CONTRIBUTION AND OPERATING AGREEMENT

          Contribution and Operating Agreement, dated as of February 7, 1997, by
and among Peter Morris  ("Morris"),  Success  Holdings  Company LLC, an Illinois
limited liability company  ("Success  Holdings') and Fortune Financial  Systems,
Inc., a Nevada  corporation (the  "Company"),  James S. Byrd, Jr. J ("Byrd") and
Douglas Hackett ("Hackett").

                              PRELIMINARY STATEMENT

         1. The authorized  capital stock of the Company is 25,000,000 shares of
common  stock,  per  value  $.001  per  share  (the  "Common  Stock")  of  which
approximately  10,100,000  shares of Common Stock  (subject to adjustment as set
forth on Schedule 5.1.1) are issued and outstanding as of the date hereof.

         2. Fortune 21, Inc., a Florida corporation ("Fortune 21 "), is a wholly
owned subsidiary of the Company.

         3.  Fortune  21  is  a  financial  and  business  training,   coaching,
consulting company which provides educational, training, coaching and consulting
services to individuals and small businesses who want to start or expand a small
business,  buy, sell or invest in real estate, or create or build wealth, and in
connection therewith, conduct seminars, conferences and workshops, sell business
opportunities  and sell  collateral  materials  such as audio and videotapes and
software  in the United  States.  The clients  and  customers  of Fortune 21 are
introduced  to the Fortune 21 programs  through a variety of marketing  methods,
most notably  through the  conducting  of free  seminars,  through  direct mail,
direct  response media, or through  telemarketing.  The activities  listed above
will be referred to herein as the "Fortune Core Business".

         4 Success Holdings is an established international multi-media provider
of information,  entertainment,  services and  entertainment  for  entrepreneurs
which owns as its primary asset the nationally known magazine  SUCCESS.  Success
Holdings is involved in a variety of  enterprises,  including those described in
the Agenda for the Success  Strategy Meeting of November 14, 1996 or in Success'
Confidential Private Placement Memorandum (drafted 4122196), and including,  but
not limited to, the development and fostering of entrepreneurism  worldwide,  is
specifically involved in publishing the magazine, and its associated properties,
but is also involved in the global provision of  entrepreneurial  services.  The
categories of  enterprises  and activities  described  above will be referred to
herein as the " Success Core Business. "

         5.  Morris  has   extensive   experience   in   business,   management,
entrepreneurial, and particularly real estate matters. Morris has agreed to make
available his time,  contacts and experience to the Company.  The Company,  Byrd
and  Hackett  acknowledge  that  Morris'  business,  financial  and real  estate
expertise and  knowledge  will be of great value to the Company and that Morris'
experience  and  willingness  to contribute  his time to the Company was a major
factor in the  Company's  decision  to enter into this  agreement  and the other
agreements contemplated by this Agreement.

         6. Morris desires to acquire  3,100,000  shares of the Company's Common

                                       1


Stock in consideration  of the following  contributions to the Company which are
more fully described in Article 2 below:  (i) Morris will contribute  amounts in
cash equal to, at a minimum,  $500,000,  (ii) Morris will arrange for a $250,000
line of credit to be  established  for use by  Fortune  21 and will  become  the
primary  obligor  under such line of credit,  and (iii)  Morris will  guarantee,
jointly  and  severally  with Byrd and  Hackett,  media  accounts  not to exceed
$500,000 at any one time.

         7. Success desires to acquire  3,100,000 shares of the Company's Common
Stock in consideration of the License and Success's agreement to provide Fortune
21 with $3,000,000 of advertising in "Success(R)" Magazine and other media.

         8. Pursuant to a License Agreement,  dated as of the date hereof by and
among  Success  Holdings  and  Fortune  21 (the  "License  Agreement"),  Success
Holdings  granted to Fortune 21 a limited license in the United States to use of
the  trade  name  "Success(R)"  along  with the  right to  certain  intellectual
property, services and activities associated with the license (collectively, the
"License").

         9. The  6,200,000  shares of Common  Stock that  Success  Holdings  and
Morris will receive  hereunder will constitute 47% of the shares of Common Stock
held, in the aggregate, by Success Holdings, Morris, Byrd and Hackett.

         10. The  parties  hereto  desire to provide the  issuance of  6,200,000
shares of Common  Stock to Morris  and  Success  Holdings,  to  provide  for the
conduct of the  business of the  Company and Fortune 21, and to confirm  certain
other agreements among them.

         NOW, THEREFORE, in furtherance of the foregoing and in consideration of
the mutual premises set forth herein, the parties hereto agree as follows:

                                    ARTICLE 1

                                   DEFINITIONS

         1.1  Definitions.  For purposes of this Agreement,  the following terms
have the meanings specified to or referred to in this Article 1.

                  (a)  "Business  Plan"  shall  have the  meaning  set  forth in
Section 4.1 of this Agreement.

                  (b) "Byrd" shall have the meaning set forth in the Preamble to
this agreement;

                  (c) "Closing"  shall have the meaning set forth in Section 3.1
of this Agreement; Agreement;

                  (d)  "Closing  Date"  shall  have the  meaning,  set  forth in
Section 3.1 of this Agreement;

                  (e)  "Common  Stock"  shall have the  meaning set forth in the
Preliminary Statement to this Agreement;

                                       2


                  (f)  "Company"  should  have  the  meaning  set  forth  in the
Preamble to this Agreement;  (g) "Collateral  Documents" shall mean the License,
Stockholders and Employment Agreements;

                  (h) "Disclosure Statement" shall have the meaning set forth in
Section 5.1.3 of this Agreement;

                  (i)"Employment  Agreements"  mean the  Employment  Agreements,
dated as of the date hereof between the Company and each of Byrd and Hackett and
the Consulting Agreement,  dated as of the date hereof,  between the Company and
Morris;

                  (j) "Escrow Agreement' means the Escrow Agreement, dated as of
the date hereof,  by and among Success  Holdings,  the Company and Battle Fowler
LLP

                  (k)  "Financial  Statements"  means  the  Company's  financial
statements included in the Disclosure Statement;

                  (l) "Fortune Core  Business"  shall have the meaning set forth
in the Preliminary Statement to this Agreement;

                  (m)  "Fortune  21 " shall  have the  meaning  set forth in the
Preliminary Statement to this Agreement;

                  (n) "Hackett" shall have the meaning set forth in the Preamble
to this Agreement;

                  (o)  "License"  shall  have  the  meaning  set  forth  in  the
Preliminary Statement to this Agreement;

                  (p)  "License  Agreement"  shall have the meaning set forth in
the Preliminary Statement to this Agreement;

                  (q)  "Line of  Credit"  shall  have the  meaning  set forth in
Section 2.2.2 of this Agreement;

                  (r) "Morris"  shall have the meaning set forth in the Preamble
to this Agreement;

                  (s) "Permitted Conference" shall have the meaning set forth in
Section 4.2.1 of this Agreement.

