EXHIBIT 10(b)

                                                               EXECUTION VERSION

            ADVISORY  AGREEMENT  (the  "AGREEMENT"),   dated  as  of
            December 6, 2006 (the "EFFECTIVE  DATE"), by and between
            Elite Pharmaceuticals, Inc., a Delaware corporation (the
            "COMPANY") and Veerappan S. Subramanian (the "ADVISOR").
            --------------------------------------------------------

                                  INTRODUCTION

      Pursuant  to  that  certain  Strategic  Alliance  Agreement,  dated  as of
December 6, 2006 (the  "STRATEGIC  ALLIANCE  AGREEMENT") the Company has entered
into a  strategic  relationship  with the  Advisor to assist the  Company in the
development  of new drug  products  and enhance the  development  efforts of the
Company with respect to current drug development projects.

      The Advisor has  substantial  experience  in the  development  of new drug
products  and  desires to  provide to the  Company  strategic  drug  development
services  in exchange  for,  INTER  ALIA,  options to purchase  shares of common
stock,  par value $0.01 (the "COMMON STOCK"),  of the Company,  which shall vest
upon the  occurrence of certain future events and the right to be granted to his
affiliate under the Strategic  Alliance Agreement to purchase an equity interest
in Novel Laboratories, Inc., a Delaware corporation ("NOVEL").

      The Company and the Advisor desire to enhance the current drug development
programs  of the  Company,  as well as  develop  additional  programs  and  drug
products.

                                    AGREEMENT

      NOW THEREFOR IT IS HEREBY AGREED THAT:

            1. SERVICES.  The Advisor agrees to perform the Services (as defined
herein) in a  professional  manner,  subject to the terms and conditions of this
Agreement.  Subject to the limitation set forth below in Section 6, the advisory
services (the  "SERVICES")  to be performed by the Advisor under this  Agreement
shall  include,  without  limitation:  (i)  reviewing  the current  drug product
development  efforts of the Company;  (ii) assisting with the  implementation of
current  and  new  drug  product  development  projects  of the  Company;  (iii)
reviewing  the current  scientific  projects of the  Company  and  advising  the
Company  on a course of action to  produce  greater  efficiencies  and  positive
outcomes with respect to such projects, (iv) assisting the Company in its future
fund  raising  efforts,   (v)  reviewing  the  Company's  current  research  and
development  staff (the "R&D STAFF");  (vi)  recommending  modifications  to the
current R&D Staff (including,  without limitation,  assisting the Company in its
recruitment of additional  members to the R&D Staff, as needed);  and (vii) such
additional  services  and  activities  in  support  of, and  incidental  to, the
Services  described  in clauses (i) through  (vi) above.  The Advisor  shall (x)
report to, and follow the  directions  of, the Board of Directors of the Company
(the "BOARD") and the Chief  Executive  Officer of the Company (the "CEO"),  (y)
perform  and carry out such  duties  and  responsibilities  that are  reasonably
consistent with the Advisor's position and  responsibilities and this Agreement,
and (z) perform and discharge such additional duties and responsibilities as may
be reasonably determined from time to time by the CEO and the Board,  consistent
with the description of the Services as set forth above.



            2. COMPENSATION.

                  2.1. STOCK OPTIONS. The Company shall grant to the Advisor, as
an  inducement  material  to entering  into this  Agreement,  a stock  option to
purchase one million seven hundred fifty  thousand  (1,750,000) of Common Stock,
pursuant to the terms and  conditions  of that certain  Stock Option  Agreement,
dated as of the date hereof (the "STOCK OPTION  AGREEMENT"),  a copy of which is
attached hereto as EXHIBIT A.

                  2.2.  EXPENSES.  The  Company  shall  promptly  reimburse  the
Advisor for expenses he reasonably  incurs in connection with the performance of
the Services  (including  business travel and entertainment  expenses),  against
receipts or other appropriate  written evidence of such expenditures as required
by the  appropriate  Internal  Revenue  Service  regulations  or by the Company;
PROVIDED, HOWEVER, that, all expenses in excess of One Thousand Dollars ($1,000)
per month, individually or in the aggregate, shall be approved by the CEO of the
Company as a condition to reimbursement thereof.

                  2.3  BENEFITS.  Until  such time as Novel  shall  establish  a
medical  insurance  plan,  the Advisor shall be entitled to  participate  in the
Company's   medical   insurance   plans,   to  the  extent  that  the  Advisor's
participation is permitted under such medical insurance plans.

