Exhibit 2.1

                            SHARE EXCHANGE AGREEMENT

THIS SHARE EXCHANGE AGREEMENT (the "Agreement") is entered into and effective as
of April 16, 2001 by and between Shane Hackett as the authorized  representative
of the shareholders of Hackett Media Inc. a Florida corporation (H.M.I.) who are
parties to this Agreement  (collectively the "SHAREHOLDERS"),  and whose name is
set  forth  in the  attached  Schedule  "A",  Hackett  and  Innovative  Software
Technologies, a California corporation
 ("the Company").

1.       RECITALS

     This  Agreement is entered into with reference to and in  contemplation  of
     the following facts, circumstances and representations:

1.1.     The  SHAREHOLDERS  are the owners of all of the ownership or membership
         interests in (the "H.M.I. Shares").
1.2.     The company desires to issue a total of 13,077,954 shares of its common
         stock (the "Company  Shares") to the  SHAREHOLDERS  in exchange for the
         H.M.I. Shares.
1.3.     The SHAREHOLDERS desire to exchange the H.M.I. Shares for the Shares in
         accordance with the terms and conditions of the Agreement.
1.4.     H.M.I. desires that this transaction be consummated.

2.       EXCHANGE AND ISSUANCE OF SHARES

2.1.     Exchange of the Shares:  The Company shall  exchange and deliver to the
         SHAREHOLDERS,  a total of 13,077,954  restricted  shares of the Company
         common  stock  in  accordance  with  the  allocation  set  forth in the
         attached Schedule "A".
2.2.     Exchange of H.M.I.  Shares:  At the  closing,  the  SHAREHOLDERS  shall
         exchange  and  deliver to the  Company the 1,000  H.M.I.  Shares  which
         represent all of the ownership interests in H.M.I.
2.3.     Nature of the  Shares:  The  SHAREHOLDERS  shall be issued the  Company
         Shares,  which  unless  otherwise  contractually  restricted,  shall be
         subject to a one (1) year holding  period before the Company Shares are
         eligible for sale in the U.S.  public  market.  The sale of the Company
         Shares  will be further  limited by the resale  provisions  of SEC Rule
         144.
2.4.     Restricted  nature of the Company Shares:  Notwithstanding  the one (1)
         year holding period for the Company  Shares,  a SHAREHOLDER who becomes
         an  "affiliate"  or "control  person" of the Company will be subject to
         certain  limitations  with  respect  to the  sale of it's  the  Company
         shares. Accordingly, as a result of such a designation, the sale of the
         Company Shares will be limited by SEC Rule 144.
2.5.     Private Sale Acknowledgment: The parties acknowledge and agree that the
         exchange and issuance of the Company  Shares is being  undertaken  as a
         private sale pursuant to Section 4 (2) of the  Securities  Act of 1933,
         as amended and is not being  transacted via a  broker-dealer  and/or in
         the public market place.
2.6.     Status of Present Share  ownership and  Contemplated  Share Issuance by
         the Company:  The parties hereto acknowledge and agree that the Company
         will issue the  13,077,954  Company  Shares.  Accordingly  and upon the
         Closing of the share exchange contemplation by this Agreement, that the
         following will be resulting share ownership of the Company:

          Name                                   No Shares           %Ownership
         Original Company Shareholders           1,453,106               10%
         H.M.I. Shareholders                    13,077,954                90%

              Totals                            14,531,060               100%

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3.       REPRESENTATIONS AND WARRANTIES OF THE COMPANY

The COMPANY represents and warrants to the SHAREHOLDERS and H.M.I. as follows:

3.1.     Organization:  The  Company  is a  corporation  duly  incorporated  and
         validly  existing  under the laws of the State of California  and is in
         good standing with respect to all of its regulatory filings.
3.2.     Capitalization:  The  authorized  capital of the  Company  consists  of
         20,000,000  common shares with a no par value with the exception of the
         common  shares  described in Paragraph  2.6, no common shares will have
         been validly  authorized and issued by the COMPANY prior to the Closing
         of the contemplated share exchange.
3.3.     Financial Statements: The Company has furnished to the SHAREHOLDERS and
         H.M.I. unaudited financial statements for the period ending 31 December
         2000. That at the Closing the financial  affairs of the Company will be
         materially the same as represented in the financial  statements for the
         period ending 31 December 2000.
3.4.     Books and Records:  All material  transactions of the Company have been
         promptly  and  properly  recorded  or filed in or with  its  books  and
         records  and the Minute  Book of the  Company  contains  records of all
         meetings and proceedings of the shareholders and directors thereof.
3.5.     Legal Compliance:  To the best of its knowledge,  the Company is not in
         breach of any laws, ordinances, statutes, regulations,  by-laws, orders
         or decrees to which the  Company is subject or which apply to it or any
         of its assets.
3.6.     Tax Returns: All tax returns and reports of the Company required by law
         to be  filled  prior  to the  date  hereof  have  been  filed  and  are
         substantially true, complete and correct and all taxes and governmental
         charges have been paid.
3.7.     Adverse  Financial  Events:  The Company has not  experienced nor is it
         aware of any occurrence or event,  which has had or might reasonably be
         expected to have a material adverse effect on its financial condition.
3.8.     Disputes,  Claims and  Investigations:  there are no disputes,  claims,
         actions, suits,  judgements,  investigations or proceedings outstanding
         or pending or to the  knowledge  of the Company  threatened  against or
         affecting  the Company at law or in equity or before or by any federal,
         state, municipal or other governmental department,  commission,  board,
         bureau or agency.
3.9.     Employee  Liabilities:  The  Company has no known  liability  to former
         employees or any liability to any governmental authorities with respect
         to current or former employees.
3.10.    Conflicts  or  Agreement  Violations:   the  execution,   delivery  and
         performance of this Agreement will not conflict with or be in violation
         of the articles or by-laws of the Company or of any  agreement to which
         the Company is party and will not give any person or company a right to
         terminate or cancel any  agreement or right  enjoyed by the Company and
         will not result in the creation or imposition of any lien,  encumbrance
         or restriction of any nature  whatsoever in favor of a third party upon
         or against the assets of he Company.
3.11.    Validly Issued and Authorized the Company Shares:  That the Shares will
         be validly  authorized  and issued by the  Company,  they will be fully
         paid and non-assessable and they will be issued in full compliance with
         all federal and state securities laws.
3.12.    Restrictive  Legend:  That the Company  Shares will have a  restrictive
         legend imposed thereon  identifying  them as "Restricted  Shares" which
         are  subject to the  conditions  and  limitations  of SEC Rule 144 with
         respect to their sale in the U.S. public market place.
3.13.    Validly Issued and Authorized  Outstanding Shares of The Company:  That
         all of the issued and  outstanding  common  shares of the  Company  are
         validly issued,  authorized and issued, fully paid, and non-assessable,
         and that the outstanding  shares have been so issued in full compliance
         with all federal and state securities laws.
3.14.    Corporate  Authority:  The officers or  representatives  of the Company
         executing  this Agreement  represent that they have been  authorized to
         execute  this  Agreement  pursuant  to a  resolution  of the  Board  of
         Directors of the Company.


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4.       REPRESENTATIONS OF SHAREHOLDERS AND H.M.I.

