PRIVATE EQUITY LINE OF CREDIT AGREEMENT
                                      Among
                      DEERE PARK CAPITAL MANAGEMENT, INC.,
                     PROFUTURES SPECIAL EQUITIES FUND, L.P.
                                       And
                         FORTUNE FINANCIAL SYSTEMS, INC.
                          Dated as of October 28, 1997


         PRIVATE  EQUITY LINE OF CREDIT  AGREEMENT  dated as of October 28, 1997
(the  "Agreement"),  among DEERE PARK CAPITAL  MANAGEMENT,  INC., a  corporation
organized  and  existing  under the laws of the State of  Illinois,  as  nominee
("Deere  Park"),  PROFUTURES  SPECIAL  EQUITIES FUND,  L.P., a Delaware  limited
partnership  ("ProFutures"  and, together with Deere Park the "Investors"),  and
FORTUNE FINANCIAL SYSTEMS,  INC., a corporation organized and existing under the
laws of the State of Nevada (the "Company").

                                    RECITALS
                                    --------

               A. The  parties  desire  that,  upon the terms and subject to the
conditions  contained herein, the Company shall issue to the Investors,  and the
Investors shall purchase from the Company, from time to time as provided herein,
the Company's 5% Convertible  Preferred Stock, par value $.001 per share, having
those  rights  and  preferences  set forth in Exhibit A hereto  (the  "Preferred
Stock"), for an aggregate purchase price of up to $20,000,000.

               B.  Except  as  otherwise   provided  in  this  Agreement,   such
investments  will be made in  reliance  upon  the  provisions  of  Section  4(2)
promulgated by the Securities  and Exchange  Commission  under the United States
Securities  Act of 1933, as amended,  and/or upon such other  exemption from the
registration requirements of the Securities Act as may be available with respect
to any or all of the investments in Preferred Stock to be made hereunder.

               NOW, THEREFORE,  in consideration of the foregoing Recitals which
are  hereby  incorporated  by this  reference  and for other  good and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

                                    ARTICLE I
                               Certain Definitions

      Section 1.1 "Call." See Section 2.3(a).

      Section 1.2 "Call  Date" or  "Optional  Purchase  Date" means the date the
Company draws down a portion of the subscription amount pursuant to Section 2.3.

      Section 1.3 "Closing" means the  consummation of each purchase and sale of
Preferred Stock pursuant to Section 2.1.




      Section 1.4 "Closing  Date" means,  with respect to each purchase and sale
of Preferred Stock pursuant to this  Agreement,  (i) with respect to the Initial
Shares,  the first  business  day  following  execution  of this  Agreement  and
satisfaction  of all  conditions set forth in Section 3.1, and (ii) with respect
to Optional  Shares,  the third  Trading Day after an  Optional  Purchase  Date,
provided in each case that all  conditions to the  applicable  Closing have been
satisfied.

      Section  1.5  "Commitment  Period"  means  the  period  commencing  on the
Effective Date and expiring on the earlier to occur of (x) the date on which the
Investors shall have purchased Preferred Stock pursuant to this Agreement for an
aggregate  Purchase  Price  of  $20,000,000,  (y) the  date  this  Agreement  is
terminated  pursuant  to  Section  2.6,  or (z) the  second  anniversary  of the
Effective Date.

      Section 1.6 "Condition Satisfaction Date." See Section 3.2.

      Section 1.7 "Conversion  Notice" means the written form of notice given to
notify the  Company  that an Investor  is  exercising  its option to convert the
Preferred Stock to Common Stock, and directing the Company or its transfer agent
to issue and  deliver to the party  indicated,  a  certificate  or  certificates
representing the Common Shares received upon conversion.

      Section  1.8  "Effective  Date"  means the date on which the SEC  declares
effective the Registration Statement described in Section 3.2(a).

      Section 1.9 "Equity  Offerings"  means the issuance or sale by the Company
in a transaction exempt from or not subject to the registration  requirements of
the Securities Act of any shares of the Company's Common Stock, par value $0.001
per share (the "Common  Stock"),  or securities  which are  convertible  into or
exchangeable  for its Common Stock or any  warrants,  options or other rights to
subscribe  for  or  purchase  its  Common  Stock  or  any  such  convertible  or
exchangeable  securities  (other than shares of Common Stock which may be issued
upon exercise of options under the Company's  employee or director  stock option
plans, upon the conversion or exchange of convertible or exchangeable securities
or upon the exercise of warrants, or other rights, which options, convertible or
exchangeable securities, warrants or other rights are outstanding on the date of
execution and delivery of the  Agreement and are described in Section  5.4(a) of
this  Agreement  (other than the  Warrants)  and other than (x) shares of Common
Stock which may be issued upon exercise of options granted under such plans, (y)
shares of Common Stock which may be issued upon  exercise of the  Warrants,  and
(z)  shares  of  Common  Stock  or  securities  which  are  convertible  into or
exchangeable  for  Common  Stock or any  warrants,  options  or other  rights to
subscribe for or purchase  Common Stock or any such  convertible or exchangeable
securities  issued in business  combinations or strategic  corporate  partnering
transactions.)

      Section 1.10 "Escrow Agent" means,  initially,  LaSalle  National Bank, or
such other  entity or  individual  mutually  agreed to by the  Company and Deere
Park.

      Section 1.11 "Escrow  Agreement" means that certain Escrow Agreement to be
entered into among the Company, the Escrow Agent and Deere Park, as the same may
be amended from time to time.


                                       2


      Section 1.12  "Exchange Act" means the United States  Securities  Exchange
Act of 1934, as amended.

      Section 1.13  "Holdback  Shares"  means those  20,000  shares of Preferred
Stock which the Investors agree to purchase, and the Company, at its option, may
sell pursuant to Section 2.2(a).

      Section 1.14 "Initial  Closing Date" means the date upon which the Closing
of the purchase and sale of the Initial Shares shall occur.

      Section 1.15 "Initial Shares." See Section 2.2.

      Section 1.16 "Investment  Amount" means the amount required to be invested
by the Investors  with respect to any Optional  Purchase Date as notified by the
Company to the Investors in accordance with Section 2.5 hereof.

      Section  1.17 "Market  Price"  means (i) with  respect to a conversion  of
Preferred  Stock by an Investor in accordance  with the terms of this  Agreement
and the terms of the Preferred  Stock,  the average of the closing bid price (as
reported by Bloomberg  L.P.) of the Company's  Common Stock over the  10-Trading
Day period  immediately  preceding the date of the applicable  Conversion Notice
and (ii) if the Company elects to issue Common Stock instead of Preferred  Stock
in  accordance  with  Section  2.3,  the  average of the  closing  bid price (as
reported by Bloomberg  L.P.) of the Company's  Common Stock over the  10-Trading
Day period immediately following the applicable Call Date.

      Section 1.18  "Material  Adverse  Effect" means an effect on the business,
operations,  properties,  prospects, or financial condition of the Company which
has a material  adverse  effect on the  trading  market for the shares of Common
Stock of the Company,  but only so long as there is a "material  adverse effect"
on the trading market for the shares of Common Stock of the Company.

      Section  1.19 "NASD"  shall mean the National  Association  of  Securities
Dealers, Inc.

      Section 1.20 "Optional  Purchase Date" shall mean a Trading Day during the
Commitment  Period  on which  the  Company  elects by  delivery  of an  Optional
Purchase  Notice pursuant to Section 2.5 to sell Preferred Stock or Common Stock
to the Investors, in conformity with the provisions of this Agreement.

      Section 1.21 "Optional Purchase Notice." See Section 2.5.

      Section 1.22 "Optional Shares." See Section 2.3(a).

      Section 1.23  "Principal  Market" means the Nasdaq  National  Market,  the
Nasdaq  Small-Cap  Market,  the  American  Stock  Exchange or the New York Stock
Exchange,  whichever is at the time the principal trading exchange or market for
the Company's Common Stock.

      Section 1.24 "Registration Rights Agreement." See Section 2.7.



                                       3


      Section 1.25 "Registration Statement." See Section 3.2(a).

      Section 1.26 "SEC" shall mean the Securities and Exchange Commission.

      Section 1.27 "Securities Act" shall mean the United States  Securities Act
of 1933, as amended.

      Section 1.28 "SEC Documents" shall mean registration  statements,  reports
and documents,  including  proxy  statements  filed with the SEC pursuant to the
Securities Act or Exchange Act.

      Section 1.29 "Subscription Date" shall mean the date of this Agreement.

      Section 1.30  "Trading  Cushion"  shall mean the mandatory 30 Trading Days
between Optional Purchase Dates.

      Section 1.31  "Trading  Day" shall mean any day during which the Principal
Market shall be open for business.

      Section 1.32 "Warrants." See Section 2.7.



                                   ARTICLE II
                      Purchase and Sale of Preferred Stock

      Section 2.1  Investments.  Upon the terms and  conditions set forth herein
(including,  without limitation,  the provisions of Article III hereof),  during
the Commitment Period the Company shall issue and sell to the Investors, and the
Investors shall purchase from the Company, Preferred Stock.

      Section 2.2 Initial Purchase. The Company agrees to sell and the Investors
agree to purchase up to 40,000 shares of Preferred Stock (the "Initial  Shares")
at a price of $100.00 per share.  20,000  shares of the Initial  Shares shall be
purchased  and sold on the Initial  Closing Date and the balance (the  "Holdback
Shares") shall be purchased and sold at such time as the conditions set forth in
Section 3.2 have been satisfied;  provided,  however,  that at any time prior to
the Closing for the Holdback  Shares,  the Company  with  written  notice to the
Investors may decline to sell the Investors the Holdback Shares.

      Section 2.3. Optional Shares.

               (a) In  addition to the  purchase  of the Initial  Shares and the
Holdback Shares,  pursuant to Section 2.2, the Investors agree to make purchases
of shares of Preferred Stock for up to Sixteen Million Dollars  ($16,000,000) in
the aggregate (the "Optional Shares"). During the Commitment Period, the Company
will be obligated to draw down a minimum of Seven Million Five Hundred  Thousand



                                       4


Dollars  ($7,500,000)  excluding the Initial Shares  commitment and the Holdback
Shares  (the  "Minimum  Drawdown"),  from the full  subscription  commitment  of
$20,000,000.

               Subsequent to the  satisfaction  of the  conditions  described in
Section 3.2, the Company shall have the option of issuing  Preferred Stock in an
aggregate amount of a Call (as defined below) or issuing unlegended,  registered
shares of Common  Stock.  In the event the Company  determines  to issue  Common
Stock, the price of the Common Stock shall be equal to 93% of the Market Price.

               Each  purchase  of  Optional  Shares  shall  occur on an Optional
Purchase  Date.  The  Company  will have the option to set the date of each draw
down (which date shall be not less than ten (10) Trading Days following the date
of issuance  of the  applicable  Optional  Purchase  Notice) and the  Investment
Amount relating to such draw down (each, a "Call"); provided,  however, that (i)
under no circumstances  will shares in excess of 20% of the Company's  currently
outstanding shares be issued pursuant to this Agreement;  (ii) the average daily
trading  volume of the  Company's  Common  Stock over the course of the previous
sixty days  preceding  each Call must be greater than 80,000  shares per Trading
Day as reported by Bloomberg  L.P.; and (iii) no Call may be made if the closing
bid price per share of the  Company's  Common  Stock is less than  $4.00 for any
five (5) of the ten (10) Trading Days  immediately  preceding  the Call Date. In
addition,  the Company shall not deliver an Optional  Purchase  Notice until the
expiration of an applicable Trading Cushion.

               (b)  The  Company  may in its  sole  discretion  on any  Optional
Purchase  Date sell to the  Investors  the number of shares of  Preferred  Stock
determined by dividing the  Investment  Amount by the per share  purchase  price
equal to $100.00 or the number of shares of Common Stock  determined by dividing
the  Investment  Amount by 93% of the  Market  Price of the  Common  Stock.  The
Investment  Amount  relating to each Call shall be  determined  by the  Company,
shall be in the minimum  amount of $100,000 and may be in  increments of $10,000
in  excess  thereof  but  shall  not  exceed  $1,500,000.   Notwithstanding  the
foregoing,  the Company and the Investors may by mutual  agreement  from time to
time provide for a greater Investment Amount per Call.