            3. TERM; TERMINATION.

                  3.1. TERM. Unless earlier terminated, the initial term of this
Agreement is one (1) year from the  Effective  Date (the  "INITIAL  TERM").  The
Initial  Term will  automatically  renew for an unlimited  number of  successive
one-year terms (each a "RENEWAL TERM"; the Renewal Term and the Initial Term are
sometimes  individually  referred to herein as the "TERM");  PROVIDED,  HOWEVER,
that in any Renewal Term, either party may terminate this Agreement by giving at
least thirty (30) days' advance  written notice of  termination  with or without
Cause (as defined below) for any reason or no reason.

                  3.2.  TERMINATION.   The  Company  shall  have  the  right  to
terminate this  Agreement upon (i) the death of the Advisor;  (ii) the Advisor's
inability to perform the  Services  hereunder  on account of his  disability  or
incapacity for a period of ninety (90) or more days, whether or not consecutive,
within any period of twelve  (12)  consecutive  months;  (iii) upon the  Company
giving written notice,  at any time, to the Advisor that this Agreement is being
terminated immediately for Cause; or (iv) for any reason or no reason.

For purposes of this  Agreement,  "CAUSE" means (i) the  Advisor's  breach of or
default  under the terms of this  Agreement,  which breach or default  continues
beyond thirty (30) days after a written demand for  performance or compliance is
delivered to the Advisor by the Company; (ii) violation of any securities law by
the Advisor;  (iii) gross  negligence or willful  misconduct by the Advisor,  in
each  case  that  has a  material  adverse  effect  upon the  Company;  (iv) the
Advisor's commission of, or pleading guilty or NOLO CONTENDERE to, a felony or a
crime involving moral turpitude,  fraud, or  embezzlement;  or (v) the Advisor's
breach of any provision of Sections 4 or 5 of this Agreement.


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            4.  PROTECTION  OF  CONFIDENTIAL   INFORMATION  AND  TRADE  SECRETS;
ASSIGNMENT OF INTELLECTUAL PROPERTY; NON-SOLICITATION.

                  4.1. DEFINITIONS.

                        4.1.1. "CONFIDENTIAL INFORMATION" DEFINED. "CONFIDENTIAL
INFORMATION"  means any and all  information  (oral or written)  relating to the
Company or any entity  controlling,  controlled by, or under common control with
the Company,  including  information  relating to:  technology,  Inventions  (as
defined  in  Section  4.1.2.  below),  intellectual  property,   research,  test
procedures  and  results;  machinery  and  equipment;  manufacturing  processes;
financial  information;  products;  identity and  description  of materials  and
services used; purchasing; costs; pricing; customers and prospects; advertising,
promotion and marketing;  and selling,  servicing and information  pertaining to
any  governmental  investigation,  except such  information that becomes public,
other than as a result of a breach of the  provisions  of Section  4.2.  hereof.
Without limiting the foregoing,  Confidential Information shall also include all
information  related  to  products  targeted  for  development  by the  Company,
subjects of research and  development,  projected launch dates, the protocols of
the United States Food and Drug Administration (the "FDA"),  projected dates for
regulatory  filings,  consumer  studies,  market  research,  clinical  research,
business plans, planned expenditures, profit margins, strategic evaluation plans
and initiatives,  and those  commissioned by the Company through outside vendors
or consultants, and the content of all business and strategic planning conducted
with or through third parties. For purposes of this Agreement, "PERSON" means an
individual,   corporation,   partnership,   trust,  limited  liability  company,
unincorporated organization, joint stock corporation, joint venture, association
or other  entity,  or any  government,  or any agency or  political  subdivision
thereof or any branch of any legal entity.

                        4.1.2. "INVENTIONS" DEFINED.  "INVENTIONS" means any and
all inventions, discoveries, improvements, patent, copyrights, sales approaches,
sales materials, training material, and/or other property rights, whether or not
patented or patentable made, conceived,  created, developed or contributed to by
the Advisor during the Term which are (i) directly or indirectly  related to the
business,  operations or activities of the Company or any of its subsidiaries or
affiliates,  (ii) directly or indirectly related to the Advisor's performance of
the  Services  hereunder,  or  performance  of other  services  (including  as a
director, manager, officer, advisor, agent, representative,  consultant or other
independent  contractor)  for,  the  Company  or  any  of  its  subsidiaries  or
affiliates,  or (ii) based upon Confidential  Information.  For the avoidance of
doubt,  inventions,   discoveries,   improvements,  patents,  copyrights  and/or
property  rights not related to  "Designated  Drug  Products" of the Company (as
defined  below) shall not be considered  to be  Inventions  for purposes of this
Agreement.

