EXHIBIT 10.12

EQUIFAX INC. OMNIBUS STOCK INCENTIVE PLAN OPTION AGREEMENTS

  In 1995, the Company granted stock options to executive officers of the 
Company. Some of these options were Incentive Stock Options ("ISO's"), some 
were Non-ISO's. The standard agreements under this Plan are filed herewith. All 
agreements signed by executive officers are identical to the standard agreements
except with respect to such matters as names, dates, and amounts.


 
                                                                   EXHIBIT 10.12

                                  EQUIFAX INC.

                        INCENTIVE STOCK OPTION AGREEMENT

                                      NAME

                               Number of Shares:

                                 Option Price:

                                 Date of Grant:


          THIS AGREEMENT dated as of the Date of Grant, stated above, between
Equifax Inc., a Georgia corporation (the "Company"), and the above-named
Participant ("Participant"), is made pursuant and subject to the provisions of
the Company's Omnibus Stock Incentive Plan (the "Plan").  All terms used herein
that are defined in the Plan have the same meaning given them in the Plan.

     1.GRANT OF OPTION.  Pursuant to the Plan, the Company, on the "Date of
     Grant" granted to Participant, subject to the terms and conditions of the
     Plan and subject further to the terms and conditions herein set forth, the
     right and option to purchase from the Company the Number of Shares stated
     above, or any part thereof.  Such option will be exercisable as hereinafter
     provided.

     2. TERMS AND CONDITIONS.  This option is subject to the following terms and
     conditions:

     (a)  EXPIRATION DATE.  This option shall expire ten years from the
          Date of Grant of this option (the "Expiration Date").

     (b)  EXERCISE OF OPTION.  Except as provided in paragraphs 3, 4 and 5, this
          option shall be exercisable with respect to one-fourth of the shares
          subject to this option on the first anniversary of the Date of Grant
          and with respect to an additional one-fourth of the shares subject to
          this option on each anniversary of the Date of Grant so that this
          option shall be fully exercisable on the fourth anniversary of the
          Date of Grant.  Once this option has become exercisable in accordance
          with the preceding sentence, it shall continue to be exercisable until
          the termination of Participant's rights hereunder pursuant to
          paragraph 3 or 4, or until the Expiration Date, whichever occurs
          first.  This option may be exercised with respect to any number of
          whole shares less than the full number for which the option could be
          exercised;  provided, however, that this option may be exercised for
          no less than twenty-five shares of

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          Common Stock or, if less, the number of shares of Common Stock that
          remains subject to this option.  A partial exercise of this option
          shall not affect Participant's right to exercise this option with
          respect to the remaining shares, subject to the conditions of the Plan
          and this Agreement.

     (c)  METHOD OF EXERCISING AND PAYMENT FOR SHARES.  This option shall be
          exercised by written notice, accompanied by payment of the option
          price, delivered to the attention of the Company's  Stock Option
          Administrator at the Company's principal office in Atlanta, GA.  The
          Date of Exercise shall be the date as indicated on the proper stock
          option exercise form (e.g., exercise date on Company's stock option
          exercise form; trade date on broker's letter of intent to exercise;
          exercise date via computer file).  The option price may be paid in
          cash or cash equivalent acceptable to the Committee, or by the
          surrender of shares of Common Stock (that have been held by
          Participant for at least six months) with an aggregate Fair Market
          Value (determined as of the closing price on the Date of Exercise as
          defined above) which is not less than the option price or part
          thereof.

     (d)  NON-TRANSFERABILITY.  This option is non-transferable except
          by will or by the laws of descent and distribution.  In the event of
          any such transfer, this option must be transferred to the same person
          or persons.  During Participant's lifetime, this option may be
          exercised only by Participant.

     (e)  TERMINATION OF EMPLOYMENT.  Except as provided in paragraphs 3
          and 4, this option is not exercisable after the Participant's
          termination of employment with the Company or a Subsidiary.

     3.EXERCISE AFTER RETIREMENT.  In the event Participant ceases to be
     employed by the Company or a Subsidiary on account of Participant's
     Retirement and prior to the Expiration Date, Participant may exercise this
     option at any time within sixty months next following his Retirement (but
     in any event prior to the Expiration Date) for the number of shares he was
     entitled to purchase pursuant to paragraph 2 above or paragraph 5
     hereinafter on the date of his Retirement.

