CERTIFICATE OF DESIGNATIONS
                  SERIES A JUNIOR PARTICIPATING PREFERRED STOCK
                                       OF
                                  FRED'S, INC.

    (Pursuant to Section 48-16-101 of the Tennessee Business Corporation Act)

     Fred's,  Inc. (the  "Corporation"),  a  corporation  organized and existing
under the Tennessee Business  Corporation Act, in accordance with the provisions
of Section 48-12-103 thereof, does hereby certify:

     1. The Charter of the  Corporation  fixes the total number of shares of all
classes of capital stock which the Corporation  shall have authority to issue at
51,500,000  shares,  of which  10,000,000 shall be shares of Preferred Stock, no
par value per  share  ("Preferred  Stock"),  and  41,500,000  shall be shares of
Common Stock, no par value per share ("Common Stock").

     2. Pursuant to the authority vested in the Board of Directors in accordance
with the  provisions of the Charter of the said  Corporation,  the said Board of
Directors on October 9, 1998,  duly  adopted a  resolution  creating a series of
shares of Preferred Stock designated as "Series A Junior Participating Preferred
Stock," which series has the designation and number of shares and the voting and
other powers, preferences and relative, participating,  optional or other rights
and the qualifications, limitations and restrictions that follow:

                  SERIES A JUNIOR PARTICIPATING PREFERRED STOCK

     Section 1.  Designation  and  Amount.  The shares of such  series  shall be
designated  as  "Series  A  Junior  Participating   Preferred"  (the  "Series  A
Preferred")  and the  number of shares  constituting  such  series  shall be the
number  obtained  by  dividing  by 100 the total  number of shares of the Common
Stock, no par value per share, of the Corporation ("Common Shares") outstanding,
plus  the  number  of  Common  Shares  reserved  for  issuance  pursuant  to the
Corporation's  1993 Long Term Incentive Plan, all to be measured at the close of
business on October 12, 1998 (the "Record  Date"),  and such number of shares of
Series A  Preferred  shall be noted on the  minutes  of the  Corporation  in the
following space:

                                 131,169 shares.

     Section 2. Dividends and Distributions.

                  (A) Subject to the prior and superior rights of the holders of
any series Preferred Shares ranking prior and superior to the shares of Series A
Preferred  with  respect  to  dividends,  the  holders  of  shares  of  Series A
Preferred,  in  preference  to the  holders of Common  Shares,  no par value per
share, of the Corporation  (the "Common Shares") and of any other shares ranking
junior as to dividends to the Series A Preferred,  shall be entitled to receive,
when,  as and if  declared  by the  Board  of  Directors  out of  funds  legally
available for the purpose,  quarterly  dividends payable in cash on the last day
of  September,  December,  March and June in each year (each  such  dated  being
referred to herein as a "Quarterly  Dividend  Payment Date"),  commencing on the
first  Quarterly  Dividend  Payment Date after the first  issuance of a share or
fraction of a share of Series A  Preferred,  in an amount per share  (rounded to
the  nearest  cent)  equal to the  greater  of (a) $1.00 or (b)  subject  to the
provision  for  adjustment  hereinafter  set forth,  100 times the aggregate per
share amount of all cash dividends, and 100 times the aggregate per share amount
(payable in kind) of all non-cash dividends or other  distributions other than a
dividend  payable in Common Shares or a subdivision  of the  outstanding  Common
shares (by  reclassification or otherwise),  declared on the Common Shares since
the immediately  preceding  Quarterly  Dividend Payment Date, or with respect to
the first Quarterly Dividend Payment Date, since the first issuance of any share
or fraction of a share of Series A Preferred. In the event the Corporation shall
at any time  declare  or pay any  dividend  on Common  Shares  payable in Common
Shares,  or  effect  a  subdivision  or  combination  or  consolidation  of  the
outstanding Common Shares (by reclassification or otherwise than by payment of a
dividend in Common  Shares)  into a greater or lesser  number of Common  Shares,
then in each  such  case the  amount  to which  holders  of  shares  of Series A
Preferred were entitled  immediately prior to such event under clause (b) of the
preceding sentence shall be adjusted by multiplying such amount by a  fraction  

                                        1





the  numerator of which is the number of Common Shares  outstanding  immediately
after such  event and the  denominator  of which is the number of Common  Shares
that were outstanding immediately prior to such event.

