<ARTICLE>                                                       5
<LEGEND>                       
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE COMPANY'S
FORM 10-Q FOR THE PERIOD ENDED MARCH 31, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>                      
<MULTIPLIER>                                                1,000
                                                    
                                                
<PERIOD-TYPE>                                      3-MOS
<FISCAL-YEAR-END>                                  DEC-31-1998
<PERIOD-END>                                       MAR-31-1998
<CASH>                                                      4,214
<SECURITIES>                                                    0
<RECEIVABLES>                                                 444
<ALLOWANCES>                                                    0
<INVENTORY>                                               128,776
<CURRENT-ASSETS>                                          143,607
<PP&E>                                                    125,829
<DEPRECIATION>                                             38,167
<TOTAL-ASSETS>                                            278,300
<CURRENT-LIABILITIES>                                      67,452
<BONDS>                                                         0
<PREFERRED-MANDATORY>                                           0
<PREFERRED>                                                     0
<COMMON>                                                      393
<OTHER-SE>                                                165,321
<TOTAL-LIABILITY-AND-EQUITY>                              278,300
<SALES>                                                   150,834
<TOTAL-REVENUES>                                          150,834
<CGS>                                                      95,866
<TOTAL-COSTS>                                              95,866
<OTHER-EXPENSES>                                           43,140
<LOSS-PROVISION>                                                0
<INTEREST-EXPENSE>                                            515
<INCOME-PRETAX>                                            11,313
<INCOME-TAX>                                                4,355
<INCOME-CONTINUING>                                         6,958
<DISCONTINUED>                                                  0
<EXTRAORDINARY>                                                 0
<CHANGES>                                                       0
<NET-INCOME>                                                6,958
<EPS-PRIMARY>                                                   0.18
<EPS-DILUTED>                                                   0.16