VIRTUAL BRAND, INC.











                      1999 STOCK OPTION AND INCENTIVE PLAN






                               VIRTUAL BRAND, INC.

                      1999 STOCK OPTION AND INCENTIVE PLAN



                                                                            PAGE

I.       PURPOSE  ............................................................ 1

II.      DEFINITIONS.......................................................... 1

III.     EFFECTIVE DATE....................................................... 3

IV.      ADMINISTRATION....................................................... 3

V.       PARTICIPATION........................................................ 4

         5.1      Eligibility................................................. 4
         5.2      Ten Percent Shareholders.................................... 4
         5.3      Stock Ownership............................................. 4
         5.4      Outstanding Stock........................................... 4

VI.      STOCK SUBJECT TO THE PLAN............................................ 5

II.      OPTIONS  ............................................................ 5
         7.1      Stock Option Agreements..................................... 5
         7.2      Number of Shares............................................ 5
         7.3      Exercise Price.............................................. 5
         7.4      Medium and Time of Payment.................................. 5
         7.5      Term and Transferability of Options......................... 5
         7.6      Modification, Extension, and Renewal of Options............. 6
         7.7      Limitation on Grant of Incentive Stock Options.............. 6
         7.8      Other Provisions............................................ 6
         7.9      Specific Awards Approved by the Shareholders................ 6

XIII.    RIGHTS OF ELIGIBLE EMPLOYEES, PARTICIPANTS
         AND BENEFICIARIES.................................................... 6

         8.1      Employee Status............................................. 6
         8.2      No Employment Contract...................................... 6
         8.3      No Transferability.......................................... 6
         8.4      Plan Not Funded............................................. 7
         8.5      Adjustments upon Recapitalizations and Corporate Changes.... 7
         8.6      Termination of Employment................................... 7
         8.7      Death of Participant........................................ 8
         8.8      Disability of Participant................................... 8
         8.9      Retirement of Participant................................... 8
         8.10     Rights as a Stockholder..................................... 8
         8.11     Deferral of Payments........................................ 8
         8.12     Acceleration of Awards...................................... 8

IX.      MISCELLANEOUS........................................................ 9

         9.1      Termination, Suspension and Amendment....................... 9
         9.2      No Fractional Shares........................................ 9
         9.3      Tax Withholding............................................. 9
         9.4      Restrictions of Elections Made by Participants.............. 9
         9.5      Limitations on the Corporation's Obligations................10
         9.6      Compliance with Laws........................................10
         9.7      Governing Law...............................................10
         9.8      Securities Law Requirements.................................10
         9.9      Execution...................................................11


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                               VIRTUAL BRAND, INC.

                      1999 STOCK OPTION AND INCENTIVE PLAN


I.       PURPOSE

         The  Plan  is  intended  to  provide  incentive  to key  employees  and
directors of, and key consultants,  vendors,  customers,  and others expected to
provide  significant  services to, the  Corporation,  to  encourage  proprietary
interest in the  Corporation,  to encourage  such key employees to remain in the
employ of the  Corporation and its  Subsidiaries,  to attract new employees with
outstanding  qualifications,  and to afford additional incentive to consultants,
vendors,   customers,   and  others  to  increase  their  efforts  in  providing
significant services to the Corporation.


II.      DEFINITIONS.

         2.1  "Award" shall mean an Option, which may be designated an Incentive
Stock Option or a Nonstatutory Stock Option, in each case as granted pursuant to
the Plan.

         2.2  "Award Agreement" shall mean any written agreement,  contract,  or
other instrument or document evidencing an Award.

         2.3  "Beneficiary"  shall  mean the  person,  persons,  trust or trusts
entitled by will or the laws of descent and distribution to receive the benefits
specified under the Plan in the event of a Participant's death.

         2.4  "Board" shall mean the Board of Directors of the Corporation.

         2.5  "Code" shall mean the Internal Revenue Code of 1986, as amended.

         2.6  "Committee"  shall mean the  committee,  if any,  appointed by the
Board in accordance with Section 4 of the Plan, or the Board if no Committee has
been appointed.

         2.7  "Common  Stock" shall mean the Common Stock,  $.001 par value,  of
the Corporation.

         2.8  "Corporation"  shall mean Mount  Merlot  Estates,  Inc.,  a Nevada
corporation, and its Subsidiaries.

         2.9  "Disability"  shall mean the  condition  of a  Participant  who is
unable to perform his or her  substantial  and material job duties due to injury
or sickness or such other  condition as the Board or Committee  may determine in
its sole discretion and/or engage in any substantial  gainful activity by reason
of any  medically  determinable  physical  or  mental  impairment  which  can be
expected to result in death or which has lasted or can be expected to last for a
continuous period of not less than 12 months.

         2.10 "Effective  Date" shall mean the date that the Plan was adopted by
the shareholders of the Company.

