SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON D.C. 20549

                                    FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarter Ended June 30, 1996

Commission File Number 0-27182


                             THE ITALIAN OVEN, Inc.
             (Exact name of registrant as specified in its charter)

        Pennsylvania                                       25-1624305
 ------------------------------                         ----------------
(State or other jurisdiction of                         (I.R.S. Employer
incorporation or organization)                         Identification No.)


                     Eleven Lloyd Avenue, Latrobe, PA 15650
                   ------------------------------------------
          (Address of principal executive offices, including zip code)


                                 (412) 537-5380
                                 --------------
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

         Yes      x         No
               ------           ------

Number of  shares of  Common  Stock, $.01  par  value  per share  outstanding at
August 15, 1996: 4,363,991


                             THE ITALIAN OVEN, Inc.


                                      Index
                                                                           Page

Part  I           FINANCIAL INFORMATION
     Item 1.      Financial Statements

                  Consolidated Balance Sheets
                  June 30, 1996 and December 31, 1995                       

                  Consolidated Statements of Operations
                  Quarter and Six Months Ended June 30, 1996 and 1995          
                  Consolidated Statements of Cash Flows
                  Six Months Ended June 30, 1996 and 1995                      

                  Notes to Consolidated Financial Statements                  

     Item 2.      Management's Discussion and Analysis of Results of
                  Operations and Financial Condition                         

Part II           OTHER INFORMATION

The  Company's  fiscal year is  comprised  of 52 or 53 weeks,  divided into four
periods  of 13 or 14  weeks,  which  ends on the last  Sunday in  December.  For
convenience,  the Company has indicated throughout this Report, including in the
financial  statements,  that the fiscal year end is December 31, and each of the
four periods are referred to as  three-month  or quarterly  periods which end on
March 31, June 30,  September 30 and December 31.  References  in this Report to
the "Company" or "The Italian Oven" mean the Company, its predecessors,  and its
and their subsidiaries, unless the context otherwise requires.


                             THE ITALIAN OVEN, Inc.
                           Consolidated Balance Sheets
                                



                                                                  June 30,                December 31,
                                                                     1996                     1995
                                                                 ----------                ----------
                  ASSETS                                         (Unaudited)

                                                                                    
CURRENT ASSETS:                                                                   
     Cash and cash equivalents                                  $   143,828               $11,425,916
     Receivables, net of allowance of
       $95,000 and $85,000 respectively                             465,253                   844,163
     Notes receivable from related parties,
        net of allowance of $732,450 in 1996                            -0-                   442,249
     Inventories                                                    311,033                   286,427
     Prepaid expenses and other current assets                      117,225                    51,479
                                                                 ----------                ----------

        Total current assets                                      1,037,339                13,050,234

PROPERTY AND EQUIPMENT:
     Restaurant equipment                                         3,955,163                 2,010,179
     Building and leasehold improvements                          5,591,018                 2,457,274
     Office furniture and equipment                               1,004,140                   492,896
     Construction-in-progress                                     3,605,811                 1,238,814
                                                                 ----------                ----------
                                                                 14,156,132                 6,199,163

     Less-accumulated depreciation                                2,673,291                 1,723,444
                                                                 ----------                ----------
        Property and equipment, net                              11,482,841                 4,475,719
                                                                 ----------                ----------

INTANGIBLE ASSETS:
     Preopening costs, net                                          962,793                   179,415
     Equity in and advances to joint venture                        202,707                   172,597
     Liquor licenses, net                                           157,762                    53,460
     Other long-term assets                                          80,407                    25,302
     Goodwill, net                                                1,718,294                   197,731
                                                                 ----------                ----------
                                                                  3,121,963                   628,505
                                                                 ----------                ----------

TOTAL ASSETS                                                    $15,642,143               $18,154,458
                                                                 ==========                ==========
<FN>
The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</FN>



                             THE ITALIAN OVEN, Inc.
                           Consolidated Balance Sheets
                                  



                                                                  June 30,                December 31,
                                                                     1996                     1995
                                                                 ----------                ----------
                                                                 (Unaudited)

            
    LIABILITIES AND SHAREHOLDERS' EQUITY                  
                                                                                   
CURRENT LIABILITIES:
   Current portion of long-term debt                            $    57,555               $   176,962
   Notes payable                                                        -0-                   423,032
   Accounts payable                                               3,470,603                 1,586,940
   Deferred franchise and development revenue                     1,012,577                 1,264,577
   Reserve for store closing                                        444,057                   464,143
   Accrued payroll and other employee benefits                      778,336                   360,223
   Accrual for gift certificates outstanding                        250,105                   559,002
   Other accrued expenses                                           634,337                   450,741
                                                                 ----------                ----------
     Total current liabilities                                    6,647,570                 5,285,620
LONG-TERM LIABILITIES:
   Deferred franchise and development revenue                     1,427,000                 1,715,125
   Long-term debt                                                   147,553                   180,437
   Other long-term liabilities                                      421,841                   342,273
                                                                 ----------                ----------

     Total long-term liabilities                                  1,996,394                 2,237,835


SHAREHOLDERS' EQUITY:
   Common stock, par value $.01 per share-
     Authorized, 20,000,000 shares
     Issued, 4,386,912 shares                                        43,869                    43,509
   Additional paid-in-capital                                    22,186,204                22,006,566
   Warrants outstanding                                           1,975,000                 1,975,000
   Accumulated deficit                                          (16,975,526)              (13,162,704)
                                                                 ----------                ----------
                                                                  7,229,547                10,862,371
   Less-cost of common stock in treasury-
     22,921 shares                                                 (231,368)                 (231,368)
                                                                 ----------                ----------
     Total shareholders' equity                                   6,998,179                10,631,003
                                                                 ----------                ----------

 TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                     $15,642,143               $18,154,458  
                                                                 ==========                ==========  

<FN>
The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</FN>


                             THE ITALIAN OVEN, Inc.
                      Consolidated Statements of Operations
                                   (Unaudited)


                                                      Quarter Ended June 30,              Six Months Ended June 30,
                                                      ----------------------             -------------------------
                                                       1996             1995              1996               1995
                                                    ---------        ---------          ---------         ---------
                                                                                                    
