SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934


                        Date of Report: January 15, 1997
                       (Date of earliest event reported)


                              ADVANCED MEDIA, INC.
             (Exact Name of Registrant as Specified in its Charter)





       Delaware                  0-25112                11-2899603
(State of Incorporation)       (Commission           (I.R.S. Employer          
                                File Number)          Identification No.)



80 Orville Drive, Bohemia, New York                        11716
(Address of Principal Executive Offices)                 (Zip Code)


Registrant's telephone number including area code     (516) 244-1616




- ------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)





Item 7.   Financial Statements, Pro Forma Financial Information and Exhibits.

     (c)  Exhibits

          99.1  Form of Subscription Agreement dated January 15, 1997 between 
                Viking Fund Ltd. and Advanced Media, Inc.

          99.2  Form of Subscription Agreement dated January 28, 1997 between
                Wanas Investment Ltd. and Advanced Media, Inc. 


Item 9.   Sales of Equity Securities Pursuant to Regulation S.

     On January 28, 1997, the Registrant sold to an offshore investor 2,000,000 
shares of its Common Stock, par value $.0001 per share ("Common Stock") for 
$.05 per share or an aggregate of $100,000, in a transaction pursuant to 
Regulation S under the Securities Act of 1933 ("Regulation S").

     On January 15, 1997, the Registrant sold to an offshore investor,  
2,000,000  shares of its Common Stock for $.04 per share or an aggregate of
$80,000, in a transaction pursuant to Regulation S.

     During  calendar 1996, the  Registrant  sold an aggregate  22,683 shares of
Common  Stock to its  401(k)  Plan for the  benefit of plan  participants  at an
average price of $.157 per share or an aggregate  $3,555.  Registrant  relied on
the  exemption  provided  under Section 4(2) of the  Securities  Act of 1933, as
amended, ("Section 4(2)") with respect to this transaction.

     In December  1996,  the  Registrant  issued  100,000 and 250,000  shares of
Common Stock  valued at $.1075 per share or an  aggregate  $10,750 and $.095 per
share or an aggregate  $23,750,  respectively,  in exchange for public relations
services.  Registrant  relied on the exemption  provided under Section 4(2) with
respect to these transactions.

     In September  1996, the Registrant  issued 36,785 shares of Common Stock to
an  investor at a price of $.2583 per share or $9,500 in the  aggregate,  less a
commission of $200 and 10,000 shares of Common Stock. The Registrant also issued
72,798  shares of Common  Stock to an investor at a price of $.3076 per share or
$22,395 in the aggregate, less a commission of $2,240 and 5,600 shares of Common
Stock.  Registrant  relied on the  exemption  provided  under  Section 4(2) with
respect to these transactions.

     In August 1996, the  Registrant  issued 25,000 shares of Common Stock to an
investor  at a price  of $.13 per  share  or  $3,250  in the  aggregate,  less a
commission of 7,500 shares of Common Stock, 60,416 shares of Common Stock to two
investors  at a price  of $.24 per  share  or  $14,500  in the  aggregate,  less
commissions of $500 and 27,139 shares of Common Stock.  Registrant relied on the
exemption provided under Section 4(2) with respect to these transactions.

     As a condition of certain agreements entered into by the Registrant in 1995
pursuant to which 7,250,000 shares of Common Stock were issued for $1,450,000 in
gross  proceeds,  as described  below,  the  Registrant was required to issue an
additional 2,175,000 shares of Common Stock. According to the agreements,  if as
of  January  1,  1996 the  Registrant  did not have any  effective  registration
statement  covering the initial 7,250,000  shares,  then the Registrant would be
required to make monthly payments,  in shares of Common Stock, to each purchaser
equal to 2.5% of the  purchase  price,  valued  at $.20 per  share,  until  such
registration is declared effective. The Registrant has satisfied such obligation
through  December  1996 by  issuing  these  additional  shares of Common  Stock.
Registrant  relied on the exemption  provided under Section 4(2) with respect to
these transactions.