                        4.1.3.  "WORK FOR HIRE"  DEFINED.  "WORK FOR HIRE" means
any and all  sales  approaches,  sales  material,  training  material,  computer
software,  documentation,  other  copyrightable  works or any other intellectual
property  (including,  but not limited  to,  materials  or  services  subject to
trademark  or  service  mark  registration,   but  excluding  Inventions)  made,
conceived,  created,  developed or contributed to by the Advisor during the Term
and which are (i) directly or indirectly related to the business,  operations or
activities  of  the  Company  or any of its  subsidiaries  or  affiliates,  (ii)
directly or indirectly related to the Advisor's performance of the

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Services  hereunder  by,  or  performance  of  other  services  (including  as a
director, manager, officer, advisor, agent, representative,  consultant or other
independent  contractor)  for,  the  Company  or  any  of  its  subsidiaries  or
affiliates, or (iii) based upon Confidential  Information.  For the avoidance of
doubt, sales approaches,  sales material,  training material, computer software,
documentation,  other copyrightable works or any other intellectual property not
related to the business of Novel shall not be considered to be Work for Hire for
purposes of this Agreement.

                  4.2. NON-DISCLOSURE OF CONFIDENTIAL  INFORMATION.  The Advisor
agrees that he shall not use or disclose,  either during the Term or at any time
thereafter,  (except to the extent  necessary during the Term in connection with
the necessary and proper  performance  of the Advisor's  duties on behalf of the
Company and in good faith, or as required by law or governmental  authority) any
Confidential Information.

                  4.3. COVENANT NOT TO COMPETE AND NON-SOLICITATION.  During the
Term  and  continuing  for a  period  ending  on the  first  anniversary  of the
termination  of this  Agreement  by  either  party,  unless  this  Agreement  is
terminated  by the Company  without  Cause or by the Advisor for Good Reason (as
defined below):

                        4.3.1.  The Advisor shall not,  directly or  indirectly,
manage,  control,  consult with, or engage (as either an employee or consultant)
in any business or activity  anywhere in the world involving a drug product that
is Competitive  (as defined below) with any Designated Drug Products (as defined
below) of the Company or any of its respective  subsidiaries  or affiliates,  or
any related inventions or other  intellectual  property of the Company or any of
its  respective  subsidiaries  or  affiliates   (collectively,   a  "COMPETITIVE
ACTIVITY"); and

                        4.3.2.  Any investment  (whether  equity or debt) by the
Advisor,  any affiliate of the Advisor or VGS Pharma, LLC ("VGS"), in any Person
engaging,  or providing  services or financing  for, a  Competitive  Activity (a
"COMPETITIVE  COMPANY") shall be wholly  conditioned on and subject to the prior
written  unanimous  approval of the Board or the Board of Directors of Novel (as
appropriate), including any follow-on investments in any entity that, subsequent
to the time of the initial  investment,  has become a Competitive  Company.  The
foregoing  restriction  shall not apply to investments for equity  interests not
exceeding five percent (5%) of a Competitive  Company or financing provided to a
subsidiary or affiliate of a Competitive  Company which is not itself engaged in
a Competitive Activity.

For the purposes hereof:

An  "AFFILIATE"  of a  party  shall  have  the  meaning  ascribed  to  the  term
"affiliate"  in that  certain  Stockholders'  Agreement,  dated  as of the  date
hereof,  among Novel,  the Company,  the  Advisor,  and VGS (the  "STOCKHOLDERS'
AGREEMENT").

"COMPETITIVE"  shall mean a drug  product  that is based upon the same  chemical
entity by the same  route of  administration  and for the same  indication  as a
Designated Drug Product, regardless of dosage strength.

"DESIGNATED  DRUG  PRODUCTS"  shall  mean (i) all  drug  products  currently  in
development,   marketed  or   commercialized  by  the  Company  or  any  of  its
subsidiaries or affiliates (a list of which shall be


                                       4


supplied to the Advisor promptly following the execution of this Agreement), and
(ii) all drug products  in-licensed by the Company or any of its subsidiaries or
affiliates.  For purposes of the definition of "Designated  Drug Products",  the
Company shall not be deemed an affiliate of Novel.