REVENUE:
Restaurant sales                                $   4,752,965     $  2,430,101       $  7,848,484      $  4,869,309
Franchise and development fees                        237,000          232,832            756,125           883,832
Royalty fees                                          684,339          693,742          1,388,309         1,321,988
                                                    ---------        ---------          ---------         ---------
Total revenue                                       5,674,304        3,356,675          9,992,918         7,075,129
 
COSTS AND EXPENSES
Costs of restaurant sales                           1,315,957          644,767          2,132,132         1,309,897
Other restaurant expenses:
  Restaurant labor expenses                         1,986,545          858,023          3,321,045         1,764,159
  Occupancy and other costs                         1,362,289          598,241          2,135,638         1,236,646
General and administrative                          2,881,737        1,486,387          4,349,618         2,996,953
Provision for employment agreements                   445,000              -0-            445,000               -0-
Provision for losses on advances and loans  
to related parties                                    732,450              -0-            732,450               -0-
Depreciation and amortization                         494,242          157,005            760,945           318,998
                                                    ---------        ---------          ---------         ---------
Total costs and expenses                            9,218,220        3,744,423         13,876,828         7,626,653
                                                    ---------        ---------         ----------         ---------

Loss from operations                              (3,543,916)        (387,748)        (3,883,910)         (551,524)

OTHER INCOME (EXPENSE):
Equity in loss of joint venture                       (8,525)         (34,054)           (28,933)          (65,541)
Interest income                                       34,512              -0-            173,984             2,637
Interest expense                                     (54,913)         (34,840)           (75,587)          (66,299)
Other income (expense), net                           (3,478)           14,043           ( 2,885)           25,855
                                                   ---------        ---------          ---------         ---------
Total other income (expense)                         (32,404)         (54,851)            66,579          (103,348)
                                                   ---------        ---------          ---------         ---------

Loss before taxes                                 (3,567,320)        (442,599)        (3,817,331)         (654,872)
PROVISION FOR INCOME TAXES                          (107,811)             -0-             (5,493)             (375)
                                                   ---------        ---------          ---------         ---------
Net loss                                          (3,684,131)        (442,599)        (3,822,824)         (655,247)
UNDECLARED DIVIDENDS ON    
   PREFERRED STOCK                                       -0-          (53,221)               -0-          (107,503)
ACCRETION OF DISCOUNT ON
   PREFERRED STOCK                                       -0-           (1,139)               -0-            (2,279)
                                                   ---------        ---------          ---------         ---------
NET LOSS APPLICABLE TO COMMON STOCK               (3,684,131)       $(496,959)       $(3,822,824)        $(765,029)
                                                   =========        =========          =========         =========
NET LOSS PER COMMON SHARE                          $   (0.85)       $   (0.21)*       $    (0.88)      $     (0.32)*
                                                   =========        =========          =========         =========
SHARES USED IN COMPUTING   PER SHARE
AMOUNTS                                            4,351,991        2,067,168*         4,339,991         2,067,166*
                                                   =========        =========          =========         =========

<FN>
* 1995 per share and share amounts are computed on a pro forma basis

The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</FN>



                             THE ITALIAN OVEN, Inc.
                      Consolidated Statements of Cash Flows
                                   (Unaudited)


                                                                Six Months Ended June 30,
                                                              ---------------------------
                                                                  1996            1995
                                                              -----------     -----------
                                                                                 
CASH FLOWS FROM OPERATING ACTIVITIES
     Net loss                                                $ (3,822,824)   $   (655,247)
     Adjustments required to reconcile net loss to
       net cash used for operating activities-
           Depreciation and amortization                          760,945         318,998
           Bad debt expense and provision for losses              742,450             -0-
           Equity in loss of joint venture                         28,933          65,541
                                                              -----------     -----------
                                                                1,532,328         384,539

     Cash provided by (used for) working capital items-
           Receivables                                            368,910          93,843
           Inventories                                            (24,606)         46,445
           Prepaid expenses and other current assets              (65,746)       (124,690)
           Accounts payable                                     1,883,663         347,314
           Deferred franchise and development fees               (540,125)       (390,832)
           Accrued payroll and other employee benefits            418,113         (88,803)
           Change in gift certificates outstanding               (308,897)       (236,180)
           Other accrued expenses                                 183,596         115,888
           Other long-term liabilities and other                  (83,979)         84,876
                                                              -----------     -----------
             Cash provided by (used for) working
             capital items                                      1,830.929        (152,139)
                                                              -----------     -----------

           Net cash used for operating activities                (459,567)       (422,847)

CASH FLOWS FROM INVESTING ACTIVITIES:
     Net acquisitions of property, equipment
           and liquor licenses                                 (6,355,159)       (650,166)
     Acquisition of franchise restaurants                      (2,534,500)            -0-
     Preopening costs                                          (1,008,295)        (63,427)
     Advances to joint venture                                    (59,043)        (34,995)
     Net increase in notes receivable from related parties       (290,201)            -0-
                                                              -----------     -----------
           Net cash used for investing activities             (10,247,198)       (748,588)

CASH FLOWS FROM FINANCING ACTIVITIES:
Notes payable borrowings                                              -0-       1,721,975
     Notes payable payments                                      (423,032)       (636,530)
     Long-term debt payments                                     (152,291)       (147,220)
                                                              -----------     -----------

           Net cash (used for) provided by
           financing activities                                  (575,323)        938,225
                                                              -----------     -----------

     Net decrease in cash and cash equivalents                (11,282,088)       (233,210)
     Cash and cash equivalents, beginning of period            11,425,916         349,711
                                                              -----------     -----------

     Cash and cash equivalents, end of period                $    143,828    $    116,501
                                                              ===========     ===========
     Supplemental disclosure of cash flow information:
           Interest paid                                     $     50,587    $     33,408
                                                              ===========     ===========
           Income taxes paid                                 $      5,493    $        375
                                                              ===========     ===========

<FN>
The  accompanying  notes are an integral  part of these  consolidated  financial statements.
</FN>



                             THE ITALIAN OVEN, Inc.
                   Notes to Consolidated Financial Statements
                                 August 19, 1996

1.       Basis of Presentation

         In the opinion of management,  the accompanying  consolidated financial
         statements  contain all normal  recurring  adjustments  necessary for a
         fair  presentation.  The results of operations  for the quarter and six
         months  ended  June 30,  1996  are not  necessarily  indicative  of the
         results to be expected for the full year.

