  whether or not  realized,  from assets
allocated to such accounts are, in accordance with the Contracts, credited to or
charged against the Separate  Account without regard to other income,  gains, or
losses of BMA or any other segregated asset accounts established by BMA;

     WHEREAS,  J&B and CES are  each  registered  as  broker-dealers  under  the
Securities Exchange Act of 1934, as amended, and are members in good standing of
the National  Association of Securities Dealers,  Inc., and are willing to serve
as co-principal underwriters of the Contracts; and

     WHEREAS, BMA proposes to register interests in the Contracts by registering
the Separate Account under the Investment  Company Act of 1940, as amended,  and
interests in the Contracts under the Securities Act of 1933, as amended,  and to
issue and sell the Contracts  through the Separate Account to the public through
J&B and CES each acting as a co-principal  underwriter for the Contracts; and to
that end has filed a  registration  statement  with the  Securities and Exchange
Commission.

     NOW, THEREFORE, in consideration of their mutual promises, BMA, J&B and CES
hereby agree as follows:

1.   Additional Definitions

     (a)  Contracts - The variable life insurance policies which BMA proposes to
          issue and the  premiums  for which will be  deposited  in the Separate
          Account  and  BMA's  general  account,  including  any  riders to such
          contracts.

     (b)  Registration  Statement - At any time that this Agreement is in effect
          the currently effective registration statement, or currently effective
          post-effective  amendment  thereto,  relating to the Separate Account,
          including  financial  statements  included in and all exhibits to such
          registration statement or post-effective amendment.

     (c)  Prospectus  -  The  prospectus   included   within  the   Registration
          Statement,  except that if the most recently  filed  prospectus  filed
          pursuant to Rule 497(c) or 497(e) under the 1933 Act subsequent to the
          date on which the Registration Statement became effective differs from
          the prospectus included within the Registration  Statement at the time
          it became  effective,  the term "Prospectus"  shall refer to the most
          recently filed  prospectus  filed under Rule 497(c) or 497(e) from and
          after the date on which they each shall have been filed.

     (d)  Investment  Company - The underlying  open-end  management  investment
          companies which the Separate Account invests in.

     (e)  1933 Act - The Securities Act of 1933, as amended.

     (f)  1934 Act - The Securities Exchange Act of 1934, as amended.

     (g)  1940 Act - The Investment Company Act of 1940, as amended.

     (h)  SEC - The Securities and Exchange Commission.

     (i)  NASD - The National Association of Securities Dealers, Inc.

     (j)  Regulations - The rules and  regulations  promulgated by the SEC under
          the 1933  Act,  the 1934 Act and the 1940 Act as in effect at the time
          this Agreement is executed or hereinafter promulgated.

     (k)  Territory - Each of the fifty  states of the United  States  including
          the  District  of  Columbia  and Puerto  Rico  except New York.  It is
          recognized that BMA is not qualified to transact a variable  insurance
          business  in New York.  In the  event,  however,  that BMA  becomes so
          qualified  and the  Contracts  are  approved  for  sale  in New  York,
          "Territory" shall then be deemed to include New York.

     (l)  Dealer - An entity  registered  as a  broker-dealer  and licensed as a
          life  insurance  agent or affiliated  with an entity so licensed,  and
          authorized  to sell the  Contracts  and/or to recruit other Dealers to
          sell the  Contracts  pursuant to a sales  agreement as provided for in
          this Agreement.

     (m)  Applications - Applications for the Contracts.

     (n)  Premium - A payment made under a Contract by an applicant or purchaser
          to purchase benefits under the Contract.

     (o)  Service  Center - BMA,  ______________________________,  or such other
          location as may be designated in writing from time to time by BMA.

2.   Co-Principal Underwriters

     (a)  BMA grants to J&B and CES the right,  and J&B and CES each accept such
          grant, during the term of this Agreement,  subject to the registration
          requirements  of the 1933 Act and the 1940 Act and the  provisions  of
          the  1934  Act for  each  to be the  co-distributor  and  co-principal
          underwriter of the Contracts in the Territory. It is hereby understood
          that  J&B and CES  will  each  develop  distribution  systems  for the
          distribution of the Contracts. J&B and CES each undertake to offer and
          use its best efforts to market Contracts  actively through Dealers and
          will provide a dealer  marketing staff to answer  telephone  inquiries
          with  respect to the  Contracts  from  registered  representatives  of
          Dealers that have executed a sales agreement with either J&B or CES.

