FORM 10Q

                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C.  20549


(X)  Quarterly Report Pursuant to Section 13 or 15(d) of the
     Securities Exchange Act of 1934
For the quarterly period ended October 28, 1995
                                   OR
( )  Transition Report Pursuant to Section 13 or 15(d) of the
     Securities Exchange Act of 1934
For the transition period from                to

                      For Quarter Ended:  October 28, 1995
                      Commission File Number:  0-15907

          Exact name of registrant as specified in its charter:

                            PROFFITT'S, INC.

                   State of Incorporation:  Tennessee
            I.R.S. Employer Identification Number: 62-0331040

      Address of Principal Executive Offices (including zip code):

                  P.O. Box 9388, Alcoa, Tennessee 37701
                                    
           Registrant's telephone number, including area code:

                             (615) 983-7000

Indicate by check mark whether Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

Yes (X)  No ( )

                  APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

Common Stock, $.10 Par Value -- 10,245,555 shares as of October
28, 1995


                            PROFFITT'S, INC.

                                  Index


PART I.  FINANCIAL INFORMATION                               Page No.

Item 1.  Financial Statements (unaudited)

   Condensed Consolidated Balance Sheets --
   October 28, 1995, January 28, 1995, and 
   October 29, 1994                                               2

   Condensed Consolidated Statements of Income --
   Three and Nine Months Ended October 28, 1995 
   and October 29, 1994                                           3

   Condensed Consolidated Statements of Cash Flows --
   Nine Months Ended October 28, 1995 and October 29, 
   1994                                                           4

   Notes to Condensed Consolidated Financial
   Statements                                                     5

Item 2.  Management's Discussion and Analysis of
   Financial Condition and Results of Operations                  7


PART II.  OTHER INFORMATION

Item 6.  Exhibits and Reports on Form 8-K                        11


SIGNATURES                                                       12


                            PROFFITT'S, INC. AND SUBSIDIARIES
                          CONDENSED CONSOLIDATED BALANCE SHEETS
                                     (in thousands)


                                        OCTOBER 28,   JANUARY 28,  OCTOBER 29,
                                            1995         1995         1994
                                        (UNAUDITED)    (AUDITED)   (UNAUDITED)
                                        -----------   ----------   -----------
ASSETS
Current assets
  Cash and cash equivalents              $   1,173     $   1,133     $   1,198
  Net trade accounts receivable, less
    receivables sold to third party         15,229         2,701        10,070
  Merchandise inventories                  242,061       162,080       226,436
  Other current assets                      17,011        13,646        20,026
                                         ---------     ---------     ---------
    Total current assets                   275,474       179,560       257,730
Property and equipment, net                322,552       300,285       292,504
Goodwill                                    50,987        44,624        45,087
Other assets                                15,199        15,586        14,754
                                         ---------     ---------     ---------
                                         $ 664,212     $ 540,055     $ 610,075
                                         =========     =========     =========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
  Trade accounts payable                 $  91,603     $  34,587     $  98,976
  Other accrued liabilities                 32,462        26,565        28,397
  Current portion of long-term debt
    and capital lease obligations           16,528        15,269        16,545
                                         ---------     ---------     ---------
    Total current liabilities              140,593        76,421       143,918

Real estate and mortgage notes              69,410        64,726        66,685
Notes payable                               91,242        49,376        65,091
Capital lease obligations                   10,964        11,319        11,425
Deferred income taxes                       56,755        54,830        51,976
Other long-term liabilities                  3,167         2,438         1,458
Subordinated debentures                    100,444       100,269       100,214

Shareholders' equity                       191,637       180,676       169,308
                                         ---------     ---------     ---------
                                         $ 664,212     $ 540,055     $ 610,075
                                         =========     =========     =========

                See notes to condensed consolidated financial statements.