         The  interim  consolidated  financial  statements  have  been  prepared
         without audit,  pursuant to the rules and regulations of the Securities
         and Exchange  Commission.  Certain  financial  information and footnote
         disclosures  normally  included  in  financial  statements  prepared in
         accordance  with generally  accepted  accounting  principles  have been
         condensed  or omitted  pursuant  to such rules and  regulations.  These
         consolidated  financial  statements  should be read in conjunction with
         the audited consolidated financial statements and notes thereto for the
         year ended December 31, 1995 included on Form 10-K.

2.       Legal Proceedings

         In July and August  1996,  the  Company  and certain of its current and
         former  officers and  directors and the managing  underwriters  for the
         Company's  November 1995 initial  public  offering of common stock were
         named as defendants  in three  complaints  (the "Class  Action  Suits@)
         filed in the United States  District Court for the Western  District of
         Pennsylvania  by  stockholders  who  purport  to  represent  a class of
         stockholders  who purchased shares of the Company's common stock during
         the Company's  initial  public  offering or thereafter on the secondary
         market,  all during the period from November 21, 1995 to June 24, 1996.
         The complaints allege,  among other things, that the defendants caused,
         or controlled  persons who caused,  misrepresentations  concerning  the
         Company's  business  and affairs to be made in, or  materially  adverse
         information  concerning  the  same to be  omitted  from, the  Company's
         registration  statement and  prospectus in violation of the  anti-fraud
         provisions  of  the  Securities  Act  of  1933  and  the   Pennsylvania
         Securities Act. The plaintiffs are demanding  unspecified  damages plus
         interest,  costs and  attorney's  fees.  The Company  believes that the
         allegations  in the Class Action Suits are without merit and intends to
         vigorously defend the action.

         In April 1996, the Company,  James A. Frye, a Director and formerly the
         Chairman  and Chief  Executive  Officer of the  Company,  and his wife,
         Janice M. Frye,  formerly the Vice  President of Design of the Company,
         were named as  defendants  in a  complaint  filed in the United  States
         District  Court for the  Western  District of  Pennsylvania  (under the
         caption Bahl v. Frye) by four shareholders of the Company,  Asish Bahl,
         Yashmeen Vij Bahl, Mohinder Bahl and Jerome Scherer. These shareholders


         allegedly  purchased 17,000 shares of the Company's common stock at $10
         per share and 11,000  shares of the  Company's  common stock at $20 per
         share  from Mr.  and Mrs.  Frye prior to the  Company's  November  1995
         initial public offering of Common Stock. The complaint  alleges,  among
         other things, that the defendants violated the anti-fraud provisions of
         the Securities Act of 1933, the Securities Exchange Act of 1934 and the
         Pennsylvania   Securities   Act  and   made   common   law   fraudulent
         misrepresentations,  all in connection  with the sale to the plaintiffs
         of the Company's Common Stock. The plaintiffs are demanding  damages in
         excess of $390,000,  plus  interest,  costs and  attorney's  fees.  The
         Company  believes  that the  allegations  in the  complaint are without
         merit and intends to vigorously defend the action.

         In June 1996,  the Company and James A. Frye,  a Director  and formerly
         the Chairman and Chief Executive Officer of the Company,  were named as
         defendants in a complaint filed in the United States District Court for
         the Western  District of  Pennsylvania  (under the caption Stein v. The
         Italian Oven, Inc.) by Steven Stein and Neal Holmes. These shareholders
         allegedly  purchased  5,000  shares of the  Company  Common  Stock from
         unspecified  shareholders  at $20  per  share  prior  to the  Company's
         November 1995 initial  public  offering of Common Stock.  The complaint
         alleges,  among other things, that the defendants made false statements
         and  misrepresentations  regarding  the  Company  in  violation  of the
         anti-fraud  provisions  of the  Securities  Exchange  Act of 1934.  The
         plaintiffs are demanding  unspecified damages plus interest,  costs and
         attorney's  fees.  The Company  believes  that the  allegations  in the
         complaint  are  without  merit and  intends  to  vigorously  defend the
         action.  The  Company  has filed a motion to dismiss  the case which is
         presently pending before the court.

         The Company and Mr.  Frye are parties to an  indemnification  agreement
         under  which Mr.  Frye has agreed to  indemnify  the Company for claims
         arising from his sale of shares of the Company's  Common Stock owned by
         him.
         
         The Company  maintains  Directors,  Officers  and  Corporate  Liability
         insurance  coverage in the amount of $5 million  with a  deductible  of
         $100,000. The policy provides coverage for securities claims, including
         defense costs, in excess of the deductible.


3.       Acquisition

         Effective April 29, 1996, the Company  acquired the operating assets of
         four franchised  restaurants in the western  Pennsylvania  market.  The
         acquisition  price  was  $2,534,500  in cash and  36,000  shares of the
         Company's Common Stock. The acquisition was accounted for as a purchase
         with the excess of the purchase  price over fair market value of assets
         acquired being amortized on a straight-line  basis over five years. The
         Company's  consolidated results of operations include the operations of
         the four restaurants since the acquisition date.


         The following  unaudited pro forma  consolidated  results of operations
         give  effect to the above  acquisition  as  though it had  occurred  on
         January 1, 1995.

                                                   Six Months Ended June 30,
                                                   -------------------------  
                                                       1995          1996
                                                       ----          ----

                 Total Revenue                     $9,320,781    $11,282,513
                 Net Loss                            (648,364)    (4,021,044)
                 Net Loss per common share         $    (0.31)   $     (0.93)

         The  unaudited  pro forma  information  is not  necessarily  indicative
         either of  results of  operations  that  would  have  occurred  had the
         purchase been made on January 1, 1995, or future  results of operations
         of the combined companies.