The Shareholders and H.M.I.  collectively and individually  hereby represent and
warrant to the Company as follows:

4.1.     Share Ownership: That the SHAREHOLDERS are the owners, beneficially and
         of record, of 1,000 H.M.I. Shares and said shares are free and clear of
         all liens, encumbrances, claims, charges and restrictions.
4.2.     Transferability of H.M.I. Shares: That the SHAREHOLDERS have full power
         to transfer  the H.M.I.  Shares to the Company  without  obtaining  the
         consent or approval of any other person or governmental authority.
4.3.     Validly  Issued  and  Authorized  Shares:  That the  H.M.I.  Shares are
         validly authorized and issued,  fully paid, and nonassessable,  and the
         H.M.I.  Shares  have  been  so  issued  in  full  compliance  with  all
         securities laws of the State of Florida.
4.4.     Organization:  H.M.I. is a corporation  duly  incorporated  and validly
         existing under the laws of the State of Florida and is in good standing
         with respect to all of its regulatory filings.
4.5.     Capitalization:  That the H.M.I.  Shares  represent one hundred percent
         (100%) of the ownership or membership  interest in H.M.I. and that such
         interest  were  validly  issued  and are fully  paid on  non-assessable
         interest.
4.6.     Financial  Statements:  H.M.I.  will  furnished  to H.M.I.  the company
         audited  financial  statements  for  the  three  3 year  period  ending
         December 31, 2000. That at the closing the financial  affairs of H.M.I.
         will be  materially  the same as  represented  in these same  financial
         statements.
4.7.     Books and  Records:  All  material  transactions  of  H.M.I.  have been
         promptly  and  properly  recorded  or filed in or with  its  books  and
         records and the Minute Book of H.M.I.  contains records of all meetings
         and proceedings of the members and directors thereof.
4.8.     Legal  Compliance:  H.M.I.  is not in breach  of any laws,  ordinances,
         statutes,  regulations,  by-laws,  orders or decrees to which H.M.I. is
         subject or which apply to it or any of its assets.
4.9.     Tax Returns:  All tax returns and reports of H.M.I.  required by law to
         be  filed  prior to the date  hereof  have  been  filed  and are  true,
         complete and correct and all taxes and  governmental  charges have been
         paid.
4.10.    Adverse Financial Events: H.M.I. has not experienced nor is it aware of
         any  occurrence  or event which had or might  reasonably be expected to
         have a material adverse effect on its financial condition.
4.11.    Disputes,  Claims and  Investigations:  There are no disputes,  claims,
         actions, suits judgements, investigations or proceedings outstanding or
         pending or to the knowledge of H.M.I.  threatened  against or affecting
         H.M.I.  at law or in equity or before or by any  federal,  municipal or
         other governmental department, commission, board, bureau or agency.
4.12.    Employee  Liabilities:  H.M.I.  has no liability to former employees or
         any liability to any government  authorities with respect to current or
         former employees.
4.13.    No Conflicts  or  Agreement  Violations:  The  execution,  delivery and
         performance of this Agreement will not conflict with or be in violation
         of the Articles of Incorporation of H.M.I. or of any agreement to which
         H.M.I.  is a party and will not give any  person or  company a right to
         terminate or cancel any agreement or right  enjoyed by H.M.I.  and will
         not result in the creation or  imposition of any lien,  encumbrance  or
         restriction of any nature  whatsoever in favor of a third party upon or
         against the assets of H.M.I.
4.15.    No Liens:  That  H.M.I.  has not  received a notice of any  assignment,
         lien, encumbrance, claim or charge against the H.M.I. shares.
4.16.    Corporate   Authority:   The  officers  or  representatives  of  H.M.I.
         executing  this agreement  represent that they have been  authorized to
         execute  this  Agreement  pursuant  to a  resolution  of the  Board  of
         Directors of H.M.I.

5.       REPRESENTATIONS AND WARRANTIES OF SHAREHOLDERS ALONE

     The  SHAREHOLDERS  alone  further  represent  and warrant to the Company as
follows with respect to the Company Shares:

5.1      Financially Responsible: That they are financially responsible, able to
         meet their  obligations  and  acknowledge  that this investment will be
         speculative.