     In August 1996, the Registrant  issued 1,000,000 shares of Common Stock and
250,000  warrants  in  exchange  for a  $100,000  commission  due an offshore
broker. The warrants are exercisable  through December 31, 1997 in $.10 per
share of Common Stock. Registrant relied on the exemption provided by Regulation
S with respect to these transactions.

     In August 1996,  the  Registrant  received an aggregate  $600,000 from five
offshore  investors for an aggregate  600,000 shares of its Series A Convertible
Preferred  Stock (Class A Preferred).  The Class A Preferred is  convertible  to
Common Stock of the Registrant  after a designated  holding period  beginning 60
days and ending 150 days after issuance. The Class A Preferred convert at 55% of
the lesser of the  average  closing  bid price of the  Common  Stock on the five
trading  days  immediately  prior to (a) the  date of  issuance  of the  Class A
Preferred to be converted or, (b) the  conversion  date. In connection  with the
aforementioned  funding,  the offshore  broker for this  transaction  was paid a
commission  in the form of warrants for the purchase of Common Stock  equivalent
to 100% of the Common Stock  issuable upon  conversion  of $150,000  liquidation
preference  of the Class A Preferred  (2,346,677  shares of Common  Stock).  The
warrants are exercisable  through December 31, 1997 and will convert at the same
price as that of the  converted  Class A  Preferred.  Registrant  relied  on the
exemption provided by Regulation S with respect to these transactions.

     In August 1996, the Registrant  granted options to purchase  100,000 shares
of Common Stock  valued at $7,500 to its  corporate  counsel for legal  services
under its long term incentive plan.  Registrant relied on the exemption provided
under Section 4(2) with respect to this transaction.

     In July 1996,  the  Registrant  issued  30,000 shares of Common Stock to an
investor  at a price of $.168  per  share or  $5,040  in the  aggregate,  less a
commission  of $504  and  1,575  shares  of  Common  Stock.  In July  1996,  the
Registrant  issued an aggregate  43,073  shares of Common Stock to two investors
for a price of  approximately  $.10 per share or an  aggregate  $4,310,  500,000
shares  of  Common  Stock to an  investor  for a price  of $.10 per  share or an
aggregate  $50,000,  less a  commission  of $5,000 and  25,000  shares of Common
Stock,  298,000  shares of Common Stock to three  investors  for an  approximate
price of $.10 per share or an aggregate $298,186,  less aggregate commissions of
$3,000 and 19,940 shares of Common Stock,  118,846  shares of Common Stock to an
investor for a price of $.168 per share or an aggregate  $20,000,  23,077 shares
of Common  Stock to an investor  for a price of $.129 per share or an  aggregate
$3,000,  less an aggregate  commission in respect of both transactions of 58,992
shares of Common Stock and 70,525  shares of Common Stock to two investors for a
price of $.10 per share or an aggregate $7,055, less an aggregate  commission in
respect  of both  transactions  of  $1,134  and 5,680  shares  of Common  Stock.
Registrant  relied on the exemption  provided under Section 4(2) with respect to
these transactions.

     In June 1996, the Registrant  issued an aggregate  220,035 shares of Common
Stock to two investors at an  approximate  price of $.15 per share or $33,000 in
the aggregate.  Registrant  relied on the exemption  provided under Section 4(2)
with respect to these transactions.

     In May 1996,  the  Registrant  issued  138,888 shares of Common Stock to an
investor  at a price  of $.18 per  share or  $25,000  in the  aggregate,  less a
commission of $4,167.  Registrant relied on the exemption provided under Section
4(2) with respect to this transaction.



     In April,  July,  October and December 1996,  the Registrant  issued 20,000
shares of Common Stock for a price of $.25,  $.18, $.23 and $.07625 per share or
an aggregate $5,000, $3,600, $4,600 and $1,525, respectively, in partial payment
of its rental expense. Registrant relied on the exemption provided under Section
4(2) with respect to these transactions.

     In February 1996, the Registrant  issued 7,500 shares of Common Stock to an
investor  at a price  of  $.40  per  share  or  $3,000  in the  aggregate,  less
commissions of an aggregate  $750,  100,000 shares of Common Stock at a price of
$.20 per share or $20,000,  less commissions of an aggregate $2,000.  Registrant
relied on the  exemption  provided  under  Section  4(2) with  respect  to these
transactions.