Notwithstanding  anything to the  contrary in this Section  4.3,  following  the
termination of the Advisor's  services under this  Agreement,  the Advisor shall
not be prohibited  from engaging in Competitive  Activities  with respect to any
drug products  described in clauses (i) or (ii) in the preceding  paragraph that
either (a) are included on the Inactive  Products List (as defined below) or (b)
have not yet successfully completed stability testing on exhibit batches of such
drug  products;   PROVIDED,   HOWEVER,   that  during  the  Term  and  post-Term
non-competition   period  the  Advisor  shall  not  engage  in  any  Competitive
Activities   with  respect  to  opioid   analgesics  that  are  currently  under
development,   marketed  or  commercialized  by  the  Company  (or  any  of  its
subsidiaries  or  affiliates)  or in the past have been  developed,  marketed or
commercialized  by the  Company  (or  any of its  subsidiaries  of  affiliates),
regardless of current status of such drug products.

"INACTIVE  PRODUCT  LIST" means a list of drug products that the Company and the
Advisor  reasonably  agree by mutual  written  consent will not be developed (or
prior  development  efforts shall be  terminated) by or on behalf of the Company
and should be placed on the Inactive  Products List. The parties agree to review
and update the Inactive Products List at least quarterly during the term of this
Agreement and shall agree,  in good faith,  on the final version of the Inactive
Products List promptly after the term of this Agreement.

"GOOD REASON" means a material breach by the Company of its obligations pursuant
to this Agreement or the Stock Option  Agreement  which breach the Company fails
to remedy within thirty (30) days of receipt of written  notice thereof from the
Advisor setting forth in reasonable detail the  circumstances  alleged to be the
basis for Good Reason termination.

                        4.3.3. Prior to the second anniversary of the end of the
Term, the Advisor shall not directly or indirectly solicit,  recruit, or induce,
or attempt to  solicit,  recruit,  or induce any  Persons  (i)  employed  by the
Company or (ii) retained as consultants or other independent  contractors by the
Company  and  dedicating  at  least  80% of  such  consultant's  or  independent
contractor's  work time to the Company,  or encourage any such Persons described
in clauses (i), or (ii) above to terminate or adversely alter their relationship
with the Company.

                  4.4. ASSIGNMENT OF INTELLECTUAL PROPERTY.

                        4.4.1.  The  Advisor  shall  promptly  disclose  to  the
Company any and all  Inventions.  The Advisor shall promptly  communicate to the
Company all  information,  details and data pertaining to any Inventions in such
form as the Company  reasonably  requests.  The Advisor agrees that  Inventions,
patents and patent applications are the property of the Company, and any and all
rights, titles or interests in and to Inventions, patents or patent applications
which the Advisor may have in any and every  jurisdiction are hereby assigned in
full. Whenever the Advisor is requested to do so by the Company, during or after
the Term, the Advisor shall, at the Company's sole expense, promptly execute and
deliver any and all


                                       5


applications,  assignments or other documents or instruments  reasonably  deemed
necessary or advisable by the Company to apply for and obtain  Letters Patent of
the United  States or any foreign  country or to otherwise  protect,  confirm or
establish the  Company's  full and exclusive  interests in any  Inventions.  The
obligations  set  forth  in  this  Section  4.4.1  shall  be  binding  upon  the
successors,  assigns, executors,  administrators and other legal representatives
of the Advisor.

                        4.4.2.  Any and all Works for Hire  shall be  considered
"works made for hire" under the copyright  laws of the United States or property
of the Company under applicable federal, state, local and foreign trademark laws
(as appropriate).  The Advisor shall promptly communicate to the Company any and
all Works for Hire, and any and all information,  details and data pertaining to
any Works for Hire,  in such form as the  Company  requests.  To the extent that
Works for Hire fail to qualify as (A) "works made for hire" under the  copyright
laws of the  United  States or any other  jurisdiction  or (B)  property  of the
Company under applicable  federal,  state,  local or foreign trademark laws, the
Advisor  hereby  assigns  each Work for Hire and all right,  title and  interest
therein in any and every  jurisdiction  to the Company.  Whenever the Advisor is
requested to do so by the Company,  during or after the Term,  the Advisor shall
promptly  execute  and deliver any and all  applications,  assignments  or other
documents or instruments  deemed  necessary or advisable by the Company to apply
for and confirm and effectuate full and exclusive ownership of Works for Hire in
the Company,  including, but not limited to, ownership of any moral rights under
the  copyright  law of any nation,  or any other rights  under the  intellectual
property  laws of any nation.  The  obligations  set forth in this Section 4.4.2
shall be binding upon the successors,  assigns,  executors,  administrators  and
other legal representatives of the Advisor.

