AMENDED AND RESTATED AGREEMENT
                                       and
                             PLAN OF REORGANIZATION

         This  AMENDED  AND  RESTATED  AGREEMENT  AND PLAN OF  REORGANI  ZATION,
effective the 22nd day of March,  1997 (the  "Effective  Date"),  by and between
Messrs. Robert Stahura ("Mr. Stahura") and Steven Thorne ("Mr. Thorne") (each, a
"Shareholder"  and  collectively,  the  "Shareholders"),  and FORTUNE  FINANCIAL
SYSTEMS, INC., a Delaware corporation ("FFS"),

                                   WITNESSETH:

         WHEREAS  each of the  Shareholders  owns the number of shares of common
stock of  Professional  Marketing,  Inc. (the  "Company") set forth opposite his
name in Schedule 1 to this Agreement,  which  collectively  constitute more than
80% of the issued  and  outstanding  shares of the  Company  (collectively,  the
"Company Shares"); and

         WHEREAS  FFS holds at least  one  million  (1,00,000)  shares of common
voting  stock  of FFS,  which  shares  will  constitute  approximately  five and
one-half percent (5.5%) of the issued and outstanding voting shares of FFS after
consummation of the transaction described herein; and

         WHEREAS FFS wishes to acquire, and the Shareholders wish to transfer to
FFS,  all of the issued  and  outstanding  Company  Shares in  exchange  for One
Million (1,000,000) shares of common voting stock of FFS (the "FFS Shares") in a
transaction  intended  to qualify  as a  reorganization  within  the  meaning of
Internal Revenue Code Section 368(a)(1)(B), as amended;

         NOW, THEREFORE, the Parties agree as follows:


                                    ARTICLE 1
                                   DEFINITIONS

         The following terms, as used herein, have the following meanings:

         "Closing"  means  the  consummation  of the  transactions  contemplated
herein, as described herein.  The Closing shall be deemed to have occurred March
22, 1997.

         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 1






         "Party" means each of FFS and each of the Shareholders.


                                    ARTICLE 2
                        TRANSFER AND ASSIGNMENT OF SHARES

         2.1 Statement of Intent.  Effective March 22, 1997, the Parties entered
into that certain  agreement  between and among them (the "March 22 Agreement"),
pursuant to which the  Shareholders  agreed to transfer and assign to FFS all of
the Company  Shares,  and FFS agreed to transfer and assign to the  Shareholders
all of the FFS Shares.  It is the  intention of the Parties,  under the terms of
this  Agreement,  to amend and re-state the general  agreements set forth in the
March 22 Agreement and consummate the transaction  described therein,  effective
March  22,  1997.  To the  extent  that any of the terms of this  Agreement  are
inconsistent  with  the  terms  of the  March 22  Agreement,  the  terms of this
Agreement shall govern.

         2.2 Assignment and Transfer of Company Shares.  Subject to the terms of
this Agree  ment,  the  Shareholders  agree to  transfer  and assign the Company
Shares  to  FFS.  The  Shareholders  shall  deliver  to  FFS  a  certificate  or
certificates evidencing the Company Shares owned by the Shareholders,  in a form
ready for transfer and duly endorsed to FFS. From time to time,  FFS and each of
the Shareholders shall execute and deliver such other documents and instruments,
and take such other  actions,  as the other Parties may reasonably  request,  in
order more fully to vest in each of the  Parties  and  perfect  its title to all
right,  title and interest in and to the Company Shares,  in the case of FFS and
the FFS Shares, in the case of each of the Shareholders.

         2.3  Assignment  and Transfer of FFS Shares.  Subject to the  following
conditions and in accordance with the following schedule, FFS agrees to transfer
and assign to the Shareholders,  One Million Thousand  (1,000,000) FFS Shares in
the aggregate,  which shall be duly assigned and transferred to the Shareholders
as follows:

         (a) As of the Effective Date, FFS shall (i) deliver to the Shareholders
two stock  certificates,  each such  certificate  representing Two Hundred Fifty
Thousand  (250,000)  shares of FFS's common stock and issued in the name of each
of the Shareholders,  respectively (which shares,  together with other shares to
be transferred and delivered to other shareholders  contemporaneously  with such
delivery  to the  Shareholders,  constitute  more than fifty  percent of the FFS
Shares  to  be  transferred   and  delivered  by  FFS  in  connection  with  the
reorganization  contemplated in this Agreement);  and (ii) deliver to a mutually
acceptable escrow agent two additional stock certificates, each representing Two
Hundred Fifty Thousand (250,000) shares of FFS's common stock ("Escrow Shares"),
for the benefit of the Shareholders.