         Effective as of July 29,  1996,  the  operating  assets of two of these
         restaurants were sold by the Company. (See Note 5).


4.       Going Concern

         During the first six months of 1996,  the Company has  suffered  losses
         from operations of $3,823,000. The Company has also utilized all of the
         cash  proceeds  from the  initial  public  offering in  November,  1995
         ("IPO"), and has not been able to obtain alternate sources of financing
         to  cover  immediate  and  future  cash  needs  for  general  operating
         purposes.  At June 30,  1996,  the current  liabilities  of the Company
         exceeded the current assets by $5,610,231.  Also, at June 30, 1996, the
         Company had $3,606,000 in  construction  in progress for new restaurant
         sites, one of which was subsequently opened in July, 1996. No assurance
         can be  given  that the  Company  will  obtain  sufficient  capital  to
         complete the construction of these restaurants. The first six months of
         1996 has shown a decrease in cash and cash equivalents of $11,282,000.

         These  factors,  among  others,  create a  substantial  doubt about the
         Company's ability to continue as a going concern.

         Management is  attempting to resolve the current  shortage of operation
         capital  by  selling  certain  assets,  seeking  alternate  sources  of
         financing and by restructuring the corporate  functions in an effort to
         reduce general and administrative costs. There can be no assurance that
         the  Company's  efforts  will be  sufficient  to enable the  Company to
         continue as a going concern.


5.       Subsequent Event

         Effective  July  29,  1996,  in  order to  obtain  cash  for  immediate
         operating needs, the Company sold the operating assets of the Company's
         Erie and Cranberry,  Pennsylvania  restaurants.  These  restaurants had
         been  acquired  by the  Company in April  1996.  The  assets  were sold


         pursuant to an Asset Purchase Agreement dated as of August 1, 1996 (the
         AAsset   Purchase   Agreement@)   to   Armstrong   Restaurants,    L.P.
         (AArmstrong@),  a  limited  partnership  affiliated  with (i) a current
         franchisee  of the Company,  The Armstrong  Group of Companies,  (ii) a
         stockholder of the Company,  Armstrong Holdings, Inc., and (iii) two of
         the Company's directors, Kirby Campbell and Dru Sedwick. As a result of
         the  sale,  the  Company  will  record a loss from the  transaction  of
         approximately $554,000 in the third quarter of 1996.

         Under he terms of the Asset  Purchase  Agreement,  Armstrong  purchased
         these  restaurant  assets  for  aggregate  consideration  of  $970,000,
         consisting  of $800,000 in cash and the  relinquishment  of $170,000 in
         prepaid  franchise fees under  Armstrong's  northeastern Ohio franchise
         development agreement. The selling price was determined on the basis of
         arm's length negotiations between the parties. To assist the Company in
         improving its cash  position,  the Asset  Purchase  Agreement  required
         Armstrong  to prepay at closing  $300,000 in  franchise  royalties  for
         these  restaurants.  The  transaction  was  approved  by the  Board  of
         Directors at a special meeting at which Mr. Sedwick was not present and
         Mr.  Campbell  abstained  from  voting  due  to  his  interest  in  the
         transaction.

         Under the terms of the Asset Purchase Agreement,  Armstrong also agreed
         to waive its development rights to northeastern Ohio, preserving only a
         five year right of first refusal to match the terms of any  development
         proposed by any other persons in that territory and certain other areas
         in Western Pennsylvania. Should Armstrong elect to develop a restaurant
         in any of the  locations  included in the right of first  refusal,  the
         Company  must  grant a  credit  or  reduction  of  $10,000  toward  the
         franchise fees payable as to each restaurant  which Armstrong agrees to
         develop,  such  credit  or  reduction  not  to  exceed  $40,000  in the
         aggregate.

Item 2.  Management's  Discussion  and  Analysis  of Results of  Operations  and
         Financial Condition.

Recent Developments.

The Company  began to  experience  liquidity  problems in the second  quarter of
1996,  following the use of all of the proceeds of the Company's  initial public
offering in November,  1995 (the "IPO")  principally to acquire new  restaurants
and for working capital purposes.  The Company was negatively impacted by weaker
than  projected  sales in the first six months of 1996 due, in part,  to adverse
weather conditions in the first quarter.

The  Company's  cash  position was further  impacted by net amounts  advanced to
James A. Frye,  a Director of the Company and  formerly  its  Chairman and Chief
Executive  Officer,  of $435,000 at June 24, 1996.  The Board has made demand of
Mr. Frye to repay all outstanding amounts.  Since that date, Mr. Frye has repaid
$103,000 but has failed to repay the balance (as of August 19, 1996) of $332,000
despite  the  Company's  demand for  repayment  in full.  The  Company has fully
reserved for this outstanding balance.

In addition, PNC Bank, National Association terminated its credit agreement (the
"Credit  Agreement")  with the Company in June 1996.  The Credit  Agreement  had
provided  for a line of credit to the  Company up to  $2,500,000.  However,  the
Company had never satisfied the  requirements  necessary to draw funds under the
Credit Agreement, and, consequently,  no funds were outstanding under the Credit
Agreement when it was terminated.

On  June  24,  1996,  the  Board  engaged  Cornerstone  Capital  Advisors,  Ltd.
("Cornerstone")  as the  Company's  interim  manager  to  seek  to  improve  the
Company's  liquidity.  Mr. Frye relinquished the day-to-day  responsibilities of
his office to  Cornerstone  on that date.  In  addition,  the  Company  promoted
Michael Understein,  formerly the Company's Senior Vice President of Operations,
to Chief  Operating  Officer.  Subsequently,  on July  10,  1996,  Mr.  Frye was
terminated by the Board as the Company's  Chairman and Chief Executive  Officer.
Thereafter,  J. Garvin Warden, a principal of Cornerstone,  was appointed as the
Company's Interim Chief Executive Officer.

In an effort to reduce overhead costs, in July 1996, the Company  terminated (or
suspended without pay) 10 employees at its Latrobe,  Pennsylvania  headquarters,
representing approximately 25% of the corporate staff of the Company immediately
prior to the reductions. In addition, the Company is seeking to improve its cash
position through the development and implementation of cost reduction plans. The
Company has also entered into agreements  with various  landlords to defer lease
rentals until September 1996, has obtained the assurances of certain contractors
to forbear in seeking to collect amounts due for the  construction of restaurant
improvements  and has entered into an agreement  with its  principal  restaurant
supplier, as described below.

