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                                                                   EXHIBIT 10.35

[JENNY CRAIG LOGO]                                    International Headquarters
                                                      445 Marine View Avenue
                                                      Suite 300
                                                      Del Mar, CA 92014-3950


C. Joseph La Bonte
President
Chief Executive Officer

April 26, 1996


Mr. William K. Dix
6879 Fairway Road
La Jolla, CA 92037

Dear Ken:

It's been a pleasure to meet with you regarding the opportunities and challenges
at Jenny Craig, and this letter will formalize our employment offer to you.
While your duties will involve the broad spectrum of Jenny Craig Inc's business,
the following is an outline of the specific responsibilities you will assume
upon your joining the Company:

1.       Your position will be Vice President/General Counsel.

2.       The duties of this position involve oversight and responsibility for
         the Company's legal affairs and will include coordinating internal
         legal counsel assistance and the services of outside counsel. This
         position will have dual reporting to the CEO and CFO and will interact
         with all levels of management.

3.       Your annual compensation will be $140,000 per year payable on a
         bi-monthly basis. You will also become eligible to participate in any
         executive incentive plan which may exist for vice presidents for fiscal
         year 1997, which begins on July 1, 1996.

4.       You will receive an option to purchase 25,000 shares of common stock of
         the Company in concert with the Company's Stock Option Plan. The option
         price will be the average of the high and low price for a share of JCI
         common stock on the New York Stock Exchange on the day you begin your
         employment. The vesting period for options will be over a four year
         period


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Mr. William K. Dix
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         in four annual equal installments of 25%, the first of which will vest
         on the first anniversary of your employment with the Company. If your
         employment is terminated by the Company without cause, all options not
         then exercisable will become exercisable.

5.       Upon joining the Company you will be afforded the same fringe benefit
         opportunities as other senior executives in the Company.

6.       The Company shall have the right to terminate your employment at any
         time, with or without cause, by written notice to you. If your
         employment is terminated by the Company without cause, or by you within
         ninety days following a change of control of the Company, you will
         receive a severance payment equal to your then current annual salary
         payable in 12 equal monthly installments. If your employment is
         terminated, all compensation, benefits, and rights you may have under
         this agreement will terminate on the date of termination of employment,
         except your right to receive the severance payment described above and
         your rights under the Company's Stock Option Plan. For purposes of this
         agreement, "cause" shall mean your death, disability (the inability to
         perform services for a period of 120 days in any consecutive 12 month
         period), a breach of this agreement or your duty of loyalty to the
         Company, willful misconduct or negligence in the performance of the
         duties contemplated hereby, your conviction of a felony, or conduct by
         you which brings you or the Company into public disrepute, or which
         could have a substantial adverse effect on the Company or its business.

7.       You will assume your responsibilities here at Jenny Craig during the
         week of May 20, 1996.

8.       You agree that at all times, both during and after your employment by
         the Company, you will not use or disclose to any third party any
         information, knowledge or data not generally known to the public which
         you may have learned during your employment by the Company which
         relates to the operations, business or affairs of the Company. You
         agree to comply with all procedures which the Company may adopt from
         time to time to preserve the confidentiality of any information and
         immediately following termination of your employment to return to the
         Company all materials created by you or others which relate to the
         operations, business or affairs
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Mr. William K. Dix
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         of the Company. You agree that for a period of two (2) years following
         termination of your employment you will not, directly or indirectly (a)
         employ or engage as an independent contractor or seek to employ, engage
         or retain any person who, during any portion of the two (2) years prior
         to the date of termination of your employment was, directly or
         indirectly, employed as an employee, engaged as an independent
         contractor or otherwise retained by the Company; or (b) induce any
         person or entity to leave his employment with the Company, terminate an
         independent contractor relationship with the Company or terminate or
         reduce any contractual relationship with the Company.

9.       Any controversy or dispute arising out of or relating to this
         agreement, or the interpretation thereof, shall be settled exclusively
         by arbitration conducted in Los Angeles, California before one or more
         arbitrators in accordance with the commercial arbitration rules of the
         American Arbitration Association then in effect and with discovery
         permitted by both parties in accordance with Section 1283.05 of the
         Code of Civil Procedure of the State of California or any successor
         thereto, subject to such modification as may be directed by the
         arbitrator. The award of the arbitrator(s) shall be final and binding
         and judgment may be entered on the arbitrator's award in any court
         having jurisdiction. In the event of any such arbitration (or if legal
         action shall be brought in connection therewith), the party prevailing
         in such proceeding shall be entitled to recover from the other party
         the reasonable costs thereof, including reasonable attorney and
         accounting fees.

Ken, we are looking forward to your joining Jenny Craig and the experience and
knowledge you will bring in helping us achieve new heights. I personally look
forward to working with you and to having your assistance in the many challenges
ahead.

Warm regards,
                                                      ACCEPTED AND AGREED:

                                                  /s/ William K. Dix
                                                  ---------------------------
C. Joseph LaBonte                                 Signature              Date
President and
Chief Executive