      Section 2.4       Closings.

               (a) With  respect  to the sale of the  Initial  Shares  (i) on or
before the Initial  Closing Date, the Company shall deliver to the Investors two
or more certificates  aggregating a total of 20,000 shares of Preferred Stock to
be purchased by the Investors  pursuant to Section 2.2,  registered in the names
of the  Investors as designated in writing by the Investors or, at an Investor's
option,  deposit  such  certificates  into such  account or accounts  previously
designated  by the Investor  and (ii) on or before the Initial  Closing Date the
Investors  shall  deliver or cause to be  delivered to the Company the amount of
$2,000,000  by wire  transfer  of  immediately  available  funds  to one or more
accounts designated by the Company.

               (b) With respect to each Closing  relating to Optional Shares (i)
concurrently with delivery of the Optional Purchase Notice to the Investors, the
Company  shall  deliver to the Escrow  Agent for deposit into escrow one or more
certificates  representing the number of shares to be purchased by the Investors
pursuant  to  Section  2.3,  such  shares to be  registered  in the names of the



                                       5


Investors as designated in writing by the Investors or, at an Investor's option,
deposited in such account or accounts as previously  designated by the Investor,
(ii) on or before the Closing Date,  the  Investors  shall deliver to the Escrow
Agent for deposit  into  escrow the  Investment  Amount by wire  transfer to the
account  designated in the Escrow Agreement and (iii) following  delivery of the
Investment  Amount by the  Investors,  the Escrow  Agent  shall be  directed  to
deliver the certificates  representing the shares described in clause (i) to the
Investors and release the Investment Amount to the Company.

               (c) In addition,  on or prior to each Closing  Date,  each of the
Company and the Investors shall deliver all documents,  instruments and writings
required to be delivered or  reasonably  requested by either of them pursuant to
this  Agreement in order to implement and effect the  transactions  contemplated
herein.  Delivery of  certificates to escrow shall occur three (3) business days
following the Effective  Date or Call Date, as  applicable.  Payment of funds to
the Company shall occur out of escrow on the business day  following  receipt of
the related stock certificates,  concurrently with delivery of such certificates
to the Investors.

      Section 2.5  Mechanics of Exercise Relating to Optional Shares.

               (a) Delivery of Optional  Purchase Notice. At any time during the
Commitment  Period,  the Company may deliver  written  notices to the  Investors
(each such notice  hereinafter  referred to as an  "Optional  Purchase  Notice")
setting  forth the  Investment  Amount,  subject to the  limitations  imposed by
Sections  2.3 and 3.2  herein,  which the  Company  proposes  to draw down.  Any
Optional Purchase Notice shall be revocable within three (3) business days after
delivery to the Investors at the Company's  option.  The Company may not deliver
an Optional  Purchase Notice to the Investors if the events described in Section
2.6 occur or if the conditions  set forth in Article III are not  satisfied.  If
any of the events  described  in Section 2.6 occur on or after the date on which
an  Optional  Purchase  Notice  is  given,  but  prior  to  the  closing  of the
transaction on the Closing Date associated with such Optional  Purchase  Notice,
or if the  conditions  set  forth  in  Section  2.3(a)  or  Article  III are not
satisfied as of the Closing Date (subject to any extension as mutually agreed by
the Company and the  Investors),  such Optional  Purchase  Notice shall be null,
void and of no further force or effect.

               (b) Date of  Delivery of Optional  Purchase  Notice.  An Optional
Purchase Notice shall be deemed  delivered on (i) the Trading Day it is received
by facsimile or otherwise by the  Investors if such notice is received  prior to
5:00 P.M. Chicago time, or (ii) the immediately  succeeding Trading Day if it is
received by facsimile or otherwise  after 5:00 P.M.  Chicago  time.  No Optional
Purchase  Notice may be delivered or deemed  delivered,  on a day which is not a
Trading Day.

      Section 2.6  Termination  or  Suspension  of  Investment  Obligation.  The
Investors shall not be required to purchase any Optional Shares from the Company
on any Closing Date nor may an Optional Purchase Notice be delivered at any time
during  the  Commitment  Period  that there  shall  exist any one or more of the
following:   (i)  the  withdrawal  of  the  effectiveness  of  the  Registration
Statement,  (ii) the Company's  failure to satisfy in all material  respects the
requirements  in  Section  3.2,  or (iii) any  failure  or  interruption  in the
compliance in all material  respects with the  Company's  covenants  provided in
Article VI;  provided,  however that the obligation of the Investors to purchase
Optional  Shares shall be terminated  (including  with respect to a Closing Date
which has not yet  occurred)  in the event that (x) there  shall  occur any stop
order or suspension of the effectiveness of the Registration Statement,  for any



                                       6


reason other than as a result of subsequent  corporate  developments which would
require such Registration Statement to be amended to reflect such event in order
to maintain its compliance  with the disclosure  requirements  of the Securities
Act, or (y) the Company  shall at any time fail to comply with the  requirements
of Sections 6.3, 6.4, 6.5 or 6.6.

               Section 2.7  Commitment Fee.

               (a) On the Initial  Closing  Date,  the Company will issue to the
Investors  warrants,  exercisable  beginning on the eleventh  (11th) Trading Day
following the Effective Date  (collectively the "Warrants") and then exercisable
at any time over the  following  three year period,  to purchase an aggregate of
500,000 shares of Common Stock at the following prices:  (i) 250,000 shares at a
price of $6.00 per share, and (ii) 250,000 shares at a price of $7.00 per share.
The shares of Common Stock to be issued upon  exercise of the Warrants  shall be
registered for resale on the Registration Statement referenced in Section 3.2(a)
herein.  The resale by the  Investors of Common Stock  issuable upon exercise of
the  Warrants  shall  be  subject  to  a  registration   rights  agreement  (the
"Registration  Rights Agreement") to be entered into between the Company and the
Investors on the Initial Closing Date.

               (b) If the  Minimum  Drawdown  is not drawn  down by the  Company
during the Commitment Period pursuant to this Agreement, the Company shall issue
additional  three (3) year  warrants to the  Investors to purchase an additional
200,000  shares in the  aggregate  at the  greater  of the  Market  Price of the
Company's  Common  Stock on the last  Trading Day of the  Commitment  Period and
$5.00 per share of Common Stock,  the issuance of which shall be the sole remedy
of the Investors for the Company's failure to effect the Minimum Drawdown.  Such
additional  warrants  shall be subject to the same terms and  conditions  as the
Warrants.  Each of the  Warrants  shall  be in  form  and  substance  reasonably
acceptable to the Company and the Investors. The Company agrees that a breach of
its obligations under this Section 2.7(b) could cause the Investors  irreparable
injury and that  monetary  damages  may not be an  adequate  remedy for any such
breach.  In the event of a breach or  threatened  breach by the  Company of this
Section 2.7(b),  the Company agrees that the Investors are entitled to equitable
relief in any court of competent jurisdiction,  including the remedy of specific
performance, in addition to all other remedies available to the Investors at law
or in equity.  Notwithstanding anything to the contrary set forth herein, in the
event that the Investors are not obligated to purchase Optional Shares by reason
of the  failure of the  Company to satisfy  the  condition  set forth in Section
3.2(f)  hereof,  the Company  shall be relieved of its  obligation  to issue the
additional warrants pursuant to this Section 2.7(b).


                                   ARTICLE III
                              Conditions to Closing

      Section 3.1  Conditions  Precedent  to the  Obligations  to Issue and Sell
Stock by the Company and to Purchase Stock by the Investors.

               (a) Conditions Precedent to Company's Obligation.  The obligation
hereunder of the Company to issue and sell Initial  Shares,  Holdback Shares and



                                       7


Optional  Shares to the  Investors  incident  to each  Closing is subject to the
satisfaction,  at or before each such  Closing,  of each of the  conditions  set
forth below.

                        (i)  Accuracy  of  the  Investors'  Representations  and
      Warranties.  The  representations and warranties of the Investors shall be
      true and correct in all material respects as of the date of this Agreement
      and as of the date of each Closing as though made at each such time.

                 (ii)  Performance  by the Investors.  The Investors  shall have
      performed,  satisfied  and  complied  in all  material  respects  with all
      covenants,  agreements  and  conditions  required by this  Agreement to be
      performed, satisfied or complied with by the Investors at or prior to such
      Closing.

                        (iii)  No  Injunction.  No  statute,  rule,  regulation,
      executive  order,  decree,  ruling or injunction  shall have been enacted,
      entered, promulgated or endorsed by any court or governmental authority of
      competent jurisdiction which, in the reasonable opinion of the Company and
      its legal counsel,  prohibits or materially  adversely  affects any of the
      transactions  contemplated by this Agreement, and no proceeding shall have
      been  commenced  which may have the effect of  prohibiting  or  materially
      adversely   affecting  any  of  the  transactions   contemplated  by  this
      Agreement.

               (b)  Conditions  Precedent  to the  Investors'  Obligations.  The
obligation  hereunder of the Investors to purchase  Initial Shares is subject to
the  satisfaction,  at or  before  the  Initial  Closing  Date,  of  each of the
conditions set forth below:

                        (i)  Accuracy  of  the  Company's   Representations  and
      Warranties.  The  representations  and  warranties of the Company shall be
      true and correct in all material  respects as of the Initial  Closing Date
      as though  made at such time with  respect to all  periods,  and as to all
      events and  circumstances  occurring  or  existing  to and  including  the
      Initial Closing Date.

                        (ii) Performance by the Company.  The Company shall have
      performed,  satisfied  and  complied  in all  material  respects  with all
      covenants,  agreements  and  conditions  required by this  Agreement to be
      performed,  satisfied  or complied  with by the Company at or prior to the
      Initial Closing Date.

                        (iii)  No  Injunction.  No  statute,  rule,  regulation,
      executive  order,  decree,  ruling or injunction  shall have been enacted,
      entered, promulgated or endorsed by any court or governmental authority of
      competent jurisdiction which prohibits or materially adversely affects any
      of the  transactions  contemplated  by this  Agreement,  and no proceeding
      shall  have been  commenced  which may have the effect of  prohibiting  or
      materially  adversely  affecting any of the  transactions  contemplated by
      this Agreement.

                        (iv)  Adverse  Changes.  Since June 30,  1997,  no event
      which had or is reasonably  likely to have a Material  Adverse  Effect (as
      that term is defined in Section 5.5 hereof) has occurred.



                                       8


                        (v) Legal Opinions.  The Company shall have caused to be
      delivered to the Investors an opinion of the Company's independent counsel
      in form and  substance  reasonably  acceptable  to the Investors and their
      counsel.

                        (vi)  Officer's  Certificate.  The  Company  shall  have
      delivered to the Investors a certificate  dated as of the Initial  Closing
      Date  executed  by an  executive  officer of the Company and to the effect
      that all the conditions to such Closing have been satisfied as at the date
      of each such certificate.

                        (viii)  Security  and  Pledge  Agreements.  In  order to
      secure  performance of the Company's  obligations under Section 6.10(b) of
      this  Agreement,  the Company shall have  delivered or caused to have been
      delivered to the Investors (A) a Security and Pledge Agreement in form and
      substance  satisfactory  to the  Investors  pursuant  to which the Company
      grants to the Investors a security interest in all of its assets;  (B) one
      or more  Financing  Statements on Form UCC-1 showing the Company as Debtor
      and the Investors as Secured  Parties and evidencing the grant of security
      described in (A) hereof; and (C) one or more Pledge Agreements in form and
      substance  satisfactory  to the Investors  executed by one or more current
      stockholders  of the  Company and  granting  to the  Investors a perfected
      security interest in 2,000,000 shares of Common Stock of the Company.

