EMPLOYMENT AGREEMENT

         AGREEMENT  made as of this 7th day of  February,  1997,  by and between
Douglas  S.  Hackett  (the  "Executive"),   and  Fortune  21,  Inc.,  a  Florida
corporation  (the  "Company"),  a wholly-owned  subsidiary of Fortune  Financial
Systems, Inc., a Nevada corporation (the "Parent Company").

         WHEREAS,  the Company desires to employ the Executive and to enter into
an agreement  embodying the terms of such employment,  and the Executive desires
to accept such employment and to enter into such agreement;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, and in consideration of the mutual
covenants and obligations herein contained, the parties hereto agree as follows:

         1.       Position and Responsibilities; Outside Opportunities.

                  A.  As  of  February  1,  1997  (the  "Effective  Date"),  the
Executive  shall serve as Executive  Vice  President of the Company and, in such
capacity, shall exercise such powers and comply with and perform such directions
and  duties in  relation  to the  business  and  affairs  of the  Company as are
customarily associated with that position and as may from time to time be vested
in or given to him by the Boards of  Directors  of the Company and of the Parent
Company. The Executive shall at all times report to, and his activities shall at
all times be subject to the direction and control of, the Boards of Directors of
the  Company  and  of  the  Parent  Company.  The  Executive  agrees  to  devote
substantially all of his business time,  attention and services to the diligent,
faithful and competent discharge of such duties for the successful  operation of
the Company's business.  Notwithstanding the foregoing, the Executive may engage
in the activities listed on Schedule A hereto.

                  B. The  Executive  acknowledges  and agrees that any  business
opportunities of any nature within the scope of the Parent Company,  the Company
or their respective  subsidiaries'  businesses or substantially  similar to such
businesses  that the Executive  may become aware of or be presented  with during
the  course of his  employment  hereunder  shall be deemed the  property  of the
Company.  The  Executive  shall  not  use  or  otherwise  pursue  such  business
opportunities  without  first  presenting  such  opportunities  to the Boards of
Directors of the Company and the Parent Company.  If the Boards of Directors and
the Parent  Company  determine,  within a  reasonable  period of time,  that the
Company will not pursue such business  opportunities  then, subject to Section 6
hereof, the Executive may pursue such opportunities for his own account.

         2.       Compensation:  Salary,  Bonus  and Other  Benefits. During the
term of this  Agreement,  the  Company  shall pay the  Executive  the  following
compensation,  including the  following  annual  salary,  bonus and other fringe
benefits:

                  A. Salary.  In consideration of the services to be rendered by
the  Executive to the  Company,  the Company  shall pay to the  Executive a base







salary at the rate of  $25,000  per month  (such  salary as it may be  increased
being  hereinafter  referred to as the "Base Salary").  The Base Salary shall be
increased,  at minimum,  by 5% per year.  Except as may  otherwise  be agreed in
writing,  the Base  Salary  shall be payable in  conformity  with the  Company's
customary  practices  for  executive  compensation  as such  practices  shall be
established or modified from time to time.  Salary  payments shall be subject to
all applicable federal and state withholding, payroll and other taxes.

                  B.  Reduction  of Salary.  Pursuant  to the  Contribution  and
Operating  Agreement,  dated as of  February  7,  1997,  by and among the Parent
Company,  Success Holdings  Company,  LLC, an Illinois limited liability company
("Success  Holdings")  and Peter  Morris  ("Morris"),  the Company  will receive
$500,000  from Morris and Morris will arrange to have a $250,000  line of credit
established  for use by the Company.  If, after such amount has been received by
the  Company  and such line of credit has been  utilized  in full,  the Board of
Directors of the Parent Company  determines,  after due regard for the Company's
financial  condition,  and  current  and future  capital  commitments,  that the
Company  does not have  sufficient  cash flow to pay the Base  Salary,  then the
Executive's  salary shall be reduced to $15,000 per month until such time as the
Parent Company's Board of Directors shall determine that the Company's cash flow
is  sufficient  to pay the Base  Salary.  In the  event  such  determination  of
sufficiency is made, the Executive  shall receive any portion of the Base Salary
not paid during  such period over such period of time as the Board of  Directors
of the Parent Company shall determine.