                            PROFFITT'S, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)
                        (in thousands, except per share amounts)


                                   THREE MONTHS ENDED       NINE MONTHS ENDED
                                 ---------------------   ---------------------
                                   OCTOBER     OCTOBER      OCTOBER    OCTOBER
                                  28, 1995    29, 1994     28, 1995   29, 1994
                                 ---------   ---------   ----------  ---------

Net sales                        $ 173,484   $ 163,674   $  482,594  $ 392,158
Costs and expenses:
  Cost of sales                    110,106     101,856      306,856    253,802
  Selling, general, and 
   administrative expenses          44,137      43,657      124,369     99,738
  Other operating expenses          12,543      12,546       36,074     30,949
                                 ---------    --------   ----------   --------
  Operating income                   6,698       5,615       15,295      7,669

Other income (expense):
  Finance charge income, net of 
   allocation to purchaser of 
   accounts receivable               3,738       3,571       11,032     10,058
  Interest expense                  (4,903)     (4,434)     (14,473)   (11,353)
  Other income (expense), net          233         212          575        777
                                 ----------   ---------   ---------   --------
    Income before provision for 
     income taxes                    5,766       4,964       12,429      7,151

Provision for income taxes           2,327       1,995        5,104      2,971
                                 ----------   ---------   ---------   --------
    NET INCOME                       3,439       2,969        7,325      4,180

Preferred stock dividends              487         488        1,462      1,206
                                 ----------   ---------   ---------   --------
    Net income available to 
     common shareholders         $   2,952    $  2,481    $   5,863   $  2,974
                                 =========    =========   =========   ========

Earnings per common share        $    0.28    $   0.25    $    0.57   $   0.30
                                 =========    =========   =========   ========

Weighted average common shares      10,411      10,056       10,335      9,858
                                 =========    =========   =========   ========

      Note/Earnings per common share amounts are based on the weighted
      average number of shares of common stock and dilutive common stock
      equivalents (employee stock options) outstanding during each period,
      after recognition of preferred stock dividends. 

                See notes to condensed consolidated financial statements.


                            PROFFITT'S, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                     (in thousands)


                                                        NINE MONTHS ENDED
                                                     -----------------------
                                                     OCTOBER 28,  OCTOBER 29,
                                                        1995          1994
                                                     ----------   ----------
OPERATING ACTIVITIES
  Net income                                         $   7,325     $  4,180
  Adjustments to reconcile net income to
    net cash provided by operating 
    activities:
    Depreciation and amortization                       14,982       13,352
    Changes in operating assets and liabilities, net   (22,995)      61,589
                                                     ---------     --------
      Net cash (used in) provided by operating
       activities                                         (688)      79,121

INVESTING ACTIVITIES
  Purchases of property and equipment, net             (29,037)     (11,575)
  Acquisition of Parks-Belk Company                    (10,436)
  Acquisition of Macco Investments, Inc.                           (199,140)
                                                     ---------     --------
      Net cash used in investing activities            (39,473)    (210,715)

FINANCING ACTIVITIES
  Payments on long-term debt and capital lease
    obligations                                         (9,049)     (33,764)
  Proceeds from long-term borrowings                    51,200      123,040
  Proceeds from issuance of stock                                    29,204
  Dividends paid to preferred shareholders              (1,950)        (888)
                                                     ---------     --------

      Net cash provided by financing activities         40,201      117,592

      Increase (decrease) in cash and cash 
        equivalents                                         40      (14,002)
      Cash and cash equivalents at beginning 
        of period                                        1,133       15,200
                                                     ---------     --------
      Cash and cash equivalents at end of period     $   1,173     $  1,198
                                                     =========     ========


Cash paid during the nine months ended October 28, 1995 for interest and income 
 taxes totaled $14,882 and $3,940, respectively.

Cash paid during the nine months ended October 29, 1994 for interest and income
taxes totaled $11,262 and $8,894, respectively.

In July 1994, the Company redeemed and converted 32,962 shares of Series B
Preferred Stock into 156,213 shares of Company Common Stock.



See notes to condensed consolidated financial statements.


