<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS OF HIBBETT SPORTING GOODS, INC. FOR THE INTERIM PERIODS ENDED MAY 4,
1996, AUGUST 3, 1996, NOVEMBER 2, 1996, AND FEBRUARY 1, 1997, AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<PERIOD-TYPE> 3-MOS 3-MOS 3-MOS 3-MOS
<FISCAL-YEAR-END> FEB-1-1997 FEB-1-1997 FEB-1-1997 FEB-1-1997
<PERIOD-START> FEB-4-1996 MAY-5-1996 AUG-4-1996 NOV-3-1996
<PERIOD-END> MAY-4-1996 AUG-3-1996 NOV-2-1996 FEB-1-1997
<CASH> 32 36 289 2,269
<SECURITIES> 0 0 0 0
<RECEIVABLES> 1,513 1,810 2,614 2,231
<ALLOWANCES> 95 105 115 134
<INVENTORY> 26,065 26,946 29,693 24,521
<CURRENT-ASSETS> 29,134 31,005 34,555 30,126
<PP&E> 15,020 16,289 17,620 18,606
<DEPRECIATION> 7,226 7,646 8,074 8,722
<TOTAL-ASSETS> 37,703 40,408 44,489 40,358
<CURRENT-LIABILITIES> 14,536 14,527 14,042 13,846
<BONDS> 0 0 0 0
<PREFERRED-MANDATORY> 0 0 0 0
<PREFERRED> 0 0 0 0
<COMMON> 234 38 61 61
<OTHER-SE> (7,392) (7,305) 25,117 26,451
<TOTAL-LIABILITY-AND-EQUITY> 37,703 40,408 44,489 40,358
<SALES> 20,251 18,768 20,618 26,764
<TOTAL-REVENUES> 20,251 18,768 20,618 26,764
<CGS> 14,035 13,237 14,201 18,544
<TOTAL-COSTS> 14,035 13,237 14,201 18,544
<OTHER-EXPENSES> 3,787 4,806 4,874 5,693
<LOSS-PROVISION> 9 10 15 37
<INTEREST-EXPENSE> 910 904 792 36
<INCOME-PRETAX> 1,519 (179) 751 2,491
<INCOME-TAX> 584 (70) 287 951
<INCOME-CONTINUING> 935 (109) 464 1,540
<DISCONTINUED> 0 0 0 0
<EXTRAORDINARY> 0 0 (1,093) 0
<CHANGES> 0 0 0 0
<NET-INCOME> 935 (109) (629) 1,540
<EPS-PRIMARY> 0.24<F1> (0.03)<F1> (0.13)<F1> 0.25<F1>
<EPS-DILUTED> 0.24<F1> (0.03)<F1> (0.14)<F1> 0.25<F1>
<FN>
<F1>THE EARNINGS PER SHARE CALCULATIONS HAVE BEEN PREPARED IN ACCORDANCE WITH SFAS
NO. 128, AND BASIC AND DILUTED EARNINGS PER SHARE HAVE BEEN ENTERED IN PLACE OF
PRIMARY AND FULLY DILUTED, RESPECTIVELY.
</FN>