                  (t)  "Stockholders  Agreement"  shall  mean  the  Stockholders

                                       3


Agreement,  dated as of the date  hereof,  by and  among  the  Company,  Success
Holdings, Morris, Byrd and Hackett;

                  (u) "Success Core  Business"  shall have the meaning set forth
in the Preliminary Statement to this Agreement; and

                  (v) "Success Holdings" shall have the meaning set forth in the
Preamble to this Agreement.



                                    ARTICLE 2

                           SUBSCRIPTION; CONSIDERATION

         2.1 Subscriptions. Upon the terms and subject to the conditions of this
Agreement,  each of Success  Holdings and Morris hereby  subscribes for, and the
Company  hereby issues to each of Success  Holdings and Morris 3,1 00,000 shares
of the Company's  Common Stock, in  consideration  of the  contributions  to the
Company made by Success Holdings and Morris as described in Section 2.2 below.

         2.2      Consideration.

                  2.2.1  Cash  Payments.  Morris  hereby  agrees  to  pay to the
Company the following (i) $200,000 in cash at the Closing; (ii) $100,000 in cash
on or before May 15,  1997;  and (iii)  $200,000  in cash on or before  July 15,
1997;  provided,  however,  that  the  payment  of such  amounts  in July may be
deferred  at the  option of Morris,  until (a)  December  31,  1997 if the total
payment due on such date is increased  to  $300,000,  (b) until June 30, 1998 if
the  total  payment  due on such date is  increased  to  $400,000,  or (c) until
January 10, 1999 if the total payment due on such date is increased to $500,000.
Upon the request of the Company's auditors,  Morris shall deliver to the Company
a promissory note evidencing  such deferred  payments,  which note shall contain
terms reasonably acceptable to the Company.

                  2.2.2 Line of Credit.  Morris hereby agreed to arrange to have
a $250,000  line of credit  (the "Line of  Credit")  with a term of three  years
established  for use by the  Company  at such  bank  and  upon  such  terms  and
conditions as shall be reasonably acceptable to the Company. Morris shall be the
primary obligor and the Company shall be the secondary obligor under the Line of
Credit.  Morris shall provide the issuing bank with any collateral  requested by
such bank in order to secure his  obligations  under the Line of Credit.  Morris
shall  establish  such Line of Credit no later than April 15, 1997 and such Line
of Credit shall terminate on April 15, 2000.

                  2.2.3 License; Grant of Media Credits. Success Holdings hereby
(i) executes and delivers the License Agreement,  and (ii) grants to Fortune 21,
$3,000,000  of media  credits of which 50% of such credits shall consist of 37.5
full  4-color  bleed  pages  (valued at $40,000 per full page  equivalents),  of
advertising  in  SUCCESS  magazine  over a period of 42  months  and 50% of such
credits shall  consist of net barter  credits with other media (valued at a cost

                                       4


per  thousand  agreed by the  parties  hereto to be  between  $85 to $95) over a
period of 30  months.  In the event  that the  parties  mutually  agree that the
Company  shall pay for any  production  costs  incurred in  connection  with any
advertising  provided under such media credits, the amount of such media credits
will be increased in an amount  mutually agreed to by the parties to reflect the
payment by the Company of such costs.

                  2.2.4  Guarantee  of  Media  Accounts.   In  addition  to  the
advertising  Fortune 21 will obtain  pursuant to the media credits  described in
Section 2.2.2,  Fortune 21 intends to obtain  advertising  from additional media
sources.  Morris,  Byrd and  Hackett  shall,  jointly and  severally,  guarantee
Fortune 21's  obligations with respect to such  advertising,  and such guarantee
shall be  provided  to the  relevant  media  sources.  In  connection  with such
guarantee,  Morris,  Byrd and Hackett  shall  execute and deliver all such other
agreements, certificates,  instruments and other documents as such media sources
may reasonably request.  Such guarantee shall be limited to media accounts in an
amount of $500,000 outstanding at any one time.

         2.3 License Guarantee.  Morris and Success Holdings shall,  jointly and
severally,  guarantee  that  Success  Holdings  will  honor its  agreements  and
obligations of the License under the terms of the License Agreement.  Morris and
Success  Holdings  shall  indemnify  the  Company and Fortune 21 for any and all
losses or costs and  expenses  incurred by the Company and Fortune 21 if Fortune
21's rights under the License  Agreement are terminated or lost through no fault
or act or omission to act on the part of Fortune 2 1.

         2.4 Escrow.  All of the shares of Common Stock  granted to Morris shall
be held in escrow,  pursuant to the Escrow  Agreement until the cash payments of
Morris under  Section  2.2.1 have been  satisfied in full and the Line of Credit
has been  established.  The  parties  acknowledge  that the  provisions  of this
Section do not affect the right of Morris under the Stockholders  Agreement,  or
the rights of the Company and  Fortune 21 under this  Agreement  and the License
Agreement,  including, without limitation, Fortune 21's right to use the License
as provided in the License Agreement.



                                    ARTICLE 3

                                     CLOSING

         3.1 Closing.  The closing of this Agreement (the "Closing")  shall take
place at the offices of Battle  Fowler LLP, 75 East 55th Street,  New York,  New
York  10022 on  February  7, 1997 or as soon  thereafter  as the  conditions  to
Closing may be satisfied or waived by the parties (the "Closing Date").