     (b)  BMA authorizes  J&B and CES to each enter into separate  written sales
          agreements  with  broker-dealers  that thereby will become  Dealers on
          terms and conditions that are consistent with this Agreement.  J&B and
          CES each agree that each sales  agreement shall require the Dealer and
          its  agents  or  representatives   soliciting   applications  for  the
          Contracts or otherwise  engaging in solicitation  activities on behalf
          of the Dealer to be duly and  appropriately  licensed,  registered  or
          otherwise  qualified  for the sale and  distribution  of the Contracts
          under  the  federal  securities  laws and the  insurance  laws and any
          applicable  securities  or  blue-sky  laws  of  each  state  or  other
          jurisdiction in the Territory in which the Dealer offers the Contracts
          for sale, and in which BMA informs J&B and CES that BMA is licensed to
          sell the Contracts.  Each sales  agreement also shall require that the
          Dealer be registered as both a broker-dealer  under the 1934 Act and a
          member of the NASD, or if not so registered or not such a member, then
          the agents and representatives of such Dealer soliciting  applications
          for  the  Contracts  shall  be  agents  and  registered  persons  of a
          registered broker-dealer and NASD member which is an affiliate of such
          Dealer and is also a party to such sales agreement and which maintains
          full responsibility for the training,  supervision, and control of the
          securities  activities of the agents and representatives  distributing
          the Contracts.

     (c)  BMA shall forward to J&B and CES  Applications and other materials for
          use by J&B and  CES  and the  Dealers  in  their  solicitation  of the
          Contracts.  J&B and CES each agree that all Applications shall be made
          only on application forms and other materials provided by BMA.

     (d)  All  Premiums  paid by check or money order that are  collected by J&B
          and/or CES or any Dealer shall be remitted promptly in full,  together
          with any Applications,  forms and any other required documentation, to
          the  Service  Center.  Checks or money  orders in payment of  Premiums
          shall be drawn to the order of "Business  Men's  Assurance  Company of
          America."  Initial and additional  Premiums may be transmitted by wire
          order  from  J&B or  CES  or any  Dealer  to  the  Service  Center  in
          accordance with the procedures set forth by BMA.  Acceptance by BMA of
          a wire order does not create a contractual  obligation  with BMA until
          the  receipt of a  properly  completed  Application  within 10 days of
          transmittal  of the  wire  order by J&B or CES or the  Dealer.  If any
          Premium  is held at any time by J&B or CES,  J&B and CES  agrees  that
          such  Premium  shall  be held in a  fiduciary  capacity  and  shall be
          remitted promptly to BMA. All such Premiums,  whether by check,  money
          order or wire, shall be the property of BMA.

     (e)  J&B and CES each  acknowledge  that BMA shall  have the  unconditional
          right to reject, in whole or in part, any Application. In the event an
          Application is rejected,  any Premium submitted will be returned by or
          on behalf of BMA to the applicant. J&B or CES and, if applicable,  the
          Dealer that submitted the Premium, will be notified of such action. In
          the event that a purchaser  exercises his or her rescission  privilege
          provided by law, any amount to be refunded as provided in the Contract
          will be so refunded to the  purchaser  by or on behalf of BMA. J&B and
          CES and, if applicable, the Dealer who solicited the Contract, will be
          notified of such action and will refund any  commissions  paid on such
          rescinded Contract.

     (f)  J&B  and  CES  shall  each  act  as  independent  contractors  in  the
          performance of their duties and  obligations  under this Agreement and
          nothing  herein  contained  shall  make  either  J&B or  CES or  their
          representatives  or  employees,  or the  Dealers  or their  respective
          representatives or employees,  employees of BMA in connection with the
          distribution of the Contracts.

     (g)  J&B and CES each agrees to train,  supervise and be solely responsible
          for the conduct of their respective employees,  if any, of J&B and CES
          in their  solicitation of applications and Premiums for the Contracts,
          and  to  supervise  their   compliance   with  applicable   rules  and
          regulations   of  any   securities   regulatory   agencies  that  have
          jurisdiction  over  variable  contracts   activities,   including  the
          requirement  that  the  Contracts  be  suitable  for  J&B's  or  CES's
          customers.

     (h)  BMA,  as agent  for J&B and CES,  will  confirm  the  purchase  of the
          Contract to each  purchaser of a Contract in accordance  with the 1934
          Act and the rules  thereunder.  BMA will  maintain and  preserve  such
          books and records with  respect to such  confirmations  in  conformity
          with the  requirements of the 1934 Act and the rules  thereunder.  BMA
          agrees that all such books and records will be maintained  and held on
          behalf  of and as agent for J&B and CES  whose  property  they are and
          shall remain, and that such books and records are at all times subject
          to inspection by the SEC.

3.   Representations   and   Warranties   of  BMA  BMA   makes   the   following
     representations and warranties:

     (a)  BMA will notify J&B and CES when the  Registration  Statement has been
          declared  effective by the SEC or has become  effective in  accordance
          with the Regulations.

