EXHIBIT 99.1


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              [Collage of Color Photographs of Shopping Centers]




         The First National Operating, Ownership and Services Company
               Focused on Grocery-Anchored Infill Retail Centers



 

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In addition to historical information, this presentation contains 
forward-looking statements under the Federal Securities Law. These statements 
are based on current expectations, estimates, and propositions about the 
industry and markets in which Pacific Retail Trust and Regency Realty operate, 
management's beliefs and assumptions made by management.

Forward-looking statements are not guarantees of future performance and involve 
certain credit risks and uncertainties, which are difficult to predict.

Actual operating results may be affected by changes in national and local 
economic conditions, competitive market conditions, weather, obtaining 
government approvals, and meeting development schedules, and therefore may 
differ materially from what is expressed or forecasted in the presentation.



 
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                               SUMMARY OF MERGER


 . Share Exchange Ratio             0.48:1.0

 . Name                             Regency Realty Corporation

 . Total Market Capitalization(1)   $2.030 Billion

 . Total Book Assets                $2.184 Billion

 . Board Composition                4 Independent from Regency, 3 Independent
                                   from Pacific Retail, 3 from Management, 3
                                   from Security Capital U.S. Realty

 . Senior Management                Martin Stein, Jr. - Chairman and Chief 
                                   Executive Officer 
                                   Mary Lou Rogers - President and Chief 
                                   Operating Officer

 . Headquarters                     Jacksonville, Florida

 . Regional Offices                 Atlanta, Cincinnati, Denver, Dallas, Los 
                                   Angeles, St. Louis, San Francisco, Seattle

 . Proposed Time Table              Joint Proxy Statement filed -- October 9, 
                                   1998
                                   Mail Joint Proxy Statement to Shareholders --
                                   January 21, 1999
                                   Shareholder Vote / Closing -- February 1999


(1) Equity market capitalization based on October 9, 1998 share price of $20.50.


 
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                             RATIONALE FOR MERGER

 . Favorable financial impact

  . Enhanced and more sustainable FFO growth rate

  . Strengthened capital structure

  . Immediate and long-term accretion


 . Creates a national platform

  . Grocery-anchored infill strategy

  . Research-based Retail Operating System

  . Customer-driven development program


 . Enhanced management team

  . Similar systems and cultures

  . Operating and development capabilities

  . Customer relationships



 
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                          FINANCIAL IMPACT OF MERGER

 . Higher FFO growth rate


 . Strengthened capital structure

  . Doubles total book assets to $2.2 billion

  . Reduces debt from 35.8% to 30.7%

  . Provides $600 million of credit capacity


 . Immediate and long-term accretion

  . Financial and operating synergies of $5.1 million

  . FFO accretion of $0.03 in 1999 and $0.06 in 2000



 
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                         CREATING A NATIONAL PLATFORM


              --------------------------------------------------
                194 Centers Operating or Under Development

                $2.2 Billion Total Assets

                22.5 Million Square Feet
              --------------------------------------------------



               [Map indicating locations of Regency and Pacific 
                    Retail Properties and Targeted Markets]



 
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                       NEIGHBORHOOD INFILL RETAIL CENTERS
                                    ------


[Aerial Photograph of        [Color photograph of        [Illustration of 
   Shopping Center            Kroger Anchor Store]        Shopping Center
      Location]                                              Layout]



   Protected Infill            Necessity-driven             Retenanting/
             ------                Demand                 Remerchandising
      Locations                (Grocery Anchors)            Opportunities




 
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                      Research-Driven Investment Strategy


                                             Regency              National
                                           Average/(1)/           Average    
                                           ------------           --------

Population                                    75,000                 N/A

Average Household Income                     $66,660               $53,473

Projected 5-Year Population Growth             10.4%                 4.3%   



(1) For population within 3-mile radius of Regency retail centers. Includes 
    Pacific Retail centers.