3.2      Closing Deliveries.

                  (A) On or prior to the Closing  Date,  the  Company,  Byrd and
Hackett,  as  appropriate,  shall  deliver or cause to be  delivered  to Success
Holdings and Morris the documents listed below, in form and substance reasonably
satisfactory to the Success Holdings and Morris;

                                       5



                           (i)   the License Agreement, executed by Fortune 21;

                           (ii)  the  Stockholders  Agreement,  executed  by the
Company, Byrd and Hackett;

                           (iii) the  Employment  Agreements,  executed  by  the
Company, Byrd and Hackett;

                           (iv)   the Escrow Agreement;

                           (v) a letter from the Company to Morris providing for
issuance  within  10  days  of the  Closing  Date  by  the  Company  of a  stock
certificate  in the name of Morris  for 3,1  00,000  shares of Common  Stock for
delivery  to the escrow  agent to hold under the terms of the Escrow  Agreement;
and

                           (vi)  a  letter   between  the  Company  and  Success
Holdings  providing  for the issuance  within 10 days of the Closing Date by the
Company of a stock  certificate  in the name of Success  Holdings for  3,100,000
shares of Common Stock.

                  (B) On or  prior  to the  Closing  Date,  Morris  and  Success
Holdings, as appropriate, shall deliver or cause to be delivered to the Company,
Byrd and Hackett,  the documents listed below, in form and substance  reasonably
satisfactory to the Company, Byrd and Hackett, as appropriate:

                           (i)  the  License  Agreement,   executed  by  Success
Holdings;

                           (ii) the  Stockholders  Agreement  executed by Morris
and Success Holdings;

                           (iii) the  Employment  Agreement  between the Company
and Morris, executed by Morris;

                           (iv)  $200,000  in cash from  Morris  payable  to the
Company;

                           (v)  evidence  of  payment  of  the  finder's  fee by
Success Holdings and Morris pursuant to Section 7.13 hereof; and

                           (vi) the Escrow Agreement


                                    ARTICLE 4

                           NON-COMPETITION PROVISIONS;


                                       6


                       SHARED EMPLOYEES; LICENSE PAYMENTS

         4.1  Non-Competition  - General.  The Company,  Byrd and Hackett hereby
agree that they will not engage in any business and will not serve as a partner,
officer, director, consultant,  employee or in any other capacity to any company
or business  organization  which is  competitive  with the Success Core Business
unless such parties obtain the prior approval of Success Holdings and Morris and
provide  Success  Holdings  and  Morris  with full  disclosure  of the  proposed
activities.  Success  Holdings and Morris hereby agree that they will not engage
in any business and will not serve as a partner, officer, director,  consultant,
employee or in any other capacity to any company or business  organization which
is competitive with the Fortune Core Business,  including,  without  limitation,
those products and services  listed on Schedule 4.1,  unless such parties obtain
the prior  approval of the  Company,  Byrd and Hackett and provide the  Company,
Byrd  and   Hackett   with  full   disclosure   of  the   proposed   activities.
Notwithstanding  the foregoing,  (a) the Company shall be permitted to engage in
activities  to the extent that such  activities  are  reflected in the Company's
executive summary as attached to this Agreement, and (b) any party may own up to
2% of the outstanding common stock of any class of common equity which is traded
on a national securities exchange or in the over-the-counter market.

         4.2      Permitted Conferences.

                  4.2.1 Success  Holdings and its affiliates  shall be permitted
to continue to conduct (i) one annual national seminar and conference,  (ii) one
annual  seminar and  conference in each of four regions of the United States and
(iii)  a   reasonable   number  of  retreats   for  chief   executive   officers
(collectively, the "Permitted Conferences"). The Company shall have the right to
participate in each Permitted  Conference and serve in the capacities  described
in Section  4.2.2  below.  In addition  to the  Permitted  Conferences,  Success
Holdings shall also be permitted to conduct industry specific and interest group
specific  seminars  and  conferences,  provided,  however,  that  such  industry
specific and interest group specific  conferences  and seminars and the retreats
for chief  executive  officers are not  substantially  similar to any activities
included in the Fortune Core Business.

                  4.2.2 For each  Permitted  Conference,  the Company shall have
the right to serve,  at its election,  as either a co-sponsor of such  Permitted
Conference,  as an administrator or manager of such Permitted Conference, or the
Company may provide Success  Holdings with its customer data base which shall be
used by Success Holdings only with respect to such conference.  Success Holdings
shall provide the Company with notice of the date and location and certain other
relevant  information with respect to each Permitted  Conference and such notice
shall be provided 90 days prior to the scheduled date of such conference. Within
60 days of the  scheduled  date of a Permitted  Conference,  the  Company  shall
notify Success  Holdings of what  capacity,  if any, the Company will serve with
respect to such Permitted Conference. The Company shall have the right to market
its products and services to attendees of the Permitted  Conferences,  provided,
however,  that such  products are  reasonable  and  appropriate  for the type of
attendees at such conferences.

                  4.2.3  (A) In the  event  the  Company  elects  to  serve as a

                                       7


co-sponsor of a Permitted Conference, the Company shall pay for 50% of the costs
and expenses  incurred in  connection  with such  Permitted  Conference  and the
Company shall receive 50% of the profits from such Permitted Conference.

                           (B) In the event the Company  elects to administer or
manage a Permitted  Conference,  the Company shall  provide such  administrative
services to Success  Holdings as Success Holdings and the Company shall mutually
agree and the Company shall also provide Success Holdings with use of certain of
its employees. In consideration for such services, the Company shall receive 30%
of the profits from such  Permitted  Conference and shall bear 20% of any losses
suffered in connection with such conference.  In addition, if the Company elects
to allow  Success  Holdings to use its customer  database  then the Company will
receive an additional 10% of the profits from such conference.

                           (C) If the  Company  elects  only  to  allow  Success
Holdings to use its customer  database then the Company will receive 1 0% of the
profits from such conference.

