Exhibit 99.1
                                                                  ------------

FOR IMMEDIATE RELEASE

Arkona Contact:                             CCG Investor Relations Contact:
Dave Jenkins                                Mark Collinson
ARKONA, Inc.                                CCG Investor Relations
801-501-7109                                310-477-9800
dave.jenkins@ARKONA.com                     mark.collinson@ccgir.com

Arkona Posts First Quarter Fiscal 2007 Results

       Market Share Continues to Increase While Balance Sheet Strengthens

             Conference Call Scheduled for Today, 4:30 Eastern Time

Salt Lake City, Utah. August 16, 2006. Arkona, Inc. (OTCBB: ARKN), a leader in
supplying fully integrated on-demand business management solutions to automotive
and powersports dealerships, today announced financial results for its fiscal
first quarter ending June 30, 2006. Financial information for the first quarter
of fiscal year ending June 30, 2005 contained in this press release has been
restated as described on Form 8-K, filed August 11, 2006.

Highlights for the quarter included:

     o   Sales  increased  18% over the year  earlier  period  as the  Company's
         dealer  management  software suite continued to gain market  acceptance
         and capture market share from other providers;

     o   Gross margins  expanded from 46% in the quarter ending June 30, 2005 to
         49% in the quarter ending June 30, 2006;

     o   Operating  cash flows  increased to $0.68 million in the quarter ending
         June 30, 2005 from $0.07  million in the quarter  ending June 30, 2005.
         Cash  and cash  equivalents  totaled  $0.99  million  at June 30,  2006
         compared to $0.09 million at June 30, 2005.

     o   The Arkona ASP solution was installed at more than 590 U.S.  automobile
         dealers  at the end of June  2006,  up from 437 at the end of June last
         year.

     o   High-margin, reoccurring support revenues rose 43% when compared to the
         year earlier  period,  reflecting  significant  growth in the installed
         based in both new and independent dealers of all sizes.

For the quarter ending June 30, 2006, total revenues  increased to $2.97 million
compared to $2.52  million in the quarter  ending June 30,  2005.  The  increase
reflects Arkona's continuing penetration of the dealer management system market.
Gross profit  increased  26%,  from $1.15  million in the quarter ended June 30,
2005 to $1.46 million in the first quarter ended June 30, 2006.


Total  operating  expenses  increased 43% in the first  quarter  ending June 30,
2006,  to $1.39  million  compared to $0.97  million in the  corresponding  2005
period. The increases in costs are attributed to the opening of sales offices in
New York and Florida;  increases in the number of engineering  development staff
for the further  development of new products and existing product  enhancements;
administrative  costs associated with becoming a publicly-held  company; and the
costs of stock option compensation in compliance with SFAS 123(R).

After  accounting  for income tax benefits of $0.04 million and $0.25 million in
the quarters  ended June 30, 2006 and 2005,  respectively,  net income was $0.11
million in the  quarter  ending June 30,  2006,  a decrease  from $0.44  million
posted in the same quarter in the prior year.  Fully diluted  earnings per share
were $0.003 for the quarter ended June 30, 2006.

Arkona's President and Chief Executive Officer, Alan Rudd, pointed to the strong
sales  pipeline and the  expanding  gross margins as evidence that the Company's
business model continues to gain momentum.  "We continue to capture market share
from the larger  providers,"  he observed.  "We have noticed that several of our
competitors, including the larger ones, have responded to our market penetration
by cutting  their  prices and  changing  the way they  respond to  requests  for
proposals. As a result, and possibly because of general economic uncertainty, we
have seen the time to closure of deals in our  pipeline of  proposals  lengthen.
However, the current situation has not caused us to adjust our views of Arkona's
business  volumes for the full year. We continue to believe the  competitiveness
of our pricing and the value of our product  offerings  represents  a compelling
choice for automotive dealerships across the country."

In response to  discussions  with and guidance from the  Securities and Exchange
Commission,  Arkona  restated  revenues  for  earlier  periods  related  to  the
accounting  of  VPN  connection   fees.   They  had  been  recognized  over  the
installation  and training period for each new customer,  but have been restated
to be recorded  and  amortized  over the expected  life of the customer  service
agreement.  For  details  and  comparisons  with  reported  financials  prior to
restatement  see the  Company's  Form  8-K,  filed  August  11,  2006  with  the
Securities and Exchange Commission.

