STOCK PURCHASE AGREEMENT

         This STOCK PURCHASE AGREEMENT, effective the 1st day of April, 1997, by
and between DGS Defalco West, Inc, a California  Corporation,  (the "Purchaser")
and FORTUNE FINANCIAL SYSTEMS, INC., a Nevada Corporation ("FFS"),

         WHEREAS,  FFS owns all of the  common  stock of  Fortune  21,  Inc.,  a
Florida  corporation,  which constitute all of the issued and outstanding shares
of Fortune 21 (collectively, the "Shares");

         WHEREAS, the Purchaser desires to purchase the Shares of Fortune 21 and
FFS is  willing  to sell  the  Shares  to the  Purchaser,  upon  the  terms  and
conditions of this Agreement;

NOW, THEREFORE, the parties agree as follows:


                                    ARTICLE 1

         The following terms, as used herein, have the following meanings:

         "Affiliate"  means, with respect to any Person,  any Person directly or
indirectly controlling,  controlled by, or under common control with, such other
Person.

         "Closing"  means the sale and  purchase  of the  Shares,  as  described
herein.

         "Effective Date" means April 1, 1997.

         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

         "Parties" means each of the Purchaser and FFS.

         "Person" means any individual, corporation,  partnership,  association,
trust or other entity or  organization,  including a  governmental  or political
subdivision or an agency or instrumentality thereof.

         "Quarterly  Date" means January 1, April 1, July 1, and October of each
year.

                                    ARTICLE 2
                    PURCHASE AND SALE OF STOCK; PAYMENT TERMS

         0.1  Assignment  and  Transfer of Shares.  Subject to the terms of this


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Agreement,  FFS agree to sell, transfer, and assign the Shares to the Purchaser.
At the Closing, FFS shall deliver to the Purchaser a certificate or certificates
evidencing  the  Shares  owned by FFS,  in a form  ready for  transfer  and duly
endorsed to the Purchaser. At the Closing, and from time to time thereafter, the
Purchaser  and  FFS  shall   execute  and  deliver  such  other   documents  and
instruments,  and take such other  actions,  as the other parties may reasonably
request,  in order more fully to vest in the  Purchaser and perfect his title to
all right, title and interest in and to the Shares.

         0.2 The Purchase Price. Subject to the other provisions of this Article
2, the purchase price (the "Purchase  Price") to be paid by the Purchaser to FFS
in  exchange  for the  Shares  shall be One  Million  Four  Hundred  Eighty-four
Thousand Nine Hundred Twelve Dollars ($1,484,912), payable in cash as follows:

                  (a At the Closing,  FFS shall  deliver to the Purchaser one or
more stock  certificates,  representing  in the aggregate  100% of the Company=s
common stock and issued in the name of FFS,  duly  endorsed to the  Purchaser as
the Purchaser may instruct.

                  (b The  Purchaser  shall pay the full  amount of the  Purchase
Price  to  FFS  in  twenty-eight   quarterly   installments  in  the  amount  of
Seventy-four  Thousand Two Hundred  Forty-six  and 66/100  Dollars  ($74,246.66)
each,  beginning April 1, 1999 and continuing  thereafter on each Quarterly Date
until the full amount has been paid in full.

                  (c The principal amount of the Purchase Price outstanding from
time to time shall bear  interest at an annual rate of eight  percent  (8%) from
and including the Effective  Date to and including the date of the final payment
of all  interest,  principal,  and other  amounts due from the Purchaser to FFS.
Interest  shall be payable on each  Quarterly  Date beginning on January 2, 1998
and  continuing  thereafter  until all amounts due from the  Purchaser to FFS in
respect of the Purchase Price have been fully paid.

         0.3  Success.  The  Purchaser  agrees and  consents  to a transfer  and
assignment  from the  Company to FFS of all of the  Company's  right,  title and
interest in that  certain  agreement  between  Success  Magazine and the Company
relating to a license of rights and a grant of media credits.