                  (B) The  Corporation  shall declare a dividend or distribution
on the  Series  A  Preferred  as  provided  in  paragraph  (A) of  this  Section
immediately  after it declares a dividend or  distribution  on the Common Shares
(other than a dividend payable in Common Shares); provided that, in the event no
dividend or  distribution  shall have been  declared on the Common Shares during
the prior between any Quarterly  Dividend  Payment Date and the next  subsequent
Quarterly  Dividend  Payment Date, a dividend of $1.00 per share on the Series A
Preferred shall  nevertheless be payable on such subsequent  Quarterly  Dividend
Payment Date.

                  (C)  Dividends  shall  begin to accrue  and be  cumulative  on
outstanding  shares of Series A Preferred  from the Quarterly  Dividend  Payment
Date next  preceding  the date of issue of such  shares  of Series A  Preferred,
unless  the date of issue of such  shares  is prior to the  record  date for the
first  Quarterly  Dividend  Payment Date, in which case dividends on such shares
shall begin to accrue and be  cumulative  from the date of issue of such shares,
or unless the date of issue is a Quarterly  Dividend  Payment  Date or is a date
after the  record  date for the  determination  of holders of shares of Series A
Preferred  entitled to receive a quarterly  dividend  and before such  Quarterly
Dividend  Payment Date, in either of which events such dividends  shall begin to
accrue and be cumulative from such Quarterly  Dividend Payment Date. Accrued but
unpaid dividends shall not bear interest. Dividends paid on the shares of Series
A Preferred  in an amount less than the total  amount of such  dividends  at the
time  accrued  and  payable  on such  shares  shall be  allocated  pro rata on a
share-by-share basis among all such shares at the time outstanding. The Board of
Directors  may fix a record date for the  determination  of holders of shares of
Series A  Preferred  entitled to receive  payment of a dividend or  distribution
declared thereon,  which record date shall be not more than 60 days prior to the
date fixed for the payment thereof.

     Section 3.  Voting  Rights.  The  holders of shares of Series A.  Preferred
shall have the following voting rights:

                  (A) Each share of Series A Preferred  shall entitle the holder
thereof to 100 votes on all matters  submitted to a vote of the  shareholders of
the Corporation.

                  (B) Except as otherwise provided herein or by law, the holders
of shares of Series A  Preferred  and the  holders of Common  Shares  shall vote
together as one class on all matters  submitted to a vote of shareholders of the
Corporation.

                  (C) Except as set forth herein,  holders of Series A Preferred
shall have no special  voting  rights and their  consent  shall not be  required
(except forth herein) for taking any corporate action.

     Section 4. Certain Restrictions.

                  (A)  Whenever  quarterly   dividends  or  other  dividends  or
distributions  payable on the Series A Preferred as provided in Section 2 are in
arrears,   thereafter   and  until  all   accrued  and  unpaid   dividends   and
distributions,  whether  or not  declared,  on  shares  of  Series  A  Preferred
outstanding shall have been paid in full, the Corporation shall not:


                         (i)  declare  or pay  dividends  on,  or make any other
distributions  on, any shares  ranking  junior  (either as to  dividends or upon
liquidation, dissolution or winding up) to the Series A Preferred;

                         (ii)  declare  or pay  dividends  on or make any  other
distributions  on any shares ranking on a parity (either as to dividends or upon
liquidation,  dissolution  or winding  up) with the Series A  Preferred,  except
dividends  paid  ratably on the Series A Preferred  and all such parity stock on
which  dividends are payable or in arrears in proportion to the total amounts to
which the holders of all such shares are then entitled.

                                        2





                         (iii)  redeem or  purchase  or  otherwise  acquire  for
consideration shares ranking junior (either as to dividends or upon liquidation,
dissolution  or  winding  up) to the  Series  A  Preferred,  provided  that  the
Corporation may at any time redeem, purchase or otherwise acquire any such union
shares in exchange for any shares of the  Corporation  ranking junior (either as
to dividends  or upon  dissolution,  liquidation  or winding up) to the Series A
Preferred; or

                         (iv)  purchase or otherwise  acquire for  consideration
any shares of Series A  Preferred,  or any shares  ranking on a parity  with the
Series A Preferred,  except in accordance  with a purchase offer made in writing
or by  publication  (as  determined by the Board of Directors) to all holders of
such shares upon such terms as to the Board of Directors, after consideration of
the respective  annual  dividend rates and other relative rights and preferences
of the respective series and classes,  shall determine in good faith will result
in fair and equitable treatment among the respective series or classes.

                  (B) The  Corporation  shall not permit any  subsidiary  of the
Corporation to purchase or otherwise acquire for consideration any shares of the
Corporation unless the Corporation could, under paragraph (A) of this Section 4,
purchase or otherwise acquire such shares at such time and in such manner.