                        (ix) Other.  The Investors  shall have received and been
      reasonably  satisfied with such other  certificates and documents as shall
      have been reasonably requested by the Investors in order for the Investors
      to confirm the Company's  satisfaction of the conditions set forth in this
      Agreement.

      Section 3.2 Conditions Precedent to the Right of the Company to Deliver an
Optional  Purchase Notice and the Obligation of the Investors to Purchase Stock.
The  right of the  Company  to  deliver  an  Optional  Purchase  Notice  and the
obligation  of the  Investors  hereunder to acquire and pay for Optional  Shares
incident  to a  Closing  for the sale and  purchase  of  Optional  Shares or the
Holdback Shares is subject to the satisfaction,  on the date of delivery of such
Optional  Purchase Notice and on the applicable  Closing Date (each a "Condition
Satisfaction Date") of each of the following conditions.

               (a)      Registration of the Common Stock with the SEC.

                        (i)  The  Company  shall  have  filed  with  the  SEC  a
      registration  statement  on Form S-1 or  otherwise  appropriate  form (the
      "Registration  Statement")  for  the  registration  of the  resale  by the
      Investors  of  Common  Stock to be  acquired  pursuant  to this  Agreement
      (including  Common  Stock to be issued upon  conversion  of the  Preferred
      Stock and upon exercise of the Warrants)  under the Securities  Act, which
      Registration  Statement  shall have been declared  effective by the SEC on
      the  Effective  Date,  no later than 120 days  subsequent  to the  Initial
      Closing  Date,  and no stop  order  or  suspension  or  withdrawal  of the
      effectiveness of or with respect to any such registration statement or any
      other suspension of the use of any such registration  statement or related
      prospectus  shall  have been  issued  by the SEC or any  state  securities
      commission  during the  Commitment  Period;  and the  Company  shall be in



                                       9


      compliance  in all material  respects  with the terms of the  Registration
      Rights Agreement.

                        (ii)  The  Company  shall  have  filed  with  the  SEC a
      registration  statement on Form 10 or otherwise  appropriate  form for the
      registration  of the Company's  Common Stock  pursuant to Section 12(g) of
      the Exchange Act, which  registration  statement  shall have been declared
      effective  by the SEC no later  than 120 days  subsequent  to the  Initial
      Closing  Date,  and no stop  order  or  suspension  or  withdrawal  of the
      effectiveness of or with respect to any such registration statement or any
      other suspension of the use of any such registration  statement or related
      prospectus  shall  have been  issued  by the SEC or any  state  securities
      commission during the Commitment Period.

                        (iii) The Company shall have filed a listing application
      for the Common Stock with the American Stock Exchange or another Principal
      Market,  have been approved for listing and trading of the Common Stock on
      the Principal Market and commenced trading on the Principal Market.

               (b) Effective Registration Statement.  The Registration Statement
shall have  previously  become  effective  and shall  remain  effective  on each
Closing Date and for so long as the Investors hold any shares of Preferred Stock
or Common  Stock and (i)  neither  the  Company  nor the  Investors  shall  have
received  notice  that the SEC has  issued or intends to issue a stop order with
respect to the Registration Statement or that the SEC otherwise has suspended or
withdrawn the effectiveness of the Registration Statement, either temporarily or
permanently, or intends or has threatened to do so, and (ii) no other suspension
of the use of the  Registration  Statement or prospectus shall exist pursuant to
the Registration Rights Agreement.

               (c) Accuracy of the Company's Representations and Warranties. The
representations  and  warranties of the Company shall be true and correct in all
material  respects  as of each  Closing  Date as  though  made at each such time
(except for representations and warranties  specifically made as of a particular
date) with  respect  to all  periods,  and as to all  events  and  circumstances
occurring or existing to and  including  each Closing Date  (provided,  however,
that  if  the  Investors   are  aware  of  any   inaccuracy  or  breach  of  any
representation  or warranty,  the Investors shall give written notice thereof to
the Company.

               (d) Performance by the Company. The Company shall have performed,
satisfied and complied in all material  respects with all covenants,  agreements
and conditions required by this Agreement to be performed, satisfied or complied
with by the Company at or prior to each Closing Date (provided, however, that if
the  Investors  are aware of any failure of  compliance  by the Company with any
such covenant,  agreement or condition,  the Investors shall give written notice
thereof to the Company.

               (e) No Injunction. No statute, rule, regulation, executive order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by any court or governmental  authority of competent jurisdiction which
prohibits or materially  adversely affects any of the transactions  contemplated
by this  Agreement,  and no proceeding  shall have been commenced which may have



                                       10


the  effect  of  prohibiting  or  materially  adversely  affecting  any  of  the
transactions contemplated by this Agreement.

               (f) Adverse  Changes.  Since June 30, 1997, no event which had or
is reasonably  likely to have a Material Adverse Effect (as that term is defined
in Section 5.5 hereof) has occurred.

               (g) No Suspension of Trading In or Delisting of Common Stock. The
trading  of the  Common  Stock  shall not have been  suspended  by the SEC,  the
Principal Market or the National  Association of Securities  Dealers,  Inc. (the
"NASD") and the Common  Stock shall have been  approved for listing or quotation
on and shall not have been delisted from the Principal  Market.  The issuance of
shares of Preferred Stock with respect to the applicable  Closing, if any, shall
not violate the shareholder approval requirements of the Principal Market.

               (h) Legal Opinions. The Company shall have caused to be delivered
to the  Investors,  (i) within five (5) Trading Days prior to the effective date
of the Registration Statement and (ii) to the extent provided by Section 3.3, an
opinion of the Company's  independent  counsel in form and substance  reasonably
acceptable  to the  Investors  and their  counsel,  addressed  to the  Investors
stating,  inter alia,  that nothing shall have come to such counsel's  attention
that  causes  such  counsel  to  believe  that the  Registration  Statement  (if
applicable,  as amended to the date  thereof)  contains an untrue  statement  of
material fact or omits a material fact required to make the statements contained
therein, not misleading or that the underlying prospectus (if applicable,  as so
amended or supplemented)  contains an untrue statement of material fact or omits
a material fact required to make the statements  contained therein,  in light of
the  circumstances in which they were made, not misleading,  except with respect
to the  financial  statements  and the notes thereto and the schedules and other
financial and statistical data derived  therefrom in the Registration  Statement
or the Prospectus, as to which such counsel shall express no opinion;  provided,
however,  that in the event  that such an  opinion  cannot be  delivered  by the
Company's  independent  counsel to the  Investors,  the Company  shall  promptly
revise the  Registration  Statement  and shall not deliver an Optional  Purchase
Notice.  If an Optional  Purchase Notice shall have been delivered in good faith
without  knowledge by the Company that an opinion of independent  counsel cannot
be  delivered  as  required,  the Company may  postpone  such Closing Date for a
period of up to five (5) Trading  Days until such an opinion is delivered to the
Investors  (or  such  Closing  shall  otherwise  be  canceled).   The  Company's
independent  counsel shall also deliver to the Investors on the Initial  Closing
Date an opinion in form and  substance  satisfactory  to the Investors and their
counsel addressing, among other things, corporate matters and the exemption from
registration  under the  Securities Act of the issuance of the Initial Shares by
the Company to the Investors under this Agreement.

               (i) Officer's  Certificate.  The Company shall have  delivered to
the  Investors,  on each Closing  Date, a  certificate  dated as of such Closing
Date, executed by an executive officer of the Company and to the effect that all
the  conditions to such Closing have been  satisfied as at the date of each such
certificate.

               (j)  Due  Diligence.  No  dispute  between  the  Company  and the
Investors  shall  exist  pursuant  to  Section  3.3  as to the  adequacy  of the
disclosures contained in the Registration Statement.




                                       11


               (k) Timely Issuance of Common Stock Upon Conversion.  The Company
shall have issued all shares of Common Stock for which it  therefore  shall have
received appropriate Conversion Notices from the Investors.

               (l) Escrow Agreement.  The Company,  Deere Park, as agent for the
Investors,  and the Escrow Agent shall have entered into an Escrow  Agreement in
form and substance reasonably satisfactory to all parties thereto.

               (m)  Other.  On each  Closing  Date,  the  Investors  shall  have
received  and  been  reasonably  satisfied  with  such  other  certificates  and
documents as shall have been reasonably  requested by the Investors in order for
the Investors to confirm the Company's  satisfaction of the conditions set forth
in Section 3.2.

      Section 3.3 Due Diligence  Review.  The Company  shall make  available for
inspection and review by the Investors,  advisors to and  representatives of the
Investors (who may or may not be affiliated with the Investors), any underwriter
participating  in any  disposition  of Common  Stock on behalf of the  Investors
pursuant to the  Registration  Statement,  any such  registration  statement  or
amendment  or  supplement  thereto or any blue sky,  NASD or other  filing,  all
financial and other  records,  all SEC Documents and other filings with the SEC,
and all other  corporate  documents  and  properties  of the  Company  as may be
reasonably  necessary  for the purpose of such review,  and cause the  Company's
officers,  directors  and  employees to supply all such  information  reasonably
requested by the Investors or any such representative, advisor or underwriter in
connection with such Registration Statement (including,  without limitation,  in
response to all questions and other  inquiries  reasonably  made or submitted by
any of them),  prior to and from time to time after the filing and effectiveness
of the Registration Statement for the sole purpose of enabling the Investors and
such representatives, advisors and underwriters and their respective accountants
and attorneys to conduct  initial and ongoing due diligence  with respect to the
Company to confirm the accuracy of the Registration Statement.

               The Company  shall not  disclose  non-public  information  to the
Investors,  advisors to or  representatives  of the  Investors  unless  prior to
disclosure of such information the Company  identifies such information as being
non-public   information   and  provides  the   Investors,   such  advisors  and
representatives  with the  opportunity  to  accept  or  refuse  to  accept  such
non-public information for review. The Company may, as a condition to disclosing
any  non-public  information  hereunder,  require the  Investors'  advisors  and
representatives  to enter into a  confidentiality  agreement in form  reasonably
satisfactory to the Company and the Investors.

               Nothing  herein shall require the Company to disclose  non-public
information to the Investors, their respective advisors or representatives,  and
the Company  represents that it does not disseminate  non-public  information to
any investor who purchases stock in the Company in a public  offering,  to money
managers or to securities  analysts,  provided,  however,  that  notwithstanding
anything  herein to the contrary,  the Company will,  as  hereinabove  provided,
immediately  notify  the  advisors  and  representatives  of the  Investors  and
underwriters, if any, of any event or the existence of any circumstance (without
any  obligation  to disclose the  specific  event or  circumstance)  of which it
becomes aware,  constituting non-public information (whether or not requested of
the Company specifically or generally during the course of due diligence by such
persons or entities),  which, if not disclosed in the prospectus included in the




                                       12


Registration  Statement  would  cause  such  prospectus  to  include a  material
misstatement  or to omit a material fact required to be stated  therein in order
to make the statements therein, in light of the circumstances in which they were
made, not misleading.  Nothing  contained in this Section 3.3 shall be construed
to mean that such  persons or entities  other than the  Investors  (without  the
written  consent of the Investors prior to disclosure of such  information)  may
not obtain  non-public  information in the course of conducting due diligence in
accordance with the terms of this Agreement and nothing herein shall prevent any
such persons or entities from  notifying the Company of their opinion that based
on such due  diligence  by such  persons  or  entities,  that  the  Registration
Statement  contains an untrue  statement of a material  fact or omits a material
fact  required to be stated in the  Registration  Statement or necessary to make
the statements  contained  therein,  in light of the circumstances in which they
were  made,  not  misleading;  provided,  however,  that in no event  shall  the
Investors'  advisors or representatives  disclose to the Investors the nature of
the specific event or  circumstances  constituting  any  non-public  information
discovered  by such  advisors  or  representatives  in the  course  of their due
diligence  (without the written  consent of the Investors prior to disclosure of
such information).

