EXHIBIT 31

                                  CERTIFICATION

    I, Stephen R. Wright, certify that:

1.  I  have  reviewed  this  Quarterly  Report  on  Form  10-Q  of  Pro-Fac
    Cooperative, Inc.;

2.  Based  on my  knowledge,  this  report  does  not  contain  any  untrue
    statement of a material fact or omit to state a material fact necessary
    to make the statements made, in light of the circumstances  under which
    such  statements  were made, not misleading  with respect to the period
    covered by this report;

3.  Based on my knowledge,  the financial  statements,  and other financial
    information  included in this  report,  fairly  present in all material
    respects the financial condition,  results of operations and cash flows
    of the registrant as of, and for, the periods presented in this report;

4.  The registrant's other certifying  officer(s) and I are responsible for
    establishing  and  maintaining  disclosure  controls and procedures (as
    defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-15(e))  for  the
    registrant and have:

    a)       Designed such disclosure  controls and  procedures,  or caused
             such  disclosure  controls and procedures to be designed under
             our supervision,  to ensure that material information relating
             to the registrant, including its consolidated subsidiaries, is
             made known to us by others within those entities, particularly
             during the period in which this report is being prepared;

    b)       Evaluated the  effectiveness  of the  registrant's  disclosure
             controls  and  procedures  and  presented  in this  report our
             conclusions about the effectiveness of the disclosure controls
             and  procedures,  as of the end of the period  covered by this
             report based on such evaluation; and

    c)       Disclosed  in  this  report  any  change  in the  registrant's
             internal control over financial reporting that occurred during
             the registrant's  most recent fiscal quarter (the registrant's
             fourth  fiscal  quarter in the case of an annual  report) that
             has materially affected, or is reasonably likely to materially
             affect,  the  registrant's  internal  control  over  financial
             reporting; and

5.  The  registrant's  other  certifying  officer(s) and I have  disclosed,
    based on our most recent  evaluation of internal control over financial
    reporting,  to the registrant's auditors and the audit committee of the
    registrant's  board of directors (or persons  performing the equivalent
    functions):

    a)       All significant  deficiencies  and material  weaknesses in the
             design  or  operation  of  internal   control  over  financial
             reporting which are reasonably  likely to adversely affect the
             registrant's ability to record, process,  summarize and report
             financial information; and

    b)       Any fraud,  whether or not material,  that involves management
             or  other  employees  who  have  a  significant  role  in  the
             registrant's internal control over financial reporting.


             Dated:   February 5, 2007         /s/ Stephen R. Wright
                      -----------------        ---------------------
                                              General Manager,
                                                Chief Executive Officer,
                                              Chief Financial Officer and
                                                Secretary
                                                   (Principal Executive
                                                    Officer and Principal
                                                    Financial Officer)