<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE COMPANY'S
CONSOLIDATED FINANCIAL STATEMENTS FILED ON FORM 10-K FOR THE PERIOD ENDED
DECEMBER 31, 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS. 
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          43,695
<SECURITIES>                                         0
<RECEIVABLES>                                    1,406
<ALLOWANCES>                                         0
<INVENTORY>                                     89,066
<CURRENT-ASSETS>                               143,022
<PP&E>                                         116,912
<DEPRECIATION>                                  34,841
<TOTAL-ASSETS>                                 272,576
<CURRENT-LIABILITIES>                           82,809
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           391
<OTHER-SE>                                     154,535
<TOTAL-LIABILITY-AND-EQUITY>                   272,576
<SALES>                                        635,473
<TOTAL-REVENUES>                               635,473
<CGS>                                          397,116
<TOTAL-COSTS>                                  397,116
<OTHER-EXPENSES>                               156,563
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,812
<INCOME-PRETAX>                                 78,982
<INCOME-TAX>                                    30,408
<INCOME-CONTINUING>                             48,574
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    48,574
<EPS-PRIMARY>                                     1.24
<EPS-DILUTED>                                     1.13