                  4.5. If a court  declares  that any term or  provision of this
Section 4 is invalid or unenforceable,  the parties to this Agreement agree that
the court making the determination of invalidity or unenforceability  shall have
the power to reduce the scope,  duration  or area of the term or  provision,  to
delete  specific  words or phrases,  or to replace any invalid or  unenforceable
term or provision  with a term or provision  that is valid and  enforceable  and
that comes closest to expressing  the intention of the invalid or  unenforceable
term or provision, and this Agreement shall be enforceable as so modified.

                  4.6. The Advisor hereby transfers,  assigns,  conveys,  grants
and sets over to the Company and its  successors  and assigns  forever,  and the
Company hereby accepts, assumes and acquires from the Advisor for itself and its
successors and assigns forever,  all of the Advisor's right,  title and interest
in and to the  Inventions  in any and every  jurisdiction.  The  Advisor  hereby
covenants  and  agrees  that,  at any time and from time to time  after the date
hereof, at the request of the Company or its successors or assigns,  he will (i)
promptly and duly execute and deliver,  or cause to be executed and delivered to
the Company, all such further documents and instruments,  and (ii) promptly take
all such other and further  action,  as may be  requested by the Company to more
effectively transfer,  assign,  convey, grant, set over, vest, protect,  confirm
and establish full and exclusive right,  title and interest in and to all of the
Inventions in and to the Company and its successors  and assigns  forever in any
and every jurisdiction, including, without limitation, any and all applications,
assignments or other documents or instruments  deemed  necessary or advisable by
the Company to apply for and obtain  Letters  Patent of the United States or any
foreign jurisdiction. The obligations set forth in


                                       6


this  Section  4.6 shall be binding  upon the  successors,  assigns,  executors,
administrators  and other  legal  representatives  of the  Advisor.  The Advisor
hereby  represents  and  warrants  to the  Company  that  the  Advisor  has  not
transferred  any right,  title or interest in or to the  Inventions to any other
Person as of the date of the execution of this  Agreement and, as of the date of
the execution of this Agreement, has not entered into any agreement to do so.

                  4.7. The Advisor  acknowledges and admits that a breach of any
of the covenants  contained in this Section 4 will cause the Company irreparable
harm. The Advisor  further  acknowledges  and admits that the damages  resulting
from such a breach will be difficult or impossible to ascertain,  and will be of
the sort that  cannot be  compensated  by money or other  damages,  and that the
Company in addition to all other remedies  available at law or equity,  shall be
entitled to equitable  relief,  including  specific  performance  and injunctive
relief as remedies  for any such breach and that the  Advisor  further  agree to
waive any  requirement  for securing or posting of any bond in  connection  with
such remedy.  The Advisor  therefore waives (and is estopped from asserting in a
court of law or equity) any argument that the breach,  or threatened  breach, of
any of the covenants contained in this Section 4 does not constitute irreparable
harm for which an adequate  remedy at law is unavailable.  Nothing  contained in
this Section 4 or elsewhere in this Agreement  shall be construed as prohibiting
the Company from pursuing any other remedies available at law or in equity for a
breach, or threatened  breach, by the Advisor of any of the covenants  contained
in this Section 4.

                  4.8  The  parties  hereby   acknowledge  that  the  provisions
contained in this Section 4 are essential terms of this Agreement.

            5.  CONTINUED   COOPERATION;   RETURN  OF  DOCUMENTS  AND  PROPERTY;
INJUNCTIVE RELIEF; NON-EXCLUSIVITY AND SURVIVAL.

                  5.1.  CONTINUED  COOPERATION.  The Advisor  shall,  during and
after the expiration or  termination  of this  Agreement for any reason,  at the
Company's sole expense (including,  after the Term, compensation of Advisor at a
daily rate of Two Thousand Dollars ($2,000)), cooperate fully with the Company's
reasonable  requests  with respect to any  internal or external  agency or legal
investigation  (whether  conducted by the FDA, the United States  Securities and
Exchange Commission or otherwise),  lawsuits, financial reports, or with respect
to other matters within his knowledge,  responsibilities  or purview;  PROVIDED,
HOWEVER,  that such requests do not  unreasonably  interfere  with the Advisor's
business  activities.  The Advisor shall execute all lawful documents reasonably
necessary for the Company to secure or maintain any Confidential Information.