     (b)  The Registration  Statement and the Prospectus  comply in all material
          respects with the  provisions of the 1933 Act and the 1940 Act and the
          Regulations,  and  neither  of  the  Registration  Statement  nor  the
          Prospectus contains an untrue statement of a material fact or omits to
          state a material  fact  required to be stated  therein or necessary to
          make  the  statements   therein  not  misleading,   in  light  of  the
          circumstances in which they were made; provided,  however that none of
          the  representations  and  warranties  in Section  3(b) shall apply to
          statements or omissions from the Registration  Statement or Prospectus
          made in reliance upon and in conformity with the information furnished
          to BMA in writing by J&B and CES expressly for use in the Registration
          Statement.

     (c)  BMA has not  received  any  notice  from the SEC with  respect  to the
          Registration  Statements  pursuant to Section 8(e) of the 1940 Act and
          no stop order  under the 1933 Act has been  issued  and no  proceeding
          therefor has been instituted or threatened by the SEC.

     (d)  BMA will notify J&B and CES promptly  upon  learning the  Registration
          Statement have ceased to be effective.

     (e)  The accountants who certified the financial statements included in the
          Registration   Statement  and   Prospectus  are   independent   public
          accountants as required by the 1993 Act and the Regulations.

     (f)  The  financial  statements  included  in  the  Registration  Statement
          present fairly the financial  condition of BMA at the dates indicated.
          Such  financial  statements  have been  prepared  in  conformity  with
          generally accepted accounting principles.

     (g)  Subsequent to the respective dates as of which information is given in
          the Registration  Statement or the Prospectus through the date of this
          Agreement,  there  has not been any  material  adverse  change  in the
          condition,   financial  or   otherwise,   of  BMA  which  would  cause
          information to be misleading.

     (h)  BMA has been duly  organized and is validly  existing as a corporation
          in good  standing  under the laws of the State of  Missouri  with full
          power and  authority  to own,  lease and  operate its  properties  and
          conduct its business in the manner  described in the Prospectus and is
          duly qualified to transact the business of a life, health and accident
          insurance  company,  and is in good  standing  in each  state or other
          jurisdiction in the Territory.

     (i)  The  Contracts  have  been  approved  to the  extent  required  by the
          Missouri  Insurance   Commissioner  and  by  the  governmental  agency
          responsible for regulating  insurance companies in each other state or
          jurisdiction  in  which  BMA has  indicated  to J&B and CES  that  the
          Contracts may be offered for sale.

     (j)  The execution and delivery of this Agreement and the  consummation  of
          the transactions  contemplated herein have been duly authorized by all
          necessary  corporate  action by BMA and when so executed and delivered
          this  Agreement  will  be the  valid  and  binding  obligation  of BMA
          enforceable in accordance with its terms.

     (k)  The consummation of the  transactions  contemplated by this Agreement,
          and the fulfillment of the terms of this Agreement,  will not conflict
          with,  result in any breach of any of the terms and  provisions  of or
          constitute  (with our without notice or lapse of time) a default under
          the charter or by-laws of BMA, or any indenture,  agreement, mortgage,
          deed of trust,  or other  instrument to which BMA is party or by which
          it is bound,  or violate any law,  or, to the bet of BMA's  knowledge,
          any order,  rule or  regulation  applicable to BMA of any court or any
          federal or state regulatory body,  administrative  agency or any other
          governmental  instrumentality  having  jurisdiction over BMA or any of
          its properties.

     (l)  No  consent,  approval,   authorization  or  order  of  any  court  or
          governmental  authority or agency is required for the issuance or sale
          of  the  Contracts  or  for  the   consummation  of  the  transactions
          contemplated  by this  Agreement,  that has not been obtained,  except
          with respect to the states or  jurisdictions in which BMA has informed
          J&B and CES that such consent is still being  sought,  or with respect
          to which  the  parties  have  agreed  that such  consent  is not being
          sought.

     (m)  BMA has filed with the SEC all statements and other documents required
          for  registration of the Separate  Account under the provisions of the
          1940  Act and the  Regulations  thereunder  and such  registration  is
          expected to be or has been effective.

     (n)  The Contracts conform to the descriptions  thereof in the Registration
          Statement and the Prospectus  and, when issued as  contemplated by the
          Registration  Statement,  will  constitute  legal,  validly issued and
          binding obligations of BMA in accordance with their terms.

4.   Additional Obligations of BMA

     (a)  BMA shall use its best efforts:  (1) to maintain the  registration  of
          the Contracts with the SEC and any state securities commissions of any
          state or other  jurisdiction  in the Territory where the securities or
          blue-sky laws of such state or other jurisdiction require registration
          of the Contracts,  including without limitation using its best efforts
          to prevent a stop order from being  issued or if a stop order has been
          issued  to  cause  such a stop  order  to be  withdrawn:  (2) to  gain
          approval of the Contract or forms where  required  under the insurance
          laws  and  regulations  of each  state or  other  jurisdiction  in the
          Territory;  and (3) to keep such  registration  and approval in effect
          thereafter  so  long as  they  are  required  and  the  Contracts  are
          outstanding.