                                    ARTICLE 3
                      REPRESENTATIONS AND WARRANTIES OF FFS

         FFS hereby represents to the Purchaser as follows:

         0.1  Ownership  of the Shares.  FFS is the true and lawful owner of the
Shares,  has good title to and is the beneficial and record owner of the Shares,
and has the  absolute  right to sell,  assign  and  transfer  the  Shares to the
Purchaser.  The Shares are owned by FFS and will be  conveyed  to the  Purchaser
free and  clear  of all  liens,  claims,  restrictions,  covenants,  conditions,
pledges, options, encumbrances and rights of any Persons, other than pursuant to
restrictions  under  applicable  federal and state  securities  laws. The Shares


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constitute  one hundred  percent  (100%) of the issued and  outstanding  capital
stock of the Company.  FFS has not entered  into any other  agreement to sell or
otherwise  transfer the Shares,  nor has FFS entered into any agreement limiting
the ability to vote or  transfer  the  Shares.  All Shares are duly  authorized,
validly issued, fully paid and non-assessable. There are no outstanding options,
warrants,  agreements,  rights, conversion privileges or other agreements of any
kind to acquire any share of capital stock in the Company or in the Subsidiaries
nor any outstanding rights or privileges to acquire any such interest.  No share
of capital stock of the Company has been registered  under the Securities Act of
1933, as amended,  nor under the securities laws of any state in which they were
or may be offered for sale.

         0.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         0.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforceability,  and by other laws or decisions
of general application relating to general principles of equity.

         0.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby and thereby  will not,  (i) violate  any  provision  of the
Company's Articles of Incorporation or By-laws.

         0.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be
entitled to a fee or other remuneration from FFS, the Company or the Purchaser.

         0.6 Disclosure.  No representation or warranty by FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other  instruments  furnished or to be furnished  to the  Purchaser  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

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         0.7  Litigation.  To  FFS's  best  knowledge,  except  as set  forth in
Schedule 3.12, there is no litigation,  investigation or proceeding of or before
any arbitrator, court, agency or governmental authority pending or threatened by
or against the Company or affecting the Shares.

         0.8 Compliance  with Laws. To the best knowledge of FFS, the Company is
in compliance with all laws, rules, regulations,  orders, writs, injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on the Company.

         0.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent, of the Company that is not disclosed,  reflected or reserved against
in the Company's financial statements.


                                    ARTICLE 4
                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         As a material  inducement  to FFS to enter into this  Agreement  and to
consummate the transactions  contemplated  hereby, the Purchaser  represents and
warrants to FFS as follows:

         0.1 Brokers.  The  Purchaser  has not employed any  investment  banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be entitled to a fee or other remuneration from FFS, the Company or FFS.

         0.2  Disclosure.   No  representation  or  warranty  of  the  Purchaser
contained in this Agreement and no statement contained in any certificate, list,
schedule,  exhibit or other  instruments  furnished  or to be  furnished  to FFS
pursuant hereto, or in any connection with the transaction  contemplated hereby,
contains or will contain any untrue  statement of a material  fact,  or omits or
will omit to state any  material  fact which is  necessary  in order to make the
statements contained herein not misleading.

         0.3  Litigation.  Except  as set  forth in  Schedule  4.3,  there is no
litigation,  investigation  or  proceeding of or before any  arbitrator,  court,
agency or  governmental  authority  pending  or  threatened  by or  against  the
Purchaser  or  affecting  the  Shares or the right of the  Purchaser  to grant a
security interest in respect of the Shares.

         0.4 Compliance with Laws. The Purchaser is in compliance with all laws,
rules, regulations, orders, writs, injunctions and decrees to which it or any of
its assets  are  subject,  except  where the  failure  would not have a Material
Adverse Effect on the Purchaser.

         0.5 No  Undisclosed  Liability.  There is no liability or obligation of
any kind, whether accrued,  absolute, fixed or contingent, of the Purchaser that
is not disclosed,  reflected or reserved  against in the  Purchaser's  Financial
Statements.



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                                    ARTICLE 5
                       COVENANTS OF THE PURCHASER AND FFS

         0.1 Mutual Cooperation.  Following the execution of this Agreement, the
Purchaser and FFS agree:

                  (a If any event  should  occur,  either  within or without the
knowledge or control of the Purchaser or FFS, which would prevent fulfillment of
the  conditions  to the  obligations  of any party  hereto,  to use his or their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and

                  (b To cooperate  fully with each other in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.