                  C.  Bonuses:  The  Executive  shall be  entitled  to  receive,
annually, a cash bonus, not in excess of $200,000, equal to 10% of the Company's
net  earnings  before taxes as reflected  in the  Company's  regularly  prepared
audited  financial  statements,  but before  deducting any bonuses under this or
other executive employment or consulting  agreement ("Pre-tax Profits").  If the
Company's  Pre-tax  Profits  exceed  $5  million  for any  fiscal  year  and the
Executive  is employed  hereunder  for at least nine months of such fiscal year,
then the Executive shall be entitled to receive an additional  bonus in the form
of a  combination  of cash and stock  options  having net value as  follows:  if
Pre-tax  Profits  exceed $5 million but are less than $6 million,  $250,000;  if
Pre- tax profits exceed $6 million but are less than $7 million,  $350,000;  and
if Pre-tax Profits exceed $7 million,  $500,000, as further described below. The
Board of Directors shall determine,  in its sole discretion,  the combination of
cash and stock  options  the  Executive  shall  receive.  To the extent that the
Executive is granted options as described above to purchase shares of the Parent
Company's common stock,  such stock options (x) shall have an exercise price per
share to be determined by the Board of Directors,  provided,  that such exercise
price is equal to not more  than 50% of the Fair  Value of the share on the date
of grant, (y) shall be granted in accordance with a stock option agreement,  the
form of which  will be  mutually  acceptable  to the  Executive  and the  Parent
Company, and which agreement will provide that the options shall be fully vested
upon the date of grant and that one-third of the options shall be exercisable on
each of the date of grant and the first and second  anniversaries of the date of
grant,  and (z) may be subject to the terms of any Parent Company employee stock
option plan adopted by the Parent Company after the date hereof. The "net value"
of any stock options  granted to the Executive under the Section for purposes of
calculation  the $500,000  valuation  above shall be the Fair Value per share on
the date of grant under such option  multiplied by the number of shares  subject
to such option.  The term "Fair Value" of a share of the Parent Company's common







stock  shall  mean (i) if the common  stock is traded on a  national  securities
exchange,  the closing price for such stock on the day immediately preceding the
date of  determination  or if there is no closing  price on such date,  the last
preceding  closing  price,  (ii) if the common stock is not traded on a national
securities  exchange,  the mean of the high bid and ask  quotes of such stock as
reported in the NASDAQ/NMS  reports or the National Quotation Bureau Inc.'s pink
sheets or in the NASD Bulletin Board on the day  immediately  preceding the date
of  determination  or if there were no high bid and ask quotes on such date, the
last  preceding  day that  there  were,  and  (iii) if  neither  (i) or (ii) are
applicable, as determined in good faith by the Board of Directors.

         All cash bonuses  shall be paid to the Executive at such time as annual
bonuses are paid to executives of the Company  generally,  but in no event later
than 60 days after the end of each fiscal year. All bonuses  consisting of stock
options  shall be granted  no later  than 60 days  after the end of each  fiscal
year.

                  D.  Employee  Benefits.  The  Executive  shall be  entitled to
participate,   in  accordance  with  the  provisions  thereof,  in  any  health,
disability and life insurance and other employee benefit plans and programs made
available by the Company to its executive management employees generally.

                  E. Vacations. During each calendar year during the term of his
employment,  the  Executive  shall be entitled to five weeks paid  vacation.  In
addition,  the  Executive  shall be entitled to all paid  holidays  given by the
Company to its employees generally.