     (b)  BMA agrees to provide J&B and CES, at any time upon J&B's and/or CES's
          request,  with a list of all  states  and  jurisdiction  in which  the
          Contracts  lawfully  may  be  sold.  To  the  extent  that  BMA is not
          authorized to issue the  Contracts in any state or other  jurisdiction
          in the Territory, BMA shall make all reasonable efforts to obtain such
          authorization in such state or jurisdiction.  BMA agrees to notify J&B
          and CES  promptly of any change in the status of its  application  for
          Contract approval in any jurisdiction where such approval has not been
          obtained.

     (c)  During the term of this  Agreement,  BMA agrees  that it will take all
          action  which is required  to cause the  Contracts  to comply,  and to
          continue to comply, as annuity contracts and as registered  securities
          under applicable laws and  regulations,  and to cause the Registration
          Statement  and the  Prospectus  to comply,  and to continue to comply,
          with:

          i.   all applicable federal laws and regulations; and

          ii.  all  applicable  laws and  regulations  of each  state  and other
               jurisdiction in the Territory.

     (d)  During the term of this Agreement, BMA will notify each J&B and CES as
          soon as possible  under the  circumstances:  i. When the  Registration
          Statement has become effective or any  post-effective  amendments with
          respect to the Registration  Statement thereafter becomes effective or
          ceases to be effective;

          ii.  Of any request by the SEC for any amendments to the  Registration
               Statement or  supplements  to the  Prospectus  or for  additional
               information;

          iii. Of any event  which  makes  any  material  statement  made in the
               Registration  Statement or the Prospectus  untrue in any material
               respect or  results  in  material  omission  in the  Registration
               Statement or the Prospectus;

          iv.  Of the  issuance by the SEC of any stop order with respect to the
               Registration Statement or any amendment thereto or the initiation
               of any  proceedings  for that  purpose  or for any other  purpose
               relating to the registration and/or offering of the Contracts.

     (e)  BMA will furnish to J&B and CES without charge promptly after filing a
          copy  of the  Registration  Statement  as  originally  filed  and  any
          pre-effective  or   post-effective   amendments   thereto,   including
          financial  statements  and all  exhibits not  incorporated  therein by
          reference,  Contractholder reports, and proxy statements and materials
          in the form mailed to Contractholders.

     (f)  During the term of this Agreement,  no amendment or rider will be made
          or  added  to  the  Contracts,  no  amendment  will  be  made  to  the
          Registration  Statement and no amendment or supplement will be made to
          the  Prospectus,  without J&B and CES each having been  previously  so
          advised  and  having  not  objected  to any such  amendment,  rider or
          supplement.  J&B and CES shall  not  object  unreasonably  to any such
          amendment or rider,  and BMA may effect an amendment or rider  despite
          any objection of J&B and/or CES if required by law or regulation.

     (g)  BMA will be obligated to pay all expenses in connection  with: (i) the
          preparation and filing of the Registration Statement, each preliminary
          Prospectus and final Prospectus;  (ii) the preparation and issuance of
          the Contracts;  (iii) any  registration,  qualification or approval of
          the  Contracts  for offer  and sale  required  under  the  securities,
          blue-sky laws or insurance laws of the states and other  jurisdictions
          in the Territory;  (iv) registration fees for the Contracts payable to
          the SEC and the NASD;  (v) the costs of designing,  typesetting of the
          different  versions of the  prospectuses  to be distributed by J&B and
          CES for the Separate  Account and any  supplements  thereto;  (vi) the
          costs of any  advertisements  and  sales  material  which  J&B and CES
          develop for their use in  connection  with the sale of the  Contracts;
          (vii) the cost of printing the different  versions of the prospectuses
          of the Separate  Accounts and the Funds for  distribution to potential
          Contractholders  and  broker-dealers;  (viii)  designing  and printing
          periodic  reports  for the  Separate  Account  and  printing  periodic
          reports for the Funds to be provided to existing Contractholders; (ix)
          taxes  (if  any)  payable  by the  Separate  Account  and the  cost of
          preparing  tax  returns  for the  Separate  Account;  (x) the  cost of
          printing  and mailing one set of proxy  materials a year for  existing
          Contractholders;   (xi)   the   cost   of   conducting   meetings   of
          Contractholders  for the purpose of  conducting  insurance  company or
          Separate  Account  business;  (xii) all costs of necessary  licensing,
          registration,  and  qualification of BMA or its personnel in states in
          which the Contracts are sold;  (xiii) all legal,  accounting and other
          professional  fees incurred by BMA in connection  with the  foregoing;
          and  (xiv) any  other  expenses  related  to the  distribution  of the
          Contracts except those set forth in Section 6(g) below, or as mutually
          agreed by the parties from time-to-time.