     In January 1996, the Registrant issued an aggregate 35,000 shares of Common
Stock  to  three  investors  at a price of $.40 per  share,  or  $14,000  in the
aggregate,  less commissions of an aggregate  $3,500.  Registrant  relied on the
exemption provided under Section 4(2) with respect to these transactions.

     During 1995, the Registrant  sold an aggregate 6,391 shares of Common Stock
to its 401(k) Plan for the benefit of plan  participants  at an average price of
$.497 per  share or an  aggregate  $3,175.  Registrant  relied on the  exemption
provided under Section 4(2) with respect to these transactions.

     In December  1995,  the  Registrant  sold 1,000 shares of Common Stock to a
private investor for $500, or $.50 per share. Registrant relied on the exemption
provided under Section 4(2) with respect to this transaction.

     In October  1995,  the  Registrant  sold 1,000  shares of Common Stock to a
private investor for $500, or $.50 per share. Registrant relied on the exemption
provided under Section 4(2) with respect to this transaction.

     In July 1995,  Registrant  agreed to issue an aggregate of 7,250,000 shares
of Common Stock to twelve  investors at a price of $.20 per share or  $1,450,000
in the aggregate. Registrant relied on the exemption provided under Section 4(2)
with respect to this transaction.

     In June and July  1995,  the  Registrant  issued  promissory  notes to Suan
Investments Corp. ("Suan") for $1,000,000.  The Registrant issued 500,000 shares
of  restricted  Common  Stock,  valued  at  $100,000,  as a  commission  for the
aforementioned  loans. In March 1996, the Registrant reached agreement with Suan
and an assignee  thereof to convert their  $1,000,000  principal amount of notes
into 6,000,000  shares of Common Stock of Registrant,  at a conversion  price of
$.1667 per share. Registrant relied on the exemption provided under Section 4(2)
with respect to these transactions.

     In June 1995, Registrant sold 2,000,000 shares of Common Stock to a private
investment partnership,  which shares had been contributed to the Company by its
Chairman  and CEO,  for a purchase  price of $200,000 or $.10 per share,  33,333
shares of Common Stock to a private  investor for a purchase  price of $5,000 or
$.15 per share,  143,335 shares of Common Stock for an aggregate  purchase price
of $43,000 or $.30 per share (in  connection  with which 17,668 shares of Common
Stock were issued for  payment for  services  rendered),  and 140,000  shares of
Common Stock for an aggregate  purchase price of $140,000 or $1.00 per share, in
connection  with which an  additional  10,000 shares of Common Stock were issued
for payment of services  rendered.  Registrant relied on the exemption  provided
under Section 4(2) with respect to these transactions.



     In June 1995,  the  Registrant  sold 140,000  shares of Common Stock to six
private  investors for $140,000,  or $1.00 per share.  14,000 shares were issued
and $10,000 was paid as a commission on these transactions. Registrant relied on
the exemption provided under Section 4(2) with respect to these transactions.

     In May 1995,  Registrant  sold 100,000  shares of Common Stock to a private
investor for a purchase price of $20,000 or $.20 per share. Registrant relied on
the exemption provided under Section 4(2) with respect to these transactions.

     In March 1995,  the Registrant  entered into a loan  agreement  pursuant to
which two individuals (the "Lenders") loaned the Registrant  $500,000.  Pursuant
to the terms of the loan  agreement,  the  Registrant  issued  300,000 shares of
Common Stock and 300,000  options to purchase  Common Stock to the Lenders.  The
options are  exercisable for a five year period at an exercise price of $.41 per
share.  Registrant  relied on the  exemption  provided  under  Section 4(2) with
respect to these transactions.

     In February 1995,  the  Registrant  sold 50,000 shares of Common Stock to a
private  investor  for  $10,000  or $.20 per  share.  Registrant  relied  on the
exemption provided under Section 4(2) with respect to this transaction.