On July 30, 1996,  the Company  reached  agreement with  Mid-Central  Sysco Food
Services,  Inc. and Deaktor/Sysco Food Services Company (collectively,  "Sysco")
to continue supplying food and restaurant supplies to the Company's restaurants,
to document  the terms of  repayment  of  existing  and future  payables  and to
collateralize these obligations.  In this connection,  the Company delivered its
demand  promissory note to Sysco in the original  principal amount of $1,088,000
(the "Sysco Note").  The Sysco Note,  which bears interest at the per annum rate
of 6% (subject  to an 18% default  rate),  provides  for five daily  installment
payments per week of $30,000  through  December 30, 1996,  with all  outstanding
indebtedness  due and payable on December  31,  1996.  The Sysco Note  evidences
existing payables and will evidence future purchases by the Company from Sysco.

The Sysco Note is  collateralized  by a Security  Agreement  dated July 30, 1996
under which the Company  granted to Sysco a security  interest in  substantially
all of the Company's  assets.  The Sysco Note is further  collateralized  by the
Collateral Assignment of Trademarks, Copyrights and Licenses dated July 30, 1996
under which the Company collaterally  assigned to Sysco substantially all of its
intellectual property, including rights to the name "The Italian Oven."

In  addition,  effective  July 29, 1996,  in order to obtain cash for  immediate
operating needs, the Company sold the operating assets of the Company's Erie and
Cranberry,  Pennsylvania restaurants. These restaurants had been acquired by the
Company  in April  1996.  The assets  were sold  pursuant  to an Asset  Purchase
Agreement  dated as of  August  1,  1996 (the  "Asset  Purchase  Agreement")  to
Armstrong Restaurants, L.P. ("Armstrong"), a limited partnership affiliated with
(i) a current franchisee of the Company, The Armstrong Group of Companies,  (ii)
a stockholder  of the Company,  Armstrong  Holdings,  Inc., and (iii) two of the
Company's  directors,  Kirby Campbell and Dru Sedwick.  As a result of the sale,
the Company will record a loss from the transaction of approximately $554,000 in
the third quarter of 1996.

Under the terms of the  Asset  Purchase  Agreement,  Armstrong  purchased  these
restaurant  assets  for  aggregate  consideration  of  $970,000,  consisting  of
$800,000 in cash and the  relinquishment  of $170,000 in prepaid  franchise fees
under Armstrong's northeastern Ohio franchise development agreement. The selling
price was  determined  on the basis of arm's  length  negotiations  between  the
parties.  The  transaction  was  approved by the Board of Directors at a special
meeting at which Mr. Sedwick was not present and at which Mr. Campbell abstained
from voting due to his interest in the transaction.

The Erie and Cranberry,  Pennsylvania  restaurants will be operated by Armstrong
as franchised restaurants. To assist the Company in improving its cash position,
the Asset Purchase Agreement required Armstrong to prepay at closing $300,000 in
franchise royalties for these restaurants.

Under the terms of the Asset Purchase Agreement,  Armstrong also agreed to waive
its development rights to northeastern  Ohio,  preserving only a five year right
of first  refusal to match the terms of any  development  proposed  by any other
persons in that  territory  and  certain  other  areas in Western  Pennsylvania.
Should Armstrong elect to develop a restaurant in any of the locations  included
in the right of first  refusal,  the Company must grant a credit or reduction of
$10,000 toward the franchise fees payable as to each restaurant  which Armstrong
agrees to  develop,  such  credit or  reduction  not to  exceed  $40,000  in the
aggregate.

Management  believes  that the funds made  available  through  the sale of these
restaurant  assets to Armstrong,  together with revenues from  operations,  will
enable the Company to meet its cash requirements through the end of 1996 so long
as (i) trade and  construction  creditors  continue to agree to the  deferral of
certain trade and  construction  debt (currently  aggregating  approximately  $1
million),  or (ii) the Company is successful in obtaining  alternate  sources of
financing.  The Company has engaged Wheat, First Securities,  Inc. to assist and
advise the Company in seeking to obtain  suitable  financing of up to $4 million
and to explore potential strategic partnerships.

No assurance can be given that the Company's  creditors will continue to forbear
in demanding payment or that Wheat, First Securities, Inc. will be successful in
obtaining  suitable  financing or partnership  opportunities.  Furthermore,  the
statement  that the  Company  expects to have  sufficient  funds to  continue in
operation through the balance of 1996 (pending the satisfaction of either of the
stated conditions) is a forward looking statement. As described in Note 4 to the
consolidated  financial  statements,  a  substantial  doubt  exists  as  to  the
Company's  ability to continue as a going  concern.  Other  factors  which could
prevent the Company  from being able to satisfy  its cash  requirements  for the
balance of 1996 include (but are not limited to) the following:



      (i)          Restaurant revenues and/or profits being lower than projected
                   by management  for the balance of 1996 as a result of changes
                   in consumer tastes,  adverse weather  conditions (as has been
                   the  case  during  the  first  quarter  of  1996),  increased
                   competition  in the casual dining sector,  adverse  publicity
                   concerning  the  Company's   operations   (which   management
                   believes  may have had an impact  on sales in the  Pittsburgh
                   metropolitan  area market),  or higher  restaurant  operating
                   costs due to factors such as labor  shortages or increases in
                   food or supply costs;


      (ii)         There being fewer franchised store openings than projected by
                   management  due to the  inability  of  developers  to  obtain
                   needed  financing,  or due to the  decisions of developers to
                   delay or terminate  plans to open new restaurants as a result
                   of  their   incurring   losses   from   existing   franchised
                   restaurants  (as has been the case  with  certain  developers
                   during the first six months of 1996), with the attendant loss
                   to the Company of royalties from franchised  restaurant sales
                   and of the ability to recognize  income from franchise  fees;
                   or

      (iii)        The Company being unable to sell the number of new franchises
                   projected  by  management,  with  the  attendant  loss to the
                   Company  of cash flow from  franchise  and  development  fees
                   payable prior to the opening of new restaurants.