         2.11 "Eligible  Employee"  shall  mean an  individual  who is  employed
(within the meaning of Code Section 3401 and the regulations  thereunder) by the
Corporation.  Additionally  for  purposes of this Plan, a  Participant  who is a
director or a consultant,  vendor,  customer,  or other  provider of significant
services to the  Corporation  or a Subsidiary  shall be deemed to be an Eligible
Employee,  and service as a director,  consultant,  vendor,  customer,  or other


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provider of significant  services to the  Corporation  or a Subsidiary  shall be
deemed to be employment, except that no Incentive Stock Option may be granted to
a non-employee director or non-employee  consultant,  vendor, customer, or other
provider of significant services to the Corporation or a Subsidiary.

         2.12 "Event" shall mean any of the following:

                  (a)......Any  person or entity (or group of affiliated persons
or entities) acquires in one or more  transactions,  whether before or after the
effective date of the Plan, ownership of more than 50% of the outstanding shares
of stock entitled to vote in the election of directors of the Corporation; or

                  (b)......The  dissolution or liquidation of the Corporation or
a  reorganization,  merger or  consolidation of the Corporation with one or more
entities, as a result of which the Corporation is not the surviving entity, or a
sale of all or substantially all of the assets of the Corporation as an entirety
to another entity.

         For purposes of this definition,  ownership does not include  ownership
(i) by a person  owning  such  shares  merely of  record  (such as a member of a
securities  exchange,  a nominee or a securities  depository system),  (ii) by a
person as a bona fide pledgee of shares prior to a default and  determination to
exercise powers as an owner of the shares, (iii) by a person who is not required
to file  statements  on  Schedule  13D by virtue of Rule  13d-1(b,  or (iv) by a
person who owns or holds shares as an underwriter acquired in connection with an
underwritten offering pending and for purposes of resale.

         2.13 "Exchange Act" shall mean the Securities  Exchange Act of 1934, as
amended from time to time.

         2.14 "Exercise  Price" shall mean the price per Share of Common  Stock,
determined by the Board or the Committee, at which an Award may be exercised.

         2.15 "Fair  Market  Value"  shall mean the value of one Share of Common
Stock, determined as follows:

                 (i)      If the Shares are traded on an exchange,  the price at
which Shares traded at the close of business on the date of valuation; or

                 (ii)     If  the  Shares  are  traded  over-the-counter  on the
NASDAQ  System,  the closing price if one is available,  or the mean between the
bid and asked  prices on said  System  at the close of  business  on the date of
valuation; or

                 (iii)    If neither (i) nor (ii) above applies, the fair market
value  as  determined  by the  Board  or  the  Committee  in  good  faith.  Such
determination shall be conclusive and binding on all persons.

         2.16 "Incentive Stock Option" shall mean an option described in Section
422A(b) of the Code.

         2.17 "Nonstatutory  Stock Option" shall mean an option not described in
Section 422(b), 422A(b), 423(b) or 424(b) of the Code.

         2.18 "Option"  shall  mean  either  an  Incentive  Stock  Option  or  a
Nonstatutory Stock Option granted pursuant to the Plan.

         2.19 "Participant"  shall mean  Eligible  Employee  who has received an
Award under the Plan.

         2.20 "Plan"  shall mean the Virtual  Brand,  Inc.1999  Stock Option and
Incentive Plan, as it may be amended from time to time.


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         2.21 "Purchase Price" shall mean the Exercise Price times the number of
Shares with respect to which an Award is exercised.

         2.22 "Restricted Stock Awards" shall mean any Award of shares of Common
Stock that may be subject to certain restrictions and to a risk of forfeiture.

         2.23 "Retirement" shall mean the voluntary termination of employment by
an Employee upon the attainment of age 65 and the completion of not less than 20
years of service with the Corporation or a Subsidiary.

         2.24 "Rule 16b" shall mean Rule 16b of the  Securities and Exchange Act
of 1934.

         2.25 "Share"  shall  mean  one  share  of  Common  Stock,  adjusted  in
accordance with Section 8.5 of the Plan (if applicable).

         2.26 "Securities Act" shall mean the Securities Act of 1933, as amended
from time to time.

         2.27 "Stock  Appreciation  Right"  shall  mean the right  granted  to a
Participant to be paid an amount measured by the appreciation in the Fair Market
Value of the Common  Stock from the date of grant to the date of exercise of the
right,  with payment to be made in cash,  Common Stock, or property as specified
in the Award or determined by the Board or the Committee.

         2.28 "Stock Option  Agreements" shall mean an Award Agreement  granting
Options under the Plan.

         2.29 "Stock  Purchase  Agreement"  shall mean an  agreement to exercise
Options under the Plan.

         2.30 "Subsidiary"  shall mean any corporation at least 50% of the total
combined  voting  power  of which is  owned  by the  Corporation  or by  another
Subsidiary.

         2.31 "Tax Date" shall have the meaning set forth in Section 9.3 hereof.


III.     EFFECTIVE DATE

The Plan was adopted by the Board  January 4, 1999,  subject to the  approval by
the  Corporation's  shareholders.  The Plan is being  submitted for  shareholder
approval  pursuant to a shareholder's  action without a meeting in which holders
of a majority of the shares of Common  Stock must approve of the adoption of the
Plan pursuant to the Corporations Bylaws and Nevada Corporate Law. The effective
date of the Plan shall be January 4, 1999 (the "Effective Date"),  provided that
the Plan receives shareholder approval.