                  4.2.4  Each of Success  Holdings  and the  Company  shall make
their respective customer lists and databases available to each other; provided,
however that neither shall  disclose or otherwise sell or transfer such customer
lists or databases to any third party. The parties hereto  acknowledge that each
of Success  Holdings and the Company  shall  retain the full  ownership of their
respective  customer lists and databases.  Success Holdings shall be entitled to
(i) market  magazine  subscription to all active  customers of the Company,  and
(ii) market magazine subscriptions and other products of Success Holdings to all
inactive customers of the Company; provided, however, that such products are not
competitive  with the Fortune  products and services and that the Company  shall
review such products prior to any such marketing activity.  The Company shall be
entitled to market its products and services in accordance with this Agreement.

         4.3  Shared  Employees.  Success  Holdings  and its  affiliates,  shall
provide the Company with  reasonable  assistance  in  marketing  and research in
order to facilitate the Company's use of the License

         4.4 Consent to Certain  Activities.  The parties hereto acknowledge and
agree that there may be instances in the future where it will be beneficial  for
all  parties  to allow a party to engage in  activities  which  would  otherwise
violate the License Agreement or the non-competition provisions of this Article.
In such event,  the parties  hereto agree to use their best efforts to negotiate
in good faith with a view to accommodating a party's  reasonable and appropriate
business needs to engage in such activities.  Notwithstanding the foregoing,  if
the parties cannot reach  agreement,  the party desiring to take such prohibited
action shall not be permitted to take any action prohibited under this Agreement
or the License Agreement.

         4.5 License Payments. Success Holdings shall be entitled to receive, as
an  additional  payment under the License  Agreement as set forth below.  If the
Company's  net earnings  before taxes as  reflected in the  Company's  regularly
prepared audited  financial  statements,  but before deducting any bonuses under
this or other executive  employment or consulting  agreement ("Pre-tax Profits")
exceed $5 million for any fiscal year,  then as an additional  payment under the


                                       8


License  Agreement,  Success  Holdings shall be entitled to receive an amount in
the form of a combination of cash and stock options having net value as follows:
if Pre-tax Profits exceed $5 million but are less than $6 million,  $250,000; if
Pre-tax profits exceed $6 million but are less than $7 million, $350,000; and if
Pre-tax Profits exceed $7 million,  $500,000,  as further  described  below. The
Board of Directors shall determine,  in its sole discretion,  the combination of
cash and stock  options  Success  Holdings  shall  receive.  To the extent  that
Success Holdings is granted options as described above to purchase shares of the
Company's Common Stock,  such stock options (x) shall have an exercise price per
share to be determined by the Board of Directors,  provided,  that such exercise
price is equal to not more  than 50% of the Fair  Value of the share on the date
of grant, and (y) shall be granted in accordance with a stock option  agreement,
the form of which  will be  mutually  acceptable  to  Success  Holdings  and the
Company, and which agreement will provide that the options shall be fully vested
upon the date of grant and that one-third of the options shall be exercisable on
each of the date of grant and the first and second  anniversaries of the date of
grant.  The "net value" of any stock options  granted to Success  Holdings under
this Section for purposes of calculation  the $500,000  valuation above shall be
the Fair Value per share on the date of grant  under such option  multiplied  by
the number of shares subject to such option. The term "Fair Value" of a share of
the  Company's  Common  Stock shall mean (i) if the common  stock is traded on a
national  securities  exchange,  the  closing  price  for such  stock on the day
immediately  preceding the date of determination or if there is no closing price
on such date, the last preceding  closing price, (ii) if the common stock is not
traded  on a  national  securities  exchange,  the  mean of the high bid and ask
quotes of such stock as  reported  in the  NASDAQ/NMS  reports  or the  National
Quotation  Bureau Inc.'s pink sheets or in the NASD  Bulletin,  Board on the day
immediately preceding the date of determination or if there were no high bid and
ask quotes on such date,  the last  preceding day that there were,  and 4.5.1 if
neither (i) or (ii) are applicable,  as determined in good faith by the Board of
Directors.


                                    ARTICLE 5

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY,
                                BYRD AND HACKETT.

         5.1 The  Company,  Byrd  and  Hackett  hereby  represent  and  warrant,
severally and not jointly, as follows:

                  5.1.1 The Company is a corporation duly incorporated,  validly
existing and in good standing  under the laws of the State of Nevada.  As of the
date hereof,  the authorized capital stock of the Company consists of 25,000,000
shares of Common Stock.  The Company has full  corporate  power and authority to
enter  into  this  Agreement  and to  perform  its  obligations  hereunder.  The
execution,  delivery and  performance  of this  Agreement by the Company and the
consummation by the Company of the  transactions  contemplated  hereby have been
duly  authorized  by all  necessary  corporate  proceedings  on the  part of the
Company and this Agreement constitutes the. valid and legally binding obligation
of the Company,  enforceable  against the Company in accordance  with its terms,


                                       9


except as such  enforceability  may be  limited by (i)  bankruptcy,  insolvency,
moratorium,  reorganization and other laws affecting creditors' rights generally
and (ii)  general  principles  of equity,  regardless  of whether  asserted in a
proceeding  in equity or at law.  As of the Closing  Date and after  taking into
account the  transactions  contemplated by this  Agreement,  the Company's total
issued and  outstanding  shares of Common  Stock will  consist of  approximately
16,300,000  shares  of  Common  Stock  (subject  to  adjustment  as set forth in
Schedule  5.1.1).  As of  the  Closing  Date  and  after  giving  effect  to the
transactions  contemplated by this Agreement,  all of the issued and outstanding
shares of Common Stock of the Company shall be duly and validly  authorized  and
issued and are fully paid and non-assessable.  As of the Closing Date other than
as contemplated by this Agreement and the Collateral  Documents (a) there are no
outstanding warrants,  options or other rights to purchase or acquire any shares
of the Company's Common Stock, nor any outstanding  securities  convertible into
such shares or outstanding warrants, options or other rights to acquire any such
convertible  securities;  (b) there are no preemptive rights with respect to the
issuance or sale of the Company's  Common Stock;  and (c) as of the Closing Date
there will be no  restrictions  on the  transfer of the  Company's  Common Stock
other  than  those  arising  from  federal  and  state  securities  laws  or the
Stockholders Agreement.

