SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


                        Date of Report: October 20, 1997
                        (Date of earliest event reported)

                              ADVANCED MEDIA, INC.
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             (Exact name of registrant as specified in its charter)



    Delaware                        0-25112                      11-2899603
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(State or other                  (Commission                    (IRS Employer
 jurisdiction of                 File Number)                  Identification
 incorporation)                                                    Number)



       80 Orville Drive Bohemia, New York                           11716
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       (Address of principal executive offices)                  (Zip Code)




Registrant's telephone number including area code              (516) 244-1616
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         (Former name of former address, if changed since last report.)




Item 4.   Changes in Registrant's Certifying Accountant

     Price Waterhouse LLP served as the Company's  independent  auditors for the
fiscal years ended December 31, 1996 and December 31, 1995. On October 20, 1997,
the  Company  was  advised  from  Price  Waterhouse  LLP by  letter  that  Price
Waterhouse LLP declined to stand for  re-election  as the Company's  independent
auditors.

     The reports of Price Waterhouse LLP for the fiscal years ended December 31,
1996 and December 31, 1995 did not contain an adverse opinion or a disclaimer of
opinion,  nor were they qualified or modified as to uncertainty,  audit scope or
accounting  principles,  except that the December  31, 1996 opinion  included an
explanatory  paragraph that there were conditions that raised  substantial doubt
about the Company's ability to continue as a going concern.

     During the two years ended  December  31, 1996 and through the date of this
report there were no  disagreements  with Price Waterhouse LLP on any matters of
accounting principles or practices,  financial statement disclosure, or auditing
scope of procedure,  which  disagreements,  if not resolved to Price  Waterhouse
LLP's satisfaction,  would have caused Price Waterhouse LLP to make reference to
the subject matter of the disagreement in connection with its report.

Item 7:   Financial Statements, Pro Forma Financial Information and Exhibits

          Exhibits
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          (16)  Resignation letter from Price Waterhouse LLP 
          (17)  Letter from Price Waterhouse LLP.


                                   Signatures
                                   ----------

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.

                                   ADVANCED MEDIA, INC.

                                   By:  /s/Hans Kaemmlein
                                        -------------------------
                                        Hans Kaemmlein, President
Dated: October 27, 1997