                  F.  Expenses.  During the term of the  Executive's  employment
under this  Agreement,  the Company  shall pay the  Executive  (i) an automobile
allowance of $800 per month, (ii) $600 per month for the payment of certain club
membership  fees,  and (iii) an  entertainment  expense  allowance of $1,000 per
month. The Executive shall also be entitled to receive prompt reimbursement,  in
accordance with the Company's  policies,  for all other reasonable and customary
expenses incurred by him in performing services hereunder.

         3. Term. The term of the  Executive's  employment  under this Agreement
shall be from the Effective  Date until the fifth  anniversary  of the Effective
Date, unless earlier terminated as hereinafter provided.

         4. Termination. The Executive's term of employment under this Agreement
may be earlier terminated as follows:

                  A. At the Election of the Company For Cause.  The Company may,
immediately and  unilaterally,  terminate the Executive's  employment  hereunder
"for cause" at any time during the term of this Agreement upon written notice to
the Executive,  but only after a determination to so terminate the Executive has
been made by a decision approved by all members of the Board of Directors of the
Company and the Parent  Company other than the Executive and James S. Byrd,  Jr.
at a meeting duly noticed and held with an  opportunity  for the Executive to be
heard. Termination of the Executive's employment by the Company shall constitute
a termination "for cause" under this Section 4(A) if such termination is for one
or more of the following causes:






(i) intentional  misconduct causing material damage to the Company; (ii) any act
of  fraud,  misappropriation,  misfeasance,  malfeasance  or  knowing  breach of
fiduciary duty; (iii) conviction of a felony, or repeated  habitual  drunkenness
or drug addiction;  (iv) continued gross negligence in the conduct or management
of the Company not remedied  within 30 days after receipt of written notice from
the Company;  (v) willful refusal to perform the duties  reasonably  assigned to
the Employee by the Board of Directors;  (vi) willful and material breach by the
Executive  of  Sections  6, 7 or 8 of this  Agreement,  or (vii)  breach  by the
Executive  of any other  material  provision  of this  Agreement in any material
respect not  remedied  within 30 days after  receipt of written  notice from the
Company. Any notice given by the Company pursuant to this Section shall describe
the activities which, in the Company's opinion, constitute cause and shall state
that the  Company  believes  that such  activities  constitute  cause under this
Agreement.  In the event of a termination "for cause" pursuant to the provisions
of clauses (i) through (vii) above,  inclusive,  the Executive shall be entitled
to no payments or other  benefits,  and shall have no further  rights under this
Agreement.  Notwithstanding the foregoing,  the Executive shall retain any stock
options granted to the Executive prior to the date of such termination  pursuant
to Section 2(C) hereof.

                  B.  At  the  Election  of  the  Executive  or  Upon  Death  or
Disability.  (i) The Executive's  employment  hereunder shall terminate upon his
death,  and may be terminated by the Company due to his  Disability  (as defined
below).  "Disability"  shall mean the determination by the Board of Directors of
the Company that the Executive is physically or mentally  incapacitated  and has
been unable for a period of 90 days, whether or not continuous, in any period of
12  consecutive  months,  to perform  the  duties  for which he was  responsible
immediately before the onset of his incapacity.

                  (ii) In the event the  Executive  voluntarily  terminates  his
employment  hereunder or his employment  hereunder is terminated due to death or
Disability,  until the date of such termination of his employment, the Executive
(or the Executive's  heirs) shall be entitled to receive payments of Base Salary
pursuant to Section  2(A) and expense  payments  pursuant  to Section  2(C).  In
addition,  to the extent the  Executive  was entitled to receive a cash or stock
option bonus pursuant to Section 2(C), such bonus shall be paid to the Executive
(or his heirs) in accordance with Section 2(C).

         5. Insurance. The Company shall use reasonable best efforts to obtain a
key man insurance policy (the "Insurance  Policy") on the Executive in an amount
equal to $5,000,000 at  reasonable  premium cost.  The Company shall be the sole
beneficiary of the Insurance Policy.