                                    ARTICLE 6
                              CONDITIONS PRECEDENT

         The   obligations  of  the  Parties  to  consummate  the   transactions
contemplated  by this Agreement are subject to the  satisfaction  on or prior to
the Closing Date of all of the following conditions,  any of which may be waived
by FFS.

         0.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         0.2 Deliveries by the  Purchaser.  The Parties shall have made delivery
to FFS of the documents and items specified in this Agreement.

         0.3 Representations and Warranties.  All representations and warranties
made by the Parties hereto in this Agreement shall be true and correct on and as
of the Closing Date, as if made on and as of that date.

         0.4  Performance of  Obligations of the Purchaser.  Each of the Parties
shall have  performed  and  complied  with the  several  covenants,  agreements,
obligations  and  conditions  required  by this  Agreement  to be  performed  or
complied with by it at or prior to the Closing Date.

         0.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.

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                                    ARTICLE 7
                                   THE CLOSING

         0.1 Time and Place of Closing; Effective Date. The effective closing is
April 1, 1997 (the  "Closing  Date") at the offices of the  Company,  or at such
other place or time as the parties may agree upon in writing.  The  transactions
contemplated herein shall be effective at close of business on the Closing Date.

         0.2 Deliveries by FFS. At or prior to the Closing, FFS shall deliver or
cause to be delivered to the Purchaser the following duly executed documents and
other items in a form satisfactory to the Purchaser:

                  (a       A certified copy of the Articles of Incorporation and
all amendments of the Company.

                  (b       The Company's  minute  book,  including  the  Bylaws,
stock transfer record and other corporate records;

                  (c       Certificates representing the Shares,  duly endorsed,
or  accompanied  by stock  powers  duly  endorsed,  by FFS for  transfer  to the
Purchaser;

                  (d       A Certificate  of  Good Standing from the appropriate
governmental agency for the Company dated as of the most recent practicable date
prior to the Closing;


                                    ARTICLE 8
                                  MISCELLANEOUS

         0.1  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become effective when one or more counterparts have been signed by each of
the parties and delivered to the other party.

         0.2 Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Florida without reference to the choice
of law principles thereof.

         0.3 Entire  Agreement.  This  Agreement  and the Schedules and Exhibits
attached hereto and made a part hereof contain the entire agreement  between the
parties,  and  there  are  no  agreements,  understandings,  representations  or
warranties between the parties other than those set forth or referred to herein.

         0.4 Expenses.  Except as set forth in this Agreement, the Purchaser and
FFS shall be  responsible  for their  own  legal  and other  costs and  expenses
incurred in connection  with this  Agreement and the  transactions  contemplated
hereby.

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         0.5 Notices.  All notices hereunder shall be sufficiently given for all
purposes  hereunder  if in writing and (i)  delivered  personally,  (ii) sent by
certified mail, postage prepaid, (iii) sent by overnight courier or (iv) sent by
facsimile transmission, to the appropriate address as set forth below.
Notices to FFS shall be addressed to:

         Fortune Financial Systems, Inc.
         1200 West State Road 34, Suite 112
         Longwood, Florida 32750

or at such other address and to the attention of such other person as FFS or the
Company may designate by notice to the Purchaser. Notices to the Purchaser shall
be addressed to:

         The Purchaser

         DGS Defalco West, Inc.
         1200 West State Road 34, Suite 110
         Longwood, Florida 32750

or at such  other  address  and to the  attention  of such  other  person as the
Purchaser may designate by notice to FFS.

         Any notice hereunder shall be deemed to have been served or given as of
(a) the date such notice is personally delivered,  (b) three business days after
it is mailed certified U.S. mail, First Class postage prepaid,  (c) one business
day after it is sent for  overnight  delivery  by  Federal  Express  or  similar
next-day  courier,  or (d) the same day as it is sent by facsimile  transmission
with confirmation of receipt.

