EXHIBIT 10.10

                   FIRST  AMENDMENT TO LETTER LOAN AGREEMENT


     THIS FIRST AMENDMENT TO LETTER LOAN AGREEMENT ("Amendment") is made and
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entered into effective the 31st day of January, 1996, by and between DSI TOYS,
INC. f/k/a DIVERSIFIED SPECIALISTS, INC., a Texas corporation (herein called
"Borrower"), and BANK ONE, TEXAS, NA, with offices in Houston, Texas (herein
called "Lender").
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                               R E C I T A L S:
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     WHEREAS, Borrower and Lender entered into a Letter Loan Agreement dated
December 11, 1995 (the "Loan Agreement"); the terms defined therein being used
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herein as therein defined unless otherwise defined herein); and

     WHEREAS, Borrower and Lender desire to amend certain terms and provisions
of the Loan Agreement.

                               A G R E E M E N T:
                               - - - - - - - - - 

     NOW, THEREFORE, in consideration of the mutual promises herein contained
and other good and valuable consideration, the receipt of which is hereby
acknowledged, Borrower and Lender hereby agree to amend the Loan Agreement as
hereinafter set forth.

     1.  Amendments to Loan Agreement.  The Loan Agreement is, effective the
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date hereof, and subject to the satisfaction of the conditions precedent set
forth in Section 2 hereof, amended as follows:

          (a)  All references in the Loan Documents to "Diversified Specialists,
     Inc." are hereby amended to read "DSI Toys, Inc."

          (b)  Subparagraph 6(a) of the Loan Agreement is hereby amended by
     deleting such subparagraph in its entirety and substituting therefor the
     following:

               "(a)  Permit its Net Worth to be less than (i) ($2,500,000) from
     the date hereof until July 31, 1996, (ii) $100,000 from August 1, 1996
     through January 30, 1998, and (iii) for each annual period thereafter
     beginning January 31, 1998, $1,500,000 plus the Net Worth required for the
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     previous annual period; as used herein, the term "Net Worth" shall mean the
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     total consolidated assets of Borrower, plus all subordinated debt, plus all
     notes and accounts receivable from Tommy Moss (collectively, the "Moss
                                                                       ----
     Note"), minus (A) its total consolidated liabilities (including contingent 
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     liabilities), (B) all notes receivable from shareholders and affiliates
     (other than the Moss Note), and (C) other items deducted in arriving at net
     worth";

          (c) Subparagraph 6(c) of the Loan Agreement is hereby amended by
     deleting such subparagraph in its entirety and substituting therefor the
     following:

 
              "(c)  Permit, at any time, its ratio of consolidated current
          assets to consolidated current liabilities to be less than 1.00 to
          1.00; for purposes hereof only, the phrase "current liabilities" shall
          exclude all scheduled current maturities of long term senior and
          subordinated debt plus the outstanding balance on the Revolving Note";

          (d) The second paragraph of Schedule "A" of the Loan Agreement is
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     hereby amended by deleting such paragraph in its entirety and substituting
     therefor the following:

              "'BORROWING BASE', as used herein, shall mean the sum of: (i)
          eighty percent (80%) of Borrower's Eligible Accounts (as defined
          below) outstanding on the date of a request for a Loan advance; plus
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          (ii) fifty percent (50%) of Borrower's Net Security Value of Domestic
          Inventory (as defined below); provided, however, during the period
          from April 1st through September 30th of each year, advances exceeding
          the Borrowing Base (the "Over-Advance") will be allowed provided that
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          the aggregate amount of the Over-Advance does not exceed the lesser of
          (i) the sum of eighty percent (80%) of Eligible Accounts plus one
                                                                   ----
          hundred percent (100%) of Domestic Eligible Inventory, or (ii)
          $1,500,000."

          (e) The reference to "$1,000,000" in Section VII. of Schedule "B" of
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     the Loan Agreement is amended by deleting such reference and substituting
     "$1,500,000" therefor.

     2.   Conditions of Effectiveness.  This Amendment shall become effective
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when, and only when, Lender shall have received counterparts of this Amendment
executed by Borrower, and Section 1 hereof shall become effective when, and only
when, Lender shall have additionally received all of the following documents:

          (a) Certificates of the Boards of Directors of Borrower and Rosie
     Acquisition, L.L.C. ("Guarantor") authorizing the execution, delivery and
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     performance of this Amendment, and the matters contemplated hereby; and

          (b) Counterparts of the consent appended hereto (the "Consent of
                                                                ----------
     Guarantor") executed by Guarantor.
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     3.   Representations and Warranties of Borrower.  Borrower represents and
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warrants as follows:

          (a) Borrower is duly authorized and empowered to execute, deliver and
     perform this Amendment and all other instruments referred to or mentioned
     herein to which it is a party, and all action on its part requisite for the
     due execution, delivery and the performance of this Amendment has been duly
     and effectively taken.  This Amendment, when executed and delivered, will
     constitute valid and binding obligations of Borrower enforceable in
     accordance with its terms.  This Amendment does not violate any provisions
     of Borrower's Articles of Incorporation, By-Laws, or any contract,
     agreement, law or regulation to which Borrower is subject, and does not
     require the consent or approval of any regulatory authority or governmental
     body of the United States or any state.

                                      -2-

 
          (b) The representations and warranties made by Borrower in the Loan
     Agreement are true and correct as of the date of this Amendment.