                  5.1.2 The  execution  and  delivery of this  Agreement  by the
Company does not (i) violate,  or result with notice or the passage of time in a
violation  of,  or,  result  in the  acceleration  of or  entitle  any  party to
accelerate  (whether  after  the  giving of notice or lapse of time or both) any
material obligation under, any mortgage,  lien, lease, agreement,  license, loan
agreement,  indenture or other  instrument or document to which the Company is a
party or by which the  Company  is bound;  (ii)  violate  any  provision  of the
certificate  of  incorporation  or by-laws of the  Company;  (iii) result in the
creation of any claim, security interest,  lien or encumbrance whatsoever on the
Shares except as  contemplated  by this  Agreement;  or (iv) violate or conflict
with any law, order, rule,  regulation,  judgment or decree or other restriction
of any kind or character to or by which the Company is subject or bound.

                  5.1.3 The Disclosure  Statement  filed with NASDAQ pursuant to
Rule 1 5c2-1 1 (the "Disclosure  Statement") is true and correct in all material
respects,  does not contain any untrue statement of a material fact and does not
omit to state a material  fact  required to be stated  therein or  necessary  in
order to make the statements therein not misleading.

                  5.1.4 The  Corporation  has good and  marketable  title to its
assets  used  in  conducting  its  business,   free  and  clear  of  all  liens,
restrictions  or  encumbrances  except as otherwise  disclosed in the  Financial
Statements.

                  5.1.5 Except as set forth in Schedule  5.1.5 hereto,  there is
no litigation or  governmental  proceeding or  investigation  pending or, to the
best knowledge of the Company,  threatened  against the Company affecting any of
its properties or assets, or which has a reasonable  possibility of calling into
question  the  validity,   or  materially   hindering  the   enforceability   or
performance,  of this  Agreement,  or any action  taken or to be taken  pursuant
hereto; nor, to the best knowledge of the Company,  has there occurred any event
or does  there  exist  any  condition  on the  basis  of which  any  litigation,
proceeding or  investigation  might properly be instituted  with any substantial
chance of a recovery which could be materially adverse to the Company.

                  5.1.6  Except for Fortune 21, the Company has no  subsidiaries
and does not own of record or beneficially  any capital stock or equity interest


                                       10


or investment in any  corporation,  association,  partnership,  joint venture or
business entity.

                  5.1.7 To the best of the Company's  knowledge and belief after
due  inquiry,  no  employee  of the  Company  is, or is now  expected  to be, in
violation of any term of any employment contract,  patent disclosure  agreement,
non-competition agreement, or any other contract or agreement or any restrictive
covenant or any other common law obligation to a former employer relating to the
right of any such  employee to be employed by the Company  because of the nature
of the  business  conducted  or to be  conducted by the Company or to the use of
trade  secrets or  proprietary  information  of  others,  and to the best of the
Company's  knowledge and belief, the employment of the Company's  employees does
not subject the Company or Success Holdings or Morris to any liability. There is
neither  pending nor, to the  Company's  knowledge  and belief,  threatened  any
actions, suits, proceedings or claims, or to its knowledge any basis therefor or
threat thereof with respect to any contract,  agreement,  covenant or obligation
referred to in the preceding sentence. Copies of all employment, non-disclosure,
confidentiality or non-competition  agreements with any employees of the Company
or its subsidiaries and any collective bargaining agreement covering any Company
or subsidiary employees have been made available to Success Holdings and Morris.

                  5.1.8  The  Company  does  not  have  any  currently  existing
contract,  obligation,  agreement,  plan,  arrangement,  commitment  or the like
(written or oral) which is material to the Company and its  business  which have
not been made available to Success Holdings and Morris. The Company has complied
in all material respects with the provisions of all said contracts, obligations,
agreements,   plans,   arrangements  and  commitments  and  is  not  in  default
thereunder.

                  5.1.9 Upon the execution of the License Agreement, the Company
will  have  all  franchises,  permits,  licenses  and  other  similar  authority
necessary  for the conduct of its  business as now being  conducted by it and as
planned to be conducted, the lack of which could materially and adversely affect
the prospects,  operations or condition, financial or otherwise, of the Company,
and it is not in default in any material  respect under any of such  franchises,
permits,  licenses or other similar authority. Upon the execution of the License
Agreement, the Company will possess all technology,  technology rights, patents,
patent rights,  trademarks,  trademark rights,  trade names,  trade name rights,
copyrights, trade secrets, proprietary rights and processes known by the Company
to be necessary to conduct its business as now being conducted and as planned to
be  conducted,  without,  to the  knowledge  of the Company  after due  inquiry,
conflict  with or  infringement  upon any valid  rights of and the lack of which
could materially and adversely affect the operations or condition,  financial or
otherwise,  of the Company, and has not received any notice of infringement upon
or conflict with the asserted rights others.

                  5.1.10  Since  September  30,  1996,   except  to  the  extent
described in the Financial Statements, there has not been any event or condition
of any  character  which  has  adversely  affected  the  Company's  business  or
prospects, including but not limited to:

                           (A) Any  material  adverse  change in the  condition,
assets,  liabilities or business of the Company from that shown on the Company's
balance sheet dated September 30, 1996;

                                       11


                           (B)  Any  damage,  destruction  or loss of any of the
properties  or assets of the  Company  (whether  or not  covered  by  insurance)
materially adversely affecting the business or plans of the Company;

                           (C) Any  declaration,  setting  aside or  payment  or
other  distribution  in respect of any of the Company's  capital  stock,  or any
direct or  indirect  redemption,  purchase or other  acquisition  of any of such
shares by the Company; or

                           (D) Any labor  trouble,  or any event or condition of
any  character,  materially  adversely  affecting  the  business or plans of the
Company.

                  5.1.11 Each of the Company and its  subsidiaries has filed all
Federal income tax returns, domestic and foreign, required to be filed by it and
has paid all Federal taxes and  assessments  shown to be due on such returns and
all other material  taxes and  assessments,  domestic and foreign,  in each case
payable by it which have become  due,  other than those not yet  delinquent  and
except those  contested in good faith and for which adequate  reserves have been
provided in accordance with generally accepted accounting principles.

