SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 7, 2001 SUPERIOR FINANCIAL CORP. (Exact name of registrant as specified in its charter) Delaware 0-25239 51-0379417 (State of Incorporation) (Commission File No.) (IRS Employer I.D. No.) 16101 LaGrande Drive, Suite 103 Little Rock, Arkansas 72223 (Address of Principal Executive Office) (Zip code) Registrant's telephone number, including area code: 501-324-7255 Item 9. Regulation FD Disclosure 2 [LOGO] SUPERIOR FINANCIAL CORP [LOGO] Superior Financial Corp . $1.7 Billion thrift holding company headquartered in Little Rock, Arkansas . Owns largest independent unit bank in Arkansas . Operates 57 offices along Interstate 40 corridor including Little Rock, Fort Smith, NW Arkansas, and NE Oklahoma . Focuses on low to moderate income consumers and small business banking . Trades under the symbol SUFI on the NASDAQ National Market SUPERIOR 1 [LOGO] Superior Locations [MAP APPEARS HERE] . SFB Branch (55) . LPO (3) As of 3/31/01 SUPERIOR 2 [LOGO] 1998 - 2000 Accomplishments . Achieved earnings per share annual compound growth of 21% . Grew total loans by 54% while maintaining strong credit quality . Grew transaction deposit accounts by 21% . Overhauled delivery channels - nine new or renovated branches, new call center, internet banking, etc. SUPERIOR 3 [LOGO] 1998 - 2000 Accomplishments (continued) . Implemented new strategic businesses - . Commercial Banking . Investments . Insurance . Finance Company . Completed 10% stock repurchase program SUPERIOR 4 [LOGO] Earnings Per Share --------- BAR GRAPH --------- .22 .21 .23 .25 .27 .30 .31 .31 .32 .33 .34 .34 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q SUPERIOR 5 [LOGO] Loan Growth (in Thousands) [BAR GRAPH] SUPERIOR 6 [LOGO] NPA Ratio --------- BAR GRAPH --------- ----------------------- Peer Group ----------------------- .79% .93% .78% .59% .50% .40% .44% .38% .24% .24% .28% .35% .33% .49% .49% 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q SUPERIOR 7 [LOGO] Net Charge-offs --------- BAR GRAPH --------- ------------------------------- Peer Group ------------------------------- .17% .26% .23% .22% .25% .20% .14% .13% .13% .20% .13% .14% .09% .25% .26% 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q SUPERIOR 8 [LOGO] Loan Mix [PIE CHART] Mortgage Commercial Consumer 58% 8% 34% 1st Qtr. 1998 [PIE CHART] 1st Qtr. 2001 Commercial Mortgage Consumer 25% 42% 33% SUPERIOR 9 [LOGO] Deposits [BAR GRAPH] SUPERIOR 10 [LOGO] Deposits [PIE CHART] Interest Non-Interest Bearing Bearing Transaction Time Deposits Deposits Accounts 52% 8% 40% 1/st/ Qtr. 2001 --------------- SUPERIOR 11 [LOGO] Non-Interest Income [BAR GRAPH] 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q SUPERIOR 12 [LOGO] 2001 - 2003 Strategic Initiatives . Cross-sell current customers (184,000 households) . Align overhead to new economy . Install commercial bank technology . Acquire commercial bankers from recently merged banks . Expand fee and margin enhancing businesses -investments,insurance, finance company, mortgage SUPERIOR 13 [LOGO] 2001 - 2003 Strategic Initiatives (continued) . Strengthen franchise in NW Arkansas & Tulsa . Capitalize on legislative changes in Arkansas banking . Public funds . Usury law . Change name to "Superior Bank" SUPERIOR 14 [LOGO] FASB Goodwill Impact 1.57 1.87 $ 1.45 & 1.62 are current street estimate 0.88 1.13 1.30 1.45 1.62 $ Assumes 7/1/01 FASB change $ P/E Ratio at current Market value with FASB Adjustment . 2000 - 10x . 2001 - 8.3x . 2002 - 7.0x SUPERIOR 15 [LOGO] SUPERIOR(R) BANKING.INVESTMENTS.INSURANCE /(R)/ [LOGO] Disclosure Statement Cautionary Statement Pursuant to Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. This Presentation contains forward-looking statements within the meaning of the federal securities laws. The forward-looking statements in this presentation are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements. Factors that may cause actual results to differ materially from those contemplated by such forward- looking statements include, among other things, the following possibilities: (i) deposit attrition, customer loss, or revenue loss in the ordinary course of business; (ii) increases in competitive pressure in the banking industry; (iii) costs or difficulties related to the integration of the businesses of Superior Financial Corp and the institutions acquired are greater than expected; (iv) changes in the interest rate environment which reduce margins (v) general economic conditions, either nationally or regionally, that are less favorable than expected, resulting in, among other things, a deterioration in credit quality; (vi) changes which may occur in the regulatory environment; (vii) a significant rate of inflation (deflation); and (viii) changes in the securities markets and (ix) the ability of Superior Financial Corp to achieve the strategies and goals set forth herein. When used in this Presentation, the words believes, estimates, plans, expects, should, may, might, outlook, and anticipates, and similar expressions as they relate to Superior Financial Corp (including its subsidiaries), or its management are intended to identify forward-looking statements. Similarly, Superior's description of any "goals", "strategies," "forecasts," or "initiatives" are also forward-looking statements. SUPERIOR SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. SUPERIOR FINANCIAL CORP. ------------------------------ (Registrant) Date: May 7, 2001 /s/ Rick D. Gardner ------------------------------ Rick D. Gardner Chief Financial Officer 21