     In January  1995,  Registrant  sold  65,250  shares of Common  Stock to six
private  investors for an aggregate  purchase price of $13,050 or $.20 per share
and 200,000  shares of Common Stock to another  investor for a purchase price of
$50,000 or $.25 per share. Also in January 1995, Registrant issued 10,000 shares
of Common Stock to a consultant,  with a value of $4,063 or  approximately  $.41
per share.  Registrant relied on the exemption  provided under Section 4(2) with
respect to these transactions.

     During 1994, the Registrant  sold an aggregate 4,752 shares of Common Stock
to its 401(k) Plan for the benefit of plan  participants  at an average price of
$.735 per  share or an  aggregate  $3,493.  Registrant  relied on the  exemption
provided under Section 4(2) with respect to these transactions.

     In October 1994,  the  Registrant  sold 500,000  shares of Common Stock for
$122,000,  or $.244 per share, to a private  investor.  Registrant relied on the
exemption provided under Section 4(2) with respect to these transactions.

     In August 1994, the Registrant acquired substantially all of the assets and
certain  liabilities of Computer Niche,  Inc., a  computer-aided  design systems
integrator  and software  dealer  located in  Schenectady,  New York for 150,000
shares of Common Stock valued at $150,000.  Registrant  relied on the  exemption
provided under Section 4(2) with respect to this transaction.



     In June 1994, the Registrant  acquired all of the outstanding capital stock
of Pyros Computer  Corporation,  a computer aided design systems  integrator and
hardware and software dealer located in Newport Beach,  California,  for 180,000
shares of common stock valued at $360,000.  Registrant  relied on the  exemption
provided under Section 4(2) with respect to this transaction.

     In June 1994,  the  Registrant  entered  into an agreement  with  Hollywood
Trenz,  Inc.  ("Trenz")  pursuant to which the  Registrant had agreed to sell to
Trenz on a  discounted  basis,  subject  to a volume  purchase  agreement  to be
negotiated,  certain customized  computer software and hardware.  In conjunction
with the agreement,  the Registrant  exchanged 1,000,000  unregistered shares of
its Common Stock for 1,500,000  unregistered shares of Trenz common stock (after
giving effect to a  one-for-ten  reverse stock split  effective  October  1994).
Registrant  relied on the exemption  provided under Section 4(2) with respect to
these transactions.  On November 29, 1995, the parties to the original agreement
entered into a reciprocal  stock exchange which in effect rescinded the original
agreement.  Pursuant to the  reciprocal  stock  exchange  agreement,  the shares
originally  exchanged  were  returned,  and all  obligations  under the original
agreement were revoked.

     In May 1994, the Registrant sold 100 shares of Common Stock for $100, or $1
per share.  Registrant relied on the exemption  provided under Section 4(2) with
respect to these transactions.

     In February 1994,  Registrant  issued a total of 10,100  shares,  valued at
$12,625,  to  relatives  of the former  principals  of Vision  Imaging,  Inc. in
settlement  of loans valued at $12,289.  None of the  principals of the acquired
entities or  corporations  from which assets were purchased  were  affiliated or
associated  with   Registrant  or  its  officers  and  directors.   Since  these
transactions  were effected in connection with acquisitions of the businesses of
Computer Niche,  Inc.,  Pyros Computer  Corporation  and Vision  Imaging,  Inc.,
pursuant to applicable  accounting  guidelines Registrant valued these shares as
the amounts  equal to the  guaranteed  purchase  price in  connection  with such
transactions,  which was a function of the acquisition  negotiations;  provided,
that the shares issued on connection  with the Computer Niche  transaction  were
valued based on the market price per share on the OTC Electronic Bulletin Board.
Registrant  relied on the exemption  provided under Section 4(2) with respect to
these transactions.

     During the period  November 1993 through May 1994,  Registrant sold 435,000
shares of Common Stock to a  sophisticated  investor at $1.00 per share. In July
1994,  Registrant  privately sold an additional 7,692 shares to another investor
for $5,000 or $.65 per share.  Registrant relied on the exemption provided under
Section 4(2) with respect to these transactions.



                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunder duly authorized.

                                        ADVANCED MEDIA, INC.

                                        By:   /s/ Hans J. Kaemmlein
                                              Hans J. Kaemmlein
                                              Chairman of the Board

Dated:   January 28, 1997