                  5.1.12 Aside from the payments to Michael  Lucas  described in
Section 7.13,  the Company does not have nor will have any obligation to pay any
finder's fee,  brokerage  commission or similar  payment in connection  with the
transactions  contemplated  hereby  which  has not  been  satisfied  in full and
disclosed to Morris and Success Holdings.

                  5.1.13 No representations or warranties by the Company in this
Agreement,  nor  any  document,  exhibit,  statement,  certificate  or  schedule
furnished or to be furnished to Success Holdings and Morris pursuant hereto,  or
in  connection  with the  transactions  contemplated  hereby,  contains  or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not  misleading.  The Company has  disclosed  all events,  conditions  and facts
materially affecting (i) the business or the condition (financial or otherwise),
properties,  liabilities,  reserves,  working  capital,  earnings,  prospects or
relations with  customers,  suppliers,  distributors or employees of the Company
and (ii) the right or ability  of the  Company to  consummate  the  transactions
contemplated hereby.

                  5.1.14 The  Company  has  delivered  to Success  Holdings  and
Morris the Financial  Statements,  all of which  statements  fairly  present the
financial position and results of operations of the Company at the dates and for
the periods to which they  relate,  and have been  prepared in  accordance  with
generally accepted accounting  principles  consistently  followed throughout the
periods involved and prior periods.

                  5.1.15 The  Company's  gross  revenues for the fiscal  quarter
ended  December  31,  1996 were not less than  $300,000  and for the month ended
January 31, 1997 were not less than $1,000,000.

                  5.1.16  The  projections  included  in the  Company  executive
summary  attached  hereto  as  Schedule  5.1.5  was  based  upon the good  faith


                                       12


assumptions  and beliefs of the Company and its  management  which the  Company,
Byrd and Hackett believe to be reasonable.

         5.2  Each  of Byrd  and  Hackett,  individually  and  not  jointly  and
severally, hereby represents and warrants as follows:

                  5.2.1 This  Agreement  has been duly executed and delivered by
such  individual and this  Agreement  constitutes  the legal,  valid and binding
obligation of such individual  enforceable in accordance with its terms,  except
as such enforceability may be limited by (i) bankruptcy, insolvency, moratorium,
reorganization  and other laws affecting  creditors'  rights  generally and (ii)
general principles of equity,  regardless of whether asserted in a proceeding in
equity or at law. Such  individual has all requisite power and authority and has
taken  all  action  necessary  to  perform  all of his  obligations  under  this
Agreement and to consummate the transactions contemplated hereby.

                  5.2.2 The  execution  and  delivery of this  Agreement by such
individual does not (i) violate, or result with notice or the passage of time in
a violation of, any material provisions of, or, result in the acceleration of or
entitle any party to accelerate  (whether after the giving of notice or lapse of
time or  both)  any  material  obligation  under,  any  mortgage,  lien,  lease,
agreement, license, loan agreement, indenture or other instrument or document to
which such  Individual  is a party or by which such  individual  is bound;  (ii)
result in the creation of any claim,  security,  interest,  lien or  encumbrance
whatsoever on any shares of Common Stock;  or (iii) violate or conflict with any
law, order,  rule,  regulation,  judgment or decree or other  restriction of any
kind or character to or by which such Individual is subject or bound.

                  5.2.3 No  representation  and warranties by such individual in
this Agreement, nor any document,  exhibit,  statement,  certificate or schedule
furnished or to be furnished to Success Holdings and Morris pursuant hereto,  or
in connection with the transaction contemplated hereby, contains or will contain
any  untrue  statement  of a material  fact,  or omits or will omit to state any
material  necessary  to make the  statements  or  facts  contained  therein  not
misleading.

                  5.2.4 The  Disclosure  Statement  is true and  correct  in all
material respects,  does not contain any untrue statement of a material fact and
does not  omit to  state a  material  fact  required  to be  stated  therein  or
necessary in order to make the statements therein not misleading.


                                    ARTICLE 6

          REPRESENTATIONS AND WARRANTIES OF SUCCESS HOLDINGS AND MORRIS

         6.1      Success Holdings hereby represents and warrants that:

                  6.1.1  Success  Holdings is a limited  liability  company duly
organized,  validly existing and in good standing under the laws of the State of
Illinois.  Peter Morris is the holder of a majority of the membership  interests
of Success  Holdings.  Success Holdings has full limited liability company power
and  authority  to enter  into this  Agreement  and to perform  its  obligations
hereunder. The execution,  delivery and performance of this Agreement by Success

                                       13


Holdings  and  the   consummation  by  Success   Holdings  of  the  transactions
contemplated hereby have been duly authorized by all necessary limited liability
company  proceedings  on  the  part  of  Success  Holdings  and  this  Agreement
constitutes  the  valid and  legally  binding  obligation  of  Success  Holdings
enforceable  against Success  Holdings in accordance  with its terms,  except as
such  enforceability may be limited by (i) bankruptcy,  insolvency,  moratorium,
reorganization  and other laws affecting  creditors'  rights  generally and (ii)
general principles of equity,  regardless of whether asserted in a proceeding in
equity or at law.

                  6.1.2 The execution and delivery of this  Agreement by Success
Holdings does not (i) violate, or result with notice or the passage of time in a
violation  of,  or,  result  in the  acceleration  of or  entitle  any  party to
accelerate  (whether  after  the  giving of notice or lapse of time or both) any
material obligation under, any mortgage,  lien, lease, agreement,  license, loan
agreement,  indenture or other  instrument or document to which Success Holdings
is a party or by which Success Holdings is bound;  (ii) violate any provision of
the articles of organization or by-laws of Success Holdings; (iii) result in the
creation of any claim, security interest,  lien or encumbrance whatsoever on any
shares of Common Stock; or (iv) violate or conflict with any law,  order,  rule,
regulation,  judgment or decree or other restriction of any kind or character to
or by which Success Holdings is subject or bound.

                  6.1.3 No  representations or warranties by Success Holdings in
this Agreement, nor any document,  exhibit,  statement,  certificate or schedule
furnished or to be furnished to the Company,  Byrd and Hackett  pursuant hereto,
or in connection with the  transactions  contemplated  hereby,  contains or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not misleading.