         6.  Noncompetition  Covenant.  A.  During the period of his  employment
hereunder,  the Executive agrees that he will not engage and will not serve as a
partner, officer, director,  consultant,  employee,  stockholder or in any other
capacity to any company or business  organization  which engages in any business
activity which is competitive  with the principal  business of the Company,  the
Parent Company or Success as of date of  termination  (other than the activities
listed on Schedule  A) unless the  Executive  obtains the prior  approval of the
Company,  Success, Morris, and James S. Byrd, Jr. and provides such persons with
full  disclosure of the Executive's  proposed  activities.  Notwithstanding  the
foregoing, the Executive may own up to 5% of the outstanding common stock of any







class of common equity which is traded on a national  securities  exchange or in
the over-the-counter market.

                  B. The Company  may, at its option,  require the  Executive to
observe the foregoing non-competition covenant,  notwithstanding his termination
or voluntary resignation, provided the Company continues to pay to the Executive
the base  salary set forth in  Section  2.A for the period of time for which the
Company  requires  the  non-competition  covenant  to  be in  effect;  provided,
however,  the  Company  shall give the  Executive  90 days  notice  prior to the
termination of such period.

         7.       Non-Solicitation.

                  A.  During  the period of his  employment  hereunder  and,  if
termination is for cause, or voluntary by the Executive. for two years after the
termination of his  employment,  Executive  agrees that he shall not directly or
indirectly solicit for employment, employ in any capacity or make an unsolicited
recommendation  to any other person that it employ or solicit for employment any
person who is a current or "former" employee of the Company,  the Parent Company
or Success or their  affiliates.  As used in this Agreement,  "former"  employee
means any employee who was an  employees of the Company,  the Parent  Company or
Success or their respective affiliates within 90 days of such solicitation.

                  B. If the  Executive  violates the  provisions of Section 7(A)
hereof,  then the  Executive  shall pay to either the  Company,  Fortune  21, or
Success,  as  appropriate,  an amount equal to the  compensation  the  solicited
person received from such company for the twelve months prior to the termination
of such person's  employment with such company.  Such amount shall be payable by
the Executive  within 30 days after the  Executive's  receipt of written  notice
from the Company, the Parent Company or Success, as appropriate.

         8.  Nondisclosure  Obligation.  Executive will not at any time, whether
during  or after the  termination  of his  employment,  divulge,  use,  furnish,
disclose  or make  available  to any person,  association  or company any of the
trade secrets or confidential information concerning the organization, marketing
plans and  strategies,  pricing  policies,  plans  and  strategies  relating  to
acquisitions  made or to be made by the Company,  the Parent Company or Success,
the  business,  finances or financial  information,  of the Company,  the Parent
Company,  or  Success  so far as they  have  come or may come to his  knowledge,
except as may be required in the ordinary  course of performing his duties as an
officer  of the  Company or the  Parent  Company as may be in the public  domain
through no fault of his, as may be  required by law, or as were  acquired by the
Executive prior to his association with the Company. Executive shall keep secret
all matters of such nature  entrusted to him and shall not use or attempt to use
any such  information  in any  manner  which  may  injure  or cause  loss to the
Company, the Parent Company or Success.  Upon the termination of the Executive's
employment,   the  Executive  shall  return  to  the  Company  or  Success,   as
appropriate,  any  confidential  materials in the Executive's  possession.  Such
materials may include professional, technical and administrative manuals and the
associated  forms,  processes,  computer  software and other  methodologies  and
systems.  If the Executive is required to disclose any confidential  information
by law, the Executive  shall contact the  Company's  Board of Director  prior to
such disclosure.