     (h)  BMA  agrees  that  the  names  and  addresses  of  all  customers  and
          prospective  customers of J&B and CES and their affiliates,  or of any
          Dealer which may come to the attention of BMA or any company or person
          affiliated with BMA as a result of its relationship with J&B or CES or
          their  affiliates or any Dealer and not from any  independent  source,
          are confidential and shall not be used by BMA or any company or person
          affiliated  with  BMA  for any  purpose  whatsoever  except  as may be
          necessary in connection with the  administration of the Contracts sold
          by or through J&B or CES, including  responses to specific requests to
          BMA  for  service  by   Contractholders  or  efforts  to  prevent  the
          replacement  of such Contracts or to encourage the exercise of options
          under  the  terms of the  Contracts.  In no event  shall the names and
          addresses of such customers and prospective  customers be furnished by
          BMA to any other  company or person.  The intent of this  paragraph is
          that neither BMA nor  companies or persons  affiliated  with BMA shall
          utilize,  or permit to be  utilized,  their  knowledge  of J&B or CES,
          their  affiliates or any Dealer,  including the identity and all other
          information  concerning their customers,  which is derived as a result
          of the relationship created under this Agreement.

     (i)  BMA agrees to file in a timely  manner  all  reports,  statements  and
          amendments  required to be filed by or for the Separate  Account under
          the 1933 Act and/or the 1940 Act or the Regulations.

     (j)  BMA agrees to deliver to J&B and CES as soon as  practicable  after it
          becomes  available,  the Annual Statement for BMA and for the Separate
          Account  in the form filed  with the State of  Missouri  and to supply
          copies of all other  financial  reports at such time any such  reports
          are filed with the regulators or sent to Contractholders.

     (k)  BMA agrees to provide J&B and CES access to such records, officers and
          employees  of BMA at  reasonable  times as necessary to enable J&B and
          CES to fulfill their  obligations as co-principal  underwriters  under
          the 1933 Act for the Contracts.

     (l)  BMA shall have the  responsibility  for  maintaining  the  appointment
          records of all agents appointed by BMA to distribute the Contracts.

     (m)  BMA  shall  have the  responsibility  for the  ongoing  operation  and
          administration of the Contracts and the Separate Account in accordance
          with the terms of the Contracts and the  Prospectus and all applicable
          laws and regulations.

5.   Representation and Warranties of J&B and CES

     J&B and CES each make the following representations and warranties:

     (a)  J&B and CES have each taken all action including,  without limitation,
          those  necessary  under its  articles  of  incorporation,  by-laws and
          applicable state corporate law,  necessary to authorize the execution,
          delivery  and  performance  of this  Agreement  and  all  transactions
          contemplated hereunder.

     (b)  J&B and CES are each and shall  remain  registered  during the term of
          this  Agreement as  broker-dealers  under the 1934 Act, are members in
          good standing with the NASD, and are duly registered,  if required, as
          broker-dealers under applicable state securities laws.

     (c)  J&B and CES shall  solicit,  and shall  instruct  Dealers to  solicit,
          sales of the Contracts only in those states or  jurisdictions in which
          BMA has indicated that the Contracts may be offered for sale.

     (d)  J&B and CES will each require each Dealer to be duly  registered  as a
          broker-dealer  under the 1934 Act and to be a member in good  standing
          with  the NASD  (or,  if not so  registered  or such a  member,  to be
          affiliated  with a person so  registered  and such a  member),  and to
          represent  that  it  is  duly  in  compliance  with  applicable  state
          securities  and  insurance  laws.  J&B and CES shall each require each
          Dealer to sell the Contracts only through those associated persons (as
          that term is defined  in the 1934 Act) who are duly and  appropriately
          licensed,  registered  and  otherwise  qualified to sell the Contracts
          under the 1934 Act,  applicable rules of the NASD and applicable state
          securities  and insurance law, and who are appointed by BMA agents for
          the sale of the Contracts.

     (e)  No statement or representation  concerning the Contracts shall be made
          by either J&B or CES or any  associated  person  thereof in connection
          with the  Contracts  other than those  contained  in the  Registration
          Statement or Prospectus or any other promotional, sales or advertising
          material utilized in accordance with this Agreement.

