FORM 10-Q


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


[ X ]             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934.

For the quarterly period ended October 31, 1998.

                                       OR

[    ]            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934.

For the transition period from                 to                .


Commission file number 000-19288


                                  FRED'S, INC.
             (Exact name of registrant as specified in its charter)


              Tennessee                             62-0634010
    (State or other jurisdiction of              (I.R.S. Employer
    incorporation or organization)              Identification No.)

4300 New Getwell Rd., Memphis, Tennessee              38118
(Address of principal executive offices)           (zip code)

                                 (901) 365-8880
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X . No .

The registrant had 11,946,316  shares of common stock outstanding as of December
4, 1998.







                                  FRED'S, INC.

                                      INDEX

                                                                        Page No.

Part I - Financial Information

  Item 1 - Financial Statements (unaudited):

    Consolidated Balance Sheets as of
     October 31, 1998 and January 31, 1998 ....................................3

    Consolidated Statements of Operations for the Thirteen Weeks Ended and the
     Thirty-Nine Weeks Ended October 31, 1998 and November 1, 1997 ........... 4

    Consolidated Statements of Cash Flows
     for the Thirty-Nine Weeks Ended October 31, 1998
     and November 1, 1997 .....................................................5

    Notes to Consolidated Financial Statements ................................6

  Item 2 - Management's Discussion and
                Analysis of Financial Condition and
                Results of Operations ....................................7 - 10

Part II - Other Information ..................................................11
- ---------------------------

Signatures ...................................................................12


                                      - 2 -




Item 1.  Financial Statements

                                  FRED'S, INC.

                           CONSOLIDATED BALANCE SHEETS

                                   (unaudited)

                   (in thousands, except for number of shares)

                                                         October 31, January 31,
                                                            1998         1998
                                                         ----------  -----------
ASSETS
Current assets:
  Cash and cash equivalents                                $    499     $  5,303
  Receivables, less allowance for doubtful
   accounts                                                   8,366        7,086
  Inventories                                               137,133      115,021
  Deferred income taxes                                       4,138        5,441
  Other current assets                                        2,249        1,005
                                                           --------     --------
    Total current assets                                    152,385      133,856

Property and equipment, at depreciated cost                  66,886       53,099
Equipment under capital leases, less
 accumulated amortization                                     1,156        1,352
Deferred income taxes                                         2,758        3,284
Other noncurrent assets                                       4,601        3,816
                                                           --------     --------
Total assets                                               $227,786     $195,407
                                                           ========     ========


LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable                                         $ 49,086    $ 49,438
  Current portion of indebtedness                            14,725         --
  Current portion of capital lease obligations                  241         214
  Accrued liabilities                                        12,013      11,817
  Income taxes payable                                        1,162       1,716
                                                           --------     --------
    Total current liabilities                                77,227      63,185

Indebtedness                                                 11,000         --
Capital lease obligations                                     1,181       1,368
Other noncurrent liabilities                                  1,631       1,495
                                                           --------     --------
    Total liabilities                                        91,039      66,048
                                                           --------     --------

Shareholders' equity:
   Common stock, Class A voting, no par value,
    11,946,191 shares issued and outstanding
    (11,866,789 shares at January 31, 1998)                  66,945      65,700
   Retained earnings                                         70,442      64,147
   Deferred compensation on restricted
    stock incentive plan                                       (640)       (488)
                                                            ---------   --------

      Total shareholders' equity                            136,747     129,359
                                                            ---------   --------
                                                           $227,786    $195,407
                                                           ========     ========



See accompanying notes to consolidated financial statements

                                      - 3 -






                                  FRED'S, INC.

