<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF INNOTRAC CORPORATION FOR THE YEAR ENDED DECEMBER 31, 
1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL 
STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                      $2,272,000
<SECURITIES>                                 1,107,000
<RECEIVABLES>                               49,289,000
<ALLOWANCES>                                 4,935,000
<INVENTORY>                                 14,381,000
<CURRENT-ASSETS>                            66,416,000
<PP&E>                                      13,230,000
<DEPRECIATION>                               5,767,000
<TOTAL-ASSETS>                              73,992,000
<CURRENT-LIABILITIES>                       39,563,000
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    25,738,000
<OTHER-SE>                                   8,556,000
<TOTAL-LIABILITY-AND-EQUITY>                73,992,000
<SALES>                                    139,673,000
<TOTAL-REVENUES>                           139,673,000
<CGS>                                                0
<TOTAL-COSTS>                              108,785,000
<OTHER-EXPENSES>                            16,585,000
<LOSS-PROVISION>                            19,349,000
<INTEREST-EXPENSE>                             956,000
<INCOME-PRETAX>                             13,312,000
<INCOME-TAX>                                 3,743,000
<INCOME-CONTINUING>                          9,569,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 9,569,000
<EPS-PRIMARY>                                     1.01
<EPS-DILUTED>                                     1.00