FOR IMMEDIATE RELEASE

Arkona Contact:                             CCG Investor Relations Contact:
Dave Jenkins                                Mark Collinson
ARKONA, Inc.                                CCG Investor Relations
801-501-7109                                310-477-9800
dave.jenkins@ARKONA.com                     mark.collinson@ccgir.com

                 ARKONA POSTS THIRD QUARTER FISCAL 2007 RESULTS
                 Pace of Sales Wins Increased During the Quarter
          Conference Call Scheduled for Today, 12:00 noon Eastern Time

Salt Lake City, Utah. February 13, 2007. Arkona, Inc. (OTCBB: ARKN), a leader in
supplying fully integrated on-demand business management solutions to automotive
and powersports dealerships, today announced financial results for its fiscal
third quarter ending December 31, 2006. Financial information for the third
quarter of fiscal year ending December 31, 2005 contained in this press release
has been restated as described on Form 8-K, filed August 11, 2006.

Highlights for the third fiscal quarter and nine months ended December 31, 2006
included:

     o   Sales  increased 30% over the quarter  ended  December 31, 2005, as the
         Company's sales funnel yielded increased business wins at a faster pace
         than during the previous quarter;

     o   Gross profit rose to $1.7  million  from $1.3  million  during the same
         quarter in the prior year;

     o   Operating  cash  flows  increased  to $1.2  million  for the nine month
         period  ending  December  31, 2006 from $0.6  million in the nine month
         period ending December 31, 2005. Cash and cash equivalents totaled $1.1
         million at  December  31, 2006  compared  to $0.6  million at March 31,
         2006.

     o   The Arkona ASP solution was  installed  at 736 U.S.  dealer  "rooftops"
         (defined  as a  single  dealer  location  that may  include  dealership
         franchises for one or more  manufacturers) at the end of December 2006,
         up from 539 at the end of December last year.  Sixty-five  new rooftops
         were added in the December quarter.

     o   High-margin,  reoccurring  support revenues  accounted for 57% of total
         revenues  for the  quarter  compared  to 56% of  revenues  for the same
         quarter in the prior year.

     o   The Company  completed its integration and  certification  process with
         VW/Audi, enhancing its dealer management system available to over 1,000
         VW/Audi  dealers.  The Company  also  developed  integration  with Gulf
         States Toyota and its more than 150 affiliated dealerships. The Company
         also won a contract to provide management software and services for two
         BMW service centers.

     o   The Company  launched its eMail Sync and Reflections  software that add
         customer  email   relationship   management  and  document   management
         solutions respectively to the Arkona suite of services.

Third Quarter Ended December 31, 2006

For the quarter  ending  December 31,  2006,  total  revenues  increased to $3.5
million  compared to $2.7 million in the quarter  ending  December 31, 2005. The
increase reflects  Arkona's further  penetration of the dealer management system



market and the  resulting  increase in  installation,  maintenance  and service,
consulting and hardware sales revenue streams.  Gross profit increased 33%, from
$1.3 million in the quarter ended December 31, 2005 to $1.7 million in the third
quarter ended December 31, 2006.

Total operating  expenses increased 35% in the third quarter ending December 31,
2006, to $1.2 million compared to $0.9 million in the corresponding 2005 period.
The increases in operating costs compared to the prior year were due to a number
of factors  including  increases in the Company's sales and marketing  expenses,
research and development expenses related to software development, and the costs
of stock option compensation in compliance with SFAS 123(R).

Net income  before  taxes for the  quarter was $0.35  million  compared to $0.17
million in the same period a year ago. After  accounting for income tax benefits
of $.12 million and $0.24  million in the quarters  ended  December 31, 2006 and
2005, respectively,  net income was $0.48 million in the quarter ending December
31, 2006, compared to $0.41 million in the same quarter in the prior year. Fully
diluted  earnings per share were $0.012 for the quarter ended  December 31, 2006
compared to $0.010 in the same quarter last year.

Nine Months Ended December 31, 2006

For the nine months ending December 31, 2006,  total revenues  increased to $9.6
million  from $7.9  million in the nine months  ending  December  31,  2005,  an
increase of 21%.  Gross  profit  increased  22%,  from $3.8  million in the nine
months ended December 31, 2005 to $4.6 million in the nine months ended December
31, 2006.  Total  operating  expenses  increased  34% in the nine months  ending
December 31, 2006, to $4.2 million compared to $3.2 million in the corresponding
2005 period.  Income  before  taxes for the nine month period was $0.42  million
compared to $0.63 million in the same period a year ago.  After  accounting  for
income tax benefits of $.16 million in the nine month period ending December 31,
2006,  and $0.86  million in the nine month  period  ended  December  31,  2005,
respectively,  net income was $0.59  million  in the nine  month  period  ending
December 31, 2006,  a decrease  from $1.5 million  posted in the same nine month
period in the prior year.  Fully diluted  earnings per share were $0.015 for the
nine months ended  December 31, 2006  compared to $0.038 in the same period last
year.

