<ARTICLE> 9
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF EAST TEXAS FINANCIAL SERVICES, INC., AT
JUNE 30, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          SEP-30-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               JUN-30-1996
<CASH>                                         538,628
<INT-BEARING-DEPOSITS>                       7,510,327
<FED-FUNDS-SOLD>                               331,739
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                          0
<INVESTMENTS-CARRYING>                      57,052,372
<INVESTMENTS-MARKET>                        57,432,976
<LOANS>                                     46,633,085
<ALLOWANCE>                                    289,120
<TOTAL-ASSETS>                             115,338,468
<DEPOSITS>                                  92,456,958
<SHORT-TERM>                                         0
<LIABILITIES-OTHER>                          1,066,754
<LONG-TERM>                                          0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        12,564
<OTHER-SE>                                  21,802,192
<TOTAL-LIABILITIES-AND-EQUITY>             115,338,468
<INTEREST-LOAN>                              2,689,269
<INTEREST-INVEST>                            3,390,814
<INTEREST-OTHER>                                     0
<INTEREST-TOTAL>                             6,080,083
<INTEREST-DEPOSIT>                           3,391,531
<INTEREST-EXPENSE>                                   0
<INTEREST-INCOME-NET>                        2,688,552
<LOAN-LOSSES>                                        0
<SECURITIES-GAINS>                                   0
<EXPENSE-OTHER>                              1,912,567
<INCOME-PRETAX>                              1,051,212
<INCOME-PRE-EXTRAORDINARY>                     668,149
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   668,149
<EPS-PRIMARY>                                      .60
<EPS-DILUTED>                                        0
<YIELD-ACTUAL>                                    7.17
<LOANS-NON>                                    273,096
<LOANS-PAST>                                         0
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                592,966
<ALLOWANCE-OPEN>                               295,800
<CHARGE-OFFS>                                    6,680
<RECOVERIES>                                         0
<ALLOWANCE-CLOSE>                              289,120
<ALLOWANCE-DOMESTIC>                            72,425
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                        216,695