                  6.1.4 Success owns the "Licensed  Trademark",  as such term is
defined in the License Agreement.

         6.2      Morris hereby represents and warrants that:

                  6.2.1 This  Agreement  has been duly executed and delivered by
Morris and this Agreement constitutes the legal, valid and binding obligation of
Morris enforceable in accordance with its terms,  except as such  enforceability
may be limited by (i) bankruptcy,  insolvency,  moratorium,  reorganization  and
other laws affecting  creditors' rights generally and (ii) general principles of
equity,  regardless  of whether  asserted in a  proceeding  in equity or at law.
Morris has all requisite  power and authority to perform all of his  obligations
under this Agreement and to consummate the transactions contemplated hereby.

                  6.2.2 The execution  and delivery of this  Agreement by Morris
does  not (i)  violate,  or  result  with  notice  or the  passage  of time in a
violation of, any material  provisions of, or, result in the  acceleration of or
entitle any party to accelerate  (whether after the giving of notice or lapse of
time or  both)  any  material  obligation  under,  any  mortgage,  lien,  lease,
agreement, license, loan agreement, indenture or other instrument or document to
which Morris is a party or by which Morris is bound; (ii) result in the creation
of any claim, security,  interest,  lien or encumbrance whatsoever on the shares
of Common  Stock;  or (iii)  violate  or  conflict  with any law,  order,  rule,
regulation,  judgment or decree or other restriction of any kind or character to
or by which Morris is subject or bound.


                                       14


                  6.2.3 No  representation  and  warranties  by  Morris  in this
Agreement,  nor any  document,  exhibit,  statement,  certificate,  or  schedule
furnished or to be furnished to the Company,  Byrd and Hackett  pursuant hereto,
or in connection with the  transactions  contemplated  hereby,  contains or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not misleading.


                                    ARTICLE 7

                                  MISCELLANEOUS

         7.l Survival of Representations and Warranties. The representations and
warranties  contain in  Articles 5 and 6 shall  survive  the  Closing  and shall
terminate on the first anniversary of the Closing.

         7.2 Further Assurances. Each party hereto shall do and perform or cause
to be done and performed all such further acts and things, and shall execute and
deliver all such other agreements,  certificates,  instruments, and documents as
any other party hereto  reasonably  may request in order to carry out the intent
and  accomplish  the  purposes of this  Agreement  and the  consummation  of the
transactions contemplated hereby.

         7.3  Governing  This  Agreement and the rights and  obligations  of the
accordance  with,  parties  hereunder  shall be governed by, and  construed  and
interpreted  in the laws of the State of Florida  without  giving  effect to the
choice of law principles thereof.

         7.4  Modifications;  Amendments.  The  terms  and  provisions  of  this
Agreement  may not be  modified  or  amended,  or any of the  provisions  hereof
waived, temporarily or permanently, except pursuant to a writing executed by all
the  parties.  The waiver by any party of a breach of any term or  provision  of
this Agreement shall not be construed as a waiver of any subsequent breach.

         7.5 Binding  Effect.  This Agreement  shall inure to the benefit of the
Parties hereto and shall be binding upon the parties hereto and their respective
legal  representatives  (including  the  executor  of the  estate  of a  party),
successors and assigns.

         7.6 Invalidity of Provision.  The invalidity or unenforceability of any
provision of this Agreement in any jurisdiction shall not affect the validity or
enforceability  of the remainder of this Agreement in that  jurisdiction  or the
validity or enforceability of this Agreement,  including that provision,  in any
other jurisdiction.

         7.7  Notice.  Any  notices  or  communications  required  or  permitted
hereunder  shall be  sufficient  if in writing and  delivered by hand or sent by
telecopy,  or sent  postage  prepaid by U.S.  Post  Office  express-mail,  or by
recognized  overnight  or  courier  service  and shall be deemed  given  when so


                                       15


delivered by hand,  or  telecopied,  as if mailed or sent by  overnight  courier
service,  on the scheduled  delivery  date, to the parties at the address listed
below  their  signatures  or to such  other  address as the  addressee  may have
specified in a notice duly given to the sender as provided herein.

         7.8  Headings;  Execution  in  Counterparts.  The headings and captions
contained  herein are for  convenience  only and shall not control or affect the
meaning or construction of any provision hereof.  This Agreement may be executed
in any number of  counterparts,  each of which shall be deemed to be an original
and all of which together shall constitute one and the same instrument.

         7.9 Entire Agreement.  This Agreement  constitutes the entire agreement
and supersedes all prior agreements and understandings,  oral and written, among
the parties hereto with respect to the subject matter hereof.

         7.10 Specific  Performance.  Each of the parties  acknowledges that the
subject  matter of this  Agreement  is of a special,  unique  and  extraordinary
character,  and  that  any  violation  of this  Agreement  by any  party to this
Agreement would be likely to be highly  injurious to other parties.  Each of the
parties  agrees that if any party  defaults in the  performance  of his,  its or
their obligations under this Agreement,  the other parties shall be entitled, in
addition to any other  remedies that they may have, to enforce this Agreement by
a decree of specific performance in a court of competent  jurisdiction requiring
such party or parties to perform their obligations tinder this Agreement.