6.   Additional Obligations of J&B and CES

     (a)  It is  understood  that J&B and CES will each be  responsible  for the
          design  and  preparation  of all  promotional,  sales and  advertising
          material in connection  with their own marketing and sales  activities
          in connection  with the Contracts.  It is further  understood that BMA
          may  perform   this   function  on  behalf  of  J&B  relating  to  its
          distribution  efforts in connection  with the  Contracts.  J&B and CES
          shall  each  initiate  and  design  forms of  promotional,  sales  and
          advertising material for the Contracts. J&B and CES shall each provide
          to BMA and each other copies of all promotional  sales and advertising
          material  developed  by them for  BMA's  and each  others  review  and
          approval.  Upon receipt of such  material  from the other  party,  the
          receiving  party(ies)  shall be given a  reasonable  amount of time to
          complete its review.  The parties  hereby agree to respond on a prompt
          and timely basis in reviewing any such  material.  Each party shall be
          responsible for filing the material it develops, as required, with the
          NASD and any state  securities  regulatory  authorities.  BMA shall be
          responsible  for filing all such material,  as required with any state
          insurance  regulatory  authorities.   BMA/J&B  and  CES  will  approve
          promotional,  sales or  advertising  material  for use in any state or
          other  jurisdiction  in the  Territory  only upon  notifying the other
          party(ies)  that such material has been  submitted to all  appropriate
          state and  regulatory  authorities  and  reviewed and approved by such
          authorities  to the extent  required by  applicable  law.  J&B and CES
          shall  each  require in each sales  agreement  with a Dealer  that the
          individuals associated with such Dealer and appointed as agents of BMA
          to  solicit  the  sale of the  Contracts  shall  not use,  develop  or
          distribute any  promotional,  sales or advertising  material which has
          not been approved in writing by BMA/J&B  and/or CES and filed with the
          appropriate regulatory agencies.

     (b)  Solicitation and other  applicable  activities of J&B and CES relating
          to  the  Contracts   shall  be  undertaken  only  in  accordance  with
          applicable laws, and regulations and rules of the NASD,  including the
          rules on suitability of investments.  J&B and CES each understands and
          acknowledges  that  neither  it nor its agents or  representatives  is
          authorized by BMA to give any  information or make any  representation
          in  connection  with this  Agreement or the offering of the  Contracts
          other than those contained in the Registration Statement or Prospectus
          or  other  promotional,  sales or  advertising  material  utilized  in
          accordance with this Agreement.

     (c)  J&B and CES shall each require that no agent or  representative of J&B
          or CES  shall  solicit  applications  for  the  Contracts  until  duly
          licensed and appointed by BMA as a life insurance  agent of BMA in the
          appropriate  states or other  jurisdictions  in the  Territory.  It is
          understood  that BMA  reserves  the right,  which  right  shall not be
          exercised  unreasonably,  to refuse to appoint any proposed  agent, or
          once an appointment is made, to terminate  such  appointment.  J&B and
          CES shall each  require that agents or  representatives  of J&B or CES
          distributing the Contracts have variable  insurance  contract licenses
          where required.

     (d)  J&B and CES  shall  not  directly  or by  means  of  their  agents  or
          representatives  offer, nor attempt to offer, nor solicit Applications
          or deliver  Contracts in any state or jurisdiction in the Territory in
          which BMA has advised  them prior to such  solicitation  or offer that
          the Contracts may not legally be sold or offered for sale.

     (e)  J&B and CES shall not have authority, and shall not grant authority to
          Dealers,  on behalf of BMA: to make,  alter or discharge any Contract;
          to waive any  Contract  forfeiture  provision;  to extend  the time of
          paying any Premium;  or to receive any monies or Premiums  (except for
          the sole purpose of forwarding monies or Premiums to BMA). J&B and CES
          shall not expend nor contract for the  expenditure of the funds of BMA
          nor shall J&B or CES possess or exercise  any  authority  on behalf of
          BMA other than that expressly conferred on each by this Agreement.

     (f)  J&B and CES shall each  require  that its  agents and  representatives
          appointed by BMA as agents not make recommendations to an applicant to
          purchase a Contract  in the absence of  reasonable  grounds to believe
          that the purchase of the Contract is suitable  for the  applicant.  In
          any sales agreement with a Dealer, J&B and CES shall each require that
          any  agent or  representative  of the  Dealer  appointed  by BMA as an
          insurance  agent  not  make  any  recommendation  to an  applicant  to
          purchase a Contract  in the absence of  reasonable  grounds to believe
          that the purchase of the Contract is suitable for the applicant. While
          not limited to the following,  a determination of suitability shall be
          based on information  supplied to an agent or  representative  after a
          reasonable inquiry concerning the applicant's insurance and investment
          objectives and financial situation and needs.

     (g)  J&B and CES  will  each be  obligated  to pay the  following  expenses
          related to each of their distribution activities of the Contracts: (i)
          the compensation of J&B's and CES's own registered representatives, if
          any; (ii) expenses  associated with the initial licensing and training
          of their registered  representatives  and other employees  involved in
          the  distribution  of  the  Contracts;   (iii)  all  legal  and  other
          professional  fees incurred by J&B and/or CES in  connection  with the
          foregoing;  and (iv) any other expenses  incurred by J&B and/or CES or
          their agents, representatives or employees for the purpose of carrying
          out the obligations of J&B and CES hereunder.