                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                   (unaudited)

                    (in thousands, except per share amounts)






                                               Thirteen Weeks Ended         Thirty-Nine Weeks Ended
                                             October 31,   November 1,     October 31,    November 1,
                                                1998          1997            1998           1997
                                             -----------   -----------     -----------     ---------

                                                                                     
Net sales                                     $ 142,339      $ 114,021      $ 428,130      $ 336,885
Cost of goods sold                              100,955         80,659        307,432        242,270
                                              ---------      ---------      ---------      ---------
Gross profit                                     41,384         33,362        120,698         94,615
Selling, general and administrative
 expenses                                        36,936         29,623        107,255         84,663
                                              ---------      ---------      ---------      ---------
Operating income                                  4,448          3,739         13,443          9,952
Interest (income) expense, net                      404            (49)           620           (125)
                                              ---------      ---------      ---------      ---------
Income before income taxes                        4,044          3,788         12,823         10,077
Provision for income taxes                        1,496          1,420          4,744          3,778
                                              ---------      ---------      ---------      ---------
Net income                                    $   2,548      $   2,368      $   8,079      $   6,299
                                              =========      =========      =========      =========


Net income per share:
  Basic                                       $     .22      $     .20      $     .68      $     .54
                                              =========      =========      =========      =========
  Diluted                                     $     .21      $     .20      $     .67      $     .53
                                              =========      =========      =========      =========

Weighted average number of common shares
 and common equivalent shares
 outstanding
  Basic                                          11,808         11,677         11,795         11,649
                                              =========      =========      =========      =========
  Diluted                                        12,044         11,961         12,087         11,820
                                              =========      =========      =========      =========






See accompanying notes to consolidated financial statements

                                      - 4 -






                                  FRED'S, INC.

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   (unaudited)

                                 (in thousands)
                                                        Thirty-Nine Weeks Ended
                                                       October 31,   November 1,
                                                          1998          1997
                                                       -----------    ----------

Cash flows from operating activities:
  Net income                                            $  8,079       $  6,299
  Adjustments to reconcile net income
   to net cash flows from operating
   activities:
    Depreciation and amortization                          6,291          5,081
    Amortization of deferred compensation on
     restricted stock incentive plan                         173            135
    Deferred income taxes                                  1,829            553
    (Increase) decrease in assets:
      Receivables                                         (1,280)        (1,258)
      Inventories                                        (22,112)       (17,542)
      Other current assets                                (1,244)          (100)
    Increase (decrease) in liabilities:
      Accounts payable                                      (352)         7,025
      Accrued liabilities                                    585          4,500
      Income taxes payable                                  (348)          (914)
      Other noncurrent liabilities                           136            170
                                                        --------       --------
       Net cash (used in) provided by
        operating activities                              (8,243)          3,949
                                                        --------       --------

Cash flows from investing activities:
  Additions to property and equipment                    (19,003)        (6,129)
  Additions to intangible assets                          (1,664)          (889)
                                                        ---------       -------
       Net cash (used in) provided by  
        investing activities                             (20,667)        (7,018)
                                                        ----------      -------
Cash flows from financing activities:
  Proceeds from borrowings                                25,725           --
  Reduction of indebtedness and
   capital lease obligations                                (160)        (1,264)
  Proceeds from exercise of
   stock options                                             325            702
  Cash dividends paid                                     (1,784)        (1,407)
                                                         --------       -------
       Net cash (used in) provided by
        financing activities                              24,106         (1,969)
                                                         --------       -------
Increase (decrease) in cash and cash equivalents          (4,804)        (5,038)
Cash and cash equivalents:
  Beginning of period                                      5,303          8,569
                                                        --------       --------
  End of period                                         $    499       $  3,531
                                                        ========       ========

Supplemental disclosures of cash flow information:
  Interest paid (received)                              $    581       $   (123)
  Income taxes paid                                     $  2,879       $  3,200


See accompanying notes to consolidated financial statements

                                      - 5 -






                                  FRED'S, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



NOTE 1:  BASIS OF PRESENTATION


The accompanying  unaudited  consolidated  financial  statements of Fred's, Inc.
("Fred's"  or  the  "Company")   have  been  prepared  in  accordance  with  the
instructions to Form 10-Q and therefore do not include all information and notes
necessary for a fair presentation of financial  position,  results of operations
and cash flows in conformity with generally accepted accounting principles.  The
statements  do reflect all  adjustments  (consisting  of only  normal  recurring
accruals)  which  are,  in  the  opinion  of  management,  necessary  for a fair
presentation  of  financial  position  in  conformity  with  generally  accepted
accounting  principles.  The statements  should be read in conjunction  with the
Notes to the Consolidated Financial Statements for the fiscal year ended January
31, 1998 incorporated in the Company's Annual Report on Form 10-K.