               The Investors'  advisers or  representatives  shall make complete
disclosure to the Investors'  independent counsel of all events or circumstances
constituting   non-public   information   discovered   by   such   advisors   or
representatives in the course of their due diligence upon which such advisors or
representatives  form the opinion that the  Registration  Statement  contains an
untrue  statement  of a material  fact or omits a material  fact  required to be
stated  in the  Registration  Statement  or  necessary  to make  the  statements
contained  therein,  in the light of the  circumstances in which they were made,
not  misleading.  Upon receipt of such  disclosure,  the Investors'  independent
counsel shall consult with the Company's independent counsel in order to address
the concern  raised as to the existence of a material  misstatement  or omission
and to discuss  appropriate  disclosure with respect thereto. In the event after
such  consultation  the  Investors'   independent   counsel  believes  that  the
Registration  Statement contains an untrue statement of a material fact or omits
a material fact required to be stated in the Registration Statement or necessary
to make the statements contained therein, in light of the circumstances in which
they were  made,  not  misleading,  (x) the  Company  shall file with the SEC an
amendment  to the  Registration  Statement  responsive  to such  alleged  untrue
statement or omission and provide the Investors, as promptly as practicable with
copies of the Registration Statement and related prospectus,  as so amended, (y)
if the Company  disputes the  existence  of any such  material  misstatement  or
omission,  (i) the Company's  independent  counsel shall provide the  Investors'
independent  counsel  with an opinion  stating  that  nothing  has come to their
attention that would lead them to believe that the Registration Statement or the
related prospectus,  as of the date of such opinion contains an untrue statement
of a  material  fact or omits a  material  fact  required  to be  stated  in the
Registration  Statement  or the  related  prospectus  or  necessary  to make the
statements  contained therein,  in light of the circumstances in which they were
made, not  misleading and (ii) in the event the dispute  relates to the adequacy
of  financial  disclosure  and  the  Investors  shall  reasonably  request,  the
Company's  independent  auditors shall provide to the Company a letter outlining
the  performance  of such  "agreed  upon  procedures"  as  shall  be  reasonably
requested by the Investors  and the Company  shall provide the Investors  with a
copy of such letter,  or (z) if the Company  disputes the  existence of any such
material  misstatement  or  omission,  and the dispute  relates to the timing of
disclosure of a material event and the Company's  independent  counsel is unable
to provide the opinion  referenced  in clause (y) above to the  Investors,  then
this Agreement shall be suspended for a period of up to thirty (30) days, at the



                                       13


end of which,  if the dispute  still exists  between the  Company's  independent
counsel and the  Investors'  independent  counsel,  the Company shall either (i)
amend  the  Registration  Statement  as  provided  above,  (ii)  provide  to the
Investors the Company's  independent counsel opinion and a copy of the letter of
the Company's  independent  auditors  referenced  above, or (iii) this Agreement
shall be suspended for an additional period of up to thirty (30) days; provided,
however,  that at the end of such sixty (60) day period,  if the  dispute  still
exists between the Company's independent counsel and the Investors'  independent
counsel,  the  Company  shall  either (i) amend the  Registration  Statement  as
provided  above,  (ii)  provide  the  Company's   independent   counsel  opinion
referenced above, or (iii) the obligation of the Investors to purchase shares of
Preferred Stock or Common Stock pursuant to this Agreement shall terminate.


                                   ARTICLE IV
                   Representations and Warranties of Investors

      Each of the Investors represents and warrants to the Company that:

      Section 4.1 Intent.  The Investors  are entering  into this  Agreement for
their own account and the Investors have no present arrangement  (whether or not
legally  binding) at any time to sell the Preferred  Stock or Common Stock to or
through  any  person  or  entity;   provided,   however,   that  by  making  the
representations  herein,  the Investors do not agree to hold the Preferred Stock
or any Common Stock issued to such  Investors or received upon the conversion of
the  Preferred  Stock or the  exercise  of the  Warrant for any minimum or other
specific term and reserves the right to dispose of the  Preferred  Stock and the
Common Stock at any time in accordance  with federal and state  securities  laws
applicable to such disposition.

      Section 4.2 Sophisticated and Accredited Investors.  Each of the Investors
is a sophisticated investor (as described in Rule 506(b)(2)(ii) of Regulation D)
and an accredited  investor (as defined in Rule 501 of  Regulation  D), and each
Investor  has such  experience  in business  and  financial  matters  that it is
capable of evaluating  the merits and risks of an investment in Preferred  Stock
and Common Stock.  Each Investor  acknowledges  that an investment in the equity
securities  of the Company is  speculative  and  involves a high degree of risk.
Each  Investor  acknowledges  that the  shares of  Preferred  Stock to be issued
pursuant to this Agreement are "restricted securities" within the meaning of the
Securities Act and the rules and regulations  promulgated thereunder and may not
be  resold in the  absence  of an  effective  registration  statement  under the
Securities Act or an available  exemption  from the Securities Act  registration
requirements.

      Section 4.3 Authority. This Agreement has been duly authorized and validly
executed and delivered by the Investors and is a valid and binding  agreement of
the Investors  enforceable against them in accordance with its terms, subject to
applicable  bankruptcy,  insolvency,  or similar laws  relating to, or affecting
generally  the  enforcement  of,  creditors'  rights  and  remedies  or by other
equitable principles of general application.

      Section 4.4 Not an Affiliate.  Neither Investor is an officer, director or
"affiliate"  (as that term is defined in Rule 405 of the Securities  Act) of the
Company.



                                       14


      Section 4.5 Organization and Standing.  Deere Park represents and warrants
that it is a corporation duly organized,  validly existing, and in good standing
under the laws of the state of Illinois. ProFutures represents and warrants that
it is a  limited  partnership  duly  organized,  validly  existing  and in  good
standing under the laws of the state of Delaware.

      Section 4.6  Absence of  Conflicts.  The  execution  and  delivery of this
Agreement and any other document or instrument executed in connection  herewith,
and the consummation of the transactions  contemplated  thereby,  and compliance
with the  requirements  thereof,  will not  violate any law,  rule,  regulation,
order, writ, judgment,  injunction,  decree or award binding on an Investor,  or
the provision of any  indenture,  instrument or agreement to which Investor is a
party or is subject,  or by which an Investor or any of its assets is bound,  or
conflict  with or  constitute a material  default  thereunder,  or result in the
creation or imposition of any lien pursuant to the terms of any such  indenture,
instrument or agreement, or constitute a breach of any fiduciary duty owed by an
Investor to any third party, or require the approval of any  third-party  (which
has not been obtained) pursuant to any material contract, agreement, instrument,
relationship or legal obligation to which an Investor is subject or to which any
of its assets, operations or management may be subject.

      Section 4.7 Disclosure; Access to Information. Investors have received all
documents,  records,  books  and  other  information  pertaining  to  Investors'
investment in the Company that have been requested by Investors.

      Section 4.8 Manner of Sale. At no time were  Investors  presented  with or
solicited  by or through any leaflet,  public  promotional  meeting,  television
advertisement or any other form of general solicitation or advertising.


                                    ARTICLE V
                  Representations and Warranties of the Company

      The Company represents and warrants to the Investors that:

      Section  5.1  Company  Status.  The Company  will take all  necessary  and
appropriate action to have registered its Common Stock pursuant to Section 12(b)
or 12(g) of the Exchange Act and to remain in full compliance with all reporting
requirements  of the Exchange  Act, and the Company will take all  necessary and
appropriate  action to meet and  maintain all  requirements  for the initial and
continued  listing or quotation of its Common Stock on the Principal  Market. As
of the date hereof,  the Company expects that the Principal  Market shall be the
American Stock Exchange.

      Section  5.2  Financial  Statements.  The  Company  has  furnished  to the
Investors  its audited  consolidated  financial  statements  for the fiscal year
ended  December 31, 1996,  and the three month period ended March 31, 1997,  and
its unaudited  consolidated  balance sheet as of June 30, 1997, and consolidated
income  statement  for the six months  ended June 30, 1997.  All such  financial
statements  were prepared in conformity  with United States  generally  accepted
account  principles  applied  on a  consistent  basis  and  fairly  present  the
financial position,  results of operations and changes in financial condition of
the Company for the periods ended on the dates  thereof  (subject in the case of



                                       15


the unaudited financial  statement,  to periodic and year-end adjustments and to
the absence of footnotes).

      Section 5.3 No General Solicitation in Regard to this Transaction. Neither
the Company nor any of its affiliates  nor any  distributor or any person acting
on its or their behalf has conducted any general  solicitation  (as that term is
used in Rule 502(c) of  Regulation  D) with  respect to any  Preferred  Stock or
Common  Stock,  nor have  they  made any  offers  or  sales of any  security  or
solicited  any offers to buy any  security  under any  circumstances  that would
require registration of the Preferred Stock or Common Stock under the Securities
Act.

      Section 5.4       Capitalization; Valid Issuance of Common Stock.

               (a) As of the date of this Agreement,  the Company has authorized
capitalization  consisting  of  100,000,000  shares of Common  Stock,  par value
$0.001 per share and 5,000,000  shares of Preferred  Stock,  par value $.001 per
share. As of September 15, 1997,  there were issued and  outstanding  19,957,253
shares of Common Stock and no issued and outstanding  shares of Preferred Stock.
Except for a  convertible  note in the  principle  amount of  $50,000  issued to
Listmart of Florida, Inc., there are no outstanding options,  warrants,  rights,
contracts,  commitments,  arrangements or  understandings,  whether  absolute or
contingent to subscribe for purchase or issue any shares of the capital stock of
the Company or any outstanding security or indebtedness convertible into capital
stock or exercisable or exchangeable therefore.

               (b) All of the outstanding  shares of Common Stock of the Company
have  been  duly and  validly  authorized  and  issued  and are  fully  paid and
nonassessable.  The shares of Common Stock to be issued upon the  conversion  of
the Preferred  Stock or which the Company may issue as Optional  Shares and upon
exercise of the Warrants have been duly reserved for issuance upon conversion of
Preferred Stock and exercise of the Warrants,  as the case may be. Upon issuance
of the Common Stock to the Investors pursuant to the conversion of the Preferred
Stock or exercise of the Warrant or  otherwise in  accordance  with the terms of
this Agreement, the Common Stock will be duly and validly issued, fully paid and
nonassessable.  The holders of  outstanding  Common Stock of the Company are not
and shall not be entitled to preemptive or other rights  afforded by the Company
or other rights  afforded by the Company to subscribe  for the capital  stock or
other  securities of the Company as a result of the sale of the Preferred  Stock
or Warrants to the Investors hereunder.

               (c) The Preferred Stock has been duly authorized and, when issued
in  accordance  with this  Agreement,  will be  validly  issued,  fully paid and
nonassessable  shares  of 5%  Convertible  Preferred  Stock,  with  no  personal
liability  attaching to the ownership  thereof and will be free and clear of all
liens, charges, restrictions,  claims and encumbrances imposed by or through the
Company except as set forth in the Registration Rights Agreement.

      Section 5.5       Organization and Qualification.

               (a) The Company is a corporation  duly  incorporated and existing
in good  standing  under the laws of the State of Nevada and each  subsidiary of
the Company is duly incorporated and existing in good standing under the laws of
the state of its organization.  The Company and each of its subsidiaries is duly



                                       16


licensed or qualified to transact  business as a foreign  corporation  and is in
good  standing  in  each  jurisdiction  in  which  the  nature  of the  business
transacted  by it or the  character  of the  properties  owned or  leased  by it
requires such licensing or qualification,  other than those in which the failure
so to qualify would not have a Material Adverse Effect.  The Company and each of
its subsidiaries  has the requisite  corporate power to own their properties and
to carry  on  their  business  as now  being  conducted  and as  proposed  to be
conducted.

               (b) Except as listed on Schedule 5.5(b), (i) the Company does not
own of record or beneficially, directly or indirectly, (A) any shares of capital
stock or securities convertible into capital stock of any other corporation,  or
(B) any  participating  interest  in any  partnership,  joint  venture  or other
non-corporate  business  enterprise or (ii) control directly or indirectly,  any
other entity. The subsidiaries of the Company are listed on Schedule 5.5(b).

