Exhibit I Consent of Independent Accountants We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-30612 and 333-39068) of Blockbuster Inc. of our report dated June 24, 2002, relating to the financial statements of the Blockbuster Investment Plan, which appears in this Form 11-K. /s/ PricewaterhouseCoopers LLP Dallas, Texas June 27, 2002