As  reported  in the  Company's  Annual  Report on Form 10-K for the year  ended
December 31, 1995, the Company  anticipated  that it would open or acquire 20-28
restaurants with the net proceeds of the IPO and revenues from  operations.  The
Company will be opening or acquiring fewer  restaurants  than had been targeted.
During the first six months of 1996, the Company  opened nine new  Company-owned
restaurants,  acquired  the  leasehold  interests  and  operating  assets of six
restaurants   (three  of  which  have  been  converted  into  The  Italian  Oven
restaurants,  two of which are expected to be so converted subject to receipt of
necessary financing of approximately $650,000 and one of which is being held for
sale) and acquired the operating assets of four franchised restaurants currently
in  operation  (two of  which  were  subsequently  sold to  meet  the  Company's
immediate  cash  needs  (see Note 5 to the notes to the  consolidated  financial
statements)).  One  additional new  Company-owned  restaurant was opened in July
1996, and the Company  expects to open another  Company-owned  restaurant in the
fourth quarter of 1996.


Results of Operations


The following  table sets forth the  percentage  relationship  of certain income
statement data to total revenues, except as otherwise indicated:

                                            Quarter ended      Six Months ended 
                                               June 30,            June 30,
                                          ----------------     ----------------
                                           1996      1995       1996     1995
                                          -----     -----      -----     ----- 
CONSOLIDATED STATEMENTS
OF OPERATIONS DATA:
Revenue:
     Restaurant sales                      83.8%     72.4%      78.5%     68.8%
     Franchise and development fees         4.2%      6.9%       7.6%     12.5%
     Royalty fees                          12.0%     20.7%      13.9%     18.7%
                                          -----     -----      -----     ----- 
                                          100.0%    100.0%     100.0%    100.0%

Costs and Expenses
     Cost of restaurant sales (1)          27.7%     26.5%      27.2%     26.9%
     Other restaurant expenses:
       Restaurant labor expenses(1)        41.8%     35.3%      42.3%     36.2%
       Occupancy and  other costs(1)       28.7%     24.6%      27.2%     25.4%
     General and administrative            50.8%     44.3%      43.5%     42.4%
     Reserves                              20.9%      0.0%      11.8%      0.0%
     Depreciation and amortization          8.7%      4.7%       7.6%      4.5%
Total operating expenses                  162.5%    111.6%     138.9%    107.8%
Loss from operations                      (62.5)%   (11.5)%    (38.9)%    (7.8)%
Net interest income (expense)               (.4)%    (1.0)%      1.0%     (1.0)%
Provision for income taxes                 (1.9)%     0.0%       (.1)%     0.0%
Net loss                                  (64.9)%   (13.2)%    (38.3)%    (9.3)%

(1)    As a percentage of restaurant sales.


Quarter Ended June 30, 1996 Compared to the Quarter Ended June 30, 1995.

Revenues.  Total revenue  increased by $2,318,000 to $5,674,000 or 69.0% for the
quarter  ended June 30,  1996,  compared  to the  quarter  ended June 30,  1995.
Restaurant sales at Company-owned restaurants increased $2,323,000 to $4,753,000
or 95.6% for the  quarter  ended June 30,  1996,  compared to the same period in
1995.   These   increases  were  largely  the  result  of  the  addition  of  14
Company-owned  restaurants during 1996.  Restaurant sales for same Company-owned
restaurants  declined by 6.6% during the second  quarter in 1996 compared to the
same quarter in 1995.  Management  believes that this decline is due to a number
of  factors,  including  industry-wide  declines in  restaurant  sales and price
increases  implemented  by the  Company  early in the  second  quarter  of 1996.
Franchise and development fees increased by $4,000 or 1.8% for the quarter ended
June 30, 1996,  compared to the quarter  ended June 30, 1995.  This increase was
primarily  due to the opening of six  franchised  restaurants  during the second
quarter of 1996  compared to three in the second  quarter of 1995 and $65,000 in
revenues related to the termination of development agreements in 1995.

Royalties decreased by $9,000 to $684,000 or 1.4% for the quarter ended June 30,
1996, compared to the quarter ended June 30, 1995. This decrease was principally
due to same restaurant  sales being down 5.9% for franchised  restaurants of the
quarter ended June 30, 1996, compared to the second quarter of 1995.

Costs  and  expenses.  Cost of  restaurant  sales at  Company-owned  restaurants
increased  by $671,000 to  $1,316,000  or 104.1% for the quarter  ended June 30,
1996,  compared  to the  quarter  ended June 30,  1995,  principally  due to the
addition of fourteen  Company-owned  restaurants during 1996. Cost of restaurant
sales  increased as a percentage  of  restaurant  sales by 0.9% to 27.3% for the
same restaurants open during both periods due to a decrease in sales.

Labor expenses at Company-owned  restaurants  increased from 35.3% to 41.8% as a
percentage of restaurant sales for the quarter ended June 30, 1996,  compared to
the  quarter  ended June 30,  1995,  for the same  restaurants  open during both
periods.  The percentage increase in labor costs is principally  attributable to
lower restaurant sales for the quarter ended June 30, 1996, compared to the same
period in 1995,  resulting in increased  management  labor costs as a percent of
restaurant  sales.  Occupancy  and  other  costs  at  Company-owned  restaurants
increased  as a  percentage  of  restaurant  sales  from  24.6% to 28.7% for the
quarter  ended June 30, 1996,  compared to the same period in 1995,  principally
due to the start-up costs associated with the addition of 14 restaurants.

General and  administrative.  General and  administrative  expenses increased by
$1,395,000 to $2,882,000 or 93.9% for the quarter ended June 30, 1996,  compared
to the quarter ended June 30, 1995.  These  increases  were due primarily to the
opening of four  Company-owned  restaurants,  the acquisition of four franchised
restaurants  and the  opening of six  franchised  restaurants  during the second
quarter  of  1996.  During  the  second  quarter,   the  Company  also  recorded
non-recurring  charges of $100,000 related to the Class Action Suits (See Note 2
to the consolidated financial statements), non-recurring charges of $150,000 for
additional  Workers  Compensation  accruals and charges of $483,000 for supplier
contracts the Company does not believe it can fulfill.