         (b) On the first  day on which the  Company  achieves  aggregate  gross


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 2






sales during any  consecutive  fifteen months during the period  beginning March
22, 1997 to and  including  December  31,  1998,  equal to or more than  Fifteen
Million Dollars ($15,000,000),  then FFS shall cause the escrow agent to deliver
to each of the  Shareholders  one stock  certificate,  representing  Two Hundred
Fifty Thousand  (250,000) shares of FFS's common stock and issued in the name of
such Shareholder.  If aggregate gross sales during any such fifteen-month period
do not equal or exceed Fifteen Million Dollars,  then FFS shall cause the escrow
agent to  instruct  the  transfer  agent for FFS to (i)  deliver  to each of the
Shareholders a stock certificate representing a number of FFS Shares bearing the
same  proportion to 250,000 that the highest  gross sales of the Company  during
any such fifteen-month  period bears to Fifteen Million Dollars, and (ii) return
the balance of the Escrow Shares to FFS.


















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 3






                                    ARTICLE 3
               REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS

         As a material  inducement  to FFS to enter into this  Agreement  and to
consummate  the  transactions  contemplated  hereby,  each of the  Shareholders,
severally, represents and warrants to FFS as follows:

         3.1 Ownership of the Company Shares. He is the true and lawful owner of
his Company Shares,  has good title to and is the beneficial and record owner of
his  Company  Shares,  and has the  absolute  right to assign and  transfer  his
Company Shares to FFS. His Company Shares will be conveyed to FFS free and clear
of all Liens, claims,  restrictions,  covenants,  conditions,  pledges, options,
encumbrances  and rights of any  Persons,  other than  pursuant to  restrictions
under applicable  federal and state securities laws. He has not entered into any
other  agreement to sell or otherwise  transfer his Company  Shares,  or entered
into any agreement  limiting the ability to vote or transfer his Company Shares.
All of the Company Shares are duly  authorized,  validly issued,  fully paid and
non-assessable.  There are no outstanding options, warrants, agreements, rights,
conversion  privileges  or other  agreements of any kind to acquire any share of
capital  stock in the  Company,  nor any  outstanding  rights or  privileges  to
acquire  any such  interest.  No share of capital  stock of the Company has been
registered  under  the  Securities  Act of  1933,  as  amended,  nor  under  the
securities  laws of any state in which they were or may be offered for sale. The
Company  Shares  constitute  one  hundred  percent  (100%)  of  the  issued  and
outstanding capital stock of the Company.

         3.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         3.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the  part  of  Shareholders.  This  Agreement  is a  legal,  valid  and  binding
obligation of the Shareholders,  enforceable against each of the Shareholders in


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 4






accordance  with  its  terms,   except  to  the  extent  limited  by  applicable
bankruptcy, insolvency, reorganization, moratorium, or similar laws or decisions
relating to or affecting creditors' rights generally,  by equitable  limitations
on its  enforceability,  and by other laws or decisions  of general  application
relating to general principles of equity.

         3.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement by the  Shareholders do not, and the  consummation by the Shareholders
of the  transactions  contemplated  hereby and  thereby  will not,  violate  any
provision of the Company's Articles of Incorporation or By-laws.

         3.5 Brokers.  The Shareholders have not employed any investment banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be  entitled to a fee or other  remuneration  from the  Shareholders,  the
Company or FFS. FFS acknowledges a claim by Dalmar, Inc. and agrees to indemnify
the  Company  for all  amounts  in excess of  Twenty-five  Thousand  Dollars  in
connection with the settlement or resolution of such claim.