         7.11  Arbitration.  Any  dispute  or  controversy  arising  under or in
connection  with this  Agreement  and  related  to the  License  or the  License
Agreement  shall be settled by  arbitration  to be held in the City of New York,
except that either party may seek preliminary  injunctive relief from the United
States  District  Court or state court in that city.  Any dispute or controversy
arising under or in connection  with this Agreement  which is not related to the
License or the License  Agreement  shall be settled by arbitration to be held in
the State of Florida,  except that either party may seek preliminary  injunctive
relief from the United States District Court or state court in that city, except
that any such preliminary  injunctive relief may, upon the request of Morris, be
sought in Miami.  Upon the  occurrence of any such dispute or  controversy,  (i)
Morris and Success Holdings shall select one Arbitrator,  (ii) the Company, Byrd
and Hackett shall select one Arbitrator, and (iii) the third Arbitrator shall be
selected by the other two  Arbitrators.  Each Arbitrator  shall be an individual
who has no prior  professional or personal  relationship with any party and each
party  shall  furnish  to  the  Arbitrators   written  notice  (each,  a  "Party
Determination")  of such party's  desired outcome or resolution for such dispute
or controversy.  Upon receipt of a Party  Determination,  the Arbitrators  shall
notify  the other  parties in writing  (a  "Determination  Notice")  that it has
received such Party  Determination  and the  Arbitrators  shall not disclose the
contents  thereof  until  the  earlier  of the  Arbitrators'  receipt  of  Party
Determinations  from all parties and 20 days after delivery of the Determination
Notice. If the other parties fail to deliver their Party  Determinations  within
20  days  after  delivery  of  the   Determination   Notice,   the  first  Party
Determinations  shall be the resolution of the dispute or  controversy.  If more
than one Party  Determination  is  delivered to the  Arbitrators  within 20 days
after the delivery of the Determination  Notice, the Arbitrators shall determine
the  resolution  of the  dispute  or  controversy,  provided,  however,  that in
determining  the  resolution  of the dispute or  controversy,  the  Arbitrators'
discretion  shall be limited to selecting  one of the proposed  resolutions  set
forth in the Party  Determination  delivered to the  Arbitration  within 20 days
after the  delivery of the  Determination  Notice.  All fees and expenses of the
Arbitrators  incurred in connection  with its  determination  of such dispute or


                                       16


controversy  shall be borne by the parties that submitted  Party  Determinations
not chosen by the Arbitrators.  All decisions of the Arbitrators  shall be final
and binding on each of the parties and enforceable at law or in equity.

         7.12  Indemnification.  Each of the parties hereto shall  indemnify and
hold harmless each of the other parties  ('indemnified  party") from and against
any and all loss, damage, claim, injury,  liability, cost and expense (including
reasonable attorney's fees and count costs) arising out of any misrepresentation
or any breach of warranty by such party in this  Agreement  (provided,  however,
that notice of such breach is given within one year of the date hereof).  Upon a
party's  receipt of notice of a claim with  respect to which  indemnity is to be
sought under this Section, such party shall give the relevant indemnifying party
written  notice in  reasonable  detail.  The  indemnifying  party may,  within a
reasonable time thereafter,  elect, by written notice to the indemnified  party,
to assume and  control the defense or  resolution  of the claim with  counsel of
such indemnifying  party's choosing  reasonably  satisfactory to the indemnified
party. If such notice is given, the  indemnifying  party shall not be liable for
legal  or other  expenses  subsequently  incurred  by the  indemnified  party in
connection with the defense of the claim,  and the  indemnifying  party shall be
entitled  to settle  the claim on such  terms as it deems  appropriate  with the
indemnified party's consent, which shall not be unreasonably withheld.

         7.13  Finder's Fee. At the Closing,  Success  Holdings and Morris shall
pay to Michael Lucas a finder's fee equal to $20,000.  The Company shall pay Mr.
Lucas an  additional  payment of $20,000 in cash or stock prior to December  31,
1997,  which  payment  shall be made  out of,  but only to the  extent  of,  the
Company's operating cash flow.

         7.14 License  Agreement.  The parties hereto acknowledge and agree that
notwithstanding  any provision of this  Agreement,  this  Agreement  shall in no
respect limit or otherwise  modify the rights of the licenser  under the License
Agreement  to take the actions  permitted  under such  agreement  to protect his
interests under the License. To the extent that any provisions of this Agreement
conflicts  with any provisions in the License  Agreement,  the provisions of the
License Agreement shall control.






         IN WITNESS WHEREOF,  the parties have executed this Agreement effective
as of the date first above written.

FORTUNE FINANCIAL SYSTEMS, INC.


By:  /s/ James S. Byrd
James S. Byrd, Jr.
Title - President
1200 West State Road 34, Suite 112 
Longwood, FL 32750



SUCCESS HOLDINGS CO., LLC


By:  /s/ James S. Byrd
James S. Byrd, Jr.
President
1200 West State Road 34, Suite 112
Longwood, FL 32750


By:  /s/James S. Byrd
[Title]
733 3rd Avenue 10~ Floor
New York, New York 10017



By: /s/ Douglas S. Hackett
Douglas Hackett
[Title]
1200 West State Road 34, Suite 112
 Longwood, FL 32750






Schedule 4.1

1.       Real Estate training
2.       Business training
3.       Financial training
4.       Real Estate Connection - Books, Audio, Video
5.       Business Connection - Books, Audio, Video
6.       Real Estate Starter Kit
7.       Business Starter Kit
8.       Entrepreneur Association and Related Services
9.       Discount Mortgage
10.      Mortgage Curtailment
11.      Computer  Software  -  Business  Management,  Real  Estate  Management,
         Discount Mortgage, Mortgage Reduction, Mortgage Curtailment,  Financial
         management and planning
12.      Coaching Programs - various by product and program related
13.      Executive Mentor Programs - various by product and program related
14.      Internet - Educational
15.      Net Presence - Web Sites, Biz opportunity, consulting
16.      IDI Net Preserver - Web Links
17.      Tax Institute and Services
18.      Hotline Services - Real Estate, Business, Real Estate, Financial
19.      Newsletter  Services - Business,  Finance,  Tax, Real Estate,  Business
         Opportunities.
20.      HB Merchandise - Distressed/Reduced Merchandise
21.      Discount Mortgage
22.      Phone Cards, Communication Services, and Long Distance Services
23.      Internet and On Line Services
24.      Travel Agent Programs
25.      Vending Products
26.      Grocery Couponing
27.      Auction Product and Programs
28.      Financial Connection - Books, Audio, Video
29.      Mutual Fund Manager - Books and Audio
30.      25 Steps to Successful Real Estate Investing
31.      30 Day Business Quickstart
32.      Action Plus Software - Business Management
33.      Direct Response Infomercial Products and Programs
34.      1-Day Seminars, Workshops and Training
35.      3-Day Seminars, Workshops and Training
36.      Financial  Services - Brokerage,  Money Management,  Insurance Services
         and Related Products






                                 Schedule 5.1.5

1.       Letter of Inquiry from Arizona
2.       Letter of Inquiry from Texas
3.       Threatened lawsuit from Delmer