Provisions for losses. The Company has recorded non-recurring charges during the
quarter  ended June 30, 1996 of $777,000  to reserve for  employment  agreements
related to three Company  officers that were terminated and for advances made to
the Company's former Chairman and Chief Executive Officer.

The Company also  reserved  $400,000 for a loan  previously  made to The Italian
Oven National Advertising Fund, Inc.

Depreciation and amortization.  Depreciation and amortization expenses increased
by $337,000 to $494,000 or 214.8% for the quarter ended June 30, 1996,  compared
to the quarter  ended June 30,  1995.  This  increase was  primarily  due to the
addition of fourteen Company-owned restaurants during 1996.

Income Taxes.  During the quarter ended March 31, 1996,  the Company,  under the
provisions of SFAS 109 recorded a tax benefit and related  deferred tax asset of
$105,000.  This amount was reversed in the quarter ended June 30, 1996,  when it
was determined more likely than not that the asset would not be realizable.

Six Months Ended June 30, 1996 Compared to the Six Months Ended June 30, 1995.

Revenues.  Total revenue  increased by $2,918,000 to $9,993,000 or 41.2% for the
six months ended June 30, 1996,  compared to the six months ended June 30, 1995.
Restaurant sales at Company-owned restaurants increased $2,979,000 to $7,848,000
or 61.2% for the six months ended June 30, 1996,  compared to the same period in
1995.  These  increases  were  largely  the result of the  addition  of fourteen
Company-owned  restaurants during 1996.  Restaurant sales for same Company-owned
restaurants  declined  by 7.8%  during the period in 1996  compared  to the same
period in 1995.  Management  believes  that this  decline  is due to a number of
factors,  including  adverse  weather  conditions  in the first quarter of 1996,
industry-wide  declines in restaurant sales, and price increases  implemented by
the Company early in the second quarter of 1996.

Franchise and development fees decreased by $128,000 or 14.4% for the six months
quarters  ended June 30,  1996,  compared to the six months ended June 30, 1995.
This decrease was primarily  due to the opening of seven  franchised  restaurant
during 1996 compared to eleven in 1995.

Royalties  increased by $66,000 to  $1,388,000  or 5.0% for the six months ended
June 30, 1996, compared to the six months ended June 30, 1995. This increase was
principally  due to 78 franchised  restaurants  being in operation at the end of
the second  quarter of 1996 compared to 72 franchised  restaurants at the end of
the second quarter of 1995.

Costs  and  expenses.  Cost of  restaurant  sales at  Company-owned  restaurants
increased by $822,000 to  $2,132,000  or 62.8% for the six months ended June 30,
1996,  compared to the six months  ended June 30, 1995,  principally  due to the
opening of  fourteen  additional  Company-owned  restaurants  during  1996,  and
increased as a percentage of restaurant  sales by only .3% to 27.2% for the same
restaurants open during both periods, principally due to more favorable contract
terms and volume discounts on product purchases.

Labor expenses at Company-owned  restaurants  increased from 36.4% to 38.8% as a
percentage of restaurant sales for the six months ended June 30, 1996,  compared
to the six months ended June 30, 1995, for the same restaurants open during both
periods.  Occupancy and other costs at Company-owned  restaurants increased as a
percentage of restaurant sales from 25.4% to 27.2% for the six months ended June
30, 1996,  compared to the same period in 1995,  principally due to the start-up
costs associated with the addition of 14 restaurants.

General and  administrative.  General and  administrative  expenses increased by
$1,353,000 to $4,350,000 for the six months ended June 30, 1996, compared to the
same period in 1995.  These  increases were due primarily to the opening of four
Company-owned  restaurants,  the acquisition of four franchised  restaurants and
the opening of seven franchised  restaurants in 1996. The Company, in 1996, also
recorded  non-recurring  charges of $100,000  related to the Class  Action Suits
(See Note 2 to the consolidated financial statements),  non-recurring charges of
$150,000 for additional  Workers  Compensation  accruals and charges of $483,000
for supplier contracts the Company does not believe it can fulfill.

Provisions  for losses.  During the six months ended June 30, 1996,  the Company
has recorded  non-recurring charges to reserve for employment agreements related
to three  Company  officers  that were  terminated  and for advances made to the
Company's former Chairman and Chief Executive Officer.

The Company also  reserved  $400,000 for a loan  previously  made to The Italian
Oven National Advertising Fund, Inc.

Depreciation and amortization.  Depreciation and amortization expenses increased
by  $442,000  to  $761,000  or 138.5%  for the six months  ended June 30,  1996,
compared to the six months ended June 30, 1995.  This increase was primarily due
to the addition of fourteen Company-owned restaurants during 1996.

Interest income.  Interest income increased by $171,000 for the six months ended
June 30, 1996, compared to the six months ended June 30, 1995. This increase was
due to the investment  income earned on the net proceeds of the Company's IPO in
November 1995.


Liquidity and Capital Resources
The  following  table  presents  a summary of the  Company's  cash flows for the
periods:

                                                 Six Months ended June 30,
                                               ----------------------------
                                                     1996             1995
                                                     ----             ----

Net cash used for operating activities         $   (459,567)   $   (422,847)
Net cash used for investing activities          (10,247,198)       (748,588)
Net cash (used for) provided by financing
  activities                                       (575,323)        938,225
                                               ------------    ------------

Net decrease in cash and cash equivalents      $(11,282,088)   $   (233,210)
                                               ============    ============

During the six months ended June 30, 1996, the Company has suffered  losses from
operations of $3,823,000. The Company has also utilized all of the cash proceeds
from the IPO, and has not been able to obtain alternate  sources of financing to
cover immediate and future cash needs for general operating purposes.  The first
six  months  of  1996  have  shown  a  decrease  in  cash  and   equivalents  of
approximately $11,282,000. Also unpaid, professional bills total $300,000.

See also "Recent Developments" in this Item 2.