                  5.2.  RETURN OF DOCUMENTS  AND  PROPERTY.  Upon the end of the
Term, or upon the earlier  request of the Company,  the Advisor and his legal or
personal  representatives  will  promptly  return  to the  Company  any  and all
information, documents or other materials relating to or containing Confidential
Information  which are, and any and all other  property of the Company which is,
in the  Advisor's  possession,  care or  control,  regardless  of  whether  such
materials were created or prepared by the Advisor and regardless of the form of,
or medium containing, such information, documents, including without limitation,
all computers and hard


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drives,  employee identification cards, Company credit cards, keys and any other
physical property of the Company.

                  5.3.  INJUNCTIVE  RELIEF.  The parties hereby  acknowledge and
agree that (a) the Company will be irreparably  injured in the event of a breach
by the  Advisor of any of his  obligations  under  Sections 4 and 5 hereof;  (b)
monetary  damages will not be an adequate  remedy for any such  breach;  (c) the
Company will be entitled to injunctive relief, in addition to any other remedies
that it may have, in the event of any such breach;  and (d) the existence of any
claims  that the  Advisor  may have  against  the  Company,  whether  under this
Agreement or otherwise,  will not be a defense to the enforcement by the Company
of any  of  its  rights  under  Sections  4 and 5  hereof.  All of the  parties'
covenants and the Company's rights to specific  enforcement,  injunctive  relief
and other remedies as set forth herein shall apply in the event of any breach or
threatened breach by the Advisor of any of the provisions of Sections 4 and/or 5
hereof.  The  parties  further  agree that any  action  concerning  any  alleged
breach(es)  of Sections 4 and/or 5 hereof  shall not be brought or  addressed in
arbitration,  and the existence of any demand for arbitration or pendency of any
dispute in  arbitration  under this  Agreement  shall not be a basis to delay or
defer adjudication by a court of any demand for specific performance, injunctive
relief or other  remedies in relation  to any alleged  breach(es)  of Sections 4
and/or 5 hereof.

                  5.4.  NON-EXCLUSIVITY  AND  SURVIVAL.  The  covenants  of  the
Advisor contained in Sections 4 and 5 hereof are in addition to, and not in lieu
of, any obligations that the Advisor may have with respect to the subject matter
hereof, whether by contract, as a matter of law or otherwise, and such covenants
and their enforceability shall survive any expiration or termination of the Term
by either party and any investigation made with respect to the breach thereof by
the Company at any time.

            6.  LIMITATION  ON  CERTAIN   DEVELOPMENT   PROJECTS.   The  Company
acknowledges  that it has been informed of the restrictions on the activities of
the  Advisor  pursuant to the  Separation  and  Release  Agreement,  between Par
Pharmaceuticals, Inc. and the Advisor, and the Employment Agreement, between Par
Pharmaceuticals,  Inc. and the Advisor (collectively, the "PAR AGREEMENTS"), and
agrees  that the  Advisor  shall not be required by the Company to engage in the
development  of any drug product that the Advisor has  covenanted not to develop
pursuant  to the Par  Agreements  in  connection  with  his  performance  of the
Services  hereunder.  The Advisor  agrees that in the course of  performing  his
obligations  hereunder,  the Advisor shall not engage in any activity that would
violate the Par Agreements.

            7. MISCELLANEOUS PROVISIONS.

                  7.1   ADVISOR NOT AN EMPLOYEE. The relationship of the Advisor
to the Company shall be that of an independent contractor and not as an employee
or  agent of the  Company  or any of its  affiliates.  Nothing  herein  shall be
construed  to  constitute  the  parties as partners  or joint  venturers,  or as
employees or agents of the other. Except as expressly set forth herein,  neither
party has any  express or  implied  right or  authority  to assume or create any
obligations on behalf or in the name of the other.  Personnel and subcontractors
supplied by the  Advisor  are not the  Company's  personnel  or agents,  and the
Advisor assumes full responsibility for their acts.


                                       8


                  7.2.  CAPACITY,  ETC.  Each of the  Advisor  and  the  Company
hereby  represents and warrants to the other that, as the case may be: (a) he or
it has full power,  authority and capacity to execute and deliver this Agreement
and to perform his or its obligations  hereunder;  (b) such execution,  delivery
and  performance  shall not (and  with the  giving of notice or lapse of time or
both would not) result in the breach of any  agreements or other  obligations to
which he or it is a party or he or it is otherwise bound or violate any law; and
(c) this  Agreement is his or its valid and binding  obligation  enforceable  in
accordance with its terms.