         9.  Remedies  Upon  Breach.  Executive  agrees  that any breach of this
Agreement  by him could  cause  irreparable  damage to the  Company,  the Parent
Company or Success and that in the event of such breach the Company,  the Parent
Company and Success  shall have,  in addition to any and all remedies of law and
otherwise under the Agreement, the right to an injunction,  specific performance
or other equitable relief to prevent the violation of his obligations hereunder,
plus the recovery of any and all costs and expenses incurred by the Company, the
Parent Company and Success,  including  reasonable  attorneys fees in connection
with the  enforcement of this Agreement,  provided that the Company,  the Parent
Company and Success shall have been successful on the merits or otherwise in any
proceeding related to the enforcement thereof.

         10. Representations.  The Executive hereby represents and warrants that
his employment with the Company on the terms and conditions set forth herein and
his execution and  performance  of this  Agreement do not constitute a breach or
violation of any other  agreement,  obligation or  understanding  with any third
party.  The  Executive  represents  that he is not bound by any agreement or any
other existing or previous  business  relationship  which conflicts with, or may
conflict with, the performance of his obligations  hereunder or prevent the full
performance of his duties and obligations  hereunder.  The Executive  represents
that he has no knowledge  of any  circumstance  which would  prevent the Company
from obtaining the Insurance Policy and, to his knowledge, he is in good health.

         11. Governing Law. This Agreement shall be governed by and construed in
accordance with the internal laws of the State of Florida.

         12.  Severability.  In case any one or more of the provisions contained
in this  Agreement  for any  reason  shall  be held to be  invalid,  illegal  or
unenforceable in any respect,  such invalidity,  illegality or  unenforceability
shall not affect any other  provision of this Agreement but this Agreement shall
be construed as if such invalid,  illegal or unenforceable  provisions had never
been contained herein.

         13. Waivers and Modifications.  This Agreement may be modified, and the
rights and remedies of any  provision  hereof may be waived,  only in accordance
with  this  Section  13. No  modification  or  waiver  by the  Company  shall be
effective  without the consent of at least a majority of the Board of  Directors
then in office at the time of such  modification or waiver.  No waiver by either
party of any breach by the other or any provision hereof shall be deemed to be a
waiver  of any  later or  other  breach  thereof  or as a  waiver  of any  other
provision of this  Agreement.  This Agreement sets forth all of the terms of the
understandings  between the parties  with  reference  to the subject  matter set
forth herein and may not be waived, changed,  discharged or terminated orally or
by any course of dealing  between  the  parties,  but only by an  instrument  in
writing  signed by the party  against  whom any  waiver,  change,  discharge  or
termination is sought.

         14.  Assignment.  The  Executive  acknowledges  that the services to be
rendered by him are unique and  personal.  Accordingly,  the  Executive  may not
assign any of his rights or delegate any of his duties or obligations under this
Agreement.  The  Company  shall have the right to assign this  Agreement  to its
successors and assigns, and the rights and obligations of the Company under this
Agreement  shall  inure to the  benefit  of,  and  shall be  binding  upon,  the







successors and assigns of the Company.

         15. Notices. All notices and other communications hereunder shall be in
writing and shall be deemed to be duly given when (i) delivered by hand,  (ii) 5
days after  mailing if sent by  first-class  certified  mail,  postage  prepaid,
return  receipt  requested,  (iii) on the  scheduled  delivery  date, if sent by
overnight  commercial  courier,  or (v)  transmitted  by telecopy  or  facsimile
machine (with receipt  confirmed)  provided a copy is mailed by registered mail,
return receipt requested, to the following address or fax number, as applicable,
of the party to whom such notice is to be made or to such other  address as such
party may designate in the same manner provided herein:

         If to the Company:

         1200 W.S.R. 434, Ste 112
         Longwood, Florida 32750
         Attn: James S. Byrd, Jr.


         If to the Executive:

         Douglas S. Hackett
         1900 Alaqua Drive
         Longwood, Florida 32779

         16.  Survival  of  Obligations.   Executive's  obligations  under  this
Agreement  shall  survive the  termination  of his  employment  with the Company
regardless  of the  manner of such  termination  and shall be  binding  upon his
heirs, executors and administrators. The provisions of Sections 6, 7 and 8 shall
survive  the  termination  or  expiration  of  this  Agreement  as a  continuing
agreement  of the  Executive.  The  existence of any claim or cause of action by
Executive  against the Company shall not constitute and shall not be asserted as
a defense to the enforcement by the Company of this Agreement.