         3.6 Litigation.  To the  Shareholders'  best  knowledge,  except as set
forth in Exhibit 3.6, there is no litigation,  investigation or proceeding of or
before  any  arbitrator,  court,  agency or  governmental  authority  pending or
threatened by or against the Company or affecting the Company Shares.

         3.7 Compliance  with Laws. To the best  knowledge of the  Shareholders,
the Company is in compliance with all laws, rules,  regulations,  orders, writs,
injunctions  and  decrees to which it or any of its assets are  subject,  except
where the failure would not have a Material Adverse Effect on the Company.

         3.8  No   Undisclosed   Liability.   To  the  best   knowledge  of  the
Shareholders,  there is no liability or obligation of any kind, whether accrued,
absolute, fixed or contingent,  of the Company that is not disclosed,  reflected
or reserved against in the Company's financial statements.


                                    ARTICLE 4
                      REPRESENTATIONS AND WARRANTIES OF FFS

         As a  material  inducement  to the  Shareholders  to  enter  into  this
Agreement and to consummate the transactions contemplated hereby, FFS represents
and warrants to the Shareholders as follows:

         4.1  Ownership  of the FFS Shares.  FFS is the true and lawful owner of
the FFS Shares,  has good title to and is the beneficial and record owner of the
FFS Shares,  and has the absolute right to assign and transfer the FFS Shares to


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 5






the  Shareholders.  The FFS Shares are owned by FFS and will be  conveyed to The
Shareholders  free and  clear of all  Liens,  claims,  restrictions  (except  as
required under Rule 144 of the Securities and Exchange  Commission),  covenants,
conditions, pledges, options, encumbrances and rights of any Persons, other than
pursuant to restrictions under applicable federal and state securities laws. The
FFS Shares are common  voting stock of FFS,  eligible to vote in the election of
corporate  directors of FFS. The FFS Shares  constitute  approximately  five and
one-half percent (5.5%) of the issued and outstanding  capital stock of FFS. FFS
has not entered into any other  agreement to sell or otherwise  transfer the FFS
Shares,  nor has FFS entered into any agreement  limiting the ability to vote or
transfer the FFS Shares. All FFS Shares  transferred  pursuant to this Agreement
are duly authorized, validly issued, fully paid and non-assessable,  and are not
subject to dilution except in the same proportion as all other shares of FFS, in
connection  with new  issues  for  public  distribution  or for the  purpose  of
facilitating an acquisition or merger.

         4.2  Organization  of FFS.  FFS (i) is a  corporation  duly  organized,
validly  existing and in good  standing  under the laws of the State in which it
was  incorporated,  (ii) has all requisite  corporate power and authority to own
all of its properties and assets and to carry on its business as it is now being
conducted,  (iii) is duly qualified to do business and is in good standing,  and
is  duly  licensed,  authorized  or  qualified  to  transact  business  in  each
jurisdiction  in which the ownership or lease of real property or the conduct of
its business  requires it to be so qualified,  except where the failure to be so
qualified  or to be in good  standing  or to be  duly  licensed,  authorized  or
qualified to transact  business,  would not,  individually  or in the aggregate,
have a Material Adverse Effect on FFS, and (iv) has all federal, state and local
government licenses,  permits,  approvals and other authorizations  necessary to
own its  properties  and  assets  and carry on its  business  as it is now being
conducted, except where the failure to have such governmental licenses, permits,
approvals or other authorizations  would not,  individually or in the aggregate,
have a Material Adverse Effect on FFS.

         4.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforceability,  and by other laws or decisions
of general application relating to general principles of equity.

         4.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby  and  thereby  will not,  violate  any  provision  of FFS's
Articles of Incorporation or By-laws.

         4.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 6






entitled to a fee or other remuneration from the Shareholder, the Company or The
Shareholders.

         4.6 Disclosure.  No representation or warranty of FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other instruments  furnished or to be furnished to the Shareholders  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

         4.7  Litigation.  To FFS's  best  knowledge,  there  is no  litigation,
investigation  or  proceeding  of or before  any  arbitrator,  court,  agency or
governmental  authority pending or threatened by or against FFS or affecting the
FFS Shares.