The results of  operations  for the thirteen week and  thirty-nine  week periods
ended  October  31,  1998 are not  necessarily  indicative  of the results to be
expected for the full fiscal year.


NOTE 2:  NET INCOME PER SHARE


Basic income per share is based on the weighted  average number of common shares
outstanding,  and diluted net income per share is based on the weighted  average
number of common shares and common  equivalent shares  outstanding.  See Exhibit
11.






                                      - 6 -






Item 2. Management's Discussion and Analysis of Financial Condition and
        Results of Operations


GENERAL


     The Private Securities Litigation Reform Act of 1995 ("the Act") provides a
safe harbor for forward-looking  statements made by or on behalf of the Company.
Certain  statements  contained in  Management's  Discussion  and Analysis and in
other Company filings are forward-looking  statements.  These statements discuss
among other things,  expected  growth,  future  revenues,  future cash flows and
future  performance.  The  forward-looking  statements  are subject to risks and
uncertainties  including but not limited to  competitive  pressures,  inflation,
consumer  debt  levels,  currency  exchange  fluctuations,  trade  restrictions,
changes in tariff and freight rates,  capital market conditions,  the ability to
efficiently  distribute  goods to our stores,  and other risks  indicated in the
Company's  filings with the Securities and Exchange  Commission.  Actual results
may materially differ from anticipated results described in these statements.

Fred's operates 311 discount general  merchandise  stores including 30 franchise
Fred's stores in ten states in the southeastern  United States.  One hundred and
seventy-one of the stores have full service pharmacies.

Fred's business is subject to seasonal influences, but the Company has tended to
experience  less  seasonal  fluctuation  than many  other  retailers  due to the
Company's mix of everyday basic  merchandise and pharmacy  business.  The fourth
quarter  is  typically  the most  profitable  quarter  because it  includes  the
Christmas  selling  season.  The  overall  strength  of the  fourth  quarter  is
partially mitigated, however, by the inclusion of the month of January, which is
generally the least profitable month of the year.

The impact of inflation on labor and occupancy  costs can  significantly  affect
Fred's operations. Many of Fred's employees are paid hourly rates related to the
federal minimum wage and, accordingly, any increase affects Fred's. In addition,
payroll taxes,  employee benefits and other  employee-related  costs continue to
increase.  Occupancy costs,  including rent,  maintenance,  taxes and insurance,
also continue to rise.  Fred's  believes  that  maintaining  adequate  operating
margins through a combination of price  adjustments  and cost controls,  careful
evaluation of occupancy  needs, and efficient  purchasing  practices is the most
effective tool for coping with increasing costs and expenses.

Year 2000

In fiscal 1997,  the Company  completed its plan of action and assessment of the
impact of the Year 2000 as it relates  to its  information  systems  (processing
concerns  created by the changes in the century  and the  traditional  two-digit
year fields embedded in most data processing systems commonly referred to as the
"Year 2000" concern).

                                      - 7 -






The Company operates its Merchandising and Inventory Replenishment/ Distribution
Systems with software that is not Year 2000 compliant.  However,  the Company is
rewriting  this software to be Year 2000  compliant,  and is  approximately  90%
complete  with the process.  The  Company's  financial  information  systems are
heavily dependent on date fields and are also in the process of being rewritten.
The  expected  completion  date for this  system  to be Year 2000  compliant  is
October 1999.

Costs of  addressing  Year 2000  issues  are  anticipated  to total less than $1
million and are not expected to have a material  adverse impact on the Company's
financial position, results of operations or cash flows in future periods.

The  Company  depends  heavily  on its  major  vendors  to meet  the  purchasing
requirements  dictated by the  Company's  business  needs,  and  therefore,  has
explored  the  impact  Year 2000  issues  will have on their  ability  to source
products  for  the  Company  and  process  purchase  orders  with  the  delivery
requirements  and terms  involving  the Year  2000.  Each of these  vendors  has
likewise  taken  measures  to  address  the risks  imposed  by the Year 2000 and
adequately  prepare their own processing  systems so that their  businesses will
not be interrupted as a result of this issue. Accordingly,  the Company believes
there will be no significant  interruption  of its ability to source its product
needs from significant vendors. As an ongoing measure, the Company will continue
to  address  this  risk  with each new  significant  vendor  to  ensure  similar
safeguards.