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5.1.     Investment Experience: That they have had experience in the business of
         investments in one or more of the following:  (i) investment experience
         with securities such as stocks and bonds; (ii) ownership of interest in
         partnerships,  new ventures and start-up companies; (iii) experience in
         business and  financial  dealings;  and that they can protect their own
         interest  in an  investment  of this  nature  and  they do not  have an
         "Investor  Representative",  as that term is defined in Regulation D of
         the  Securities  Act  of  1933  and  do  not  need  such  and  Investor
         Representative.
5.2.     Investment  Risk:  That they are  capable of bearing the high degree of
         economic  risks  and  burdens  of this  investment,  including  but not
         limited to the  possibility  of complete  loss of all their  investment
         capital and the lack of a liquid market, such that they may not be able
         to liquidate  readily the  investment  whenever  desired or at the then
         current asking price.
5.3.     Access to  Information:  That they have had  access to the  information
         regarding the financial  condition of the Company and they were able to
         request  copies  of such  information,  ask  questions  of and  receive
         answers  from the  Company  regarding  such  information  and any other
         information  he desires  concerning  the Company  shares,  and all such
         questions have been answered to his full satisfaction.

5.4.     Private Transaction: That at no time was he presented with or solicited
         by any leaflet,  public  promotional  meeting,  circular,  newspaper or
         magazine article,  radio or television  advertisement or any other form
         of general advertising
5.5.     Investment  Intent:  The Company Shares are not being  purchased with a
         view to or for the  resale  or  distribution  thereof  and they have no
         present  plans to enter into any  contract,  undertaking,  agreement or
         arrangement for such resale or distribution.
5.6.     Due  Diligence:  That  the  SHAREHOLDERS  shall  have  completed  a due
         diligence  review of the affairs of the Company and are satisfied  with
         the results.


6.       CLOSING, ESCROW HOLDER AND CONDITIONS TO CLOSING

6.1.     Exchange Closing:  The closing of the share exchange as contemplated by
         this  Agreement  (the  "Closing")  shall  take  place  in Los  Angeles,
         California,  at such  time  and  place  as may be  agreed  among by the
         parties,  but in no event later than April 15, 2001,  unless  otherwise
         extended in writing by the parties.  The parties appoint J.A. Davies as
         the Escrow holder.



6.2.     Closing:  Prior to the Closing the following will be required:

         1.       Delivery of H.M.I.  Shares:  The SHAREHOLDERS shall deliver to
                  the Escrow Holder the certificate or certificates representing
                  the H.M.I.  Shares  registered in the name of the SHAREHOLDERS
                  duly  endorsed  for  transfer  accompanied  by  duly  executed
                  assignments of the H.M.I. Shares to the Company.

         2.       Delivery of the Company  Shares:  The Company shall deliver to
                  the Escrow Holder a total of 13,077,954 of the Company  Shares
                  registered  in the names of the  SHAREHOLDERS  as set forth in
                  Schedule "A."

         3.       Delivery of  Certificates  of Good Standing:  Each party shall
                  deliver to the  Escrow  Holder a current  Certificate  of Good
                  Standing  issued  by  the  Florida   Secretary  of  State  and
                  California Secretary of State.

         4.       Requisite Corporate  Resolutions:  Each party shall deliver to
                  the Escrow Holder  certified  copies of resolutions  for their
                  respective   Boards  of  Directors   authorizing  the  subject
                  transaction.

         5.       Satisfactory  Completion  of Due  Diligence:  Each party shall
                  deliver  to the  Escrow  holder  written  notice  that  is has
                  completed  its due  diligence  investigation  and is satisfied
                  with the results of such investigation.

         6.       Documents:  Both parties  shall  deliver to the Escrow  Holder
                  such  other  documents  as  are  required  by  the  terms  and
                  conditions of the Agreement.

         7.       Appointment  of  Directors:  The Company  shall deliver to the
                  Escrow Holder  certified  resolutions of the The Company Board
                  of Directors for the following  actions (1) the appointment of
                  Shane  Hackett as the  President of the  Company;  and (2) the
                  appointment of Shawn M. Thomas as Secretary of the Company.

                  a.  Close  of  Transaction:   The  subject  transaction  shall
                      `close' upon the satisfaction of the above conditions.

