<ARTICLE> 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             APR-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                              98
<SECURITIES>                                         0
<RECEIVABLES>                                    8,136
<ALLOWANCES>                                         0<F1> 
<INVENTORY>                                    122,311<F2> 
<CURRENT-ASSETS>                                     0<F3> 
<PP&E>                                          23,492
<DEPRECIATION>                                       0<F4> 
<TOTAL-ASSETS>                                 158,645
<CURRENT-LIABILITIES>                                0<F3> 
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         5,999
<OTHER-SE>                                      85,095
<TOTAL-LIABILITY-AND-EQUITY>                   158,645
<SALES>                                         39,218
<TOTAL-REVENUES>                               178,224
<CGS>                                           28,350
<TOTAL-COSTS>                                  160,080
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,232
<INCOME-PRETAX>                                 15,912
<INCOME-TAX>                                     6,032
<INCOME-CONTINUING>                              9,880
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     9,880
<EPS-PRIMARY>                                      .99
<EPS-DILUTED>                                      .98
<FN> 
<F1> The allowance of doubtful accounts is netted against total accounts
     receivable in the Accounts Receivable balance.
<F2> Rental merchandise has been classified as inventory for purposes of this 
     schedule. Rental merchandise has been shown net of 41,612 accumulated 
     depreciation.
<F3> The financial statements are presented with an unclassified balance sheet.
<F4> PP&E has been shown net of accumulated depreciation.
</FN>