          Notes to Condensed Consolidated Financial Statements
                               (unaudited)

NOTE A -- BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial
statements have been prepared in accordance with generally
accepted accounting principles for interim financial information
and with the instructions to Form 10-Q and Article 10 of the
Regulation S-X.  Accordingly, they do not include all of the
information and footnotes required by generally accepted
accounting principles for complete financial statements.  In the
opinion of management, all adjustments (consisting of normal
recurring accruals) considered necessary for a fair presentation
have been included.  Operating results for the three and nine
month periods ended October 28, 1995 are not necessarily
indicative of the results that may be expected for the year
ending February 3, 1996.  For further information, refer to the
consolidated financial statements and footnotes thereto included
in the Company's Annual Report on Form 10-K for the year ended
January 28, 1995.

The balance sheet at January 28, 1995 has been derived from the
audited financial statements at that date.


NOTE B -- ACQUISITIONS

On March 31, 1994, Proffitt's, Inc. acquired all of the common
stock of Macco Investments, Inc., a privately held corporation
and the parent company of McRae's, Inc.  The total acquisition
price of approximately $212 million consisted of a cash payment
of $176 million and the issuance of (i) 436,200 shares of
Proffitt's, Inc. Common Stock, (ii) the Company's 7.5% Junior
Subordinated Debentures due March 31, 2004 in an aggregate face
amount equal to $17.5 million, (iii) 32,962 shares of Series B
Cumulative Junior Perpetual Preferred Stock, (iv) the Company's
promissory notes to certain of the Macco shareholders for $2
million, and (v) transaction costs of approximately $6 million. 
In addition and in connection with the acquisition, Proffitt's,
Inc. purchased four regional mall stores owned by McRae family
partnerships and leased to McRae's for $18.5 million.

McRae's was a privately-owned regional specialty department store
company, offering moderate to upper-moderate brand name and
private label fashion apparel, shoes, accessories, cosmetics, and
home furnishings.  McRae's operates 28 department stores in
Mississippi, Alabama, Louisiana, and Florida.  Proffitt's, Inc.
now operates two divisions: the Proffitt's Stores Division and
the McRae's Stores Division.

The excess of the cost of acquiring McRae's over the fair value
of the acquired tangible assets is presented in the financial
statements as Goodwill.  Amortization of goodwill is provided on
a straight-line basis over forty years.

The following unaudited pro forma summary presents the
consolidated results of operations as if the acquisition had
occurred at the beginning of the period presented and do not
purport to be indicative of what would have occurred had the
acquisition been made as of this date or of results which may
occur in the future.

                                   Nine Months Ended
                                      October 29,
                                          1994
                        (in thousands, except per share amounts)

     Net sales                          $455,200
     Net income                         $  5,961
     Earnings per common share          $    .44

On March 7, 1995, the Company acquired a majority interest
(50.1%) of Parks-Belk Company, the owner and operator of four
department stores in northeast Tennessee.  On April 12, 1995, the
Company completed the purchase of the remaining interest of
Parks-Belk.  Specific terms of the transaction were not
disclosed, but consideration was paid in Proffitt's, Inc. Common
Stock and cash (aggregated less than $20 million).  Goodwill has
been recorded on the Parks-Belk acquisition and is being
amortized on a straight-line basis over thirty years. On June 18,
1995, the Parks-Belk locations in Johnson City, Kingsport, and
Greeneville, Tennessee were converted into Proffitt's stores, and
the Parks-Belk store in Morristown, Tennessee was permanently
closed.  These locations operated as Parks-Belk stores within the
Proffitt's Division until June 18, 1995.

On October 23, 1995, the Company announced its planned business
combination with Younkers, Inc., a Des Moines, Iowa based
department store chain operating 53 stores in seven Midwest
states.  The transaction is expected to close by February 3,
1996, the Company's fiscal year end.

NOTE C -- INCOME TAXES

The difference between the actual income tax expense and the
amount expected by applying the statutory federal income tax rate
is due to the inclusion of state income taxes and to the
amortization of goodwill, which is not deductible for income tax
purposes.

The deferred income tax liability reflects the impact of
temporary differences between values recorded for assets and
liabilities for financial reporting purposes and values utilized
for measurement in accordance with tax laws.  The major component
of the liability results from the allocation of the purchase
price to the assets and liabilities related to the McRae's
acquisition.