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                  b.  Notices:  All notices given pursuant to the Agreement must
                      be in writing and may be given by (1)  personal  delivery,
                      or  (2)  registered  or  certified  mail,  return  receipt
                      requested, or (3) via facsimile transmission to the Escrow
                      Holder  and the  parties  as set  forth  below.  Any party
                      hereto may by notice so given  change its  address for any
                      future notices:







ESCROW HOLDER                                 J.A. DAVIES
                                              Suite 151
                                              9114 Adams Avenue
                                              Huntington Beach CA 92646

SHAREHOLDERS                                  SHANE HACKETT
AND H.M.I.                                    1900 Alaqua Drive
                                              Longwood, FL. 32779

The Company                                   1900 Alaqua Drive
                                              Longwood, FL. 32779

7.       COOPERATION,ARBITRATION, INTERPRETATION, MODIFICATION AND ATTORNEY FEES
7.1      Cooperation of parties: The parties further agree that they will do all
         things  necessary  to  accomplish  and  facilitate  the purpose of this
         Agreement  and that they will sign and  execute  any and all  documents
         necessary to bring about and perfect the purposes of this Agreement.
7.2      Arbitration:  The parties hereby submit all  controversies,  claims and
         matters of difference  arising out of this  Agreement to arbitration in
         Los Angeles,  California  according  to the rules and  practices of the
         American  Arbitration  Association  from  time to time  in  force.  The
         submission   and   agreement   to  arbitrate   shall  be   specifically
         enforceable.  The Agreement  shall,  further be governed by the laws of
         the State of California.
7.3      Interpretation  of  Agreement:   The  Parties  agree  that  should  any
         provision of this  Agreement be found to be ambiguous in any way,  such
         ambiguity  shall not be resolved by construing  such  provisions or any
         part of or the  entire  Agreement  in  favour of or  against  any party
         herein,  but rather by construing the terms of the Agreement fairly and
         reasonably in accordance with their generally accepted meaning.
7.4      Modification of Agreement: This Agreement may be amended or modified in
         any way at any time by an instrument  in writing  stating the manner in
         which it is  amended  or  modified  and  signed by each of the  parties
         hereto.  Any such writing amending or modifying this Agreement shall be
         attached to and kept with this Agreement.
7.5      Attorney  Fees:  If any  legal  action  or  any  arbitration  or  other
         proceeding is brought for the enforcement of this Agreement, or because
         of  an  alleged  dispute,   breach,  default  or  misrepresentation  in
         connection with any of the provisions of the Agreement,  the successful
         or prevailing party shall be entitled to recover reasonable  attorneys'
         fees and other costs incurred in that action or proceeding, in addition
         to any other relief to which it may be entitled.

7.6      Entire Agreement:  This Agreement  constitutes the entire Agreement and
         understanding  of the parties hereto with respect to the matters herein
         set forth,  and all prior  negotiations,  writings  and  understandings
         relating to the subject  matter of this Agreement are merged herein and
         are superseded and canceled by this Agreement.
7.7      Counterparts: This Agreement may be signed in one or more counterparts.
7.8      Facsimile Transmission  Signatures:  A signature received pursuant to a
         facsimile  transmission  shall  be  sufficient  to bind a party to this
         Agreement.


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                                    SHAREHOLDERS OF
                                    THE COMPANY


Dated: __________________  BY: _______________________


                                    -------------------------------
                                    Their Authorized Representative


                                    HACKETT MEDIA INC



Date: __________________   BY: _______________________
                                    SHANE HACKETT
                                    PRESIDENT as Representative of the H.M.I.
                                    Shareholders.

                                    ESCROW AGENT


Date: ___________________  BY: _______________________
                                    J.A. DAVIES


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