         4.8  Compliance  with Laws.  To the best  knowledge  of FFS,  FFS is in
compliance with all laws, rules,  regulations,  orders,  writs,  injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on FFS.

         4.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent,  of FFS that is not disclosed,  reflected or reserved against in the
FFS financial statements.


                                    ARTICLE 5
                        COVENANTS OF FFS AND SHAREHOLDERS

         5.1 Mutual Cooperation.  Following the execution of this Agreement, FFS
and Shareholders agree:

           (a) If any event should occur, either within or without the knowledge
or  control of FFS or  Shareholders,  which  would  prevent  fulfillment  of the
conditions  to the  obligations  of  any  Party  hereto,  to  use  his or  their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and

           (b)  To  cooperate  fully  with  each  other  in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.

         5.2 Additional Covenants of FFS. FFS agrees that upon execution of this
Agreement,  it shall assume primary  liability for the following  obligations of
the  Company:  long-term  indebtedness  in  the  amount  of  $50,000,  (ii)  the


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 7






obligation  of the Company under that certain  lease  agreement  relating to the
lease of the Company's  premises at 261 South 1350 East,  Lehi,  Utah, and (iii)
the  acquisition  of a predictive  dialer for use by the Company  upon  mutually
agreeable terms.


                                    ARTICLE 6
             CONDITIONS PRECEDENT TO OBLIGATIONS OF THE SHAREHOLDERS

         The   obligations  of  the  Parties  to  consummate  the   transactions
contemplated  by this Agreement are subject to the  satisfaction  on or prior to
the  Effective  Date of all of the  following  conditions,  any of which  may be
waived by the Shareholders.

         6.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         6.2 Deliveries by FFS. FFS shall have made delivery to the Shareholders
of the documents and items specified in Section 8.3.

         6.3  Representations  and  Warranties of FFS. All  representations  and
warranties  made by FFS in this Agreement shall be true and correct on and as of
the Effective Date, as if made by FFS on and as of that date.

         6.4  Performance  of  Obligations  of FFS. FFS shall have performed and
complied with the covenants, agreements,  obligations and conditions required by
this  Agreement  to be  performed  or  complied  with by FFS at or  prior to the
Effective Date.

         6.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.

                                    ARTICLE 7
                   CONDITIONS PRECEDENT TO OBLIGATIONS OF FFS

         The obligations of FFS to consummate the  transactions  contemplated by
this Agreement are subject to the satisfaction on or prior to the Effective Date
of all of the following conditions, any of which may be waived by FFS:

         7.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 8






applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         7.2 Deliveries by the  Shareholders.  The Shareholders  shall have made
delivery to FFS of the documents and items specified in Section 8.2.

         7.3   Representations   and   Warranties  of  the   Shareholders.   All
representations  and warranties made by the Shareholders in this Agreement shall
be  true  and  correct  on and as of  the  Effective  Date,  as if  made  by the
Shareholders on and as of that date.

         7.4 Performance of Obligations of the  Shareholders.  The  Shareholders
shall  have  performed  and  complied  with  all  the   covenants,   agreements,
obligations  and  conditions  required  by this  Agreement  to be  performed  or
complied with by the Shareholders at or prior to the Effective Date.

         7.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.


                                    ARTICLE 8
                                   TERMINATION

         8.1  Events  of  Termination.  Notwithstanding  any  provision  to  the
contrary herein, this Agreement may be terminated at any time on or prior to the
Effective Date:

           (a)  By mutual written consent of the Shareholders and FFS;

           (b) By either  the  Shareholders  or FFS in the event any  federal or
state  agency  having   jurisdiction  over  the  approval  of  the  transactions
contemplated hereby disapproves of any part of such transactions.


