<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
 STATEMENTS FOR
THE THREE AND SIX MONTHS ENDED OCTOBER 31, 1996 AND AS OF OCTOBER 31, 1996 AND
 IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                    0000930817
<NAME> PL BRANDS, INC.
<MULTIPLIER>                    1
<CURRENCY>                      US dollars
       
                                            
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              Apr-30-1997
<PERIOD-START>                                 Aug-01-1996
<PERIOD-END>                                   Oct-31-1996
<EXCHANGE-RATE>                                1
<CASH>                                         131,229
<SECURITIES>                                   0
<RECEIVABLES>                                  429,284
<ALLOWANCES>                                   0
<INVENTORY>                                    171,229
<CURRENT-ASSETS>                               740,069
<PP&E>                                         816,532
<DEPRECIATION>                                 585,791
<TOTAL-ASSETS>                                 970,810
<CURRENT-LIABILITIES>                          731,875
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       4,120
<OTHER-SE>                                     (1,109,343)
<TOTAL-LIABILITY-AND-EQUITY>                   970,810
<SALES>                                        1,575,594
<TOTAL-REVENUES>                               1,575,594
<CGS>                                          1,403,759
<TOTAL-COSTS>                                  202,653
<OTHER-EXPENSES>                               (9,592)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (40,410)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (40,410)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (40,410)
<EPS-PRIMARY>                                  (.01)
<EPS-DILUTED>                                  (.01)