                  Management's Discussion and Analysis
            of Financial Condition and Results of Operations


Liquidity and Capital Resources

Accounts receivable, inventory, accounts payable, and notes
payable balances fluctuate throughout the year due to the
seasonal nature of the retail industry. A portion of the
increases over year-end and prior year balances in these accounts
is attributable to the acquisition of Parks-Belk.

October 28, 1995 property and equipment balances increased over
January 28, 1995 and October 29, 1994 balances primarily due to
the acquisition and renovation of Parks-Belk stores, construction
of a relocated McRae's store, other store renovations, and
information system enhancements.

October 28, 1995 total indebtedness increased compared to year-
end balances primarily due to seasonal working capital needs
along with indebtedness incurred and assumed related to the
Parks-Belk acquisition.

October 28, 1995 shareholders' equity has increased over January
28, 1995 and October 29, 1994 primarily due to the issuance of
common stock in conjunction with the Parks-Belk transaction and
net earnings.

Results of Operations

The results of operations for the nine months ended October 29,
1994 include operations from the Proffitt's Division for the
entire period and results from the McRae's Division subsequent to
March 31, 1994.  The results of operations for the nine months
ended October 28, 1995 include the combined operations from both
divisions for the entire period.  The operations of the Parks-
Belk stores subsequent to its acquisition have been included in
the Company's results for the nine months ended October 28, 1995. 
The Company currently operates its McRae's Division with 28
department stores and one home furnishings specialty store and
its Proffitt's Division with 26 department stores.

The following table shows, for the periods indicated, certain
items from the Company's Condensed Consolidated Statements of
Income expressed as percentages of net sales.

                                       Three Months Ended  Nine Months Ended
                                       ------------------  -----------------
                                       10/28/95  10/29/94  10/28/95 10/29/94
                                       --------  --------  -------- --------
Net sales                               100.0%    100.0%    100.0%   100.0%
Costs and expenses:
      Cost of sales                      63.5      62.2      63.5     64.7
      Selling, gen., & admin. exp.       25.4      26.7      25.8     25.4
      Other operating expenses            7.2       7.7       7.5      7.9
                                         ----      ----      ----     ----
         Operating income                 3.9       3.4       3.2      2.0

Other income (expense):
     Finance charge income, net of
        allocation to purchaser of 
        accounts receivable               2.1       2.2       2.3      2.5
     Interest expense                    (2.8)     (2.7)     (3.0)    (2.9)
     Other income (expense), net          0.1       0.1       0.1      0.2
                                         ----      ----      ----     ----

         Income before provision for 
           income taxes                   3.3       3.0       2.6      1.8
Provision for income taxes                1.3       1.2       1.1      0.7
                                         ----      ----      ----     ----
          NET INCOME                      2.0%      1.8%      1.5%     1.1%
                                         ====      ====      ====     ====


Total net sales for the three months ended October 28, 1995
increased 6% to $173.5 million from $163.7 million in the prior
year.  Comparable store sales also increased 6% for the quarter.
Revenues for the McRae's Division were $109.4 million, an
increase of 3% over last year on both a total and comparable
stores basis.  The Proffitt's Division sales were $64.1 million
for the quarter, up 12% from last year. For the quarter,
comparable store sales increased 11% for the Proffitt's Division. 


Total net sales for the nine months ended October 28, 1995
increased 23% to $482.6 million from $392.2 million recorded last
year.  Comparable store sales increased 4% over the prior year. 
Revenues for the McRae's Division totaled $303.8 million, up 2%
over last year on both a total and comparable stores basis. 
Sales for the Proffitt's Division were $178.8 million, a 14%
increase over the prior year.  On a comparable stores basis,
sales for the Proffitt's Division increased 9% for the nine
months.