          (c) No event has occurred and is continuing which constitutes an Event
     of Default or would constitute an Event of Default but for the requirement
     that notice be given or time elapse or both.

     4.   Reference to and Effect on the Security Instruments.
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          (a) Upon the effectiveness of Section 1 hereof, on and after the date
     hereof each reference in the Loan Agreement to "this Agreement",
     "hereunder", "hereof", "herein" or words of like import, and each reference
     in the other Security Instruments (hereinafter defined) to the Loan
     Agreement, shall mean and be a reference to the Loan Agreement as amended
     hereby.

          (b) Except as specifically amended above, the Loan Agreement and all
     other instruments securing or guaranteeing Borrower's obligations to Lender
     (the "Security Instruments") shall remain in full force and effect and are
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     hereby ratified and confirmed.  Without limiting the generality of the
     foregoing, the Security Instruments and all collateral described therein do
     and shall continue to secure the payment of all obligations of Borrower
     under the Loan Agreement, as amended hereby, and under the other Security
     Instruments.

          (c) The execution, delivery and effectiveness of this Amendment shall
     not, except as expressly provided herein, operate as a waiver of any right,
     power or remedy of Lender under any of the Security Instruments, nor
     constitute a waiver of any provision of any of the Security Instruments.

     5.   Waiver.  As additional consideration for the execution, delivery and
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performance of this Amendment by the parties hereto and to induce Lender to
enter into this Amendment, Borrower and Guarantor warrant and represent to
Lender that no facts, events, statuses or conditions exist or have existed
which, either now or with the passage of time or giving of notice, or both,
constitute or will constitute a basis for any claim or cause of action against
Lender or any defense to (a) the payment of any obligations and indebtedness
under the Notes and/or the Security Instruments or (b) the performance of any of
their obligations with respect to the Notes and/or the Security Instruments, and
in the event any such facts, events, statuses or conditions exist or have
existed, Borrower and Guarantor unconditionally and irrevocably waive any and
all claims and causes of action against Lender and any defenses to their payment
and performance obligations in respect to the Notes and the Security
Instruments.

     6.   Costs and Expenses.  Borrower agrees to pay on demand all costs and
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expenses of Lender in connection with the preparation, reproduction, execution
and delivery of this Amendment and the other instruments and documents to be
delivered hereunder, including the reasonable fees and out-of-pocket expenses of
counsel for Lender.  In addition, Borrower shall pay any and all fees payable or
determined to be payable in connection with the execution and delivery, filing
or recording of this Amendment and the other instruments and documents to be
delivered hereunder, and agrees to save Lender harmless from and against any and
all liabilities with respect to or resulting from any delay in paying or
omission to pay such fees.

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     7.  Execution in Counterparts.  This Amendment may be executed in any
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number of counterparts and by different parties hereto in separate counterparts,
each of which when so executed and delivered shall be deemed to be an original
and all of which taken together shall constitute but one and the same
instrument.

     8.   Governing Law.  This Amendment shall be governed by and construed in
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accordance with the laws of the State of Texas.

     9.   Final Agreement.  THIS WRITTEN LOAN AGREEMENT REPRESENTS THE FINAL
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AGREEMENT BETWEEN THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR,
CONTEMPORANEOUS, OR SUBSEQUENT ORAL AGREEMENTS OF THE PARTIES.  THERE ARE NO
UNWRITTEN ORAL AGREEMENTS BETWEEN THE PARTIES.

     IN WITNESS WHEREOF, the parties hereto have caused this instrument to be
duly executed in multiple counterparts, each of which is an original instrument
for all purposes, all as of the day and year first above written.

                              BORROWER:

                              DSI TOYS, INC.

 
                              By: /s/ M.D. Davis 
                                 -------------------------------
                              Name: M.D. Davis   
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                              Title: C.E.O.      
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                              LENDER:

                              BANK ONE, TEXAS, NA

 
                              By: /s/ John E. Elam Jr. 
                                 -------------------------------
                              Name: John E. Elam Jr. 
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                              Title: AVP
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                              GUARANTOR:

                              ROSIE ACQUISITION, L.L.C.


                              By: /s/ M.D. Davis                      
                                 -------------------------------      
                              Name: M.D. Davis                        
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                              Title: President
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                              to evidence its acknowledgment of the waiver set
                              forth in Paragraph 5 hereof

                                      -4-

 
                             CONSENT OF GUARANTOR

                    Dated effective as of January 31, 1996



     The undersigned, ROSIE ACQUISITION, L.L.C., as the Guarantor referred to in
the foregoing Amendment, hereby consents to the foregoing Amendment and hereby
confirms and agrees that (i) the guaranty in effect on the date hereof to which
it is a party is, and shall continue to be, in full force and effect and is
hereby confirmed and ratified in all respects except that, upon the
effectiveness of, and on and after the date of, the Amendment, all references in
the guaranty to the Loan Agreement shall mean the Loan Agreement as amended by
the Amendment and (ii) the guaranty does, and shall continue to, guarantee the
payment by the Borrower of its obligations under the Loan Agreement as amended
by the Amendment.
 
 
                                ROSIE ACQUISITION, L.L.C.


                                By: /s/ M.D. Davis                     
                                   -------------------------------     
                                Name: M.D. Davis                       
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                                Title: President
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