<ARTICLE>                                                       5
<LEGEND>                       
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE COMPANY'S
FORM 10-Q FOR THE PERIOD ENDED MARCH 31, 1999 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>                      
<MULTIPLIER>                                                1,000
                                                    
                                                         
<PERIOD-TYPE>                            3-MOS                 3-MOS
<FISCAL-YEAR-END>                        DEC-31-1999           DEC-31-1998
<PERIOD-END>                             MAR-31-1999           MAR-31-1998
<CASH>                                           17,799                5,828
<SECURITIES>                                          0                    0
<RECEIVABLES>                                     1,455                1,016
<ALLOWANCES>                                          0                    0
<INVENTORY>                                     174,100              148,913
<CURRENT-ASSETS>                                205,437              167,330
<PP&E>                                          187,641              134,974
<DEPRECIATION>                                   61,199               42,036
<TOTAL-ASSETS>                                  382,276              308,871
<CURRENT-LIABILITIES>                            82,422               89,100
<BONDS>                                               0                    0
<PREFERRED-MANDATORY>                                 0                    0
<PREFERRED>                                           0                    0
<COMMON>                                            613                  404
<OTHER-SE>                                      260,725              172,215
<TOTAL-LIABILITY-AND-EQUITY>                    382,276              308,871
<SALES>                                         221,202              175,531
<TOTAL-REVENUES>                                221,202              175,531
<CGS>                                           142,125              112,867
<TOTAL-COSTS>                                   142,125              112,867
<OTHER-EXPENSES>                                 61,152               49,308
<LOSS-PROVISION>                                      0                    0
<INTEREST-EXPENSE>                                  496                  735
<INCOME-PRETAX>                                  17,429               12,621
<INCOME-TAX>                                      6,711                4,890
<INCOME-CONTINUING>                                   0                    0
<DISCONTINUED>                                        0                    0
<EXTRAORDINARY>                                       0                    0
<CHANGES>                                             0                    0
<NET-INCOME>                                     10,718                7,731
<EPS-PRIMARY>                                         0.18                 0.13
<EPS-DILUTED>                                         0.16                 0.12