Conference call and webcast scheduled for today, 4:30 Eastern Time

Alan  Rudd,  Chairman  and Chief  Executive  Officer,  and Lee  Boardman,  Chief
Financial Officer,  are scheduled to discuss results for the 2007 first quarter,
ended June 30, in a conference call and webcast on Wednesday, August 16, at 2:30
p.m. Mountain Time (1:30 p.m. Pacific; 4:30 p.m. Eastern).

To participate in Arkona's conference call live by telephone,  please dial (888)
208-1812    (toll-free/domestic)   or   (719)   457-2654    (toll/international)
approximately  ten to fifteen minutes prior to the start time for  registration,
and reference the  conference  code 5471463.  A webcast of the event can also be
monitored  by clicking on the webcast  link on the  Company's  Web site,  on the
Investors Information page, at: http://www.ARKONA.com/company/investors.php.

About  Arkona,  Inc.  Founded  in 1996,  Arkona is a leading  supplier  of fully
integrated  business   management   solutions  for  automotive  and  powersports
dealerships.  The Company's industry-leading application service provider or ASP
model provides state-of-the-art  technology and high-level technical support and



training at low cost. The Company serves  dealerships  representing  every major
car  manufacturer  throughout all regions of the United States.  Arkona's Dealer
Management  System  (DMS)  also  leads the  market in  technologically  superior
e-business  solutions for automotive  dealers that fully  integrate  back-office
systems with a retail Web presence.  Arkona's DMS supports all major back-office
functions including accounting,  payroll and sales management. The Arkona DMS is
based on flexible,  industry standard technology. For more information visit the
company's Web site at www.ARKONA.com.

This  release  may  contain  forward-looking  statements  as well as  historical
information.  Forward-looking statements,  which are included in accordance with
the "safe harbor" provisions of the Private Securities  Litigation Reform Act of
1995, may involve known or unknown risks,  uncertainties  and other factors that
may cause the Company's  actual results and  performance in future periods to be
materially  different from any future  results or  performance  suggested by the
forward-looking  statements in this  release.  Such  forward-looking  statements
speak only as of the date of this release.  The Company expressly  disclaims any
obligation to update or revise any  forward-looking  statements  found herein to
reflect any changes in Company expectations or results or any change in events.

                            (financial tables follow)






                                  Arkona, Inc.
                       Condensed Statements of Operations
           For the three months ended June 30, 2006 and June 30, 2005

                                                Three Months Ended
                                            ---------------------------
                                             30-Jun-06       30-Jun-05
                                            (Un-audited)    (Un-audited
                                                               and
                                                             Restated)
                                            ------------   ------------

Revenues                                    $  2,965,506   $  2,520,545

Cost of Sales                                  1,510,005      1,365,606
                                            ------------   ------------
Gross Profit                                   1,455,501      1,154,939
                                            ------------   ------------
Operating Expenses:
     Sales, marketing & general
         administrative                        1,168,773        740,189
     Research and development                    217,283        229,326
                                            ------------   ------------
Total Operating Expenses                       1,386,056        969,515
                                            ------------   ------------

Operating Income                                  69,445        185,424

Other Income (Expense)                             1,053         (1,701)
                                            ------------   ------------

Net Income Before Taxes                           70,498        183,723

Income Tax Benefit                                36,400        252,980
                                            ------------   ------------

Net Income                                  $    106,898   $    436,703
                                            ============   ============


Basic Earnings per Common Share:
     Operating Income                       $      0.002   $      0.006
     Net Income                             $      0.003   $      0.014
     Average Number of Shares Outstanding     32,491,692     32,170,384

Diluted Earnings per Common Share:
     Operating Income                       $      0.002   $      0.005
     Net Income                             $      0.003   $      0.011
     Average Number of Shares Outstanding     39,480,003     38,974,917

                                     (more)





                                  Arkona, Inc.
                            Condensed Balance Sheets
                     As of June 30, 2006 and March 31, 2006

                                                  30-Jun-06        31-Mar-06
                                                 (Un-audited)      (Audited
                                                                 and Restated)
                                                 ------------    ------------
 ASSETS