IV.      ADMINISTRATION

         The Plan shall be  administered  by the Board in  compliance  with Rule
16b-3,  or by a  Committee  appointed  by the Board,  which  Committee  shall be
constituted  to permit  the Plan to  comply  with Rule  16b-3,  and which  shall
consist of not less than two members. The Board shall appoint one of the members
of the Committee,  if there be one, as Chairman of the Committee. If a Committee
has been  appointed,  the Committee shall hold meetings at such times and places
as it may  determine.  Acts of a majority of the  Committee at which a quorum is
present,  or acts reduced to or approved in writing by a majority of the members
of the Committee,  shall be the valid acts of the Committee.  The Board,  or the


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Committee if there be one, shall from time to time at its discretion  select the
Eligible  Employees and consultants who are to be granted Awards,  determine the
number of Shares to be  applicable  to such Award,  and designate any Options as
Incentive Stock Options or Nonstatutory Stock Options,  except that no Incentive
Stock  Option  may be  granted  to a  non-employee  director  or a  non-employee
consultant.  A member  of the  Board  or a  Committee  member  shall in no event
participate in any determination  relating to Awards held by or to be granted to
such Board or Committee  member;  however,  a member of the Board or a Committee
member shall be entitled to receive Awards which are duly approved in accordance
with the provisions of Rule 16b-3.  The  interpretation  and construction by the
Board,  or by the  Committee if there be one, of any provision of the Plan or of
any Award granted  thereunder  shall be final.  No member of the Board or of the
Committee  shall be liable  for any action or  determination  made in good faith
with  respect to the Plan or any Award  granted  thereunder.  In addition to any
right of indemnification  provided by the Articles of Incorporation or Bylaws of
the  Corporation,  such person  shall be  indemnified  and held  harmless by the
Corporation from any loss,  cost,  liability or expense that may be imposed upon
or reasonably  incurred by him in  connection  with any claim,  suit,  action or
proceeding to which he may be a party by reason of any action or omission  under
the Plan.


V.       PARTICIPATION

         5.1  Eligibility.  Subject to the terms and  conditions  of Section 5.2
below, the Participants shall be such persons as the shareholders may approve or
as the Board or the  Committee  may select from among the  following  classes of
persons:  (i)  Employees  of the  Corporation  or of a  Subsidiary  (who  may be
officers,  whether or not they are directors);  and (ii)  Consultants,  vendors,
customers,   and  others  expected  to  provide  significant   services  to  the
Corporation or a Subsidiary.

         For  purposes  of this  Plan,  a  Participant  who is a  director  or a
consultant,  vendor,  customer, or other provider of significant services to the
Corporation  or a  Subsidiary  shall be deemed to be an Eligible  Employee,  and
service as a  director,  consultant,  vendor,  customer,  or other  provider  of
significant  services to the  Corporation or a Subsidiary  shall be deemed to be
employment,  except  that  no  Incentive  Stock  Option  may  be  granted  to  a
non-employee  director or non-employee  consultant,  vendor,  customer, or other
provider of significant services to the Corporation or a Subsidiary,  and except
that no Nonstatutory  Stock Option may be granted to a non-employee  director or
non-employee  consultant,  vendor,  customer,  or other  provider of significant
services to the Corporation or a Subsidiary other than upon a vote of a majority
of disinterested directors finding that the value of the services rendered or to
be rendered to the Corporation or a Subsidiary by such non-employee  director or
non-employee  consultant,  vendor, customer, or other provider of services is at
least equal to the value of the Awards granted.

         5.2  Ten-Percent Shareholders.  An Eligible Employee who owns more than
10% of the total combined  voting power of all classes of  outstanding  stock of
the Corporation,  its parent or any of its Subsidiaries shall not be eligible to
receive an Award for an Incentive  Stock Option unless (i) the Exercise Price of
the Shares  subject to such Award is at least 110% of the Fair  Market  Value of
such  Shares  on the date of  grant;  and (ii)  such  Award by its  terms is not
exercisable after the expiration of 5 years from the date of grant.

         5.3  Stock Ownership. For purposes of Section 5.2 above, in determining
stock  ownership an Eligible  Employee  shall be  considered as owning the stock
owned,  directly  or  indirectly,  by or for  his  brothers,  sisters,  spouses,
ancestors,  and lineal descendants.  Stock owned, directly or indirectly,  by or
for a corporation,  partnership,  estate,  or trust shall be considered as being
owned  proportionately by or for its shareholders,  partners,  or beneficiaries.
Stock with respect to which such Eligible  Employee  holds an Award shall not be
counted.

         5.4  Outstanding Stock. For purposes of Section 5.2 above, "outstanding
stock" shall include all stock actually issued and outstanding immediately after


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the grant of the Award to the Participant. "Outstanding stock" shall not include
shares authorized for issue under outstanding Options or Purchase Rights held by
the Participant or by any other person.