Arkona's Chief Executive Officer,  Alan Rudd,  commented,  "The rate at which we
continue to add market share increased markedly this quarter. Customers began to
make decisions more rapidly as the  competitive  environment  became clearer and
dealers were able to confirm that the Arkona offering still represented the best
value once they had  considered  all options.  The investment we made in R&D and
sales and marketing infrastructure, particularly during fiscal 2007 has added to
our operating  costs,  but it was vindicated by our ability to close and execute
on the increased flow of orders.  As we enter our fourth fiscal  quarter,  sales
momentum  continues to be strong and we are  confident in our ability to service
our increased base of business and prospects."

Conference call and webcast scheduled for today, 12:00 noon Eastern Time

Alan  Rudd,  Chairman  and Chief  Executive  Officer,  and Lee  Boardman,  Chief
Financial Officer,  are scheduled to discuss results for the 2007 third quarter,
ended December 31, 2006, in a conference  call and webcast on Tuesday,  February
13, at 10:00 a.m. Mountain Time (9:00 a.m. Pacific; 12:00 noon. Eastern).

To participate in Arkona's conference call live by telephone,  please dial (800)
262-1292    (toll-free/domestic)   or   (719)   457-2680    (toll/international)


                                      -2-


approximately  ten to fifteen minutes prior to the start time for  registration,
and reference the  conference  code 5374766.  A webcast of the event can also be
monitored  by clicking on the webcast  link on the  Company's  Web site,  on the
Investors Information page, at: http://www.ARKONA.com/company/investors.php.

About  Arkona,  Inc.  Founded  in 1996,  Arkona is a leading  supplier  of fully
integrated  business   management   solutions  for  automotive  and  powersports
dealerships.  The Company's industry-leading application service provider or ASP
model provides state-of-the-art  technology and high-level technical support and
training at low cost. The Company serves  dealerships  representing  every major
car  manufacturer  throughout all regions of the United States.  Arkona's Dealer
Management  System  (DMS)  also  leads the  market in  technologically  superior
e-business  solutions for automotive  dealers that fully  integrate  back-office
systems with a retail Web presence.  Arkona's DMS supports all major back-office
functions including accounting,  payroll and sales management. The Arkona DMS is
based on flexible,  industry standard technology. For more information visit the
company's Web site at www.ARKONA.com.

Forward-Looking Statements
- --------------------------
This news release contains forward-looking  statements made in reliance upon the
safe harbor  provision of Section 27A of the  Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Actual results may differ materially
from those indicated by these statements. Forward-looking statements may include
statements  addressing future financial and operational  results of the company.
The  following  factors,  among  others,  could cause  actual  results to differ
materially from those described in any forward-looking statements: the risk that
revenue will not grow in fiscal 2007,  as expected,  because of the entry of new
competitors  into the market or the  intensification  of competition  generally,
continued  slowing of our sales cycle,  factors harming the economy generally or
automobile dealers specifically, operational or intellectual property issues and
other factors, and the risk that net profits will not expand or that the company
will cease to be profitable  because of potential  decreases in gross margins as
competition expands,  potential increases in travel, labor and hosting expenses,
and unexpected litigation or transactional  expenses.  In addition,  other risks
are  identified  in the company's  most recent Annual Report on Form 10-KSB,  as
filed with the SEC. Such forward-looking statements speak only as of the date of
this release. The company expressly disclaims any obligation to update or revise
any  forward-looking  statements  found herein to reflect any changes in company
expectations or results or any change in events.

                            (financial tables follow)


                                      -3-


                                  ARKONA, INC.

                            Condensed Balance Sheets

                                                31-Dec-06        31-Mar-06
                                                (Un-audited)     (Audited)
                                                ------------    ------------
 ASSETS

      Current Assets:
        Cash and cash equivalents               $  1,100,739    $    570,766
        Accounts receivable, net of allowance        994,078         904,001
        Prepaid expenses                              95,391          73,693
        Notes receivable - current portion           104,359          77,324
        Other                                         15,142           1,899
                                                ------------    ------------
     Total Current Assets                          2,309,709       1,627,683
                                                ------------    ------------
     Property & Equipment, net of
        accumulated depreciation                     739,065         623,505
                                                ------------    ------------
     Other Assets:
        Deferred tax assets                        1,785,000       1,560,000
        Capitalized software costs, net of
             accumulated amortization              1,495,319       1,215,041
        Other intangible assets, net of
           accumulated amortization                  233,042         233,042
        Security deposits                             44,400          75,690
        Long-term notes receivable                    34,955          40,192
                                                ------------    ------------
     Total Other Assets                            3,592,716       3,123,965
                                                ------------    ------------
TOTAL ASSETS                                    $  6,641,490    $  5,375,153
                                                ============    ============

LIABILITIES & STOCKHOLDERS' EQUITY

     Current Liabilities:
        Accounts payable                        $    119,369    $    159,901
        Accrued liabilities                          460,928         411,230
        Deferred revenue - current portion           735,704         434,019
        Note payable - related party                  50,000          50,000
        Notes payable - current portion              108,859          62,563
                                                ------------    ------------
     Total Current Liabilities                     1,474,860       1,117,713
                                                ------------    ------------