      Current Assets:
         Cash and cash equivalents               $    988,327    $    570,766
         Accounts receivable, net of allowance        674,207         904,001
         Prepaid expenses                              93,527          73,693
         Notes receivable - current portion            93,076          77,324
         Other                                          3,218           1,899
                                                 ------------    ------------
      Total Current Assets                          1,852,355       1,627,683
                                                 ------------    ------------
      Property & Equipment, net of
         accumulated depreciation                     654,671         623,505
                                                 ------------    ------------
      Other Assets:
         Deferred tax assets                        1,596,400       1,560,000
         Capitalized software costs, net of
              accumulated amortization              1,311,159       1,215,041
         Other intangible assets, net of
            accumulated amortization                  233,042         233,042
         Security deposits                             75,690          75,690
         Long-term notes receivable                    44,508          40,192
                                                 ------------    ------------
      Total Other Assets                            3,260,799       3,123,965
                                                 ------------    ------------
 TOTAL ASSETS                                    $  5,767,825    $  5,375,153
                                                 ============    ============

 LIABILITIES & STOCKHOLDERS' EQUITY

      Current Liabilities:
         Accounts payable                        $    203,699    $    159,901
         Accrued liabilities                          377,428         411,230
         Deferred revenue - current portion           628,114         434,019
         Note payable - related party                  50,000          50,000
         Notes payable - current portion               76,363          62,563
                                                 ------------    ------------
      Total Current Liabilities                     1,335,604       1,117,713
                                                 ------------    ------------

      Long-term Notes Payable                         161,951         166,123
      Long-term Deferred Revenue                      290,063         287,743
                                                 ------------    ------------
      Total Liabilities                             1,787,618       1,571,579
                                                 ------------    ------------
      Stockholders' Equity:
         Preferred stock ($.001 par value)                575             575
         Common stock ($.001 par value)                32,494          32,490
         Additional paid in capital                23,543,650      23,479,767
         Unearned compensation                           --            (5,848)
         Accumulated deficit                      (19,596,512)    (19,703,410)
                                                 ------------    ------------
      Total Stockholders' Equity                    3,980,207       3,803,574
                                                 ------------    ------------
 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY      $  5,767,825    $  5,375,153
                                                 ============    ============
                                     (more)




                                  Arkona, Inc.
                       Condensed Statements of Cash Flows
        For the Three-Month Periods Ended June 30, 2006 and June 30, 2005

                                                       Three Months Ended
                                                   --------------------------
                                                    30-Jun-06      30-Jun-05
                                                   (Un-audited)   (Un-audited
                                                                       and
                                                                   Restated)
                                                   -----------    -----------
Cash Flows Provided By Operating Activities:
     Net income                                    $   106,898    $   436,703
     Adjustments to reconcile net income
         to net cash provided by
         operating activities:
         Depreciation and amortization                 150,233        113,906
         Bad debt expense                               29,749
         Loss on asset disposition                         123
         Stock-based compensation                       67,335          2,190
         Deferred income tax                           (36,400)      (252,980)
         Changes in assets & liabilities:
              Accounts receivable                      200,045       (193,722)
              Prepaid expense                          (19,834)       (74,974)
              Security deposits                         (3,287)
              Notes receivable                         (20,068)
              Other assets                              (1,319)         3,499
              Accounts payable                          43,798        (25,244)
              Accrued liabilities                      (33,802)         8,617
              Deferred revenue                         196,415         54,006
                                                   -----------    -----------
Net Cash Provided By Operating Activities              683,173         68,714
                                                   -----------    -----------
Cash Flows Used In Investing Activities:
     Additions to equipment                            (97,052)       (35,504)
     Software development costs                       (180,588)       (85,017)
                                                   -----------    -----------
Net Cash Used In Investing Activities                 (277,640)      (120,521)
                                                   -----------    -----------
Cash Flows Provided By Financing Activities:
     Proceeds from issuance of common stock              2,400          3,300
     Proceeds from notes payable                         9,628
                                                   -----------    -----------
Net Cash Provided By Financing Activities               12,028          3,300
                                                   -----------    -----------

Net Increase (Decrease) in Cash
     and Cash Equivalents                              417,561        (48,507)

Beginning Cash Balance                                 570,766        141,179
                                                   -----------    -----------
Ending Cash Balance                                $   988,327    $    92,672
                                                   ===========    ===========

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