                  7.3.  ADVICE OF COUNSEL.  The Advisor  represents and warrants
that  he  has  had  full  opportunity  to  seek  advice  and  representation  by
independent  counsel of his own choosing in connection with the  interpretation,
negotiation and execution of this Agreement.

                  7.4.  FURTHER ASSURANCES. Each of the parties hereto shall, at
any time and from time to time after the date hereof, at the request and expense
of the other party,  (i)  promptly and duly execute and deliver,  or cause to be
duly executed and delivered to the requested Person,  all such further documents
and  instruments,  and (ii) take or cause to be taken all such other and further
actions,  in each case as may be  reasonably  requested  by the  other  party to
implement and effect the terms of this Agreement.

                  7.5   BENEFITS  OF  AGREEMENT. Except as  otherwise  expressly
provided herein, the provisions hereof shall inure to the benefit of, be binding
upon, and be enforceable by, the parties hereto and their respective  successors
and assigns.

                  7.6   ASSIGNMENT.  This   Agreement   and   the   rights   and
obligations  hereunder  shall not be assignable or  transferable by either party
without the prior written consent of the other party. Any instrument  purporting
to make an assignment in violation of this Section 7.6 shall be void.

                  7.7.  SEVERABILITY.  Except as  otherwise  provided in Section
4.5, if, in any  jurisdiction,  any term or provision hereof is determined to be
invalid or unenforceable, (a) the remaining terms and provisions hereof shall be
unimpaired;  (b) any such  invalidity or  unenforceability  in any  jurisdiction
shall not invalidate or render unenforceable such term or provision in any other
jurisdiction;  and (c) the invalid or unenforceable term or provision shall, for
purposes of such jurisdiction, be deemed replaced by a term or provision that is
valid and  enforceable and that comes closest to expressing the intention of the
invalid or unenforceable term or provision.

                  7.8.  ENTIRE AGREEMENT.  This  Agreement,  together  with  the
other  Strategic  Alliance  Documents  (as such term is defined in that  certain
Strategic Alliance Agreement,  dated as of the date hereof, between the Company,
the Advisor, and VGS Capital,  LP), constitute the full and entire understanding
and agreement  between the parties with regard to the subject matters hereof and
thereof and, except as otherwise  specifically  provided therein, no party shall
be  liable or bound to any  other in any  manner  by any other  representations,
warranties, covenants or agreements with respect to such subject matters.


                                       9


                  7.9.  AMENDMENT AND WAIVER.  This  Agreement and any provision
hereof or right or obligation hereunder may be amended,  modified or waived only
with the prior written consent of the Company and the Advisor which  amendments,
modifications, and waivers shall be binding upon all other parties hereto).

                  7.10. NOTICES.  All  notices,  requests,  demands  and   other
communications hereunder shall be in writing and shall be deemed duly given upon
receipt when delivered by hand,  overnight delivery or facsimile (with confirmed
delivery),  or  three  (3)  business  days  after  posting,  when  delivered  by
registered or certified mail or private courier service, postage prepaid, return
receipt requested, as follows:

         If to the Company, to:

                  Elite Pharmaceuticals, Inc.
                  165 Ludlow Avenue
                  Northvale, New Jersey
                  Facsimile No.: (201) 391-7693
                  Attn: Chief Executive Officer

          With a copy (which shall not constitute notice) to:

                  Reitler Brown & Rosenblatt LLC
                  800 Third Avenue
                  21st Floor
                  New York, NY 10022
                  Facsimile No.: (212) 371-5500
                  Attn: Scott H. Rosenblatt, Esq.

         If to the Advisor, to:

                  Veerappan S. Subramanian
                  475 Bernardsville Road
                  Mendham, NJ 07945

          With a copy (which shall not constitute notice) to:

                  Cohen Tauber Spievack & Wagner LLP
                  420 Lexington Avenue
                  New York, NY 10070
                  Facsimile No.: (212) 586-5095
                  Attn: Larry Tauber, Esq.

or to such other  address(es)  as a party hereto shall have  designated  by like
notice to the other parties hereto.


                                       10


                  7.11.  DESCRIPTIVE  HEADINGS;  CERTAIN  INTERPRETATIONS.   (a)
Descriptive  headings are for  convenience  only and shall not control or affect
the meaning or construction of any term or provision of this Agreement.