      Section 5.6 Authorization;  Enforcement. (i) The Company has the requisite
corporate  power and authority to enter into and perform this  Agreement and the
Registration Rights Agreement and to issue the Preferred Stock and the Warrants,
(ii) the execution, issuance and delivery of this Agreement and the Registration
Rights  Agreement by the Company and the  consummation by it of the transactions
contemplated  hereby and  thereby  have been duly  authorized  by all  necessary
corporate  action and no further consent or  authorization of the Company or its
Board of  Directors or  stockholders  is required  (other than such  stockholder
approval as may be required by the standards  imposed on companies listed on the
Principal Market) and (iii) this Agreement and the Registration Rights Agreement
have been duly  executed and delivered by the Company and  constitute  valid and
binding obligations of the Company enforceable against the Company in accordance
with its terms,  except as such  enforceability  may be  limited  by  applicable
bankruptcy,  insolvency, or similar laws relating to, or affecting generally the
enforcement of, creditors' rights and remedies or by other equitable  principles
of general application.

      Section  5.7  Corporate  Documents.  The  Company  has  furnished  or made
available or will furnish and make available  prior to the Initial  Closing Date
to the  Investors  true and  correct  copies  of the  Company's  Certificate  of
Incorporation,  as amended and in effect on the date hereof (the "Certificate"),
and the  Company's  By-Laws,  as amended  and in effect on the date  hereof (the
"By-Laws").

      Section 5.8 No Conflicts. The execution,  delivery and performance of this
Agreement by the Company and the consummation by the Company of the transactions
contemplated  hereby,  including without  limitation,  the issuance of Preferred
Stock and the  Warrants  do not and will not (i)  result in a  violation  of the
Company's  Certificate  of  Incorporation  or By-Laws or (ii) conflict  with, or
constitute  a default  (or an event  which with  notice or lapse of time or both
would  become a default)  under,  or give to others  any rights of  termination,
amendment, acceleration or cancellation of, any material agreement, indenture or
instrument to which the Company or any of its  subsidiaries is a party, or (iii)
result in a  violation  of any  federal,  state,  local or  foreign  law,  rule,
regulation,  order,  judgment or decree (including  federal and state securities
laws and regulations) applicable to the Company or any of its subsidiaries or by
which any property or asset of the Company or any of its  subsidiaries  is bound
or affected  (except for such  conflicts,  defaults,  terminations,  amendments,
accelerations, cancellations and violations as would not, individually or in the
aggregate,  have a Material  Adverse  Effect)  nor is the Company  otherwise  in



                                       17


violation  of,  in  conflict  with or in  default  under  any of the  foregoing;
provided that, for purposes of the Company's  representations  and warranties as
to violations  of foreign law,  rule or  regulation  referenced in clause (iii),
such  representations  and warranties are made only to the best of the Company's
knowledge  insofar as the execution,  delivery and performance of this Agreement
by the  Company  and  the  consummation  by  the  Company  of  the  transactions
contemplated  hereby are or may be affected by the status of the Investors under
or pursuant to any such foreign law,  rule or  regulation).  The business of the
Company is not being conducted in violation of any law,  ordinance or regulation
of any governmental  entity,  except for possible violations which either singly
or in the  aggregate  do not and will not have a Material  Adverse  Effect.  The
Company is not required under federal, state or local law, rule or regulation to
obtain  any  consent,   authorization  or  order  of,  or  make  any  filing  or
registration with, any court or governmental  agency in order for it to execute,
deliver or perform any of its obligations under this Agreement or issue and sell
the Preferred  Stock or the Warrants in accordance  with the terms hereof (other
than any SEC, NASD or state securities  filings which may be required to be made
by the Company subsequent to any Closing,  and any registration  statement which
may be filed pursuant hereto and other than any shareholder approval required by
the rules  applicable  to companies  listed in the Principal  Market);  provided
that, for purposes of the representation  made in this sentence,  the Company is
assuming  and relying  upon the  accuracy of the  relevant  representations  and
agreements of the Investors herein.

      Section 5.9 Documents.  The Company has delivered or made available to the
Investors  true and complete  copies of the SEC Documents,  if any,  (including,
without limitation,  proxy information and solicitation materials).  The Company
has not provided to the Investors any information which, according to applicable
law, rule or regulation,  should have been disclosed  publicly prior to the date
hereof  by the  Company  but  which  has not  been  so  disclosed.  As of  their
respective  dates,  the SEC  Documents  complied and will comply in all material
respects with the requirements of the Securities Act or the Exchange Act, as the
case may be, and rules and  regulations  of the SEC  promulgated  thereunder and
other federal,  state and local laws,  rules and regulations  applicable to such
SEC  Documents,  and none of the SEC  Documents  contained  or will  contain any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the  circumstances  under  which they were made,  not  misleading.  The
financial  statements of the Company  included in the SEC  Documents  comply and
will  comply as to form in all  material  respects  with  applicable  accounting
requirements  and the  published  rules  and  regulations  of the  SEC or  other
applicable rules and regulations with respect thereto. Such financial statements
have been and will be prepared in accordance with generally accepted  accounting
principles applied on a consistent basis during the periods involved (except (i)
as may be otherwise indicated in such financial  statements or the notes thereto
or (ii) in the case of unaudited interim statements,  to the extent they may not
include footnotes or may be condensed or summary  statements) and fairly present
in all material  respects the financial  position of the Company as of the dates
thereof and the results of operations  and cash flows for the periods then ended
(subject,  in the  case  of  unaudited  statements,  to  normal  year-end  audit
adjustments).

      Section 5.10 No Material Adverse Effect.  Since June 30, 1997, no Material
Adverse  Effect  has  occurred  or exists  with  respect  to the  Company or its
subsidiaries.



                                       18


      Section 5.11 No Undisclosed Liabilities.  The Company and its subsidiaries
have no liabilities or obligations  which are material,  individually  or in the
aggregate,  and are not  disclosed  in the  financial  statements  described  in
Section 5.1 or following the  Company's  filing of the  Registration  Statements
described in Section  3.2., in SEC  Documents or otherwise  publicly  announced,
other  than  those  incurred  in the  ordinary  course of the  Company's  or its
subsidiaries'  respective  businesses  since the  filing of the  Company's  most
recent SEC Document,  and which,  individually  or in the  aggregate,  do not or
would not have a  Material  Adverse  Effect on the  Company  and upon any of its
subsidiaries.

      Section 5.12 No Undisclosed Events or Circumstances.  Since June 30, 1997,
no event or  circumstance  has occurred or exists with respect to the Company or
its  subsidiaries  or  their  respective  businesses,   properties,   prospects,
operations  or  financial  condition,  which,  under  applicable  law,  rule  or
regulation,  requires public disclosure or announcement prior to the date hereof
by the Company but which has not been so publicly  announced or disclosed in the
SEC Documents.

      Section 5.13 No Integrated  Offering.  Neither the Company, nor any of its
affiliates,  nor any  person  acting on its or their  behalf  has,  directly  or
indirectly,  made any offers or sales of any security or solicited any offers to
buy any security,  other than pursuant to this  Agreement,  under  circumstances
that would require registration of the Preferred Stock under the Securities Act.

      Section  5.14  Litigation  and Other  Proceedings.  Except as set forth in
Schedule  5.14,  there are no  lawsuits  or  proceedings  pending or to the best
knowledge of the Company  threatened,  against the Company,  nor has the Company
received  any written or oral notice of any such  action,  suit,  proceeding  or
investigation,  which could  reasonably  be expected to have a Material  Adverse
Effect on the  Company or which  could  reasonably  be  expected  to  materially
adversely affect the transactions contemplated by this Agreement.  Except as set
forth in Schedule 5.14, no judgment,  order, writ, injunction or decree or award
has been  issued  by or,  so far as is known by the  Company,  requested  of any
court,  arbitrator or governmental  agency which could reasonably be expected to
result in a Material  Adverse Effect on the Company or which could reasonably be
expected to materially  adversely affect the  transactions  contemplated by this
Agreement.


                                   ARTICLE VI
                            Covenants of the Company

      Section 6.1 Registration  Rights. The Registration  Rights Agreement shall
remain in full force and effect and the  Company  shall  comply in all  respects
with the terms thereof.

      Section  6.2  Reservation  of Common  Stock.  As of the date  hereof,  the
Company  has  reserved  and the  Company  shall  continue  to  reserve  and keep
available at all times,  free of preemptive  rights,  shares of Common Stock for
the purpose of enabling the Company to satisfy any obligation to issue shares of
its Common Stock incident to the conversion of the Preferred  Stock and incident
to the exercise of the Warrants and  otherwise in  accordance  with the terms of
this  Agreement;  such  amount of shares of Common  Stock to be  reserved  to be
calculated  based upon the minimum  purchase  price  therefor under the terms of
this  Agreement,  and assuming the full exercise of the Warrants.  The number of
shares so reserved  from time to time,  as  theretofore  increased or reduced as



                                       19


hereinafter provided,  may be reduced by the number of shares actually delivered
hereunder and the number of shares so reserved shall be increased to reflect (a)
potential  increases in the Common Stock which the Company may  thereafter be so
obligated to issue by reason of  adjustments  to the purchase price therefor and
the  issuance  of the  Warrants  and (b) stock  splits and stock  dividends  and
distributions.

      Section 6.3 Listing of Common Stock.  The Company  hereby agrees to obtain
and maintain the listing of its Common Stock on a Principal Market,  and as soon
as  practicable  but in any event prior to the  commencement  of the  Commitment
Period  to list the  shares  of  Common  Stock  issuable  under  this  Agreement
(including Common Stock issuable upon conversion of Preferred Stock and exercise
of the  Warrant).  The Company  shall  undertake  its best efforts to obtain the
shareholder  approval,  if any,  referenced  in  Section  5.6  required  for the
issuance  of  Preferred  Stock under this  Agreement  within such time period as
shall not at any time preclude the Company from  providing an Optional  Purchase
Notice for the maximum Investment Amount provided by Section 2.2.

      Section 6.4 Exchange Act  Registration.  The Company will cause its Common
Stock to be  registered  under  Section 12(g) or 12(b) of the Exchange Act, will
comply in all respects with its reporting and filing obligations under said Act,
and, once registered,  will not take any action or file any document (whether or
not permitted by said Act or the rules  thereunder) to terminate or suspend such
registration  or to terminate or suspend its  reporting  and filing  obligations
under said Act.  The Company  will take all action to  continue  the listing and
trading  of its Common  Stock on the  Principal  Market  and will  comply in all
respects with the Company's  reporting,  filing and other  obligations under the
bylaws or rules of the NASD and the Principal Market.

      Section 6.5 Legends.  The  certificates  evidencing the Common Stock to be
issued to the  Investors  after the  Effective  Date upon the  conversion of the
Preferred Stock and the exercise of the Warrants or otherwise in accordance with
the terms of this  Agreement,  subject  to the  continued  effectiveness  of the
appropriate  registration statement,  shall be free of legends,  so-called "stop
transfer," or "stock transfer restrictions," or other restrictions upon transfer
by the  Investors  to a bona fide third party which is not an  affiliate  of the
Company.  Notwithstanding  the  absence  of such  legends or  restrictions,  the
Investors agree to comply with Securities Act prospectus  delivery  requirements
in any sale of Preferred Stock and Common Stock not made in compliance with Rule
144 or another available  exemption.  Immediately  following the Effective Date,
the Investors shall have the right to surrender  certificates  representing  the
any shares of Common  Stock  issued to the  Investors  as  contemplated  by this
Agreement in exchange for new certificates  free of legends,  "stop transfer" or
"stock transfer  restrictions,"  or other  restrictions  upon transfer,  and the
Company agrees to perform  whatever acts are reasonably  necessary to facilitate
such exchange on a timely basis.