         17.  Arbitration.  Any  dispute  or  controversy  arising  under  or in
connection  with this  Agreement  shall be settled by  arbitration to be held in
Orlando,  Florida. Upon the occurrence of any such dispute or controversy,  each
of the parties shall select an  arbitrator  (an  "Arbitrator")  who has no prior
professional or personal  relationship with any party, the Arbitrators so chosen
shall select a third  Arbitrator and each party shall furnish to the Arbitrators
written notice (each, a "Party  Determination")  of such party's desired outcome
or  resolution  for such  dispute  or  controversy.  If upon  receipt of a Party
Determination,  the  Arbitrators  shall  notify  the other  party in  writing (a
"Determination Notice") that they have received such Party Determination and the
Arbitrators  shall not disclose the  contents  thereof  until the earlier of the
Arbitrators'  receipt of Party  Determinations  from the other party and 20 days
after delivery of the Determination  Notice. If the other party fails to deliver
its Party  Determinations  within 20 days after  delivery  of the  Determination
Notice, the first Party Determinations shall be the resolution of the dispute or
controversy.   If  more  than  one  Party  Determination  is  delivered  to  the
Arbitrators  within 20 days after the delivery of the Determination  Notice, the







Arbitrators  shall  determine  the  resolution  of the  dispute or  controversy;
provided,  however,  that  in  determining  the  resolution  of the  dispute  or
controversy,  the  Arbitrators'  discretion shall be limited to selecting one of
the proposed resolutions set forth in the Party Determinations  delivered to the
Arbitrators  within 20 days after the delivery of the Determination  Notice. All
fees  and  expenses  of  the   Arbitrators   incurred  in  connection  with  its
determination  of such dispute or  controversy  shall be borne by the party that
submitted  a Party  Determination  that was not chosen by the  Arbitrators.  All
decisions of the Arbitrators shall be final and binding on each of the parties.








         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the date first above written.

COMPANY:

FORTUNE 21, INC.

By: /s/ James S. Byrd
    -----------------
James S. Byrd, Jr.
President

EXECUTIVE

By: /s/ Douglas S. Hackett
    ----------------------
Douglas S. Hackett
Executive Vice President


PARENT COMPANY:

FORTUNE FINANCIAL SYSTEMS INC.

By: /s/ James S. Byrd
    -----------------
James S. Byrd, Jr.
President


Solely with respect to Sections 6, 7 and 8

SUCCESS HOLDINGS COMPANY, LLC
By: /s/s Peter R. Morris
    --------------------
Peter R. Morris
Chairman of the Board






                                   SCHEDULE A


                             (Permitted Activities)

1.       Hackett Media, Inc. - 100% owned by Hackett
         - Advertising and Direct Response Marketing Agency
         - Consulting Services - TV, marketing, print, direct mail, turnarounds,
         radio, general media

2.       List Mart of Florida, Inc. - 50% Hackett; 50% M. Colhen
         List Rental of direct mail, brokerage, consulting

3.       JC Holdings, Inc.
         Direct mail,  list brokerage,  database  management,  consulting,  list
         where

4.       Securities  Insurance  and Money  Management  - 100%  owned by  Hackett
         Securities  licenses,  insurance licenses held with different firms and
         organizations)

5.       Tax Institute - 100% owned by Hackett
         Owner and developer of Tax Institute  and Tax  Connection  programs and
         other private labeled versions.

6.       Hackett Travel Services - 100% Rep. deal
         Independent travel agent

7.       Real Estate Investments
         Various properties and property management

8.       Success Holdings/Magazine
         Minority Shareholder - Board/Director