         0.6 Successors and Assigns.  The rights and obligations of any party to
this  Agreement  shall not be assignable by such party without the prior written
consent of all other  parties to this  Agreement.  Notwithstanding  the previous
sentence,  this  Agreement  may be assigned by the Purchaser to any Affiliate of
the Purchaser without FFS's prior written consent;  provided,  however,  no such
assignment shall have the effect of releasing or reducing the obligations of the
Purchaser pursuant to this Agreement,  or any other  instruments,  agreements or
covenants  provided in or contemplated  by this Agreement.  This Agreement shall
inure to the benefit and shall be binding  upon the  respective  successors  and
permitted assigns of the parties hereto.  Nothing herein expressed or implied is
intended to confer upon any  person,  other than to the parties  hereto or their
respective heirs, personal representatives, successors or permitted assigns, any
rights,  remedies,  obligations  or  liabilities  under  or by  reason  of  this
Agreement.

         0.7 Headings.  The headings  contained in this Agreement are solely for
convenience of reference and shall not affect its interpretation.

         0.8 Severability of Provisions. In the event that any of the provisions
contained herein would be held to be invalid, prohibited or unenforceable in any


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jurisdiction  for any  reason  because  of the  scope,  duration  or area of its
applicability  or for other  reasons,  unless  narrowed  by  construction,  such
provision shall for purposes of such jurisdiction  only, be construed as if such
invalid,  prohibited or unenforceable  provision had been more narrowly drawn so
as not to be invalid, prohibited or unenforceable (or if such language cannot be
drawn narrowly enough,  the court making any such  determination  shall have the
power to modify,  to the extent  necessary to make such  provision or provisions
enforceable in such jurisdiction,  such scope,  duration or area or all of them,
and  such  provision  shall  then be  applicable  in such  modified  form).  If,
notwithstanding  the foregoing,  any such provision would be held to be invalid,
prohibited or unenforceable in any jurisdiction for any reason,  such provision,
as to such  jurisdiction  only,  shall  be  ineffective  to the  extent  of such
invalidity, prohibition or unenforceability,  without invalidating the remaining
provisions. No narrowed construction,  court-modification or invalidation of any
provision  shall affect the  construction,  validity or  enforceability  of such
provision in any other jurisdiction.  Subject to the foregoing,  in case any one
or more of the  provisions  contained in this  Agreement or any other  documents
executed in connection  herewith should be invalid,  illegal or unenforceable in
any respect,  the  validity,  legality  and  unenforceability  of the  remaining
provisions  contained  herein  and  therein  shall  not be  affected  in any way
thereby.

         0.9  Gender.  Whenever in this  Agreement  any  masculine,  feminine or
neuter  pronoun is used,  such  pronouns  shall also  include the other  genders
whenever required by the context.

         0.10 Further  Assurances.  FFS and the Purchaser shall each execute and
deliver instruments and take such other actions as may be reasonably required in
order to carry out the intent of this Agreement.

         0.11 Public  Announcement.  Neither the Purchaser,  FFS nor the Company
shall  make any  announcement  or  issue  any  press  release  relating  to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other parties to this Agreement.

         0.12  Amendment;  Waiver.  This  Agreement  may be  amended,  modified,
superseded  or  canceled,  and  any of its  terms,  covenants,  representations,
warranties  or  conditions  hereof may be waived,  only by a written  instrument
executed  by the  Purchaser  and FFS or, in the case of a  waiver,  by the party
waiving  compliance.  The  failure  of any party at any time or times to require
performance of any provision  hereof shall in no manner affect the right of such
party at a later  time to  enforce  the  same.  No  waiver  by any  party of any
condition, or of the breach of any provision, term, covenant,  representation or
warranty  contained in this Agreement,  whether by conduct or otherwise,  in any
one or  more  instances,  shall  be  deemed  to be  construed  as a  further  or
continuing waiver of any such condition or of the breach of any other provision,
term, covenant, representation or warranty of this Agreement.

         0.13 Litigation. In the event litigation is instituted between or among
any of the parties  hereto,  with respect to all or any part of this  Agreement,
the  prevailing  party therein shall be entitled to recover,  in addition to all
other  relief  obtained,  its costs,  expenses  and fees,  including  reasonable
attorneys' fees incurred in such litigation.


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IN WITNESS  WHEREOF,  this Stock  Purchase  Agreement  has been  signed by or on
behalf of the parties as of the day and year first above written.


DGS Defalco West, Inc.
/s/ James S. Byrd
- -----------------
James S. Byrd

Fortune Financial Systems, Inc.
/s/ Douglas S. Hackett
- ----------------------
Douglas S. Hackett

















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