      Section 6.6 Corporate Existence. The Company will take all steps necessary
to preserve and continue the corporate existence of the Company.

      Section 6.7  Additional  SEC  Documents.  The Company  will furnish to the
Investors upon request copies of all SEC Documents furnished or submitted to the
SEC.

      Section 6.8 Blackout Period.  (a) The Company will immediately  notify the
Investors  upon the  occurrence of any of the  following  events in respect of a



                                       20


registration  statement or related prospectus in respect of an Equity Offerings;
(i) receipt of any request for  additional  information  by the SEC or any other
federal or state  governmental  authority  during the period of effectiveness of
the  registration  statement for amendments or  supplements to the  registration
statement  or  related  prospectus;  (ii) the  issuance  by the SEC or any other
federal  or state  governmental  authority  of any  stop  order  suspending  the
effectiveness of the registration statement or the initiation of any proceedings
for  that  purpose;  (iii)  receipt  of any  notification  with  respect  to the
suspension of the  qualification  or exemption from  qualification of any of the
Common Stock for sale in any  jurisdiction  or the  initiation or threatening of
any proceeding for such purpose; (iv) the happening of any event which makes any
statement  made in the  registration  statement  or  related  prospectus  or any
document  incorporated or deemed to be incorporated  therein by reference untrue
in any  material  respect or which  requires  the  making of any  changes in the
registration statement,  related prospectus or documents so that, in the case of
the  registration  statement,  it will not  contain  any untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements therein not misleading, and that in the case
of the  related  prospectus,  it will not  contain  any  untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements  therein,  in the light of the circumstances
under which they were made, not  misleading;  and (vi) the Company's  reasonable
determination  that a  post-effective  amendment to the  registration  statement
would be  appropriate;  and the Company  will  promptly  make  available  to the
Investors  any such  supplement  or  amendment  to the related  prospectus.  The
Company shall not deliver to the Investors any Optional  Purchase  Notice during
the continuation of any of the foregoing events.

      Section 6.9 Expectations  Regarding  Optional Purchase Notices.  Within 10
days after the commencement of each calendar quarter occurring subsequent to the
commencement  of the  Commitment  Period,  the Company  undertakes to notify the
Investors as to its reasonable  expectations  as to the dollar amount it intends
to raise during such calendar quarter,  if any, through the issuance of Optional
Purchase  Notices.  Such  notification  shall constitute only the Company's good
faith estimate and shall in no way obligate the Company to raise such amount, or
any amount, or otherwise limit its ability to deliver Optional Purchase Notices.
The  failure by the Company to comply  with this  provision  can be cured by the
Company's notifying the Investors at any time as to its reasonable  expectations
with respect to the current calendar quarter.

      Section 6.10 Penalties for Failure to Obtain or Maintain  Effectiveness of
Registration Statements.

           (a) In the event the Company fails to obtain the  effectiveness  of a
Registration  Statement  on or before  February 28, 1998 as set forth in Section
3.2(a) or the  effectiveness  of the  Registration  Statement  is suspended or a
current  prospectus meeting the requirements of Section 10 of the Securities Act
is not available for delivery by the  Investors  (such  suspension or failure of
delivery is referred to herein as a "suspension"),  the Company shall pay to the
Investors  within five (5) days following the end of each thirty (30) day period
following  the date by which such  Registration  Statement  was required to have
been  declared  effective  or  following  the date of  suspension,  in cash,  an
aggregate amount equal to $60,000 for the first 30 days such registration is not
declared  effective,  and an  aggregate  of  $120,000  per  each  30-day  period
thereafter.  All amounts  payable  hereunder  shall be paid to the  Investors by
cashier's check or wire transfer in immediately  available funds to such account
or accounts as shall be designated in writing by the Investors.



                                       21


           (b) In the event the Company fails to obtain the  effectiveness  of a
Registration  Statement  within 210 days following the Initial Closing Date, the
Investors  for a period of 90 days  following  the  expiration  of such  210-day
period  shall  have a right  to sell to the  Company  and the  Company  shall be
obligated to purchase from the Investors the Initial  Shares at a price equal to
the Subscription  Price thereof plus accrued and unpaid dividends.  In the event
the Investors  exercise  such rights of sale,  the Company shall be obligated to
close the purchase of the Initial  Shares within 15 days after receipt of notice
of such exercise.  Performance of the Company's  obligations  under this Section
6.10(b)  will be secured by a Security  and Pledge  Agreement to be executed and
delivered  by the  Company  on the  Initial  Closing  Date  and by a  pledge  of
2,000,000 shares of Common Stock by certain stockholders of the Company pursuant
to a Pledge  Agreement to be executed and delivered by such  stockholders on the
Initial Closing Date.

      Section 6.11 Legal Fees and Expenses. The Company shall pay upon demand or
otherwise  reimburse the Investors  for all  reasonable  legal fees and expenses
incurred in connection with the transactions contemplated by this Agreement, the
Warrants and the Registration  Rights Agreement,  including  without  limitation
those incurred in connection with the negotiation,  drafting,  documentation and
closing thereof.

      Section 6.12 Amendment of Articles of Incorporation. Immediately following
the Initial  Closing,  the Company shall cause the Articles of  Incorporation of
the Company to be further  amended to conform the  Certificate of  Designations,
Preferences and Rights of the Series A Convertible  Preferred Stock to Exhibit A
attached hereto and made a part hereof.

                                   ARTICLE VII
                                     Legends

      Section 7.1 Legends. The Initial Shares, the Holdback Shares, subsequently
issued  Preferred  Stock and each  Warrant will bear the  following  legend (the
"Legend"):

                  THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER
                  THE  SECURITIES  ACT OF 1933,  AS AMENDED  (THE
                  "SECURITIES  ACT"),  OR  ANY  STATE  SECURITIES
                  LAWS.  THEY MAY NOT BE SOLD OR OFFERED FOR SALE
                  EXCEPT  PURSUANT TO AN  EFFECTIVE  REGISTRATION
                  STATEMENT  AS  TO  THE  SECURITIES   UNDER  THE
                  SECURITIES   ACT  AND  ANY   APPLICABLE   STATE
                  SECURITIES LAWS OR AN APPLICABLE EXEMPTION FROM
                  SUCH REGISTRATION REQUIREMENTS.

               Upon the execution and delivery hereof, the Company is issuing to
the  transfer  agent  for its  Preferred  Stock  and  Common  Stock  (and to any
substitute or  replacement  transfer  agent for its  Preferred  Stock and Common
Stock  coterminous  with the  Company's  appointment  of any such  substitute or
replacement transfer agent) irrevocable instructions. Such instructions shall be
irrevocable  by the Company from and after the date hereof or from and after the
issuance  thereof to any such  substitute or replacement  transfer agent, as the
case may be, except as otherwise  expressly provided in the Registration  Rights



                                       22


Agreement.  It is the  intent  and  purpose of such  instructions,  as  provided
therein,  to require the transfer agent for the Preferred Stock and Common Stock
from time to time upon  transfer  of  Preferred  Stock and  Common  Stock by the
Investors to issue certificates evidencing Preferred Stock and Common Stock free
of the Legend during the following periods and under the following circumstances
and without  consultation  by the transfer agent with the Company or its counsel
and without the need for any further advice or instruction or  documentation  to
the transfer agent by or from the Company or its counsel or the Investors:

               (a) At any time after the  Effective  Date:  (i)  incident to the
conversion  of shares of Preferred  Stock;  (ii) incident to the exercise of any
Warrant;  or (iii) upon any  surrender  of one or more  certificates  evidencing
Common  Stock  which  bear the  Legend,  to the extent  accompanied  by a notice
requesting the issuance of new certificates  free of the Legend to replace those
surrendered; and

               (b) At any time upon any  surrender  of one or more  certificates
evidencing  Preferred Stock or Common Stock which bear the Legend, to the extent
accompanied by a notice  requesting the issuance of new certificates free of the
Legend to replace those surrendered and containing  representations that (i) the
Investor has a bona fide intention to dispose of such stock pursuant to Rule 144
under the Securities Act or is otherwise  permitted to dispose  thereof  without
limitation  as to amount or manner of sale  pursuant  to Rule  144(k)  under the
Securities Act; or (ii) the Investor has sold, pledged or otherwise  transferred
or agreed to sell,  pledge or  otherwise  transfer  such stock in a manner other
than pursuant to an effective registration  statement,  to a transferee who will
upon such transfer be entitled to freely tradeable securities;  provided that in
connection  with an event  described in clause (i) or (ii),  the transfer  agent
shall be entitled to receive an opinion of counsel to the Investor  that in such
circumstances  the Legend may be removed and that the transferee  (provided that
such  transferee  is not an affiliate of the Company)  shall be entitled to hold
freely tradeable securities.

      Section 7.2 No Other Legend or Stock Transfer Restrictions.  No Legend has
been or shall be placed on the share  certificates  representing  the  Preferred
Stock and  Common  Stock and no  instructions  or "stop  transfers,"  so called,
"stock transfer restrictions," or other restrictions have been or shall be given
to the Company's transfer agent with respect thereto other than as expressly set
forth in this Article VII.

      Section  7.3  Investors'  Compliance.  Nothing in this  Article  VII shall
affect in any way the Investors'  obligations under any agreement to comply with
all applicable securities laws upon resale of Preferred Stock and Common Stock.

      Section 7.4 Covenants of the Investors. The Investors agree that any short
sales made by the  Investors  with respect to Common Stock will be followed by a
notice of conversion  with respect to an  equivalent  number of shares of Common
Stock within four trading days of such short sale.



                                       23


                                  ARTICLE VIII
                         Other Issuances of Common Stock

      Section  8.1  Antidilution  Prohibition.  Except  with the  prior  written
consent of the Investors which consent shall not  unreasonably be withheld,  the
Company  may  not  at  any  time  within  the  time  period  commencing  on  the
Subscription  Date and ending on the last day of the  Commitment  Period,  issue
shares  of  Common  Stock  without  consideration  (other  than in the form of a
dividend)  or at a price per share less than the daily low trading  price on the
date of issue,  issue  options,  rights or warrants to subscribe for or purchase
Common Stock (or securities convertible into Common Stock) without consideration
or at a price per share (or having a conversion  price per share,  if a security
convertible  into Common  Stock)  less than the daily low  trading  price of the
Common Stock on the date of issue, or in the case of securities convertible into
Common Stock having a conversion  price less than the daily low trading price of
the Common Stock on the date of conversion.  The foregoing prohibition shall not
apply to the  issuance  of  shares  of Common  Stock  which  may be issued  upon
exercise of options under the Company's employee or director stock option plans,
upon the  conversion or exchange of convertible  or  exchangeable  securities or
upon the exercise of warrants,  or other rights,  which options,  convertible or
exchangeable securities, warrants or other rights are outstanding on the date of
execution and delivery of this Agreement.

                                   ARTICLE IX
                             Choice of Law and Venue

      Section 9.1 Choice of Law;  Submission  to  Jurisdiction.  THIS  AGREEMENT
SHALL BE CONSTRUED  UNDER THE LAWS OF THE STATE OF ILLINOIS,  WITHOUT  REGARD TO
PRINCIPLES  OF CONFLICTS OF LAW OR CHOICE OF LAW. The parties  hereby agree that
all actions or proceedings  arising directly or indirectly from or in connection
with this Agreement shall, at the option of either party, be litigated only in a
state or federal  court located in the City of Chicago,  Cook County,  Illinois.
The parties  consent to the  jurisdiction  and venue of the foregoing  court and
consent that any process or notice of motion or other  application to said court
or a judge  thereof  may be served  inside or outside  the State of  Illinois by
registered mail, return receipt requested, directed to the party for which it is
intended at its address set forth in this  Agreement  (and service so made shall
be deemed complete five (5) days after the same has been posted as aforesaid) or
by  personal  service or in such other  manner as may be  permissible  under the
rules of said court.


