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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



                       October 10, 2003 (October 8, 2003)
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                Date of Report (Date of Earliest Event Reported)

                                  Arkona, Inc.
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             (Exact name of registrant as specified in its charter)



       Delaware                         0-24372               33-0611746
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(State or other jurisdiction      (Commission File No.)     (IRS Employer
   of incorporation)                                      Identification No.)

                      10542 South Jordan Gateway, Suite 200
                            South Jordan, Utah 84005
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          (Address of principal executive offices, including zip code)

       Registrant's telephone number, including area code: (801) 501-7100







Item 12. Results of Operations and Financial Condition.

         On October 8, 2003,  Arkona,  Inc.  issued a press  release  announcing
certain  financial  results for the fiscal quarter ended September 30, 2003. The
text of the press release is set forth beginning on the following page.





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FOR IMMEDIATE RELEASE

Editorial Contact:
Dave Jenkins
ARKONA Inc.
801-501-7109
dave.jenkins@arkona.com

       ARKONA ANNOUNCES CONSECUTIVE QUARTERS OF RECORD REVENUES, EARNINGS

Salt Lake  City,  Utah - October  8, 2003 - ARKONA  Inc.  (ARKN),  the leader in
web-enabled  dealer  management  solutions for the  automobile  industry,  today
announced its second consecutive quarter of record revenues and profitability.

For its second fiscal  quarter ending  September 30, 2003, the company  reported
earnings  of  $137,442  on  revenues  of  $1,235,890,  as  compared to a loss of
($365,101) on revenues of $914,583 for the same period last year.

"We  continue to  strengthen  our  balance  sheet  through  debt  reduction  and
accumulations of cash and cash equivalents," said Stephen Russo, Chief Financial
Officer.  "Achieving  record revenues is very satisfying to the management team,
but we're even more  encouraged by the fact that  earnings are  increasing at an
even faster pace. This reflects significant  increases in personal  productivity
and leveraging of company assets."

"The strong growth  ARKONA is  experiencing  is a reflection of the  accelerated
adoption of our unequalled  web-enabled  dealer management  solution," said Alan
Rudd, Chief Executive Officer. "Our business model is correctly targeted and our
sales,   engineering  and  customer  service  teams  are  consistently   meeting
established levels of performance.  All signs point to significant ARKONA market
share  gains  through  the third and fourth  quarters  and into the next  fiscal
year."

To keep pace with  customer  demand  for its  Internet-based  dealer  management
solutions,  ARKONA  continues to invest in its  infrastructure.  Partnering with
IBM,   the  company   recently   added  a  fifth  IBM  iSeries   system  to  its
state-of-the-art  hosting facility in Salt Lake City. The new IBM model 810 will
increase ARKONA's growth capacity by more than 2,000 customer connections.

About ARKONA Inc.

ARKONA  was the  first  to  offer a true  Application  Services  Provider  (ASP)
solution  for the  automotive  industry and  continues to be a market  leader in
providing  innovative  e-business  solutions  for  automobile  dealers  A public
company,  ARKONA was founded in 1996 and trades under the symbol ARKN.  For more
information visit ARKONA's Web site at www.arkona.com.

                                      # # #

This  release  may  contain  forward-looking  statements  as well as  historical
information.  Forward-looking statements,  which are included in accordance with
the "safe harbor" provisions of the Private Securities  Litigation Reform Act of
1995, may involve known or unknown risks,  uncertainties  and other factors that
may cause the company's  actual results and  performance in future periods to be
materially  different from any future  results or  performance  suggested by the
forward-looking  statements in this  release.  Such  forward-looking  statements
speak only as of the date of this release.  The company expressly  disclaims any
obligation to update or revise any  forward-looking  statements  found herein to
reflect any changes in company expectations or results or any change in events.

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                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly caused this Current Report on Form 8-K to be signed on
its behalf by the undersigned thereunto duly authorized.


                            Arkona, Inc.

                            By:  /s/ Stephen L. Russo
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                                  Stephen L. Russo, Vice President of Operations
                                  and Chief Financial Officer

                            Date:  October 10, 2003