                           PART II --OTHER INFORMATION

Item 1.  Legal Proceedings

In July and August  1996,  the  Company  and  certain of its  current and former
officers and directors and the managing  underwriters for the Company's November
1995 initial  public  offering of common stock were named as defendants in three
complaints  (the "Class Action Suits@) filed in the United States District Court
for the  Western  District  of  Pennsylvania  by  stockholders  who  purport  to
represent a class of stockholders  who purchased  shares of the Company's common
stock  during  the  Company's  initial  public  offering  or  thereafter  on the
secondary market, all during the period from November 21, 1995 to June 24, 1996.
The  complaints  allege,  among other things,  that the  defendants  caused,  or
controlled  persons  who caused,  misrepresentations  concerning  the  Company's
business and affairs to be made in, or materially adverse information concerning
the same to be omitted from, the Company's registration statement and prospectus
in violation of the anti-fraud  provisions of the Securities Act of 1933 and the
Pennsylvania  Securities Act. The plaintiffs are demanding  unspecified  damages
plus  interest,  costs  and  attorney's  fees.  The  Company  believes  that the
allegations  in the  Class  Action  Suits  are  without  merit  and  intends  to
vigorously defend the action.

In April 1996, the Company,  James A. Frye, a Director and formerly the Chairman
and Chief  Executive  Officer  of the  Company,  and his wife,  Janice M.  Frye,
formerly the Vice  President of Design of the Company,  were named as defendants
in a  complaint  filed in the  United  States  District  Court  for the  Western
District of Pennsylvania  (under the caption Bahl v. Frye) by four  shareholders
of the Company, Asish Bahl, Yashmeen Vij Bahl, Mohinder Bahl and Jerome Scherer.
These  shareholders  allegedly  purchased  17,000 shares of the Company's common
stock at $10 per share and 11,000  shares of the  Company's  common stock at $20
per share from Mr. and Mrs.  Frye prior to the  Company's  November 1995 initial
public offering of Common Stock. The complaint alleges, among other things, that
the defendants violated the anti-fraud provisions of the Securities Act of 1933,
the Securities Exchange Act of 1934 and the Pennsylvania Securities Act and made
common law fraudulent misrepresentations, all in connection with the sale to the
plaintiffs of the Company's Common Stock.  The plaintiffs are demanding  damages
in excess of $390,000,  plus interest,  costs and  attorney's  fees. The Company
believes that the  allegations in the complaint are without merit and intends to
vigorously defend the action.

In June 1996,  the  Company  and James A.  Frye,  a Director  and  formerly  the
Chairman and Chief Executive Officer of the Company, were named as defendants in
a complaint filed in the United States  District Court for the Western  District
of  Pennsylvania  (under the caption Stein v. The Italian Oven,  Inc.) by Steven
Stein and Neal Holmes.  These shareholders  allegedly  purchased 5,000 shares of
the Company Common Stock from an unspecified shareholders at $20 per share prior
to the Company's  November  1995 initial  public  offering of Common Stock.  The
complaint alleges, among other things, that the defendants made false statements
and  misrepresentations  regarding  the Company in violation  of the  anti-fraud
provisions of the Securities  Exchange Act of 1934. The plaintiffs are demanding
unspecified  damages  plus  interest,  costs and  attorney's  fees.  The Company
believes that the  allegations in the complaint are without merit and intends to
vigorously defend the action. The Company has filed a motion to dismiss the case
which is presently pending before the court.

The Company and Mr. Frye are parties to an indemnification agreement under which
Mr. Frye has agreed to indemnify the Company for claims arising from his sale of
shares of the  Company's  Common  Stock owned by him, as is the case in the Bahl
action.

The Company  maintains  Directors,  Officers and Corporate  Liability  insurance
coverage in the amount of $5 million with a deductible  of $100,000.  The policy
provides coverage for securities  claims,  including defense costs, in excess of
the deductible.

The Company is a party to routine  contract,  negligence and  employment-related
litigation  matters in the  ordinary  course of its  business.  No such  pending
matters, individually or in the aggregate, if adversely determined, are believed
by management to be material to the business, results of operations or financial
condition of the Company.


Item 6. Exhibits and Reports on Form 8-K

(a)  Exhibits


      10.1         Asset  Purchase  Agreement  dated as of August 1, 1996 by and
                   between the Company and Armstrong Restaurants, L.P. (included
                   as an  exhibit  to the  Current  Report  on  Form  8-K of the
                   Company dated August 16, 1996 and  incorporated  by reference
                   herein).


      10.2         Demand   Note  dated  July  30,  1996  from  the  Company  to
                   Deaktor/Sysco  Food Services  Company and  Mid-Central  Sysco
                   Food Services, Inc.  (collectively,  "Sysco") in the original
                   principal amount of $1,088,000.

      10.3         Security  Agreement  dated July 30,  1996 from the Company in
                   favor of Sysco.

      10.4         Collateral Assignment of Trademarks,  Copyrights and Licenses
                   dated July 30, 1996 from the Company in favor of Sysco.

      10.5         Engagement letter dated June 21, 1996 between the Company and
                   Cornerstone Capital Advisors, Ltd.

      10.6         Employment  Agreement  dated June 21,1996 between the Company
                   and Michael Understein.

      11.1         Calculation of Net Loss Per Common Share.

      99.1         Complaint captioned Smitzer v. The Italian Oven, Inc., et al.
                   filed July 2, 1996 in the U.S. District Court for the Western
                   District of Pennsylvania, Civil Action No. 961248.


(b)  Reports on Form 8-K

During the quarter ended June 30, 1996,  the Company  filed a Current  Report on
Form 8-K dated May 9, 1996 and Amendment  No. 1 to Current  Report on Form 8-K/A
dated May 16, 1996,  each of which related to the Company's  acquisition  of the
operating assets of four franchised restaurants in Western Pennsylvania.


                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                        THE ITALIAN OVEN, Inc.


                                        By: /s/ Gary L. Steib
                                            ____________________________
 Dated: August 19, 1996                         Gary L. Steib
                                                Vice President of Finance,
                                                Chief Financial Officer 
                                                and Treasurer