 
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                      Attractive Trade Area Demographics





    [Color photograph of Hyde               Primary Trade Area Analysis
         Park Kroger]                       ---------------------------  
                                       
                                         Household Income         $55,245
   Case Study: Hyde Park Plaza           Population               113,185
               Cincinnati, Ohio          Kroger/Thriftway Sales   $68.2 Million
                                         Weekly Shopper Visits     43,400



                                                 [Color Map of
                                                   Hyde Park
                                                  Trade Area]

 
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                      DOMINANT GROCERS = FRANCHISE VALUE


Primary Trade Area (PTA)
                                . Grocer is primary traffic generator
                       
                                . Consumers average 2.2 trips per week to
 [Color Map Showing               grocery store
 North Hills Primary   
    Trade Area]                 . Focus on dominant grocers in the 
                                  submarket (ranked #1 or #2 in PTA)

                                . Target grocery chain's top stores
   North Hills Plaza                                     ---
     Austin, Texas


Note: Ranked by gross sales.
Source: Trade Dimensions.


 
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                      DOMINANT GROCERS = FRANCHISE VALUE


                            Number of           Regency              Chain
                              Stores        Average/(1)(2)/     Average/(2)(3)/
                            ---------       ---------------     ---------------

Publix                          25              $22,623              $19,534

Kroger                          23              $25,536              $17,336

Safeway/Vons                    18              $23,777              $15,547

Winn-Dixie                      14              $12,827              $11,700

Tom Thumb/Randall's             10              $24,099              $20,211

Albertsons/Max Foods             9              $18,034              $17,076

Fred Meyer/QFC/Ralphs/
  Food 4 Less/Hughes             7              $19,992              $15,661
                                                -------              -------
      AVERAGE/(4)/                              $21,000              $17,500


   $21 Million Annual Sales Translates into 14,000 Shopper Visits Each Week

(1) Based on stores reporting sales.
(2) In thousands.
(3) Source: Trade Dimensions and companies' financial reports.
(4) Includes all stores in portfolio reporting sales.



 
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                      DOMINANT GROCERS = FRANCHISE VALUE


                                                Regency               Chain
                                              Average/(1)/        Average/(2)/
                            Number of         (Per Square         (Per Square
                              Stores             Foot)               Foot)
                            ---------         ------------        ------------

Publix                          25              $518.98              $436.00

Kroger                          23              $438.02              $403.00

Safeway/Vons                    18              $554.11              $495.08

Winn-Dixie                      14              $286.94              $278.00

Tom Thumb/Randall's             10              $466.85              $457.13

Albertsons/Max Foods             9              $356.73              $417.60

Fred Meyer/QFC/Ralphs/
  Food 4 Less/Hughes             7              $415.81              $419.58
                                                -------              -------
      AVERAGE/(3)/                              $437,09              $398.21



(1) Based on stores reporting sales.
(2) Source: Trade Dimensions and companies' financial reports.
(3) Includes all stores in portfolio reporting sales.




 
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                         Cycle-Resistant Property Type




 . Grocery anchors
                                                    Grocery Sales
  . Provide daily use goods

  . Sustainable sales per square foot

  . Credit tenants

  . Long-term leases                     [Graph Showing Amount of Grocery Sales
                                                       By Year]
                                                                                
 . Limited supply

  . Infill locations

  . Highly fragmented industry

  . Lack of institutional capital   
  
                                       Source: Progressive Grocer Annual Report.