7.   Records

     BMA,  J&B and CES each  shall  maintain  such  accounts,  books  and  other
     documents as are required to be  maintained  by each of them by  applicable
     laws and  regulations  and shall  preserve such  accounts,  books and other
     documents  for the periods  prescribed  by such laws and  regulations.  The
     accounts,  books and records of BMA, the Separate  Account,  the Investment
     Companies, J&B and CES as to all transactions hereunder shall be maintained
     to  clearly  and  accurately   disclose  the  nature  and  details  of  the
     transactions,   including  such  accounting  information  as  necessary  to
     demonstrate  the  reasonableness  of  the  amounts  paid  by  either  party
     hereunder.  Each  party  shall  have the right to  inspect  and audit  such
     accounts, books and records of the other party during normal business hours
     upon reasonable  written notice to the other  party(ies).  Each party shall
     keep  confidential all information  obtained pursuant to such an inspection
     or audit,  and shall  disclose such  information to third parties only upon
     receipt of written authorization from the other parties, except as required
     by law.  J&B and CES shall each  include in the sales  agreement  with each
     Dealer  a  requirement  that  the  Dealer  promptly  furnish  to BMA or its
     authorized  agent any  reports and  information  which BMA  reasonably  may
     request  for the  purpose  of meeting  BMA's  reporting  and  recordkeeping
     requirements  under  the  insurance  laws  of  any  state,  and  under  any
     applicable  federal and state  securities  laws,  rules and regulations and
     under the rules of the NASD.

8.   Compensation

     BMA shall pay commissions on Premiums paid under Contracts sold pursuant to
     this Agreement as follows:___________________________________ . J&B and CES
     shall each be responsible for all tax reporting  information  which J&B and
     CES are  required  to provide  under  applicable  tax law to their  agents,
     representatives or employees with respect to the Contracts,  and each sales
     agreement with a Dealer shall require the Dealer to be responsible  for all
     tax  reporting  information  which such Dealer is required to provide under
     applicable  tax  law to its  agents,  representatives  and  employees  with
     respect to the Contracts.  Nothing contained in this Agreement or any sales
     agreement is to be  construed  to require BMA to provide any tax  reporting
     information   directly  or   indirectly   to  any  Dealer  or  its  agents,
     representatives or employees.

9.   Investigation and Proceedings

     (a)  BMA,  J&B and CES each  agree  to  cooperate  fully  in any  insurance
          regulatory  investigation or proceeding or judicial proceeding arising
          in connection with the offering, sale or distribution of the Contracts
          distributed  under  this  Agreement.  The  parties  further  agree  to
          cooperate  fully  in  any  securities   regulatory   investigation  or
          proceeding or judicial proceeding with respect to BMA, J&B and/or CES,
          their  affiliates  and their agents or  representatives  to the extent
          that  such  investigation  or  proceeding  is in  connection  with the
          offering, sale or distribution of the Contracts distributed under this
          Agreement. Without limiting the foregoing, each party agrees to notify
          the other parties promptly of any written customer complaint or notice
          of any regulatory  investigation or proceeding or judicial  proceeding
          received  by any  party  with  respect  to the  Contracts,  Investment
          Companies,  BMA, J&B and CES, or any agent or representative which may
          affect the sale of the Contracts under this Agreement.

     (b)  In the case of a  substantive  customer  complaint,  all parties  will
          cooperate in investigating  such complaint and any response by a party
          to such  complaint  will be sent to the other parties for approval not
          less than five  business  days prior to its being sent to the customer
          or any regulatory authority,  except that if a more prompt response is
          required,  the proposed  response shall be  communicated by telephone,
          facsimile or electronic  mail. No party will release any such response
          without the other parties' prior written approval.

10.  Indemnification

     (a)  Each party hereto (the "indemnifier") shall defend, indemnify and hold
          harmless the other parties and their  affiliated  companies,  and each
          person who controls or is  associated  with them within the meaning of
          such  terms  under  the  federal  securities  laws  and any  officers,
          directors,  employees and agents,  with respect to any and all losses,
          damages,  claims or expenses  (including any  investigative,  legal or
          other expenses reasonably incurred in connection with, and any amounts
          paid in  settlement  of, any action,  suit or  proceeding or any claim
          asserted)  which may be incurred as a result of any acts or  omissions
          of the  indemnifier,  its officers,  directors,  employees and agents.
          This section 10 shall  survive  termination  of this  Agreement.  This
          indemnification  shall  be in  addition  to any  liability  which  the
          parties hereto may otherwise have.

11.  Term

     (a)  Unless  otherwise   terminated  pursuant  to  this  Section  11,  this
          Agreement  shall  remain in effect for a period of one year  following
          its execution. This Agreement shall remain in effect thereafter unless
          (i)  terminated  at the option of any party,  upon sixty days  written
          notice  to the  other  party(ies),  or  (ii)  terminated  pursuant  to
          subparagraph  (b) of this Paragraph 11.  Termination of this Agreement
          with respect to any one co-principal  underwriter shall not affect its
          continued   effectiveness  with  respect  to  the  other  co-principal
          underwriter.

