EXHIBIT 99.2
 
 NOTICE OF GUARANTEED DELIVERY FOR TENDER OF 9 1/4% SENIOR SUBORDINATED NOTES
               DUE 2007 (INCLUDING THOSE IN BOOK-ENTRY FORM) OF
                             THE MAXIM GROUP, INC.
 
  This form or one substantially equivalent hereto must be used to accept the
Exchange Offer of The Maxim Group, Inc. (the "Company") made pursuant to the
Prospectus, dated November  , 1997 (the "Prospectus"), if certificates for the
outstanding 9 1/4% Senior Subordinated Notes due 2007 of the Company (the
"144A Notes") are not immediately available or if the procedure for book-entry
transfer cannot be completed on a timely basis or time will not permit all
required documents to reach the Exchange Agent prior to 5:00 p.m., New York
time, on the Expiration Date of the Exchange Offer. Such form may be delivered
or transmitted by telegram, telex, facsimile transmission, mail or hand
delivery to State Street Bank and Trust Company (the "Exchange Agent") as set
forth below. In addition, unless delivery of the 144A Notes is to be made by
book-entry transfer to an account maintained by the Exchange Agent at the DTC,
in order to utilize the guaranteed delivery procedure to tender 144A Notes
pursuant to the Exchange Offer, a completed, signed and dated Letter of
Transmittal (or facsimile thereof) must also be received by the Exchange Agent
prior to 5:00 p.m., New York City time, on the Expiration Date. Capitalized
terms not defined herein are defined in the Prospectus.
 
              STATE STREET BANK AND TRUST COMPANY, EXCHANGE AGENT
 
       By Mail                By Facsimile Transmission:   By Hand or Overnight
(registered or certified mail                                      Courier:
       recommended):
                                 (617) 664-5395
 
                                                   State Street Bank and Trust
State Street Bank and Trust                           Company Corporate Trust
   Company Corporate Trust                             Department 4th floor Two
     Department P.O. Box                             International Place Boston,
  778 Boston, MA 02102-0078                                   MA 02110
 
                 Confirm by Telephone or for Information Call:
 
                                (617) 664-5587
 
  DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE, OR
TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH ABOVE, WILL
NOT CONSTITUTE A VALID DELIVERY.
 
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Ladies and Gentlemen:
 
  Upon the terms and conditions set forth in the Prospectus and the
accompanying Letter of Transmittal, the undersigned hereby tenders to the
Company the principal amount of 144A Notes set forth below, pursuant to the
guaranteed delivery procedure described in "The Exchange Offer--Guaranteed
Delivery Procedures" section of the Prospectus.
 
Principal Amount of 144A Notes tendered:*
$ ________________________
 
Certificate No(s). (if available):
__________________________
 
Total Principal Amount Represented by Certificate(s):
$ ________________________
 
* Must be in denominations of principal amount of $1,000 and any integral
multiple thereof.
 
  All authority herein conferred or agreed to be conferred shall survive the
death or incapacity of the undersigned and every obligation of the undersigned
hereunder shall be binding upon the heirs, personal representatives,
successors and assigns of the undersigned.
 
                               PLEASE SIGN HERE
X ________________________________           __________________________________
X ________________________________           __________________________________
   Signature(s) of Owner(s) or                              Date
       Authorized Signatory
Area Code and Telephone Number: _____________________
 
  Must be signed by the holder(s) of 144A Notes as their name(s) appear(s) on
certificates for 144A Notes or on a security position listing, or by person(s)
authorized to become registered holder(s) by endorsement and documents
transmitted with this Notice of Guaranteed Delivery. If signature is by a
trustee, executor, administrator, guardian, attorney-in-fact, officer or other
person acting in a fiduciary or representative capacity, such person must set
forth his or her full title below. If 144A Notes will be delivered by book-
entry transfer to The Depository Trust Company, provide account number.
 
                     Please print name(s) and address(es)
Name (s):    ------------------------------------------------------------------
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Capacity:    ------------------------------------------------------------------
Address(es): ------------------------------------------------------------------
Account Number:
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                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
   The undersigned, a financial institution (including most banks, savings
 and loan associations and brokerage houses) that is a participant in the
 Securities Transfer Agents Medallion Program, the New York Stock Exchange
 Medallion Signature Program or the Stock Exchange Medallion Program, hereby
 guarantees that the undersigned will deliver to the Exchange Agent the
 certificates representing the 144A Notes being tendered hereby or
 confirmation of book-entry transfer of such 144A Notes into the Exchange
 Agent's account at The Depository Trust Company, in proper form for
 transfer, together with any other documents required by the Letter of
 Transmittal within five business days after the Expiration Date.
 Name of Firm: ______________________________________________________________
 Address: ___________________________________________________________________
 ____________________________________________________________________________
 Area Code and Telephone No.: _______________________________________________
 Authorized Signature: ______________________________________________________
 Name: ______________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 Title: _____________________________________________________________________
 Dated: _____________________
 
 NOTE: DO NOT SEND CERTIFICATES OF 144A NOTES WITH THIS FORM. CERTIFICATES
       OF 144A NOTES SHOULD BE SENT ONLY WITH A COPY OF THE PREVIOUSLY
       EXECUTED LETTER OF TRANSMITTAL.
 
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