EXHIBIT 23.1

                         INDEPENDENT AUDITORS' CONSENT

The Board of Directors and Stockholders
FirstAmerica Automotive, Inc.

     We consent to the inclusion in the Registration Statement of FirstAmerica
Automotive, Inc. on Form S-1, Amendment No. 2, of (i) our report dated March
19, 1999 on the consolidated financial statements of FirstAmerica Automotive,
Inc. as of December 31, 1998 and 1997 and for each of the years in the three-
year period ended December 31, 1998; (ii) our report dated January 9, 1998 on
the financial statements of Valley Automotive Center as of December 31, 1996
and 1995 and the two year period then ended; (iii) our report dated March 5,
1999 on the financial statements of Beverly Hills BM, Ltd., (dba Beverly Hills
BMW) as of December 31, 1997 and 1996 and for each of the years in the three-
year period ended December 31, 1997; (iv) our report dated September 3, 1998 on
the financial statements of Burgess Honda as of September 30, 1997 and 1996 and
for each of the years in the three-year period ended September 30, 1997; (v)
our report dated December 15, 1998 on the financial statements of Vacation
Motors (dba Concord Toyota) as of September 30, 1998 and December 31, 1997 and
the nine month period ended September 30, 1998 and the years ended December 31,
1997 and 1996; (vi) our audit report dated March 15, 1999 on the financial
statements of DSW & Associates, Inc. (dba Autotown) as of December 31, 1998 and
1997 and the two years then ended; (vii) our report dated April 30, 1999 on the
financial statements of Ritchey Fipp Chevrolet as of December 31, 1998 and the
year then ended; (viii) our report dated June 4, 1999 on the financial
statements of South Bay Chrysler Plymouth Jeep as of December 31, 1998 and the
year then ended.

     We also consent to the reference to our firm under the headings "Selected
Historical Consolidated Financial Data" and "Experts" in the Prospectus.

                                     /s/ KPMG LLP

July 20, 1999