     Long-term Notes Payable                         203,423         166,123
     Long-term Deferred Revenue                      273,562         287,743
                                                ------------    ------------
     Total Liabilities                             1,951,845       1,571,579
                                                ------------    ------------
     Stockholders' Equity:
        Preferred stock ($.001 par value)                575             575
        Common stock ($.001 par value)                32,658          32,490
        Additional paid in capital                23,773,926      23,479,767
        Unearned compensation                         (5,848)
        Accumulated deficit                      (19,117,514)    (19,703,410)
                                                ------------    ------------
     Total Stockholders' Equity                    4,689,645       3,803,574
                                                ------------    ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY      $  6,641,490    $  5,375,153
                                                ============    ============




                                      -4-




                                  ARKONA, INC.

                       Condensed Statements of Operations

                                         Three Months Ended              Nine Months Ended
                                     ---------------------------    ---------------------------
                                      31-Dec-06      31-Dec-05       31-Dec-06      31-Dec-05
                                     (Un-audited)   (Un-audited     (Un-audited)   (Un-audited
                                                    and Restated)                  and Restated)
                                     ------------   ------------    ------------   ------------
                                                                       
Revenues                             $  3,472,421   $  2,663,613    $  9,578,304   $  7,945,867

Cost of Sales                           1,793,507      1,398,111       4,952,696      4,161,919
                                     ------------   ------------    ------------   ------------
Gross Profit                            1,678,914      1,265,502       4,625,608      3,783,948
                                     ------------   ------------    ------------   ------------
Operating Expenses:
     Sales, marketing & general
         administrative                 1,160,518        862,443       3,576,919      2,423,842
     Research and development             170,808        230,212         643,190        728,725
                                     ------------   ------------    ------------   ------------
Total Operating Expenses                1,331,326      1,092,655       4,220,109      3,152,567
                                     ------------   ------------    ------------   ------------

Operating Income                          347,588        172,847         405,499        631,381

Other Income (Expense)                      2,956         (1,470)         19,218         (5,155)
                                     ------------   ------------    ------------   ------------

Net Income Before Taxes                   350,544        171,377         424,717        626,226

Income Tax Benefit                        124,779        235,980         161,179        862,292
                                     ------------   ------------    ------------   ------------

Net Income                           $    475,323   $    407,357    $    585,896   $  1,488,518
                                     ============   ============    ============   ============


Basic Earnings per Common Share:
     Operating Income                $      0.011   $      0.005    $      0.012   $      0.020
     Net Income                      $      0.015   $      0.013    $      0.018   $      0.046
     Ave. Shares Outstanding           32,577,659     32,321,572      32,527,223     32,241,460

Diluted Earnings per Common Share:
     Operating Income                $      0.011   $      0.004    $      0.010   $      0.016
     Net Income                      $      0.012   $      0.010    $      0.015   $      0.038
     Ave. Shares Outstanding           39,248,162     39,540,512      39,411,379     39,213,350



                                      -5-


                                  ARKONA, INC.

                       Condensed Statements of Cash Flows

                                                   Nine Months Ended
                                               --------------------------
                                                31-Dec-06      31-Dec-05
                                               (Un-audited)   (Un-audited
                                                                  and
                                                               Restated)
                                               -----------    -----------
Cash Flows Provided By Operating Activities:
     Net income                                $   585,896    $ 1,488,518
     Adjustments to reconcile net income
         to net cash provided by
         operating activities:
         Depreciation and amortization             467,726        359,797
         Bad debt expense                           87,079         20,500
         Loss on asset disposition                   2,051            623
         Stock-based compensation                  226,275          3,340
         Deferred income tax                      (225,000)      (862,292)
         Changes in assets & liabilities:
              Accounts receivable                 (177,156)      (243,271)
              Prepaid expense                      (21,698)       (57,109)
              Security deposits                     31,290         13,205
              Notes receivable                     (21,798)       (64,951)
              Other assets                         (13,243)         3,499
              Accounts payable                     (40,532)         3,809
              Accrued liabilities                   49,698         48,396
              Deferred revenue                     287,504        (67,986)
                                               -----------    -----------
Net Cash Provided By Operating Activities        1,238,092        646,078
                                               -----------    -----------
Cash Flows Used In Investing Activities:
     Additions to equipment                       (318,205)      (320,555)
     Software development costs                   (547,410)      (244,457)
                                               -----------    -----------
Net Cash Used In Investing Activities             (865,615)      (565,012)
                                               -----------    -----------
Cash Flows Provided By Financing Activities:
     Proceeds from issuance of common stock         73,900         48,856
     Proceeds from notes payable                    83,596        153,641
                                               -----------    -----------
Net Cash Provided By Financing Activities          157,496        202,497
                                               -----------    -----------

Net Increase in Cash and Cash Equivalents          529,973        283,563

Beginning Cash Balance                             570,766        141,179
                                               -----------    -----------
Ending Cash Balance                            $ 1,100,739    $   424,742
                                               ===========    ===========


                                      -6-