VI.      STOCK SUBJECT TO THE PLAN

         The stock  subject to Awards  granted under the Plan shall be Shares of
the  Corporation's  authorized  but unissued or  reacquired  Common  Stock.  The
aggregate  number of Shares  which may be issued as Awards or upon  exercise  of
Awards under the Plan shall not exceed  2,500,000  shares.  The number of Shares
subject to  unexercised  Options  (plus the number of Shares  previously  issued
under the Plan) shall not at any time exceed the number of Shares  available for
issuance  under  the Plan.  In the event  that any  unexercised  Option,  or any
portion  thereof,  for any reason expires or is terminated,  the  unexercised or
unvested Shares allocable to such Option may again be made subject to any Award.
Any Shares  withheld  by the  Corporation  pursuant  to Section 9.3 shall not be
deemed to be issued.  The number of withheld  Shares shall be deducted  from the
applicable  Award and shall not entitle the  Participant  to receive  additional
Shares.  The  limitations  established  by this  Article  VI shall be subject to
adjustment in the manner  provided in Section 8.5 hereof upon the  occurrence of
an event specified therein.


VII.     OPTIONS

         7.1  Stock  Option  Agreements.  Options  shall be evidenced by written
Stock Option  Agreements in such form as the Board or the  Committee  shall from
time to time determine.  Such agreements shall comply with and be subject to the
terms and conditions set forth below.

         7.2  Type and Number of Shares.  Each  Option  shall  state the type of
Award and the number of Shares to which it  pertains  and shall  provide for the
adjustment thereof in accordance with the provisions of Section 8.5 hereof.

         7.3  Exercise  Price.  Each  Option  shall  state  the  Exercise  Price
thereof.  The Exercise Price in the case of any Incentive Stock Option shall not
be less than the Fair Market  Value on the date of grant and, in the case of any
Option granted to an Optionee described in Section 5.2 hereof, shall not be less
than 110% of the Fair Market Value on the date of grant.  The Exercise  Price in
the case of any Nonstatutory Stock Option shall not be less than 85% of the Fair
Market Value on the date of grant.

         7.4  Medium and Time of Payment. The Purchase Price shall be payable in
full in  United  States  dollars  upon the  exercise  of the  Option;  provided,
however,  that if the applicable Stock Option Agreement so provides the Purchase
Price may be paid (i) by the  surrender  of  Shares  in good form for  transfer,
owned by the  Participant and having a Fair Market Value on the date of exercise
equal to the Purchase Price,  or in any combination of cash and Shares,  as long
as the sum of the cash so paid  and the  Fair  Market  Value  of the  Shares  so
surrendered  equal the Purchase Price, (ii) by cancellation of indebtedness owed
by the  Corporation to the  Participant,  (iii) with a full recourse  promissory
note executed by the Participant,  or (iv) any combination of the foregoing. The
interest rate and other terms and conditions of such note shall be determined by
the Board of Directors.  The Board of Directors may require that the Participant
pledge his or her Shares to the  Corporation  for the  purpose of  securing  the
payment of such note.  In no event shall the stock  certificate(s)  representing
such Shares be released to the Participant until such note is paid in full.

         7.5  Term and  Nontransferability  of Options.  Each Option shall state
the time or times which all or part thereof becomes exercisable. No Option shall
be exercisable  after the expiration of five years from the date it was granted.
During the lifetime of the Participant,  the Option shall be exercisable only by
the Participant and shall not be assignable or transferable. In the event of the


                                       5



Participant's  death,  the Option shall not be  transferable  by the Participant
other than by will or the laws of descent and distribution.

         7.6  Modification,   Extension,  and  Renewal  of  Option.  Within  the
limitations  of the Plan,  the Board of  Directors  may modify,  extend or renew
outstanding  Options or accept the  cancellation of outstanding  Options (to the
extent not previously exercised) for the granting of new Options in substitution
therefor.  The foregoing  notwithstanding,  no  modification of an Option shall,
without  the  consent  of  the  Participant,  alter  or  impair  any  rights  or
obligations under any Option previously granted.

         7.7  Limitation  on Grant of Incentive  Stock  Options.  In the case of
Incentive  Stock Options  granted  hereunder,  the  aggregate  Fair Market Value
(determined  as of the date of the grant  thereof) of the Shares with respect to
which  Incentive  Stock Options become  exercisable by any  Participant  for the
first  time  during  any  calendar  year  (under  this Plan and all other  Plans
maintained by the Corporation, its parent, or its Subsidiaries) shall not exceed
$100,000.  The Board or Committee may, however,  with the Participant's  consent
authorize  an  amendment  to the  Incentive  Stock  Option  which  renders  it a
Nonstatutory Stock Option.

         7.8  Other Provisions. The Stock Option Agreements authorized under the
Plan may contain such other  provisions not  inconsistent  with the terms of the
Plan  (including,  without  limitation,  restrictions  upon the  exercise of the
Option) as the Board of Directors shall deem advisable.