                                    ARTICLE X
               Assignment; Entire Agreement, Amendment; Publicity

      Section  10.1  Assignment.  Neither this  Agreement  nor any rights of the
Investors  or the  Company  hereunder  may be assigned by any party to any other
person.  Notwithstanding  the  foregoing,  (a) the  provisions of this Agreement
shall inure to the benefit of, and be  enforceable  by, any transferee of any of
the  Preferred  Stock and Common Stock  purchased  or acquired by the  Investors
hereunder  with  respect to the  Preferred  Stock and Common  Stock held by such
person, and (b) the Investor's interest in this Agreement may be assigned at any
time,  in whole  or in part,  to any  other  person  or  entity  (including  any



                                       24


affiliate of any Investor) upon the prior written consent of the Company,  which
consent shall not to be unreasonably withheld.

      Section 10.2 Entire Agreement, Amendment. This Agreement, the Registration
Rights Agreement,  and the other documents delivered or to be delivered pursuant
hereto  constitute the full and entire  understanding  and agreement between the
parties  with regard to the subject  hereof and  thereof,  and no party shall be
liable  or  bound  to  any  other  party  in  any  manner  by  any   warranties,
representations  or covenants except as specifically set forth in this Agreement
or  therein.  Except as  expressly  provided  in this  Agreement,  neither  this
Agreement nor any term hereof may be amended,  waived,  discharged or terminated
other than by a written  instrument signed by the party against whom enforcement
of any such amendment, waiver, discharge or termination is sought.

      Section 10.3 Publicity.  The Company agrees that it will not disclose, and
will not include in any public announcement,  the names of the Investors without
their consent, unless and until such disclosure is required by law or applicable
regulation, and then only to the extent of such requirement.


                                   ARTICLE XI
                   Notices; Cost and Expenses; Indemnification

      Section 11.1 Notices. All notices, demands, requests,  consents, approvals
or other communications required or permitted to be given hereunder or which are
given with respect to this Agreement shall be in writing and shall be personally
served or  deposited  in the  mail,  registered  or  certified,  return  receipt
requested,  postage prepaid,  or delivered by reputable air courier service with
charges prepaid, or transmitted by hand delivery,  telegram, telex or facsimile,
addressed as set forth below,  or to such other address as such party shall have
specified most recently by written notice:

      (a)   if to the Company, to:     Fortune Financial Systems, Inc.
                                       1200 West State Road 434
                                       Suite 112
                                       Longwood, Florida 32750
                                       Attention:  James S. Byrd
                                       Facsimile No.:   (407)328-9680

            with copies to:            Atlas Pearlman Trop & Borkson
                                       New River Center, Suite 1900
                                       200 East Las Olas Boulevard
                                       Fort Lauderdale, Florida  33301
                                       Attention:  James Schneider, Esq.
                                       Facsimile No.: (954)766-7800

      (b)   if to the Investors, to:   Deere Park Capital Management, Inc.
                                       650 Dundee Road, Suite 460
                                       Northbrook, Illinois 60062
                                       Attention:  Douglas A. Gerrard, President



                                       25


                                       Facsimile No.: (847)509-8529

                                             and

                                       ProFutures Special Equities Fund, L.P.
                                       c/o ProFutures Fund Management, Inc., 
                                        General Partner
                                       1310 Highway 620 South
                                       Suite 200
                                       Austin, Texas 78734
                                       Attention:  Gary D. Halbert, President
                                       Facsimile No.: (512)263-3459
















                                       26




            with copies to:            Ungaretti & Harris
                                       3500 Three First National Plaza
                                       Chicago, IL 60602
                                       Attention: Gary I. Levenstein, Esq.
                                       Facsimile No.: (312)977-4108

                                             and

                                       Fishman, Jones, Walsh & Marsh
                                       1310 Highway 620 South
                                       Suite 200
                                       Austin, Texas  78734
                                       Attention:  John Gray, Esq.
                                       Facsimile No.: (512)263-8058

      Notice  shall be deemed  given on the date of service or  transmission  if
      personally served or transmitted by telegram,  telex or facsimile.  Notice
      otherwise  sent as  provided  herein  shall be  deemed  given on the third
      business  day  following  the date  mailed or on the second  business  day
      following delivery of such notice by a reputable air courier service.

      Section 11.2      Indemnification.

               (a) Indemnification of Investors. The Company agrees to indemnify
and hold  harmless  the  Investors  and each  person,  if any,  who controls the
Investors  within the meaning of Section 15 of the  Securities Act or Section 20
of the Exchange Act as follows:

                        (i) against any and all loss,  liability,  claim, damage
      and expense whatsoever,  as incurred,  arising out of any untrue statement
      of a  material  fact  contained  in the  Registration  Statement  (or  any
      amendment thereto),  including any prospectus, or in any offering circular
      or other  document,  as  applicable,  or the omission or alleged  omission
      therefrom of a material fact required to be stated therein or necessary to
      make the  statement  therein not  misleading  or arising out of any untrue
      statement or alleged untrue  statement of a material fact contained in any
      prospectus  (or any amendment or supplement  thereto),  or in any offering
      circular or other  document,  as  applicable,  or the  omission or alleged
      omission  therefrom  of a  material  fact  necessary  in order to make the
      statements  therein,  in the light of the  circumstances  under which they
      were made, not misleading;

                        (ii) against any and all loss, liability,  claim, damage
      and expense whatsoever, as incurred, to the extent of the aggregate amount
      paid in settlement of any litigation,  or any  investigation or proceeding
      by any governmental agency or body, commenced or threatened,  or any claim
      whatsoever based upon any such statement or omission,  or any such alleged
      untrue  statement or omission;  provided that (subject to Section  11.3(d)
      below) any such  settlement  is effected  with the written  consent of the
      Company; and



                                       27


                        (iii)  against  any  and  all  expenses  whatsoever,  as
      incurred  (including the fees and  disbursements  of counsel chosen by the
      Investors),  reasonably incurred in investigating,  preparing or defending
      against  any  litigation,  or  any  investigation  or  proceeding  by  any
      governmental  agency  or  body,  commenced  or  threatened,  or any  claim
      whatsoever based upon any such untrue  statement or omission,  or any such
      alleged untrue statement or omission,  to the extent that any such expense
      is not  paid  under  (i ) or (ii)  above;  provided,  however,  that  this
      indemnity shall not apply to any loss, liability, claim, damage or expense
      to the extent  arising out of any untrue  statement or omission or alleged
      untrue  statement or omission made in reliance upon and in conformity with
      written  information  furnished to the Company by the Investors  expressly
      for  use  in  the  Registration  Statement  (or  any  amendment  thereto),
      including any prospectus (or any amendment or supplement  thereto),  or in
      any offering circular or other document, as applicable.

               (b) Indemnification of Company.  The Investors agree to indemnify
and hold harmless the Company its directors, each of its officers who signed the
Registration Statement, and each person, if any, who controls the Company within
the meaning of Section 15 of the  Securities  Act or Section 20 of the  Exchange
Act against any and all loss, liability,  claim, damage and expense described in
the indemnity contained in subsection (a) of this Section, as incurred, but only
with respect to untrue statements or omissions,  or alleged untrue statements or
omissions,  made  in the  Registration  Statement  (or any  amendment  thereto),
including  any  prospectus  (or any  amendment  or  supplement  thereto),  or in
offering  circular or other  document,  as  applicable,  in reliance upon and in
conformity  with written  information  furnished to the Company by the Investors
expressly for use in the Registration  Statement (or any amendment or supplement
thereto) or in any offering circular or other document, as applicable.

               (c) Action against Parties; Notification.  Each indemnified party
shall give notice as promptly as  reasonably  practicable  to each  indemnifying
party of any action  commenced  against it in respect of which  indemnity may be
sought  hereunder,  but  failure to so notify an  indemnifying  party  shall not
relieve such indemnifying party from any liability hereunder to the extent it is
not materially prejudiced as a result thereof and in any event shall not relieve
it from any  liability  which  it may have  otherwise  than on  account  of this
indemnity  agreement.  In the case of parties  indemnified  pursuant  to Section
11.3(a)  above,  counsel to the  indemnified  parties  shall be  selected by the
Investors,  and in the case of parties  indemnified  pursuant to Section 11.3(b)
above,  counsel to the indemnified  parties shall be selected by the Company. An
indemnifying party may participate at its own expense in the defense of any such
action;  provided,  however,  that counsel to the  indemnifying  party shall not
(except  with the  consent  of the  indemnified  party)  also be  counsel to the
indemnified party. In no event shall the indemnifying parties be liable for fees
and  expenses  of more than one  counsel  (in  addition  to any  local  counsel)
separate from their own counsel for all  indemnified  parties in connection with
any  one  action  or  separate  but  similar  or  related  actions  in the  same
jurisdiction  arising out of the same general  allegations or circumstances.  No
indemnifying  party shall,  without the prior written consent of the indemnified
parties,  settle or  compromise  or  consent to the entry or any  judgment  with
respect  to  any  litigation,   or  any   investigation  or  proceeding  by  any
governmental agency or body, commenced or threatened, or any claim whatsoever in
respect of which  indemnification  or  contribution  could be sought  under this
Section or Section  11.4  hereof  (whether  or not the  indemnified  parties are
actual or potential  parties  thereto),  unless such  settlement,  compromise or



                                       28


consent (i) includes an unconditional release of each indemnified party from all
liability arising out of such litigation,  investigation proceeding or claim and
(ii) does not include a statement as to or an admission of fault, culpability or
a failure to act by or on behalf of an any indemnified party.

               (d) Settlement without Consent or Failure to Reimburse. If at any
time an  indemnified  party  shall  have  requested  an  indemnifying  party  to
reimburse  the  indemnified  party for the fees and  expenses of  counsel,  such
indemnifying  party  agrees  that it shall be liable for any  settlement  of the
nature contemplated by Section 11.3(a)(ii)  effected without its written consent
if (i) such  settlement  is entered into more than 45 days after receipt by such
indemnifying party of the aforesaid request,  (ii) such indemnifying party shall
have received  notice of the terms of such  settlement at least 30 days prior to
such settlement being entered into and (iii) such  indemnifying  party shall not
have reimbursed such indemnified  party in accordance with such request prior to
the date of such settlement.

      Section 11.4 Contribution.  If the indemnification provided for in Section
11.3 hereof is for any reason unavailable to or insufficient to hold harmless an
indemnified  party in respect of any  losses,  liabilities,  claims,  damages or
expenses referred to herein,  then each  indemnifying  party shall contribute to
the aggregate amount of such losses,  liabilities,  claims, damages and expenses
incurred by such  indemnified  party,  as incurred (i) in such  proportion as is
appropriate to reflect the relative  benefits received by the Company on the one
hand and the  Investors  on the other hand from the  offering  of the  Preferred
Stock pursuant to this  Agreement or (ii) if the  allocation  provided by clause
(i) is not permitted by applicable  law, in such proportion as is appropriate to
reflect not only the relative  benefits referred to in clause (i) above but also
the  relative  fault of the Company on the one hand and of the  Investors on the
other hand in connection with the statements or omissions which resulted in such
losses, liabilities,  claims, damages or expenses, as well as any other relevant
equitable considerations.

               The relative benefits received by the Company on the one hand and
the  Investors on the other hand in  connection  with the offering of the Common
Stock  pursuant to this Agreement  shall be deemed to be in the same  respective
proportions  as the total net proceeds from the offering of the Preferred  Stock
pursuant to this Agreement (before deducting  expenses)  received by the Company
and the total net proceeds received by the Investors (before deducting expenses)
bear to the aggregate public offering price.

               The  relative  fault  of the  Company  on the  one  hand  and the
Investors on the other hand shall be  determined  by  reference  to, among other
things,  whether any such untrue or alleged untrue  statement of a material fact
or omission or alleged  omission to state a material fact relates to information
supplied by the Company or by the  Investors and the parties'  relative  intent,
knowledge,  access to  information  and  opportunity  to correct or prevent such
statement or omission.