Finally,  the Company  recognizes  the potential  impact the Year 2000 issue may
have relative to its  customers,  creditors,  and other service  providers.  The
Company has reviewed its exposure to business  interruption or substantial  loss
in these  areas  and  believes  that any  risks  previously  identified  will be
resolved  before the end of fiscal 1999 and that,  as of today,  is not aware of
any other risk of material adverse consequences.



RESULTS OF OPERATIONS


Thirteen Weeks Ended October 31, 1998 and November 1, 1997

Net sales  increased  from $114.0  million in 1997 to $142.3 million in 1998, an
increase of $28.3 million or 24.8%.  The increase was attributable to comparable
store  sales  increases  of 6.8%  ($6.8  million)  and sales by  stores  not yet
included as comparable  stores ($22.0 million).  Sales to franchisees  decreased
$.5 million or 0.4% in 1998.

Gross profit  decreased  from 29.3% of sales in 1997 to 29.1% in 1998  primarily
due to lower  initial  purchase  margins  associated  with the  timing of import
receipts and a weakness in several  higher-margin  sales  categories  due to the
unseasonably warm weather experienced during October.

                                      - 8 -






Selling,  general and  administrative  expenses  increased from $29.6 million in
1997 to $36.9  million in 1998. As a percentage  of sales,  these  expenses were
flat at 26% for both third quarter  periods.  The expense  leverage gains from a
6.8% comparable  store sales increase were offset by higher labor cost connected
with the  modernization  and  automation of the Company's  Distribution  Center,
labor  inefficiencies  caused by delayed receipt of import  shipments and record
receipts and shipment volumes being processed through the Distribution Center.

Thirty-Nine Weeks Ended October 31, 1998 and November 1, 1997

Net sales  increased  from $336.9  million in 1997 to $428.1 million in 1998, an
increase of $91.2 million or 27.1%.  The increase was attributable to comparable
store  sales  increases  of 6.6%  ($20.0  million)  and sales by stores  not yet
included as comparable  stores ($71.6 million).  Sales to franchisees  decreased
$.4 million or 0.1% in 1998.

Gross profit  increased  from 28.1% of sales in 1997 to 28.2% in 1998  primarily
due to strong year-to-date sales in certain higher margin departments,  combined
with a decrease in lower margin franchise sales as a percentage of total sales.

Selling,  general and  administrative  expenses  increased from $84.7 million in
1997 to $107.3  million in 1998. As a percentage of sales,  these  expenses were
flat at 25.1% for both thirty-nine  week periods.  The improvement in comparable
store sales for the first nine months of 1998  contributed to higher  leveraging
of expenses.  However,  higher labor costs associated with the modernization and
automation  of  the  Company's  Distribution  Center,  along  with  a  decreased
percentage of franchise sales which carry a lower expense percentage than retail
sales offset any expense benefit.  Selling,  general and administrative expenses
for the first  nine  months of 1998 also  included  an  additional  40 store and
pharmacy locations than in the first nine months of 1997.


LIQUIDITY AND CAPITAL RESOURCES

Due to the  seasonality  of Fred's  business and the  continued  increase in the
number of stores and  pharmacies,  inventories  are generally  lower at year-end
than at each quarter-end of the following year.

Cash  flows  used  by  operating  activities  totaled  ($8,243,000)  during  the
thirty-nine  week period ended October 31, 1998.  Cash generated from operations
of  $13,869,000  was used to  partially  fund  capital  expansion  programs  and
seasonal inventory build of $22,112,000.

Cash flows used by investing activities totaled  ($20,667,000) and was primarily
used to fund $12,000,000 of payments on the  modernization and automation of the
Company's  Distribution  Center  and the  balance  on the  Company's  Store  and
Pharmacy Expansion program and normal capital expenditure requirements.

                                      - 9 -






Cash flows  provided by financing  activities  totaled  $24,106,000  and include
$13,725,000 of borrowings  under the Company's  revolver for seasonal  inventory
needs,  and $12,000,000 of borrowings under the Company's term loan agreement to
primarily  fund payments on the  modernization  and  automation of the Company's
distribution center and corporate facilities.

