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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



                       January 30, 2004 (January 27, 2004)
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                Date of Report (Date of Earliest Event Reported)

                                  Arkona, Inc.
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             (Exact name of registrant as specified in its charter)



       Delaware                        0-24372                 33-0611746
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(State or other jurisdiction    (Commission File No.)         (IRS Employer
   of incorporation)                                       Identification No.)

                      10542 South Jordan Gateway, Suite 200
                            South Jordan, Utah 84005
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          (Address of principal executive offices, including zip code)

       Registrant's telephone number, including area code: (801) 501-7100
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Item 12.  Results of Operations and Financial Condition.

         On January 27, 2004,  Arkona,  Inc.  issued a press release  announcing
certain  financial  results for the fiscal  quarter ended December 31, 2003. The
text of the press release is set forth beginning on the following page.


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FOR IMMEDIATE RELEASE
Editorial Contact:
Dave Jenkins
ARKONA Inc.
801-501-7109
dave.jenkins@arkona.com


      ARKONA ANNOUNCES QUARTERLY RESULTS, GROWTH CONTINUES AT A RECORD PACE

              Company Increases Revenues By 63% Over Previous Year

Salt Lake City,  Utah - January  27, 2004 - ARKONA  Inc.  (ARKN),  the leader in
web-enabled  dealer  management  solutions for the  automobile  industry,  today
announced record revenues for its third fiscal quarter.

For the quarter  ending  December 31,  2003,  the company  reported  earnings of
$102,000 on  revenues of  $1,309,000,  as  compared to a loss of  ($355,000)  on
revenues of $802,000 for the same period last year.

"In a quarter which has traditionally  produced slow growth, we are very pleased
with our strong profits and record  revenues.  The 63% increase in revenues is a
reflection of the strong demand we are  experiencing  in the marketplace for our
products and services," said Alan Rudd, Chief Executive Officer. "Beginning last
quarter and continuing through the end of our fiscal year ending March 31, 2004,
we are making  significant  but prudent  investments  in technology and customer
support infrastructure to grow the company at an even faster pace."

In another  first for the  company,  ARKONA  has been  invited to exhibit at the
National Automobile Dealers Association  convention,  January 30th- February 2nd
in Las Vegas. Sponsors of the event are anticipating more than 26,000 convention
attendees.  ARKONA will  maximize  its  marketing  dollars by gaining  access to
thousands of automotive decision makers in one place at one time.

About ARKONA Inc.
ARKONA  was the  first  to  offer a true  Application  Services  Provider  (ASP)
solution  for the  automotive  industry and  continues to be a market  leader in
providing  innovative  e-business  solutions  for  automobile  dealers  A public
company,  ARKONA was founded in 1996 and trades under the symbol ARKN.  For more
information visit ARKONA's Web site at www.arkona.com.

                                      # # #

This  release  may  contain  forward-looking  statements  as well as  historical
information.  Forward-looking statements,  which are included in accordance with
the "safe harbor" provisions of the Private Securities  Litigation Reform Act of
1995, may involve known or unknown risks,  uncertainties  and other factors that
may cause the company's  actual results and  performance in future periods to be
materially  different from any future  results or  performance  suggested by the
forward-looking  statements in this  release.  Such  forward-looking  statements
speak only as of the date of this release.  The company expressly  disclaims any
obligation to update or revise any  forward-looking  statements  found herein to
reflect any changes in company expectations or results or any change in events.


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                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly caused this Current Report on Form 8-K to be signed on
its behalf by the undersigned thereunto duly authorized.


                                  Arkona, Inc.

                                  By:  /s/ Stephen L. Russo
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                                      Stephen L. Russo
                                      Vice President of Operations
                                        and Chief Financial Officer

Date:  January 30, 2004


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