<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS OF HIBBETT SPORTING GOODS, INC. FOR THE INTERIM PERIODS ENDED MAY 3,
1997, AUGUST 2, 1997, NOVEMBER 1, 1997 AND JANUARY 31, 1998 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                                                                                       
<PERIOD-TYPE>                                    3-MOS                   3-MOS                   3-MOS                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-1998             JAN-31-1998             JAN-31-1998             JAN-31-1998
<PERIOD-START>                              FEB-2-1997              MAY-4-1997              AUG-3-1997              NOV-2-1997
<PERIOD-END>                                MAY-3-1997              AUG-2-1997              NOV-1-1997             JAN-31-1998
<CASH>                                           2,046                   1,073                   2,498                   4,498
<SECURITIES>                                         0                       0                       0                       0
<RECEIVABLES>                                    2,484                   2,395                   2,228                   2,023
<ALLOWANCES>                                       142                     148                     134                     184
<INVENTORY>                                     28,889                  33,546                  41,307                  33,267
<CURRENT-ASSETS>                                35,448                  39,142                  47,549                  40,860
<PP&E>                                          19,542                  20,231                  21,749                  22,590
<DEPRECIATION>                                   9,208                   9,746                  10,270                  10,475
<TOTAL-ASSETS>                                  46,160                  49,994                  59,414                  53,366
<CURRENT-LIABILITIES>                           18,224                  19,501                  23,496                  15,211
<BONDS>                                              0                       0                       0                       0
<PREFERRED-MANDATORY>                                0                       0                       0                       0
<PREFERRED>                                          0                       0                       0                       0
<COMMON>                                            61                      62                      64                      64
<OTHER-SE>                                      27,875                  29,727                  35,854                  38,091
<TOTAL-LIABILITY-AND-EQUITY>                    46,160                  49,994                  59,414                  53,366
<SALES>                                         26,165                  26,393                  27,797                  33,208
<TOTAL-REVENUES>                                26,165                  26,393                  27,797                  33,208
<CGS>                                           18,126                  18,555                  19,306                  22,727
<TOTAL-COSTS>                                   18,126                  18,555                  19,306                  22,727
<OTHER-EXPENSES>                                 5,758                   6,227                   6,298                   6,950
<LOSS-PROVISION>                                     9                     (2)                      37                      66
<INTEREST-EXPENSE>                                (25)                      14                       6                      13
<INCOME-PRETAX>                                  2,306                   1,597                   2,187                   3,518
<INCOME-TAX>                                       882                     611                     837                   1,345
<INCOME-CONTINUING>                              1,424                     986                   1,350                   2,173
<DISCONTINUED>                                       0                       0                       0                       0
<EXTRAORDINARY>                                      0                       0                       0                       0
<CHANGES>                                            0                       0                       0                       0
<NET-INCOME>                                     1,424                     986                   1,350                   2,173
<EPS-PRIMARY>                                     0.23<F1>                0.16<F1>                0.22<F1>                0.34<F1>
<EPS-DILUTED>                                     0.23<F1>                0.16<F1>                0.21<F1>                0.33<F1>
<FN>
<F1>THE EARNINGS PER SHARE CALULATIONS HAVE BEEN PREPARED IN ACCORDANCE WITH SFAS.
NO. 128, AND BASIC AND DILUTED EARNINGS PER SHARE HAVE ENTERED IN PLACE OF
PRIMARY AND FULLY DILUTED, RESPECTIVELY.
</FN>