     Section 5. Reacquired Shares. Any shares of Series A Preferred purchased or
otherwise  acquired by the Corporation in any manner whatsoever shall be retired
and canceled promptly after the acquisition  thereof. All such shares shall upon
their  cancellation  become authorized but unissued  Preferred Shares and may be
reissued as part of a new series of Preferred Shares to be created by resolution
or  resolutions  of the  Board  of  Directors,  subject  to the  conditions  and
restrictions on issuance set forth herein.

     Section 6.  Liquidation,  Dissolution or Winding Up. Upon any  liquidation,
dissolution or winding up of the Corporation,  no distribution shall be made (a)
to the  holders  of  shares  ranking  junior  (either  as to  dividends  or upon
liquidation,  dissolution or winding up) to the Series A Preferred unless, prior
thereto,  the holders of shares of Series A Preferred  shall have  received $100
per  share,   plus  an  amount  equal  to  accrued  and  unpaid   dividends  and
distributions  thereon,  whether or not  declared,  to the date of such payment,
provided  that the holders of shares of Series A Preferred  shall be entitled to
receive an aggregate  amount per share,  subject to the provision for adjustment
hereinafter set forth, equal to 100 times the aggregate amount to be distributed
per share to holders of Common  Shares,  or (2) to the holders of shares ranking
on a parity (either as to dividends or upon liquidation,  dissolution or winding
up) with the Series A Preferred, except distributions made ratable on the Series
A Preferred  and all other such parity stock in  proportion to the total amounts
to which the  holders of all such  shares are  entitled  upon such  liquidation,
dissolution  or  winding  up.  In the event  the  Corporation  shall at any time
declare or pay any dividend on Common Shares payable in Common Shares, or effect
a subdivision or combination or consolidation  of the outstanding  Common Shares
(by  reclassification  or  otherwise  than by payment  of a  dividend  in Common
Shares) into a greater or lesser number of Common Shares, then in each such case
the  aggregate  amount to which  holders  of shares of Series A  Preferred  were
entitled  immediately  prior to such event under the provisions in clause (1) of
the  preceding  sentence  shall be  adjusted  by  multiplying  such  amount by a
fraction  the  numerator  of which is the  number of Common  Shares  outstanding
immediately  after  such  event and the  denominator  of which is the  number of
Common Shares that were outstanding immediately prior to such event.

     Section 7. Consolidation,  Merger, etc. In case the Corporation shall enter
into any  consolidation,  merger,  combination or other transaction in which the
Common Shares are exchanged for or changed into other shares or securities, cash
and/or  any  other  property,  then in any such  case  the  shares  of  Series A
Preferred  then  outstanding  shall at the same time be  similarly  exchanged or
changed  in an  amount  per  share  (subject  to the  provision  for  adjustment
hereinafter  set  forth)  equal to 100 times  the  aggregate  amount of  shares,
securities,  cash and/or any other property  (payable in kind),  as the case may
be, into which or for which each Common  Share is changed or  exchanged.  In the
event the  Corporation  shall at any time  declare or pay any dividend on Common
Shares  payable in Common  Shares,  or effect a subdivision  or  combination  or
consolidation  of  the  outstanding  Common  Shares  (by   reclassification   or
otherwise)  into a greater or lesser number of Common Shares,  then in each such
case the amount set forth in the preceding sentence with respect to the exchange
or change of shares of Series A Preferred shall be adjusted by multiplying  such
amount by a  fraction  the  numerator  of which is the  number of Common  Shares
outstanding  immediately  after such event and the  denominator  of which is the
number of Common

                                        3




Shares that were outstanding immediately prior to such event.

     Section  8. No  Redemption.  The share of Series A  Preferred  shall not be
redeemable.

     Section 9.  Rank.  The Series A  Preferred  shall rank  junior to all other
series  of the  Preferred  Shares,  as to  the  payment  of  dividends  and  the
distribution of assets,  unless the terms of such other series  specifies to the
contrary.

     Section 10. Amendment.  The Charter of the Corporation shall not be amended
in any manner which would materially alter or change the powers,  preferences or
special rights of the Series A Preferred so as to affect them adversely  without
the affirmative  vote of the holders of two-thirds of the outstanding  shares of
Series A Preferred, voting together as a single class.


     IN WITNESS  WHEREOF,  the  undersigned  has executed  this  Certificate  of
Designations this _____ day of October, 1998.

ATTEST:                               FRED'S, INC.



___________________________           By:__________________________________
Name:                                 Richard B. Witaszak, Executive
Title:                                Vice-President and Chief Financial Officer









                                        4