     (b)  This  Agreement  shall  terminate  automatically  if it  is  assigned.
          Without limiting the generality of the foregoing,  the term "assigned"
          shall not include any  transaction  exempted from Section  15(b)(2) of
          the 1940 Act. This  Agreement may be terminated  upon ten days written
          notice to the other party(ies),  without payment of any penalty.  This
          Agreement  may be terminated at the option of any party upon the other
          parties'  material  breach  of any  provision  of  this  Agreement  or
          immediately  upon  written  notice  in the event  any  party:  files a
          petition for  reorganization or liquidation under the U.S.  Bankruptcy
          Code;  becomes  subject  to the  jurisdiction  of the U.S.  Bankruptcy
          Court;  has a liquidator or trustee  appointed to oversee its affairs;
          or is adjudged insolvent.

     (c)  Upon  termination  of this  Agreement all  authorizations,  rights and
          obligations shall cease except:  (i) the obligation to settle accounts
          hereunder, including commissions on Premiums subsequently received for
          Contracts in effect at the time of termination  or issued  pursuant to
          applications received by BMA prior to termination; (ii) the provisions
          contained in Sections 4(h), 8 and 9 hereof;  (iii) the indemnification
          provisions  set  forth  in  Section  10  hereof;  and  (iv)  a  mutual
          obligation to refrain from replacing, directly or indirectly, existing
          Contracts  with new  variable  annuity  contracts  resulting  from new
          affiliations of any party, except as otherwise agreed in writing.

12.  Rights, Remedies, etc., are Cumulative

     The rights,  remedies  and  obligations  contained  in this  Agreement  are
     cumulative  and  are in  addition  to any  and  all  rights,  remedies  and
     obligations,  at law or in equity, which the parties hereto are entitled to
     under  state and federal  laws.  Failure of any party to insist upon strict
     compliance  with  any of the  conditions  of this  Agreement  shall  not be
     construed as a waiver of any of the  conditions,  but the same shall remain
     in full  force  and  effect.  No waiver  of any of the  provisions  of this
     Agreement  shall be  deemed,  or shall  constitute,  a waiver  of any other
     provisions,  whether  or not  similar,  nor shall any waiver  constitute  a
     continuing waiver.

13.  Notices

     All notices  hereunder are to be made in writing and shall be given:

                  if to BMA, to:

                  --------------------
                  --------------------
                  --------------------


                  if to J&B, to:

                  --------------------
                  --------------------
                  --------------------


                  if to CES, to:

                  --------------------
                  --------------------
                  --------------------

     or such other address as such party may hereafter specify in writing.  Each
     such notice to a party shall be either hand  delivered  or  transmitted  by
     registered or certified  United States mail with return receipt  requested,
     and shall be effective upon delivery.

14.  Interpretation, Jurisdiction, Etc.

     This Agreement  constitutes the whole agreement  between the parties hereto
     and supersedes all prior oral or written  negotiations  between the parties
     with  respect  to the  subject  matter  hereof.  This  Agreement  shall  be
     construed and its provisions  interpreted  under and in accordance with the
     internal laws of the State of  _________________  without  giving effect to
     principles of conflict of laws.

15.  Headings

     The headings in this  Agreement are included for  convenience  of reference
     only and in no way  define or  delineate  any of the  provisions  hereof or
     otherwise affect their construction or effect.

16.  Counterparts

     This  Agreement  may be  executed  in  counterparts,  each of  which  taken
     together shall constitute one and the same instrument.

17.  Severability

     This is a  severable  agreement  and in the event that any part or parts of
     this  Agreement  shall be held to be  unenforceable  to its or  their  full
     extent,  then it is the  intention of the parties  hereto that such part or
     parts shall be enforced to the extent  permitted under the law, and, in any
     event,  that all other parts of this Agreement  shall remain valid and duly
     enforceable  as if the  unenforceable  part or parts had never  been a part
     hereof.

18.  Regulation

     This Agreement shall be subject to the provisions of the 1933 Act, 1934 Act
     and 1940 Act and the Regulations and the rules and regulations of the NASD,
     from time to time in effect, including such exemptions from the 1940 Act as
     the SEC may grant,  and the terms hereof shall be interpreted and construed
     in accordance  therewith.  IN WITNESS WHEREOF, each party hereto represents
     that the officer  signing  this  Agreement  on the  party's  behalf is duly
     authorized to execute this  Agreement;  and the parties  hereto have caused
     this Agreement to be duly executed by such authorized  officers on the date
     specified below.

                                                BUSINESS MEN'S ASSURANCE
                                                COMPANY OF AMERICA

Date:_______________                      By:____________________________

                                                JONES & BABSON, INC.

Date:_______________                      By:____________________________

                                                CONSECO EQUITY SALES, INC.

Date:_______________                      By:____________________________