EX-99.1


[LOGO]

ZHONGPIN




FOR IMMEDIATE RELEASE


       ZHONGPIN SIGNS LEASE FOR NEW PRODUCTION FACILITY IN NORTHEAST CHINA

Changge City,  Henan  Province,  PRC - November 9, 2006 - Zhongpin Inc. (OTC BB:
ZHNP) today announced that it has signed an agreement with Heilongjiang Gongzhun
Meat Food Co., Ltd. to lease a production facility in Hailun City,  Heilongjiang
province. The newly-leased facility expands Zhongpin's access into the northeast
China market,  primarily in Heilongjiang  province,  Jilin province and Liaoning
province.

The  addition  of the  Heilongjiang  facility  increases  Zhongpin's  production
capacity  of chilled  and  frozen  pork and  enhances  the  Company's  potential
revenue. Total capacity at the facility is 80 metric tons/day, which includes 50
metric  tons/day  for chilled pork and 30 metric  tons/day for frozen pork.  The
lease  agreement  covers  the  assets  in  the  facility,   including  live  pig
slaughtering,  cutting and  refrigeration  facilities,  railway lines and water,
electricity,  sewage, barns, logistics,  lodging,  offices and sales outlets and
other slaughtering-related  facilities, equipment and manufacturing instruments.
The  distribution  network for this facility  covers  Heilongjiang  province and
other parts of northeast China, as well as exports.

"The addition of the  Heilongjiang  production  facility is an important step in
increasing  our  capacity as we continue to increase our market share by meeting
market  demand  for  high-quality,  fresh and  nutritious  meat  products.  This
production  facility  also enables us to increase  our presence in  northeastern
China with the advantage of immediate access to fresh products that will help us
build a  national  brand  for pork  and meat  products,"  commented  Baoke  Ben,
Executive Vice President of Zhongpin Inc.

ABOUT ZHONGPIN INC.

Zhongpin is a meat and food processing company that specializes in pork and pork
products, and vegetables and fruits, in the PRC. Its distribution network in the
PRC spans  more than 20  provinces  and  includes  over  2,290  retail  outlets.
Zhongpin's  export markets include the European Union,  Eastern Europe,  Russia,
Hong  Kong,  Japan and South  Korea.  For more  information,  contact  CCG Elite
directly.

SAFE HARBOR  STATEMENT  UNDER THE PRIVATE  SECURITIES  LITIGATION  REFORM ACT OF
1995:  FORWARD-LOOKING  STATEMENTS ARE STATEMENTS THAT ARE NOT HISTORICAL FACTS.
SUCH  FORWARD-LOOKING   STATEMENTS  ARE  BASED  UPON  THE  CURRENT  BELIEFS  AND
EXPECTATIONS   OF   ZHONGPIN'S   MANAGEMENT   AND  ARE   SUBJECT  TO  RISKS  AND
UNCERTAINTIES,   WHICH   COULD   CAUSE   ACTUAL   RESULTS  TO  DIFFER  FROM  THE
FORWARD-LOOKING STATEMENTS. THE FOLLOWING FACTORS, AMONG OTHERS, COULD





CAUSE  ACTUAL  RESULTS  TO DIFFER  FROM  THOSE SET FORTH IN THE  FORWARD-LOOKING
STATEMENTS: UNANTICIPATED CHANGES IN PRODUCT DEMAND, INTERRUPTIONS IN THE SUPPLY
OF LIVE  PIGS/RAW  PORK,  DOWNTURNS  IN THE CHINESE  ECONOMY,  DELIVERY  DELAYS,
FREEZER  FACILITY  MALFUNCTIONS,  POOR  PERFORMANCE  OF THE RETAIL  DISTRIBUTION
NETWORK, CHANGES IN APPLICABLE REGULATIONS,  AND OTHER INFORMATION DETAILED FROM
TIME TO TIME IN THE COMPANY'S  FILINGS AND FUTURE FILINGS WITH THE UNITED STATES
SECURITIES AND EXCHANGE COMMISSION.

Contact: Zhongpin, Inc.
         Phone: 86 010 828 61788
         Baoke Ben,
         Executive Vice President & Secretary

         CCG Investor Relations Inc.
         Phone: 310-231-8600 ext. 103
         Crocker Coulson, President
         Leslie J. Richardson



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