                                    ARTICLE 9
                            MANAGEMENT OF THE COMPANY

         9.1  Management.  FFS will appoint  either Mr. Stahura or Mr. Thorne to
the  Board  of  Directors  of  FFS,  upon  assurance  of  appropriate  corporate
indemnities,  insurance and protection for directors. Mr. Stahura and Mr. Thorne


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 9






will retain their existing positions as officers of the Company,  and shall have
full  authority to continue to operate the Company under the  supervision of the
Board of Directors and in accordance with the Articles of Incorporation  and the
By-laws of the Company.  FFS agrees to appoint a three-person Board of Directors
for the Company, consisting of two Directors nominated by the Shareholders,  and
one person  nominated by FFS. In accordance  with an employment  agreement to be
executed between the Company and each of Mr. Stahura and Mr. Thorne, Mr. Stahura
and Mr. Thorne will be entitled to retain their  existing  positions as officers
of the  Company  for a period  of at least  five  years,  and they  shall not be
removed from their  positions  for any reason other than for gross  malfeasance.
They shall have full  authority  to continue  to operate  the Company  under the
supervision  of the Board of Directors,  and in accordance  with the Articles of
Incorporation  and  the  By-laws,  of  the  Company  and  this  Agreement.   The
headquarters  of the  Company  shall  remain in Utah.  FFS  agrees to permit the
Company to budget at least 3% of its annual  gross  revenues  for the purpose of
financing  capital  improvements and expansion,  based on an annual budget to be
approved by the Board of Directors of the Company from time to time.

         9.2 Financial Management. FFS agrees that it will permit the Company to
operate  autonomously so long as the Board of Directors of the Company meets its
obligation to exercise good business  judgment and to fulfill its obligations to
shareholders as set forth in the By-laws of the Company. FFS agrees not to adopt
a dividend  policy for the  Company  inconsistent  with the  provisions  of this
Agreement.

         9.3  Compensation  Policy.  The  Company  shall  enter into  employment
agreements with Mr. Stahura and Mr. Thorne,  and other key employees,  providing
for compensation consistent with the provisions of Exhibit 9.3.

         9.4 Actions  Requiring  Unanimous  Consent.  Notwithstanding  any other
requirement  set forth herein or the Articles of  Incorporation  of the Company,
the Parties expressly agree that a unanimous vote of all of the directors of the
Company who form a quorum of Directors  convened to discuss  such issues,  after
due notice, shall be obtained before any of the following actions shall be taken
by the Company:  (a) the appointment of any new or replacement  Directors of the
Company;  (b) the  issuance of any  shares,  or of any  warrants or  debentures,
options  or rights in or to shares of the common or other  capital  stock of the
Company;  (c) any pledge,  mortgage,  sale,  lease or other transfer,  except in
normal course of business or as part of a complete dissolution or winding up, or
any  material  portion  of  its  business;  (d)  any  merger,  consolidation  or
amalgamation with or into another company or corporation;  (e) any change to, or
the conduct of any business  outside,  the general business of the Company;  (f)
the  incurring  of any  indebtedness  to any third person or entity for borrowed
funds or for the  deferred  purchase  price of  purchased  goods,  or any  other
indebtedness  of any  kind,  except  as  otherwise  permitted  herein;  (g)  the
extension of credit to any one debtor in an amount  exceeding  US$250,000 or its
equivalent in another currency; (h) the agreement of the Company to waive or not
enforce  any  rights  it  may  have  under  any  agreements,  or in  respect  of


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 10






transactions to which it may be a party; (i) the adoption of any dividend policy
calling for the payment of dividends  greater than the amounts  required to meet
the objectives of this  Agreement,  or any departure from the dividend  policies
set forth herein or in any of the Articles of Incorporation;  provided, however,
that the Board of Directors of the Company may  establish  the initial  dividend
policy  consistent  with the terms of this  Agreement;  or (j) any change in the
outside auditors of the Company.