Cost of sales as a percent of net sales increased 1.3% for the
three months and decreased 1.2% for the nine months ended October
28, 1995, respectively, as compared to the same prior year
period.  The quarterly percentage increase was primarily due to
increased markdowns at the McRae's Division needed to assure
timely clearance of seasonal merchandise in view of weaker than
planned sales in this Division.  In addition, the prior year
third quarter cost of sales percentage was lower than normal due
to higher than planned sales resulting in fewer markdowns.  The
year-to-date percentage decrease in cost of sales was primarily
due to improved inventory control and lower merchandise
markdowns. Cost of sales as a percent of net sales for the nine
months ended October 29, 1994 was higher than normal due to
excessive inventory markdowns needed to clear aged merchandise at
the Proffitt's Division.  These markdowns resulted from
overstocking new store locations in 1993 and weakness in women's
apparel sales in fall 1993.

Selling, general, and administrative expenses as a percent of net
sales decreased 1.3% for the three months and increased 0.4% for
the nine months ended October 28, 1995, respectively, from last
year.  Total selling, general, and administrative expenses
increased 25% for the nine months ended October 28, 1995
over last year, to $124.4 million, primarily due to additional
overhead and other expenses required to operate the expanded
store base.  The Company consolidated certain administrative
support areas for the Proffitt's and McRae's Divisions
(accounting, credit, and management information systems) during
the second quarter of 1995, and the Company began to realize
economies of scale during the third quarter.  The Company
anticipates future leverage of selling, general, and
administrative expenses due to these consolidations, increased
sales volume, and expense control efforts.

Other operating expenses as a percentage of net sales decreased
0.5% and 0.4% for the three and nine month period over last year
primarily due to leverage generated from a larger sales base.

Net finance charge income, as a percent of net sales, was down
0.1% and 0.2% for the three and nine months ended October 28,
1995, respectively, from last year primarily due to the
allocation to the third party purchaser of accounts receivable of
finance charges. For the quarter, the allocation was $2.0
million, or 1.2% of net sales, compared to $1.6 million, or 1.0%
of net sales, last year. For the nine months, the allocation was
$6.3 million, or 1.3% of net sales, compared to $3.5 million, or
0.9% of net sales, last year.  Gross finance charge income
(before allocation to third party), as a percent of net sales,
increased slightly for the three and nine month period over last
year.

Interest expense as a percent of net sales was relatively flat
for the three and nine months ended October 28, 1995 as compared
to the same prior year period.  Total interest expense increased
27% for the nine months ended October 28, 1995 over last year, to
$14.5 million, primarily due to higher borrowings associated with
the McRae's and Parks-Belk acquisitions and higher interest
rates.

Net income for the three months ended October 28, 1995 totaled
$3.4 million, or $.28 per share, as compared to net earnings for
the three months ended October 29, 1994 of $3.0 million, or $.25
per share.  The increase in earnings for the quarter primarily
was due to expense leverage. Net income for the nine months ended
October 28, 1995 was $7.3 million, or $.57 per share, as compared
to net earnings for the nine months ended October 29, 1994 of
$4.2 million, or $.30 per share.  The increase in earnings for
the nine months primarily was due to enhanced gross margin
performance.


                            PROFFITT'S, INC.

                       PART II.  Other Information


Item 6.    Exhibits and Reports on Form 8-K.

           (a)  Exhibits.

                11.1 Statement re: Computation of Earnings per
                     Common Share

                27   Financial Data Schedule

           (b)  Form 8-K Reports -- A report on Form 8-K was filed
                with the Commission on October 25, 1995 reporting
                under Item 5 regarding the merger agreement
                between Proffitt's, Inc. and Younkers, Inc.  A
                report on Form 8-K was filed with the Commission
                on November 1, 1995 reporting under Item 5
                regarding additional information on the proposed
                merger of Proffitt's, Inc. and Younkers, Inc.


                               SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.



                                     PROFFITT'S, INC.
                           ------------------------------------
                                       Registrant


                                         12-6-95
                           ------------------------------------
                                           Date



                                 /s/ James E. Glasscock
                           ------------------------------------
                                     James E. Glasscock
                                  Executive Vice President,
                                  Chief Financial Officer,
                                       and Treasurer