The Company has a $15,000,000  revolving credit commitment available from a bank
through June 1, 2003. At October 31, 1998,  $13,725,000 in borrowings  have been
made under the revolving credit agreement.

The Company has a $12,000,000 term loan Agreement with a bank that was primarily
used to finance the automation and  modernization of the Company's  distribution
center and corporate  facilities.  The loan bears interest at 6.82% and requires
monthly payments sufficient to amortize the loan over 84 months.

The Company believes that sufficient capital resources are available in both the
short-term  and long-term  through  currently  available cash and cash generated
from future  operations  and,  if  necessary,  the ability to obtain  additional
financing.


IMPACT OF RECENT ACCOUNTING STANDARDS

In June 1997, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial  Accounting  Standards ("SFAS") No. 131, "Disclosure about Segments
of an  Enterprise  and  Related  Information".  SFAS No. 131 revises the current
requirements for reporting  business segments by redefining such segments as the
way  management  desegregates  the  business  for  purposes of making  operating
decisions  and  allocating  internal  resources.  SFAS No. 131 is effective  for
fiscal years beginning after December 15, 1997, and although management believes
that SFAS No. 131 will not impact the  Company's  presentation,  the Company has
adopted SFAS No. 131 in fiscal 1998.

In February 1998,  the FASB issued SFAS No. 132,  "Employers  Disclosures  about
Pensions  and Other  Postretirement  Benefits".  SFAS No. 132  standardizes  the
disclosure  requirements  for pensions and other  postretirement  benefits.  The
statement is effective for fiscal years  beginning  after  December 15, 1997 and
has been adopted by the Company in fiscal 1998.






                                     - 10 -







                           PART II. OTHER INFORMATION

Item 1.           Legal Proceedings

                    Not Applicable.

Item 2.           Changes in Securities

                    Not Applicable.

Item 3.           Defaults Upon Senior Securities

                    Not Applicable.

Item 4.           Submission of Matters to a Vote of Securities Holders

                    Not Applicable.

Item 5.           Other Information

                    Not Applicable.

Item 6.           Exhibits and Reports on Form 8-K

                    Exhibits:

                    Exhibit 10.18 -     Preferred Share Purchase Plan

                    Exhibit 11 -       Computation of Net Income Per Share

                    Exhibit 27 -        Financial Data Schedule (Edgar
                                            Filing only)

                    Reports on Form 8-K:

                      Form 8-K filed October 21, 1998 - Preferred Share Purchase
                       Plan.








                                     - 11 -









                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                             FRED'S, INC.

                                            /s/Michael J. Hayes
                                            --------------------
                                            Michael J. Hayes
Date:  December 11, 1998                    Chief Executive Officer
- ------------------------




                                            /s/Richard B. Witaszak
                                            ----------------------    
                                            Richard B. Witaszak
Date:  December 11, 1998                    Chief Financial Officer
- ------------------------









                                     - 12 -







                                                                      EXHIBIT 11

                                  FRED'S, INC.

                       COMPUTATION OF NET INCOME PER SHARE

                                   (unaudited)
                    (in thousands, except per share amounts)





                                                Thirteen Weeks Ended    Thirty-Nine Weeks Ended
                                               October 31,  November 1,  October 31, November 1,
                                                 1998          1997        1998          1997
                                               --------      --------    --------      -------



                                                                               
Basic net income per share  

Net income                                      $ 2,548      $ 2,368      $ 8,079      $ 6,299
                                                =======      =======      =======      =======


  Weighted average number of common shares
   outstanding during the period                 11,808       11,677       11,795       11,649
                                                =======      =======      =======      =======


  Net income per share                          $   .22      $   .20      $   .68      $   .54
                                                =======      =======      =======      =======


Diluted net income per share

  Net income                                    $ 2,548      $ 2,368      $ 8,079      $ 6,299
                                                =======      =======      =======      =======


  Weighted average number of common shares
   outstanding during the period                 11,808       11,677       11,795       11,649

  Additional shares attributable to common
   stock equivalents                                236          284          292          171
                                                -------      -------      -------      -------

                                                 12,044       11,961       12,087       11,820
                                                =======      =======      =======      =======


  Net income per share                          $   .21      $   .20      $   .67      $   .53
                                                =======      =======      =======      =======