         7.9  Specific   Awards  Approved  by  the   Shareholders.   Subject  to
shareholder approval and pursuant to the Board of Director's approval January 4,
1999, the individuals  whose names are set forth in Exhibit "A," a copy of which
is attached hereto and  incorporated  herein by this reference,  shall be deemed
granted  Nonstatutory Stock Options as of the Effective Date, in the amounts and
for the exercise  price  specified by the Board of Directors,  all in accordance
with the provisions set forth in this Article VII of the Plan. The provisions of
this  Section 7.9 shall not be amended  more than once every six  months,  other
than  to  comply  with  changes  in the  Internal  Revenue  Code,  the  Employee
Retirement Income Security Act, or the rules thereunder,  and are intended to be
construed in accordance with the provisions pertaining to "formula awards" under
Paragraph (c)(2)(ii) of Rule 16b-3.


XIII.    RIGHTS OF ELIGIBLE EMPLOYEES, PARTICIPANTS, AND BENEFICIARIES

         8.1  Employee  Status.  Status  as an  Eligible  Employee  shall not be
construed  as a  commitment  that any  Award  will be made  under the Plan to an
Eligible Employee or to Eligible Employees generally.

         8.2  No Employment  Contract.  Nothing contained in the Plan (or in the
Award  Agreements  or in any other  documents  related to the Plan or to Awards)
shall confer upon any Eligible Employee or any Participant any right to continue
in the employ of the  Corporation  or  constitute  any  contract or agreement of
employment,  or interfere in any way with the right of the Corporation to reduce
such  person's  compensation  or to terminate  the  employment  of such Eligible
Employee or  Participant,  with or without cause,  but nothing  contained in the
Plan or any document related thereto shall affect any other contractual right of
any Eligible  Employee or Participant.  Nothing contained in the Plan (or in the
Award  Agreements or in any other  documents  related to the Plan or the Awards)
shall  confer upon any  director of the  Corporation  any right to continue as a
director of the Corporation.

         8.3  No  Transferability.  Awards may be exercised only by, and amounts
payable  or  shares  issuable  pursuant  to an Award  shall  be paid  only to or
registered  only in the  name  of,  the  Participant  or,  in the  event  of the
Participant's  death, to the  Participant's  Beneficiary or, in the event of the
Participant's  Disability,  to the Participant's Personal  Representative or, if
there is none, to the Participant. Other than by will or the laws of descent and
distribution,  no right or  benefit  under  the  Plan or any  Award,  including,
without limitation, any Option or share of Restricted Stock that has not vested,


                                       6



shall be subject  in any manner to  anticipation,  alienation,  sale,  transfer,
assignment,  pledge,  encumbrance, or charge and any such attempted action shall
be void and no such right or benefit  shall be, in any  manner,  liable  for, or
subject to, debts, contract, liabilities,  engagements, or torts of any Eligible
Employee,  Participant,  or Beneficiary,  in any case except as may otherwise be
expressly required by applicable law. The Board or the Committee shall disregard
any attempt at  transfer,  assignment,  or other  alienation  prohibited  by the
preceding  sentence and shall pay or deliver such cash or shares of Common Stock
in accordance  with the provisions of the Plan.  Notwithstanding  the foregoing,
the Board or the Committee may authorize exercise by or transfers or payments to
a third party in a specific  case or more  generally;  provided,  however,  with
respect to any option or similar right (including any Stock Appreciation Right),
such discretion may only be exercised to the extent that applicable  rules under
Section 16 of the Exchange Act would so permit  without  disqualifying  the Plan
from certain benefits thereunder.

         8.4  Plan Not Funded.  No  Participant,  Beneficiary,  or other  person
shall have any right,  title,  or interest in any fund or in any specific  asset
(including  shares of Common  Stock) of the  Corporation  by reason of any Award
granted  hereunder.  There shall be no funding of any benefits  which may become
payable  hereunder.  Neither  the  provisions  of the Plan (or of any  documents
related hereto),  nor the creation or adoption of the Plan, nor any action taken
pursuant to the provisions of the Plan shall create,  or be construed to create,
a trust of any kind or a fiduciary  relationship between the Corporation and any
Participant,  Beneficiary,  or other person. To the extent that a Participant, a
Beneficiary,  or other  person  acquires a right to receive an Award  hereunder,
such right shall be no greater than the right of any unsecured  general creditor
of the  Corporation.  Awards  payable  under the Plan shall be paid in shares of
Common Stock or from the general  assets of the  Corporation,  and no special or
separate fund or deposit shall be  established  and no  segregation of assets or
shares shall be made to assure payment of such Awards.

         8.5  Adjustment Upon  Recapitalizations  and Corporate Changes.  If the
outstanding  shares of Common Stock are changed into or exchanged  for cash or a
different number or kind of shares or securities of the  Corporation,  or if the
outstanding shares of the Common Stock are increased,  decreased, exchanged for,
or otherwise  changed,  or if  additional  shares or new or different  shares or
securities are distributed with respect to the outstanding  shares of the Common
Stock,  through a  reorganization  or merger  in which  the  Corporation  is the
surviving  entity or  through a  combination,  consolidation,  recapitalization,
reclassification,  stock split,  stock  dividend,  reverse  stock  split,  stock
consolidation,  or other capital change or adjustment, an appropriate adjustment
shall be made in the  number and kind of shares of other  consideration  that is
subject  to or may be  delivered  under  the Plan and  pursuant  to  outstanding
Awards. A corresponding  adjustment to the consideration payable with respect to
Awards granted prior to any such change and to the price,  if any, to be paid in
connection  with  Restricted  Stock  Awards  shall also be made as  appropriate.
Corresponding  adjustments  shall be made  with  respect  to Stock  Appreciation
Rights related to Options to which they are related.  In addition,  the Board or
the Committee may grant such additional rights in the foregoing circumstances as
the Board or the Committee  deems to be in the best interest of any  Participant
and the  Corporation in order to preserve for the Participant the benefits of an
Award.