            (b) The following rules of  interpretation  apply to this Agreement:
(i) wherever it appears appropriate from the context, each term stated in either
the singular or plural shall  include the singular and the plural,  and pronouns
stated in either the masculine,  feminine or neuter shall include the masculine,
feminine and neuter;  (ii) "or" and "any" are not  exclusive  and  "include" and
"including"  are not  limiting;  and (iii) a reference to any agreement or other
contract includes permitted supplements and amendments.

                  7.12.  EXECUTION  IN  COUNTERPARTS.   This  Agreement  may  be
executed in one or more counterparts,  and by the two parties hereto in separate
counterparts,  each of which shall be deemed to be an original  and all of which
taken together  shall  constitute one and the same agreement (and all signatures
need not  appear  on any one  counterpart),  and  this  Agreement  shall  become
effective when one or more  counterparts  has been signed by each of the parties
hereto and delivered to each of the other parties hereto.

                  7.13.  GOVERNING LAW. THIS AGREEMENT  SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW JERSEY (WITHOUT GIVING
EFFECT TO ANY CHOICE OR CONFLICT OF LAWS PROVISIONS).

                  7.14.  CONSENT TO  JURISDICTION.  EACH OF THE  PARTIES  HERETO
HEREBY  IRREVOCABLY  AND  UNCONDITIONALLY  SUBMITS  TO THE  JURISDICTION  OF ANY
FEDERAL  OR STATE  COURT OF NEW JERSEY  SITTING  IN NEW  JERSEY AND  IRREVOCABLY
AGREES  THAT ALL  ACTIONS OR  PROCEEDINGS  ARISING  OUT OF OR  RELATING  TO THIS
AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY SHALL BE LITIGATED EXCLUSIVELY
IN SUCH  COURTS.  EACH OF THE PARTIES  HERETO  AGREES NOT TO COMMENCE  ANY LEGAL
PROCEEDING  RELATED  HERETO  EXCEPT IN SUCH COURT.  EACH OF THE  PARTIES  HERETO
IRREVOCABLY  WAIVES  ANY  OBJECTION  WHICH IT MAY NOW OR  HEREAFTER  HAVE TO THE
LAYING OF THE VENUE OF ANY SUCH  PROCEEDING IN ANY SUCH COURT AND HEREBY FURTHER
IRREVOCABLY AND  UNCONDITIONALLY  WAIVES AND AGREES NOT TO PLEAD OR CLAIM IN ANY
SUCH COURT THAT ANY SUCH ACTION,  SUIT OR  PROCEEDING  BROUGHT IN ANY SUCH COURT
HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.

                  7.15.  WAIVER OF JURY TRIAL. EACH OF THE PARTIES HERETO HEREBY
WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT IT MAY HAVE
TO A TRIAL BY JURY IN RESPECT OF ANY LITIGATION  DIRECTLY OR INDIRECTLY  ARISING
OUT OF, UNDER OR IN CONNECTION WITH THIS  AGREEMENT.  EACH OF THE PARTIES HERETO
(A) CERTIFIES THAT NO  REPRESENTATIVE,  AGENT OR ATTORNEY OF THE OTHER PARTY HAS
REPRESENTED,  EXPRESSLY  OR  OTHERWISE,  THAT THE OTHER  PARTY WOULD NOT, IN THE
EVENT OF LITIGATION, SEEK TO ENFORCE THE FOREGOING


                                       11


WAIVER AND (B) ACKNOWLEDGES  THAT BOTH PARTIES HERETO HAVE BEEN INDUCED TO ENTER
INTO  THIS   AGREEMENT,   BY,  AMONG  OTHER  THINGS,   THE  MUTUAL  WAIVERS  AND
CERTIFICATIONS IN THIS SECTION 7.15.

                  7.16.  GENERAL.  All  exhibits  to this  Agreement  are hereby
incorporated by reference and made part of this Agreement.

                            [SIGNATURE PAGE FOLLOWS]


                                       12


            IN WITNESS  WHEREOF,  this Agreement has been executed and delivered
by the parties hereto as of the date first above written.

                                            COMPANY:

                                            Elite Pharmaceuticals, Inc.


                                            By: /s/ Bernard Berk
                                                --------------------------------
                                                Name:  Bernard Berk
                                                Title: Chief Executive Officer


                                            ADVISOR:


                                            /s/ Veerappan S. Subramanian
                                            ------------------------------------
                                            Veerappan S. Subramanian


                                       13


                                    EXHIBIT A

                             STOCK OPTION AGREEMENT


                                       14