         9.5  Competition;  Corporate  Opportunity.  Mr.  Stahura and Mr. Thorne
agree they will provide  adequate time,  good faith and best efforts in managing
the  operations of the Company in accordance  with a business plan to be adopted
by the Company (as amended from time to time, the "Company Business Plan"),  and
consistent with the overall  business plan of FFS (the "FFS Business Plan") (the
Company  Business Plan and the FFS Business Plans being referred to collectively
as the "Business Plans"). With respect to any business or investment opportunity
falling within the scope of the Business Plans, Mr. Stahura and Mr. Thorne agree
to present such  opportunity to the board of directors of the Company or of FFS,
as the case may be. Such investment or business  opportunity shall be undertaken
by the Company or by FFS only upon  approval of a majority of the  disinterested
directors.  If FFS or the Company elect not to undertake such opportunity,  then
Mr. Stahura and Mr. Thorne shall be free to undertake any such  investment  upon
the following  terms: Mr. Stahura and Mr. Thorne agree to provide to the Company
and to FFS a right to invest in such proposed  business venture with Mr. Stahura
and Mr. Thorne, on a basis to be determined by the circumstance of such proposed
venture but in no case less  favorable to the Company or to FFS, as the case may
be, than the  opportunity  available to Mr. Stahura and Mr. Thorne.  Such notice
shall be written and shall set forth sufficient  information,  and shall allow a
reasonable time under the circumstances,  to permit adequate  deliberation.  FFS
shall have a right, at any time before,  or up to sixty days after,  the date of
such investment,  to invest in up to a 50% participation in any such opportunity
by  contributing  up to 50% of the overall  capital  investment,  in the same or
equivalent  type of  cash,  goods or  services  and  upon  the  same  terms  and
conditions of the participation by Mr. Stahura and Mr. Thorne. In any such case,
whether or not FFS elects to participate in such business  opportunity,  (i) Mr.
Stahura  and Mr.  Thorne  shall  not,  without  the  approval  of  FFS,  utilize
employees,  assets  (including  lists of  prospective  customers,  good will and
intellectual  property) of the Company or its affiliates,  and (ii) the proposed
venture  shall  be  conducted  in a manner  that  does  not  devalue  FFS or its
affiliates or deprive them of business opportunities within their scope.


                                   ARTICLE 10
                                  MISCELLANEOUS

         10.1  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become effective when one or more counterparts have been signed by each of
the Parties and delivered to the other Party.


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 11






         10.2 Governing Law;  Arbitration.  This Agreement  shall be governed by
and construed in accordance with the laws of the State of Utah without reference
to the choice of law principles thereof. Any controversy or claim arising out of
or in connection with this Agreement shall be finally settled in accordance with
the Commercial  Arbitration  Rules and  supplementary  procedures for commercial
arbitrations of the American Arbitration  Association (the "AAA") then in force,
by submitting such dispute for binding  arbitration before a  jointly-designated
arbitrator. If the Parties are unable to agree on a single arbitrator, then such
binding  arbitration shall be conducted before a panel of three arbitrators that
shall be chosen as follows:  each Party shall  designate one arbitrator and such
arbitrators shall designate a third arbitrator. This arbitration provision shall
be deemed to be  self-executing,  and in the event that  either  Party  fails to
appear at any  properly  noticed  arbitration  proceeding  award may be  entered
against such Party  notwithstanding such failure to appear. Any award granted by
such arbitral panel shall be self-executing, to the greatest extent permitted by
applicable  law, and in any case shall be eligible for entry of judgment and for
enforcement by a court of appropriate and competent  jurisdiction.  The location
or site of such  arbitration  proceeding  shall be (i) Salt Lake City,  Utah, or
(ii) another location  mutually accept able to the Parties,  or (iii) if for any
reason it is or becomes  impossible or impracticable  for the Parties to conduct
arbitration  proceedings  in Salt Lake City,  Utah and the Parties are unable to
agree  on  another  location,  then at a  location  determined  by the  American
Arbitration Association. Nothing in this Section shall be construed or deemed to
prevent either party from seeking injunctive relief pursuant to the terms hereof
in a court of appropriate jurisdiction.

         10.3  Expenses.  Except  as set  forth in this  Agreement,  FFS and the
Shareholders  shall be  responsible  for their  own  legal  and other  costs and
expenses  incurred  in  connection  with  this  Agreement  and the  transactions
contemplated hereby.