               The Company and the Investors agree that it would not be just and
equitable if  contribution  pursuant to this Section 11.4 were  determined  on a
pro-rata  allocation  or by any other method of  allocation  which does not take
account of the equitable  considerations referred to above in this Section 11.4.
The  aggregate  amount of losses,  liabilities,  claims,  damages  and  expenses
incurred by an  indemnified  party and  referred to above in this  Section  11.4
shall be deemed to include any legal or other  expenses  reasonably  incurred by



                                       29


such  indemnified  party in  investigating,  preparing or defending  against any
litigation,  or any  investigation or proceeding by any  governmental  agency or
body,  commenced  or  threatened,  or any claim  whatsoever  based upon any such
untrue or alleged untrue statement or omission or alleged omission.

               Notwithstanding   the   provisions  of  this  Section  11.4,  the
Investors shall not be required to contribute any amount in excess of the amount
by which the total price at which the Preferred Stock purchased by it and resold
to the  public  exceeds  the  amount of any  damages  which the  Investors  have
otherwise  been  required to pay by reason of any such untrue or alleged  untrue
statement or omission or alleged omission.

               No person  guilty of  fraudulent  misrepresentation  (within  the
meaning  of  Section  11(f)  of  the  Securities   Act)  shall  be  entitled  to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.

               For  purposes of this  Section  11.4,  each  person,  if any, who
controls the Investors within the meaning of Section 15 of the Securities Act or
Section 20 of the  Exchange  Act shall have the same rights to  contribution  as
such  Investors,  and each director of the Company,  each officer of the Company
who signed the Registration Statement, and each person, if any, who controls the
Company  within the meaning of Section 15 of the Securities Act or Section 20 of
the Exchange Act shall have the same rights to contribution as the Company.


                                   ARTICLE XII
                                  Miscellaneous

      Section 12.1 Counterparts. This Agreement may be executed in any number of
counterparts, all of which together shall constitute one instrument.

      Section 12.2  Survival;  Severability.  The  representations,  warranties,
covenants  and  agreements  of the parties  hereto  shall  survive  each Closing
hereunder.  The indemnity and contribution agreements contained in Sections 11.3
and 11.4 hereof shall remain  operative and in full force and effect  regardless
of (i) any termination of this Agreement or of the Commitment  Period,  (ii) any
investigation  made by or on behalf of any indemnified  party or by or on behalf
of the Company,  and (iii) the consummation of the sale or successive resales of
the Common Stock.  In the event that any provision of this Agreement  becomes or
is declared by a court of competent jurisdiction to be illegal, unenforceable or
void,  this  Agreement  shall  continue  in full force and effect  without  said
provision; provided that such severability shall be ineffective if it materially
changes the economic benefit of this Agreement to any party.

      Section 12.3 Title and  Subtitles.  The titles and subtitles  used in this
Agreement  are  used  for  convenience  only  and  are not to be  considered  in
construing or interpreting this Agreement.

      Section 12.4 Reporting  Entity for the Common Stock.  The reporting entity
relied upon for the  determination of the trading price or trading volume of the



                                       30


Common Stock on any given Trading Day for the purposes of this  Agreement  shall
be Bloomberg L.P. or any other reputable pricing service chosen by the Investors
and reasonably acceptable to the Company.

      IN WITNESS  WHEREOF,  the parties  hereto have caused this Agreement to be
duly  executed  by their  respective  authorized  officers  as of the date first
written above.

DEERE PARK CAPITAL MANAGEMENT, INC.

By: /s/ David A. White
    ------------------
President



PROFUTURES SPECIAL EQUITIES FUND, L.P.

By  PROFUTURES FUND MANAGEMENT, INC., a general partner

By: / s/ Gary D. Halbert
    --------------------
President


FORTUNE FINANCIAL SYSTEMS, INC.

By: /s/ Roger C. Royce
    ------------------
President and CEO













                                       31



                                    EXHIBIT A

                   PREFERRED STOCK DESIGNATION OF PREFERENCES


      Pursuant  to  the  authority  vested  in the  Board  of  Directors  of the
Corporation  by its  Certificate  of  Incorporation,  as  amended,  a series  of
Preferred  Stock of the  Corporation  hereby is created;  and the  designations,
preferences and relative, participating, optional or other special rights of the
shares of such series,  and the  qualifications,  limitations  and  restrictions
thereof, shall be as follows:
      A.  Designation  and Number of Shares.  The series created hereby shall be
designated  and  known as the  "Series  A  Convertible  Preferred  Stock" of the
Corporation,  consisting of Two Hundred Thousand  (200,000)  shares,  $0.001 par
value  per  share  ("Series  A  Preferred").  For  purposes  of  making  certain
calculations  provided  for herein,  the Series A Preferred  shall have a stated
value of One Hundred Dollars  ($100.00) per share. The Corporation may from time
to  time  redeem,  repurchase  or  otherwise  acquire  shares  of the  Series  A
Preferred,  out of funds legally  available  therefor;  and said shares shall be
canceled and shall  revert to the status of  authorized  but unissued  Preferred
Stock, undesignated as to series and subject to reissuance by the Corporation as
shares of Preferred Stock of any one or more series.
      B.  Dividends.  The holders of the Series A Preferred shall receive out of
funds legally available therefor,  preferential  non-participating  dividends at
the rate of Five  Percent  (5%) of the  stated  value per share of the  Series A
Preferred per year, payable in four (4) equal installments on March 31, June 30,
September  30 and  December  31 in each  year.  Such  dividends  on the Series A
Preferred shall be cumulative, such that if dividends for any dividend period at



the rate  specified  above  shall  not have been  paid,  or  declared  and a sum
sufficient for the payment thereof set apart, the deficiency shall be fully paid
or set apart,  with  interest  thereon at the prime rate as quoted  from time to
time by The Wall Street Journal,  before any dividends shall be set apart for or
paid on any  shares  of the  Common  Stock  of the  Corporation.  Whenever  full
dividends  on the  Series  A  Preferred  for all  past  dividend  periods,  with
interest,  and for the current dividend period shall have been declared, and the
Corporation  shall have either paid such dividends or set apart a sum sufficient
for the payment  thereof,  then the Board of  Directors of the  Corporation  may
declare  and pay  dividends  on the  Common  Stock out of the  remainder  of the
Corporation's assets available therefor.
      C. Conversion. Each holder of the Series A Preferred shall have the right,
at his option,  to convert  each share of Series A  Preferred  owned by him into
shares of the  Common  Stock of the  Corporation,  at any time on the  following
terms and conditions:
                  1.  Right  of  Conversion.  The  Series A  Preferred  shall be
         convertible  commencing  on the  date  of  issuance  at  the  principal
         business  office of the  Corporation  (or at the office of any transfer
         agent for the Series A  Preferred)  into such  number of fully paid and
         non-assessable   shares  of  the  Common  Stock  of  the   Corporation,
         calculated  as to  each  conversion  to the  nearest  one/one-hundredth
         (1/100th)  of a share,  dividing  the sum of the  stated  value of each
         share of  Series A  Preferred  and all  accrued  and  unpaid  dividends
         through the date of conversion by the  conversion  price  determined as
         provided in  subparagraph 4 below,  each share of Series A Preferred to
         be converted having a stated value of One Hundred Dollars ($100.00) for
         the purpose of such conversion.


                                       2


                  2. Procedure for Conversion. In order to convert shares of the
         Series A Preferred  into Common  Stock of the  Corporation,  the holder
         thereof shall deliver to any office  specified in  subparagraph 1 above
         his  certificate or certificates  for the shares to be converted,  duly
         endorsed to the  Corporation or accompanied by an executed stock power,
         together  with  written  notice  to the  Corporation  that he elects to
         convert such shares.  Shares of the Series A Preferred  shall be deemed
         to have been  converted  immediately  prior to the close of business on
         the day of the surrender of the  certificate or  certificates  for such
         shares for conversion in accordance with the foregoing  provisions (the
         "Conversion Time"). At the Conversion Time, the rights of the holder of
         such Series A Preferred as such holder  shall cease,  and the person or
         persons  entitled  to  receive  the  Common  Stock  of the  Corporation
         issuable  upon such  conversion  shall  thereafter  be treated  for all
         purposes as the record holder or holders of such Common Stock.  As soon
         as possible after the  conversion,  but in no event later than four (4)
         business days after the Conversion  Time, the  Corporation  shall issue
         and  shall  deliver  to the  converting  holder  (i) a  certificate  or
         certificates  for the number of full shares of the Common  Stock of the
         Corporation issuable upon such conversion,  (ii) a cash payment in lieu
         of any fraction of a share, as provided in subparagraph 3 below,  which
         the converting  holder is entitled to receive,  (iii) a cash payment in
         an amount equal to all accrued  dividends with respect to each share of
         Series A  Preferred  converted  which have been  declared  but not paid
         prior to the  conversion,  and (iv) a  certificate  for any  shares  of
         Series  A  Preferred   which  were   represented  by  the   surrendered
         certificate or certificates but which were not converted.


                                       3


                  3. No Fractional  Shares. No fractional shares of Common Stock
         shall be issued  upon  conversion  of the Series A  Preferred.  In lieu
         thereof,  the Corporation shall pay a cash adjustment equal to the same
         fraction of the conversion  price on the date on which the  certificate
         or certificates for Series A Preferred were surrendered for conversion.
                  4. Conversion  Price. The conversion price shall be equal to a
         percentage  of the average of the closing  bids for the Common Stock of
         the Corporation for the ten (10) trading days immediately  prior to the
         Conversion  Time as reported by Bloomberg L.P. The  percentage  used to
         calculate the conversion  price shall vary depending upon the amount of
         time the converting holder has held the Series A Preferred, as shown in
         the following table:
                                  Holding Period                      Percentage
                                  --------------                      ----------

From the date of issuance of the Series A Preferred through
the 30th day after issuance                                               93%


From the 31st day through the 60th day after issuance                     92%

From the 61st day through the 90th day after issuance                     90%

From the 91st day through the 120th day after issuance                    89%

From the 121st day through the 150th day after issuance                   88%

From the 151st day through the 180th day after issuance                   86%

From the 181st day through the 225th day after issuance                   84%

From the 226th day through the 270th day after issuance                   82%

From the 271st day through the 315th day after issuance                   80%

From the 316th day through the 360th day after issuance                   76%

From and after the 361st day after issuance                               75%



                                       4



                  5. Reservation of Shares.  The Corporation  shall at all times
         while any shares of the Series A Preferred remain outstanding reserve a
         sufficient  number  of  shares of the  Corporation's  Common  Stock for
         issuance upon conversion of the Series A Preferred.
                  6.  Penalty  for  Failure  to  Convert.  In the event that the
         Corporation  fails  to  deliver  to a  converting  holder  of  Series A
         Preferred  those  items  which said  holder is  entitled  to receive as
         specified in  subparagraph  2 above within four (4) business days after
         the Conversion  Time, the Corporation  shall be required to pay to such
         converting  holder a penalty in cash  calculated on the stated value of
         the Series A Preferred  surrendered for conversion at the rate of Three
         Percent (3%) per month.  The amount of such penalty shall be calculated
         on the basis of a 30-day  month and shall be payable no later than five
         (5) days following  each 30-day period during which  conversion has not
         occurred.
      D. Voting Rights.  The holders of the Series A Preferred shall be entitled
to one (1) vote  for each  share  of  Series  A  Preferred  owned by them on all
matters required or permitted to be submitted to a vote of stockholders.




                                       5





                                 SCHEDULE 5.5(b)

                          Subsidiaries and Investments

(i) and (ii) None except as indicated below:

SUBSIDIARY                                               STATE OF INCORPORATION
- ----------                                               ----------------------

Success Media, Inc.                                      Florida

Fortune Marketing International, Inc.                    Nevada

Professional Marketing, Inc.                             Utah

Internet Development Incorporated                        Utah















                                       6




                                  SCHEDULE 5.14
                        Litigation and Other Proceedings
                                      None.



























                                       7