         8.6  Termination  of  Employment,   Except  by  Death,  Disability,  or
Retirement.  If a Participant ceases to be an Employee for any reason other than
his or her death,  Disability or  Retirement,  such  Participant  shall have the
right,  subject to the  restrictions of Section 8.3 above, to exercise any Award
at any time within three months after termination of employment, but only to the
extent that, at the date of termination of employment,  the Participant's  right
to  exercise  such Award had  accrued  pursuant  to the terms of the  applicable
agreement and had not previously been exercised;  provided, however, that if the
Participant  was terminated for cause (as defined in the applicable  agreement),
any Award not exercised in full prior to such termination shall be canceled. For
this purpose, the employment  relationship shall be treated as continuing intact
while the Participant is on military leave, sick leave, or other bona fide leave
of  absence  (to be  determined  in the  sole  discretion  of the  Board  or the
Committee).  The foregoing  notwithstanding,  in the case of an Incentive  Stock
Option, employment shall not be deemed to continue beyond the 90th day after the
Participant's reemployment rights are guaranteed by statute or by contract.


                                       7



         8.7  Death of Participant.  If a Participant dies while an Employee, or
after ceasing to be an Employee but during the period while he or she could have
exercised  the Award under this  Section 8.7,  and has not fully  exercised  the
Award,  then the Award  may be  exercised  in full at any time  within 12 months
after the Participant's  death (but not later than the date of termination fixed
in the applicable  agreement),  by the executors or administrators of his or her
estate or by any person or persons who have acquired the Award directly from the
Participant by bequest or inheritance,  but only to the extent that, at the date
of death, the Participant's right to exercise such Award had accrued and had not
been  forfeited  pursuant to the terms of the  applicable  agreement and had not
previously been exercised.

         8.8  Disability  of  Participant.  If a  Participant  ceases  to  be an
Employee  by reason of  Disability,  such  Participant  shall  have the right to
exercise the Award at any time within 12 months after  termination of employment
(but not later than the termination date fixed in the applicable Agreement), but
only  to the  extent  that,  at the  date  of  termination  of  employment,  the
Participant's  right to exercise such Award had accrued pursuant to the terms of
the applicable Award Agreement and had not previously been exercised.

         8.9  Retirement  of  Participant.  If a  Participant  ceases  to  be an
Employee  by reason of  Retirement,  such  Participant  shall  have the right to
exercise  the  Award  at any time  within  three  months  after  termination  of
employment  (but not later than the  termination  date  fixed in the  applicable
Award  Agreement),  but only to the extent that, at the date of  termination  of
employment,  the Participant's right to exercise such Award had accrued pursuant
to the terms of the  applicable  Award  Agreement  and had not  previously  been
exercised.

         8.10 Rights as a  Stockholder.  A  Participant,  or a  transferee  of a
Participant,  shall have no rights as a  stockholder  with respect to any Shares
covered  by his or  her  Award  until  the  date  of  the  issuance  of a  stock
certificate for such Shares. No adjustment shall be made for dividends (ordinary
or extraordinary, whether in cash, securities, or other property), distributions
or other  rights  for which  the  record  date is prior to the date  such  stock
certificate is issued, except as provided in Section 8.5 hereof.

         8.11 Deferral of Payments.  The Board or the  Committee may approve the
deferral  of any  payments  that may become due under the Plan.  Such  deferrals
shall be subject to any conditions,  restrictions,  or requirements as the Board
or the Committee may determine.

         8.12 Acceleration of Awards.  Immediately prior to the occurrence of an
Event, (i) each Option and Stock  Appreciation Right under the Plan shall become
exercisable  in full;  (ii)  Restricted  Stock  delivered  under the Plan  shall
immediately  vest free of restrictions;  and (iii) each other Award  outstanding
under the Plan shall be fully vested or exercisable, unless, prior to the Event,
the Board or the  Committee  otherwise  determines  that there  shall be no such
acceleration or vesting of an Award or otherwise  determines  those Awards which
shall  be  accelerated  or  vested  and to the  extent  to which  they  shall be
accelerated or vested, or that an Award shall terminate, or unless in connection
with  such  Event the  Board  provides  (A) for the  assumption  of such  Awards
theretofore  granted;  or (B) for the substitution for such Awards of new awards
covering  securities or obligations (or any combination  thereof) of a successor
corporation,  or a parent or subsidiary thereof, with appropriate adjustments as
to number  and kind of shares  and  prices;  or (C) for the  payment of the fair
market  value of the then  outstanding  Awards.  In  addition,  the Board or the
Committee may grant such additional rights in the foregoing circumstances as the
Board or the Committee  deems to be in the best interest of the  Participant and
the  Corporation  in order to preserve  for the  Participant  the benefits of an
Award.  For purposes of this  Section  8.12 only,  Board shall mean the Board of
Directors of the Corporation as constituted  immediately  prior to the Event. In
addition,  the Board may in its sole discretion accelerate the exercisability or
vesting of any or all Awards  outstanding under the Plan in circumstances  under
which the Board or the Committee determines such acceleration appropriate.