         10.4 Notices. All notices hereunder shall be sufficiently given for all
purposes  hereunder  if in writing and (i)  delivered  personally,  (ii) sent by
certified mail, postage prepaid, (iii) sent by overnight courier or (iv) sent by
facsimile  transmission,  to the appropriate address as set forth below. Notices
to the Shareholders shall be addressed to:

                  Steven G. Thorne
                  Robert Stahura
                  Professional Marketing, Inc.
                  261 South 1350 East
                  Lehi, Utah 84043
                    Telephone:  (801) 768-8088
                    Facsimile:  (801) 768-3250

or at  such  other  address  and  to the  attention  of  such  other  person  as
Shareholders or the Company may designate by notice to FFS. Notices to FFS shall
be addressed to:


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 12






                  Fortune Financial System, Inc.
                  1200 West State Road 434
                  Longwood, FL 32750
                  Attention: Mr. James Byrd
                  Telephone:  (407) 331-1272
                  Facsimile:  (407) 331-3327

or at such other  address and to the  attention  of such other person as FFS may
designate by notice to Shareholders.

         Any notice hereunder shall be deemed to have been served or given as of
(a) the date such notice is personally delivered,  (b) three business days after
it is mailed certified U.S. mail, First Class postage prepaid,  (c) one business
day after it is sent for  overnight  delivery  by  Federal  Express  or  similar
next-day  courier,  or (d) the same day as it is sent by facsimile  transmission
with confirmation of receipt.

         10.5 Successors and Assigns. The rights and obligations of any Party to
this  Agreement  shall not be assignable by such Party without the prior written
consent  of all other  Parties.  Notwithstanding  the  previous  sentence,  this
Agreement  may  be  assigned  by  FFS  to  any  Affiliate  of  FFS  without  the
Shareholders's  prior written  consent;  provided,  however,  no such assignment
shall have the effect of releasing or reducing the  obligations  of FFS pursuant
to this Agreement,  FFS Related Documents, or any other instruments,  agreements
or covenants provided in or contemplated by this Agreement. This Agreement shall
inure to the benefit and shall be binding  upon the  respective  successors  and
permitted assigns of the Parties,  including without limitation upon the Company
as the  successor to FFS following its merger into the Company after the Closing
date. Nothing herein expressed or implied is intended to confer upon any person,
other than to the Parties or their respective heirs,  personal  representatives,
successors  or  permitted  assigns,   any  rights,   remedies,   obligations  or
liabilities under or by reason of this Agreement.

         10.6 Headings.  The headings contained in this Agreement are solely for
convenience of reference and shall not affect its interpretation.

         10.7  Severability  of  Provisions.  In  the  event  that  any  of  the
provisions  contained  herein  would  be  held  to  be  invalid,  prohibited  or
unenforceable in any jurisdiction for any reason because of the scope,  duration
or  area  of  its  applicability  or  for  other  reasons,  unless  narrowed  by
construction,  such provision shall for purposes of such  jurisdiction  only, be
construed as if such  invalid,  prohibited or  unenforceable  provision had been
more narrowly drawn so as not to be invalid,  prohibited or unenforceable (or if
such  language  cannot  be drawn  narrowly  enough,  the court  making  any such
determination  shall have the power to modify,  to the extent  necessary to make
such  provision or  provisions  enforceable  in such  jurisdiction,  such scope,
duration or area or all of them, and such provision  shall then be applicable in


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 13






such modified form). If, notwithstanding the foregoing, any such provision would
be held to be invalid,  prohibited or  unenforceable in any jurisdiction for any
reason,  such provision,  as to such jurisdiction  only, shall be ineffective to
the  extent  of  such  invalidity,  prohibition  or  unenforceability,   without
invalidating    the   remaining    provisions.    No   narrowed    construction,
court-modification   or   invalidation   of  any  provision   shall  affect  the
construction,  validity  or  enforceability  of  such  provision  in  any  other
jurisdiction.  Subject  to  the  foregoing,  in  case  any  one or  more  of the
provisions  contained  in this  Agreement  or any other  documents  executed  in
connection herewith should be invalid,  illegal or unenforceable in any respect,
the  validity,   legality  and  unenforceability  of  the  remaining  provisions
contained herein and therein shall not be affected in any way thereby.

