Exhibit 99
FOR IMMEDIATE RELEASE
Editorial Contact: Investor Contact:
Susan Richards Stephen Russo
Sundog Technologies Sundog Technologies
801-501-7107 801-501-7100
susan.richards@sundog.com steve.russo@sundog.com
SUNDOG(TM) COMPLETES ACQUISITION OF
ENSIGN(TM) INFORMATION SYSTEMS
Acquisition Thrusts Sundog into the Expanding ASP Market as an Innovative
Provider of Business Processes Applications
SALT LAKE CITY, UT--November 13, 2000--Sundog Technologies Inc. [OTC:SUDG], a
leader in data access and distribution solutions, today announced it has
completed the asset acquisition of Ensign Information Systems, a leading-edge
application developer with totally integrated, business-to-business (B2B)
computing solutions. This acquisition makes Sundog the technological leader in
hosted business processes applications for the automotive dealership market and
gives Sundog a rapid entry point into the expanding Application Service Provider
(ASP) market. The intention to purchase Ensign was previously announced on
September 25, 2000.
The acquisition was structured as a stock for asset transaction where Sundog
issued Ensign shares of common stock in exchange for substantially all of
Ensign's assets, including intellectual property. The transaction was structured
and intended to be non-dilutive to Sundog shareholders.
"The combination of Ensign's state-of-the-art B2B solution and Sundog's
innovative data distribution technology translates into even better solutions
with more functionality for customers," said Alan Rudd, president and CEO,
Sundog Technologies. " It also gives Ensign an experienced sales and marketing
team, and Sundog gains a specific, ready-made target market to begin to
introduce our future mobile computing applications."
. . . more
The acquisition brings to Sundog an expanded customer base and highly skilled
technical people that can continue to keep all products on the cutting edge of
technology. Sundog will continue to set new standards by offering solutions that
combine the capabilities of both product lines such as applications that
mobilize the workforce with the information they need to be more competitive
using handheld devices.
Ensign offers a new information solution to organizations that need to integrate
all their critical business functions such as finance, accounting, sales,
service, portfolio management and human resources. It is a non-proprietary,
modular solution designed to accommodate the needs of small and large
organizations alike. It is offered as a shrink wrapped license or as an ASP
service, utilizing IBM as the platform provider. The Ensign solution is
seamlessly integrated with a real-time retail Web presence and offers a true
e-business solution on both fronts--retail and B2B. Ensign is well known for
excellent customer service that is unequaled in their market segment.
"This dramatically expands Ensign's capabilities in all areas of the business,"
said Richard Holland, president, Ensign. "This merger will allow us to roll out
our new ASP model to a broader base of clients who need to integrate their
business but previously could not afford to do it. We are also excited about
being able to offer our clients mobile computing solution in the near future
that can further their competitive advantage."
Sundog has regional offices throughout the US. For specific locations and
contact information for regional manager go to www.sundog.com. For more
information about Sundog or to inquire about Ensign solutions call 801-501-7100
or send email to info@sundog.com.
About Ensign
Ensign Information Systems has been developing leading edge business process
applications since 1994. Ensign's solutions have revolutionized back office
process integration, including business-to-business (B2B) processes. Ensign
leads the market in technologically superior e-business solutions for automotive
dealers that fully integrate back office solutions with a retail Web presence.
Ensign is a premier Application Service Provider (ASP), and as an IBM Business
Provider, they are the leader in IBM-based automotive dealer solutions. For more
information on products and professional services call 801-365-0103.
About Sundog
Founded in 1996, Sundog Technologies is a public company and a leader in
enterprise data movement and management solutions. Sundog is the creator of the
Universal Update(TM) product family that is based on unique patented
technologies. These products extract, replicate and move data into formats that
can be easily used in enterprise mobile computing, document distribution and
business-to-business environments. Sundog also has expertise in data security,
application integration and database development. For more information visit the
Sundog Web site at www.sundog.com.
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This release may contain forward-looking statements as well as historical
information. Forward-looking statements, which are included in accordance with
the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995, may involve known or unknown risks, uncertainties and other factors that
may cause the company's actual results and performance in future periods to be
materially different from any future results or performance suggested by the
forward-looking statements in this release. Such risks and uncertainties include
the possibilities that Sundog and Ensign will not be able to integrate their
products, employees or management, that each company's markets and customers
will not be receptive to the products of the other, and that any stand-alone
integrated products will not be received by the target markets or will prove
technologically inferior to competing products. Such forward-looking statements
speak only as of the date of this release. The company expressly disclaims any
obligation to update or revise any forward-looking statements found herein to
reflect any changes in company expectations or results or any change in events.
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Sundog and Universal Update are trademarks of Sundog Technologies, Inc. All
other trademarks and registered trademarks are the property of their respective
owners.