                                       8



IX.      MISCELLANEOUS

         9.1  Termination, Suspension, and Amendment. The Board or the Committee
may, at any time,  suspend,  amend,  modify,  or terminate the Plan (or any part
thereof)  and  may,  with  the  consent  of  a   Participant,   authorize   such
modifications  of the terms and  conditions  of such  Participant's  Award as it
shall deem advisable; provided that, except as permitted under the provisions of
Section 8.5 hereof,  no  amendment  or  modification  of the Plan may be adopted
without  approval  by a  majority  of the  outstanding  shares of  Common  Stock
pursuant to a  shareholder's  action taken without a meeting or by a majority of
the shares of the Common Stock  represented (in person or by proxy) at a meeting
of  stockholders  at which a quorum is present and entitled to vote thereat,  if
such amendment or modification would:

                  (i)     materially   increase   the   benefits   accruing   to
Participants  under the Plan or  materially  increase  the  aggregate  number of
shares which may be delivered  pursuant to Awards granted under the Plan if such
action would require of the Company's  shareholders pursuant to Rule 16b-3 under
the Exchange Act or any successor provision; or

                  (ii)    materially  modify the requirements of eligibility for
participation in the Plan.

Neither adoption of the Plan nor the provisions hereof shall limit the authority
of the Board to adopt other Plans or to authorize other payments of compensation
and benefits  under  applicable  law. No Awards under the Plan may be granted or
amended  during  any  suspension  of the  Plan or  after  its  termination.  The
amendment,  suspension or termination of the Plan shall not, without the consent
of the Participant,  alter or impair any rights or obligations pertaining to any
Awards  granted  under  the  Plan  prior  to  such  amendment,   suspension,  or
termination.

         9.2  No Fractional  Shares.  No Award or  installment  thereof shall be
exercisable  except in respect of whole shares,  and fractional  share interests
shall be disregarded.

         9.3  Tax  Withholding.  As required by law,  federal,  state,  or local
taxes that are subject to the withholding of tax at the source shall be withheld
by the Corporation as necessary to satisfy such requirements. The Corporation is
entitled  to  require  deduction  from  other   compensation   payable  to  each
Participant  or,  in the  alternative:  (i)  the  Corporation  may  require  the
Participant  to  advance  such  sums;  or  (ii)  if a  Participant  elects,  the
Corporation  may  withhold  (or  require  the return of) Shares  having the Fair
Market  Value equal to the sums  required  to be  withheld.  If the  Participant
elects to advance such sums  directly,  written notice of that election shall be
delivered  prior to such  exercise  and,  whether  pursuant to such  election or
pursuant  to a  requirement  imposed by the  Corporation,  payment in cash or by
check of such  sums for  taxes  shall be  delivered  within  10 days  after  the
exercise date. If the Participant elects to have the Corporation withhold Shares
(or be entitled to the return of Shares) having a Fair Market Value equal to the
sums  required  to be  withheld,  the  value of the  Shares to be  withheld  (or
returned)  will be equal to the Fair Market  Value on the date the amount of tax
to be withheld (or subject to return) is to be determined (the "Tax Date").

         9.4  Restrictions  on  Elections  Made by  Participants.  Elections  by
Participants  to have Shares  withheld  (or subject to return) for this  purpose
will be subject to the  following  restrictions:  (i) the election  must be made
prior to the Tax Date; (ii) the election must be irrevocable; (iii) the election
will be subject to the Board's  disapproval;  and (iv) if the  Participant is an
"officer"  within the meaning of Section 16 of the  Exchange  Act,  the election
shall be subject to such  additional  restrictions as the Board or the Committee
may impose in an effort to secure the benefits of any regulations thereunder.

         9.5  Limitations  on the  Corporation's  Obligations.  The  Corporation
shall not be obligated to issue shares and/or distribute cash to the Participant
upon any Award exercise until such payment has been received or Shares have been


                                       9



withheld,  unless  withholding (or offset against a cash payment) as of or prior
to the exercise  date is  sufficient  to cover all such sums due or which may be
due with respect to such exercise.  In addition,  the Board or the Committee may
grant to a Participant a cash bonus in any amount required by federal, state, or
local tax law to be withheld with respect to an Award.