 
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                       Adding Value through Retenanting/
                         Remerchandising Opportunities




     Trade Area Analysis                           Remerchandising Plan
  


[Color Map Showing Northeast                 [Illustration Showing Casa Linda
     Dallas Trade Area]                          Remerchandising Plan]



       Northeast Dallas                               Casa Linda Plaza









 
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                       Creating Value through Regency's
                         Preferred Customer Initiative

 
           . Multiple locations with 79 leading retailers nationwide


           . Regency's PCI program builds a national brand


           . National roll-out of innovative new retail concepts  
      


                [Color Photographs of Preferred Customer Signs]



 
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                          CUSTOMER-DRIVEN DEVELOPMENT


 . $446 million developments/redevelopments

 . Development driven by leading
  grocery anchors

 . 50%-75% pre-leasing
  before construction
  ------                                                [Map Showing 
                                              Development Property Locations]

 . 10.5%+ average yield
  on current development
  projects

 . 11 Kroger-anchored shopping center
  developments in process or under contract



 
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                         Customer-Driven Redevelopment

                               . Excellent infill location in high-growth market

                               . Anticipated completion in February 1999
[Aerial Photograph of    
 Roswell Village]              . Projected stabilized yield of 10.5%

                               . 6 additional Publix-anchored shopping center 
                                 developments in process or under contract

[Illustration of Roswell Village]

     Roswell Village
Roswell (Atlanta), Georgia


 
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                             THIRD-PARTY SERVICES


23 Eckerd build-to-suits in process
       or under contract

[Color Photograph of Eckerd Store]


                                                [Color Photograph of Stein Mart]

                                                    16 new stores identified
                                                or opened for Stein Mart in 1998


                Generating $7 million of gross profits in 1998



 
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                             FFO PER SHARE GROWTH




               [Bar Graph Showing FFO Per Share Growth By Year]




(1) First Call consensus estimates.



 
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                           ATTRACTIVE VALUATION/(1)/

                              1999 FFO Multiples




                 [Bar Graph Showing Peer Group FFO Multiples]




(1) Stock prices as of October 9, 1998. First Call consensus estimates.


            $23 Stock Price at 9.3x Average Multiple for Peer Group


 
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                          EXPERIENCED MANAGEMENT TEAM



    Name                              Title                  Years in Industry
    ----                              -----                  -----------------

Martin E. Stein, Jr.    Chairman and Chief Executive Officer         21 

Mary Lou Rogers         President and Chief Operating Officer        20

Bruce Johnson           Chief Financial Officer                      26

James Buis              Managing Director - Investments Southwest    26

John Delatour           Managing Director - Operations West          15

Bob Gillander           Managing Director - Investments Atlantic     19

Brian Smith             Managing Director - Investments Pacific      15

Jim Thompson            Managing Director - Operations East          17

Lee Wielansky           Managing Director - Investments Midwest      15


          Total of 40 Officers with an Average of 18 Years Experience


 

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                [Color Photograph Collage of Shopping Centers]



         THE FIRST NATIONAL OPERATING, OWNERSHIP AND SERVICES COMPANY
               FOCUSED ON GROCERY-ANCHORED INFILL RETAIL CENTERS



 

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                             FINANCIAL SUMMARY/(1)/



In thousands
(except per share data)               Regency          Pacific        Combined  
                                      -------          -------        --------

Total Book Assets                    $1,139,258       $1,045,040     $2,184,298

Equity Market Capitalization/(2)/    $  681,759       $  749,712     $1,278,905

Common Shares Outstanding/(3)/           29,722           68,048         62,386

Preferred Stock                      $   80,000       $        0     $   80,000

Line of Credit Outstanding           $   89,731       $  173,600     $  263,331

Term Debt                            $  317,796       $   90,236     $  408,032

Total Debt/Total Book Assets               35.8%            25.3%          30.7%

Dividend Per Share                   $     1.76       $     0.76     $     1.76

Fully Diluted FFO Per Share/(4)/     $     2.25       $     1.01             NA

Payout Ratio                               78.2%            75.3%       75 - 78%



(1) As of June 30, 1998.
(2) Equity market capitalization based on October 9, 1998 share price of $20.50.
(3) Includes redeemable operating partnership units outstanding and Pacific 
    Retail's preferred stock which is convertible 1:1.
(4) Regency Realty FFO based on First Call consensus estimate.