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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

                          July 23, 2003 (July 23, 2003)
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                Date of Report (Date of Earliest Event Reported)
                                  Arkona, Inc.
             (Exact name of registrant as specified in its charter)


       Delaware                        0-24372                33-0611746
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                                (Commission File No.)        (IRS Employer
(State or other jurisdiction                               Identification No.
   of incorporation)

                      10542 South Jordan Gateway, Suite 200
                            South Jordan, Utah 84005
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          (Address of principal executive offices, including zip code)

       Registrant's telephone number, including area code: (801) 501-7100


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Item 9.  Regulation FD Disclosure (including Item 12 information).

         In  accordance  with  Securities  and Exchange  Commission  Release No.
33-8216, the following information, which is intended to be furnished under Item
12,  "Results of Operations and Financial  Condition," is being  furnished under
this Item 9, "Regulation FD Disclosure."

         On July  23,  2003,  Arkona,  Inc.  issued a press  release  announcing
certain  financial  results for the fiscal quarter ended June 30, 2003. The text
of the press release is set forth beginning on the following page.

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FOR IMMEDIATE RELEASE

Editorial Contact:
Dave Jenkins
ARKONA Inc.
801-501-7109
dave.jenkins@arkona.com


                  ARKONA REPORTS RECORD REVENUES, PROFITABILITY


Salt Lake City, Utah - July 23, 2003 - ARKONA Inc. (ARKN), a leader in web-based
dealer management solutions for the automobile industry,  today announced record
revenues and profitability for its first fiscal quarter.

The company  reported  total revenue of $1,103,242  for the  three-month  period
ended June 30,  2003 as  compared  to revenue  for the same  period last year of
$641,720.  This  represents a 72% increase in revenues.  Net income for the same
three-month  period was $130,939 versus a net loss for the same period last year
of ($451,685).

"ARKONA is emerging as a stronger,  bolder competitor with our sights set firmly
on leadership  and growth,"  stated Alan Rudd,  CEO,  ARKONA.  "Adherence to our
business  model is working  and we are  seeing a steady  increase  in  recurring
monthly  revenues and in the number of new dealer  installations.  Our continued
growth and success lie in our superior web-based services and solutions. Dealers
see  these  as a great  value  and as a  platform  that  gives  them a  distinct
advantage over traditional DMS offerings."

ARKONA  continues  to expand  its  customer  base  with  more  than 300  clients
operating on the ARKONA platform in the United States.  The company continues to
increase the number of sales and support personnel to accommodate the demand for
ARKONA solutions.
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About ARKONA Inc.
ARKONA  was the  first  to  offer a true  Application  Services  Provider  (ASP)
solution for the  automotive  industry,  and  continues to be a market leader in
providing  innovative  e-business  solutions  for  automobile  dealers  A public
company,  ARKONA was founded in 1996 and trades under the symbol ARKN.  For more
information visit ARKONA's Web site at www.arkona.com.

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This  release  may  contain  forward-looking  statements  as well as  historical
information.  Forward-looking statements,  which are included in accordance with
the "safe harbor" provisions of the Private Securities  Litigation Reform Act of
1995, may involve known or unknown risks,  uncertainties  and other factors that
may cause the company's  actual results and  performance in future periods to be
materially  different from any future  results or  performance  suggested by the
forward-looking  statements in this  release.  Such  forward-looking  statements
speak only as of the date of this release.  The company expressly  disclaims any
obligation to update or revise any  forward-looking  statements  found herein to
reflect any changes in company expectations or results or any change in events.

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                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly caused this Current Report on Form 8-K to be signed on
its behalf by the undersigned thereunto duly authorized.


                            Arkona, Inc.


                            /s/  Stephen L. Russo
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                                 Stephen L. Russo
                                 Vice President of Operations and

                            Date: July 23, 2003

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