         9.6  Compliance  with Laws.  The Plan, the granting of Awards under the
Plan, the Stock Option Agreements and Stock Purchase Agreements and the delivery
of Options,  Shares,  and Awards  (and/or the payment of money or Common  Stock)
pursuant  thereto and the  extension of any loans  hereunder are subject to such
additional  requirements  as the Board or the  Committee may impose to assure or
facilitate  compliance  with all  applicable  federal and state laws,  rules and
regulations   (including,   without  limitation,   securities  laws  and  margin
requirements)  and to such  approvals by any regulatory or  governmental  agency
which may be necessary or advisable in connection therewith.  In connection with
the  administration  of the Plan or the  grant of any  Award,  the  Board or the
Committee  may impose such further  limitations  or conditions as in its opinion
may be required or advisable to satisfy,  or secure the benefits of,  applicable
regulatory  requirements  (including those rules promulgated under Section 16 of
the Exchange Act or those rules that  facilitate  exemption  from or  compliance
with the  Securities Act or the Exchange  Act),  the  requirements  of any stock
exchange upon which such shares or shares of the same class are then listed, and
any blue sky or other securities laws applicable to such shares.

         9.7  Governing Laws. The Plan and all Awards granted under the Plan and
the  documents  evidencing  Awards  shall  be  governed  by,  and  construed  in
accordance with, the laws of the State of Nevada as the Corporation's  principle
place of business.

         9.8  Securities Law Requirements.

              (a)  Legality  of  Issuance.  The  issuance of any Shares upon the
exercise of any Option and the grant of any Option shall be contingent  upon the
following:

                  (i)     the Corporation  and the Participant  shall have taken
all actions required to register the Shares under the Securities Act of 1933, as
amended (the  "Securities  Act"), and to qualify the Option and the Shares under
any and all applicable state securities or "blue sky" laws or regulations, or to
perfect  an  exemption  from  the  respective   registration  and  qualification
requirements thereof;

                  (ii)    any  applicable  listing   requirement  of  any  stock
exchange on which the Common Stock is listed shall have been satisfied; and

                  (iii)   any other applicable provision of state or Federal law
shall have been satisfied.

              (b)  Restrictions on Transfer.  Regardless of whether the offering
and sale of Shares under the Plan has been  registered  under the Securities Act
or has been registered or qualified under the securities laws of any state,  the
Corporation may impose  restrictions on the sale,  pledge,  or other transfer of
such  Shares   (including  the  placement  of   appropriate   legends  on  stock
certificates)  if, in the  judgment of the  Corporation  and its  counsel,  such
restrictions are necessary or desirable in order to achieve  compliance with the
provisions of the Securities Act, the securities laws of any state, or any other
law. In the event that the sale of Shares under the Plan is not registered under
the  Securities  Act but an exemption is available  which required an investment
representation  or other  representation,  each Participant shall be required to
represent  that such Shares are being  acquired for  investment,  and not with a
view to the sale or distribution thereof, and to make such other representations
as are deemed  necessary or appropriate by the Corporation and its counsel.  Any
determination  by the  Corporation and its counsel in connection with any of the
matters set forth in this Section  9.6(b) shall be conclusive and binding on all
persons.  Stock certificates  evidencing Shares acquired under the Plan pursuant
to an unregistered  transaction shall bear the following  restrictive legend and
such other  restrictive  legends as are required or deemed  advisable  under the
provisions of any applicable law:


                                       10



         THESE  SHARES  OF  COMMON  STOCK  REPRESENTED   HEREBY  HAVE  NOT  BEEN
         REGISTERED UNDER THE SECURITIES ACT OF 1993, AS AMENDED (THE "ACT"), OR
         APPLICABLE  STATE SECURITIES LAWS AND HAVE BEEN ISSUED IN RELIANCE UPON
         EXEMPTIONS  FROM SUCH  REGISTRATION  REQUIREMENTS.  THESE SHARES OR ANY
         INTEREST  HEREIN  MAY  NOT,  BE  OFFERED,  SOLD OR  TRANSFERRED  UNLESS
         REGISTERED  UNDER THE ACT AND APPLICABLE  STATE  SECURITIES  LAWS OR AN
         EXEMPTION FROM THE REGISTRATION  REQUIREMENTS OF THE ACT AND APPLICABLE
         STATE SECURITIES LAWS IS AVAILABLE.

              (c) Registration or  Qualification of Securities.  The Corporation
may,  but shall not be  obligated  to register or qualify the issuance of Awards
and/or the sale of Shares under the Securities Act or any other  applicable law.
The Corporation  shall not be obligated to take any affirmative  action in order
to cause the  issuance of Awards or the sale of Shares  under the Plan to comply
with any law.

              (d)  Exchange  of   Certificates.   If,  in  the  opinion  of  the
Corporation  and  its  counsel,   any  legend  placed  on  a  stock  certificate
representing  shares issued under the Plan is no longer required,  the holder of
such  certificate   shall  be  entitled  to  exchange  such  certificate  for  a
certificate representing the same number of Shares but lacking such legend.

         9.9  Execution.  To  record  the  adoption  of the Plan in the form set
forth above by the Board  effective as of January 25, 1999, the  Corporation has
caused  this Plan to be  executed  in the name and on behalf of the  Corporation
where provided below by an officer of the Corporation thereunto duly authorized.



                                                 VIRTUAL BRAND, INC.



                                                 By: /s/ Jeff Phillips
                                                    ----------------------------
                                                     President

ATTEST:


/s/Gregory V. Gibson
- --------------------------
Secretary


                                       11




                                  EXHIBIT "A"-1