     4.EXERCISE IN THE EVENT OF DEATH OR DISABILITY.  This option shall be
     exercisable with respect to the number of shares that the Participant was
     entitled to purchase pursuant to paragraph 2 above on the date of his
     death, in the event Participant dies while employed by the Company or
     within sixty months following his Retirement and prior to the Expiration
     Date of this option.  In such event this option may be exercised by
     Participant's estate, or the person or persons to whom his rights under
     this option shall pass by will or the laws

                                      (2)
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     of descent and distribution.  Participant's estate or such persons may
     exercise this option within sixty months of Participant's death or during
     the remainder of the period preceding the Expiration Date, whichever is
     shorter.

     If Participant ceases employment with the Company due to total and
     permanent disability confirmed by a licensed physician's statement, this
     option shall be exercisable with respect to the number of shares that the
     Participant was entitled to purchase pursuant to paragraph 2 above on the
     last date of active employment with the Company for sixty months following
     the last date of active employment with the Company and prior to the
     Expiration Date of this option.

5.   EXERCISE IN THE EVENT OF CHANGE IN CONTROL.  In the event a Change in
     Control of the Company occurs while Participant is in the employ of the
     Company, Participant may exercise this option at any time on or after the
     Control Change Date (but in no event on or after the Expiration Date) for
     the number of shares granted pursuant to paragraph 1 above.

6.   RETIREMENT.  For purposes of this Agreement, "Retirement" means
     retirement from the Company or a Subsidiary at or after age 65, or,
     otherwise with the consent of the Company.

7.   CHANGE IN CONTROL.  For purposes of this Agreement, a "change in control of
     the Company" shall be deemed to exist in the event any person, corporation,
     partnership or other entity, either alone or in conjunction with its
     "affiliates" as that term is defined in Rule 405 of the General Rules and
     Regulations under the Securities Act of 1933, as amended, or other group of
     persons, corporations, partnerships or other entities who are not
     affiliates, but who are acting in concert, are determined to own of record
     or beneficially more than fifty percent (50%) of the shares of outstanding
     stock of the Company.  The "Control Change Date" means the date on which a
     Change in Control occurs.

8.   FRACTIONAL SHARE.  A fractional share shall not be issuable hereunder,
     and when any provision hereof may entitle Participant to a fractional
     share, such fraction shall be disregarded.

9.   LIMITATION ON ACCELERATION.  Notwithstanding any other provision of this
     Agreement to the contrary, this option may not be exercisable and, without
     the Participant's consent, the exercisability of this option may not be
     accelerated so that the shares for which the option (and all other
     incentive stock options granted to the Participant by the Company or a
     Subsidiary) are first exercisable in any calendar year have a Fair Market
     Value (determined as of the Date of Grant) exceeding $100,000.

10.  NO RIGHT TO CONTINUED EMPLOYMENT.  This option does not confer upon
     Participant any right with respect to continuance of employment by the
     Company or a Subsidiary, nor shall it interfere in any way with the right
     of the Company or a Subsidiary to terminate his employment at any time.


                                      (3)
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11.  CHANGE IN CAPITAL STRUCTURE.  The terms of this option shall be adjusted as
     the Committee determines is equitably required in the event the Company (a)
     effects one or more stock dividends, stock split-ups, subdivisions or
     consolidations of shares or (b) engages in a transaction to which section
     425 of the Code applies.

12.  GOVERNING LAW.  This Agreement shall be governed by the laws of the
     State of Georgia.

13.  CONFLICTS.  In the event of any conflict between the provisions of the
     Plan as in effect on the date hereof and the provisions of this Agreement,
     the provisions of the Plan shall govern.  All references herein to the Plan
     shall mean the Plan as in effect as of the date hereof.

14.  PARTICIPANT BOUND BY PLAN.  Participant hereby acknowledges receipt of a
     copy of the Plan and agrees to be bound by all the terms and provisions
     thereof.

15.  BINDING EFFECT.  Subject to the limitations stated above and in the
     Plan, this Agreement shall be binding upon and inure to the benefit of the
     legatees, distributees, and personal representatives of Participant and the
     successors of the Company.

     IN WITNESS WHEREOF, the Company has caused this Agreement to be signed by a
duly authorized officer, and Participant has affixed his signature hereto.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 


                              EQUIFAX INC.



                         By:  ___________________________________________
                              C. B. Rogers, Jr.
                              Chairman and Chief Executive Officer


                              ------------------------------------
                              Participant

                                      (4)

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