         10.8 Gender.  Whenever in this  Agreement  any  masculine,  feminine or
neuter  pronoun is used,  such  pronouns  shall also  include the other  genders
whenever required by the context.

         10.9 Further  Assurances.  The  Shareholders and FFS shall each execute
and  deliver  instruments  and take  such  other  actions  as may be  reasonably
required in order to carry out the intent of this Agreement.

         10.10 Public  Announcement.  Neither FFS,  Shareholders nor the Company
shall  make any  announcement  or  issue  any  press  release  relating  to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other Parties.

         10.11  Amendment;  Waiver.  This  Agreement  may be amended,  modified,
superseded  or  canceled,  and  any of its  terms,  covenants,  representations,
warranties  or  conditions  hereof may be waived,  only by a written  instrument
executed by FFS and the Shareholders  or, in the case of a waiver,  by the Party
waiving  compliance.  The  failure  of any Party at any time or times to require
performance of any provision  hereof shall in no manner affect the right of such
Party at a later  time to  enforce  the  same.  No  waiver  by any  Party of any
condition, or of the breach of any provision, term, covenant,  representation or
warranty  contained in this Agreement,  whether by conduct or otherwise,  in any
one or  more  instances,  shall  be  deemed  to be  construed  as a  further  or
continuing waiver of any such condition or of the breach of any other provision,
term, covenant, representation or warranty of this Agreement.

         10.12 Litigation.  In the event litigation or arbitration is instituted
between  or among any of the  Parties  with  respect  to all or any part of this
Agreement,  the  prevailing  Party  therein  shall be entitled  to  recover,  in
addition to all other relief obtained,  its costs,  expenses and fees, including
reasonable attorneys' fees incurred in such litigation.

         IN WITNESS  WHEREOF,  this Amended and Restated  Agreement  and Plan of
Reorganization  has been signed by or on behalf of the Parties as of the day and
year first above written.


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 14






Shareholders


/s/ Robert A. Stahura
- ---------------------
Robert Stahura

/s/ Steven G. Thorne
- --------------------
Steven Thorne


Fortune Financial Systems, Inc.

/s/ James S. Byrd
- -----------------
James S. Byrd, Jr.
President












                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 15






                                   Schedule 1



Name:                      No. of Company Shares:    Percentage of Issued and
                                                     Outstanding share of the
                                                     Company:


Robert A. Stahura          _____________________     ______________________


Steven G. Thorne           _____________________     ______________________

















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 16






                                   Exhibit 3.6
                              Claims and Litigation


1.       DALMAR ENTERPRISES, INC. v. FORTUNE 21, PROFESSIONAL MARKETING,
         INC., ROBERT A. STAHURA, and STEVEN G. THORNE, Civil No. 970903709CVD,
         Third District Court.

2.       Home  Business  Technology.  The  Company  processed  approximately  $2
         million  in  sales  of  products  and  services  sold by Home  Business
         Technology,  a company affiliated with Mr. Ed Beckley ("HBT").  HBT has
         come under  investigation by the Iowa Attorney  General's  office.  The
         Company has received no notice that any of its activities in connection
         with such sales are under investigation.

3.       Joint  inquiry  from  Utah  Attorney  General  and  the  Federal  Trade
         Commission regarding complaint by Mr. Thomas Markland.



















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 17





                                   Exhibit 9.3

         Employment  Compensation  Policy.  For so  long as Mr.  Stahura  or Mr.
Thorne remains employed by the Company,

         1.       Each of them  remaining  so  employed  shall  be  entitled  to
                  receive  compensation  from the Company,  as follows:  Monthly
                  salary of $12,500,  payable at the  beginning of each calendar
                  month,  plus an amount  equal to 1.5% of gross  sales for such
                  month,  as  determined  within five days after the end of such
                  month; provided that the total of such compensation shall not,
                  unless  otherwise  approved by the Board of  Directors  of the
                  Company, exceed $400,000 each, in any fiscal year.

         2.       At least forty percent  (40%) of net pre-tax  profits shall be
                  available  to the  Company to provide  bonus  compensation  to
                  employees  of the  Company,  at least  fifty  percent of which
                  shall be designated for each of them remaining so employed.




















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 18