Exhibit 99.1

SALT LAKE CITY--(BUSINESS  WIRE)--Oct.  12, 2000--Klever Marketing(TM) Inc. (OTC
BB: KLMK) strengthens its board with two newly elected directors.
     Corey A. Hamilton, president of Klever Marketing, joined the board on Sept.
12 and Rick Trout,  chief  financial  officer of Olson Farms Inc.,  accepted his
assignment on Sept. 25.
     Hamilton joined Klever Marketing in September 1999 as the vice president of
sales and  marketing.  Since that time he was  appointed  as  interim  president
followed by the board's unanimous approval to drop his interim status.
     Trout comes to Klever Marketing with a strong financial  background working
for Western  Financial Bank in California as a vice president for 12 years.  For
the past three  years he has been the CFO and an active  board  member for Olson
Farms Inc.
     On June 16, Klever  Marketing  named Trout  interim CFO. In this  capacity,
Trout will work side-by-side with Hamilton to facilitate the company's plans for
funding,  M & A activity,  strategic  positioning  and various  other  financial
planning and reporting functions.
     "With the  addition of Hamilton  and Trout,  we feel that the company  will
grow to new  levels  and the  interests  of our  numerous  shareholders  will be
increasingly  supported,"  said Paul G.  Begum,  chairman  and  chief  executive
officer.  "Hamilton has already proven to be a tremendous catalyst,  leading the
company in new and rewarding directions."
     Klever-Kart is a rapidly maturing one-on-one communication medium unique to
the  store  at  the  Point-of-Selection(R).  An  alphabetical  store  directory,
animated  messages  triggered at the  Point-of-Selection,  and  BrandKasting(SM)
(scrolling) of messages continually throughout the store are just the beginning.
     Along with the appointment of these two new directors, the board has formed
committees including budgeting,  compensation and strategic planning, to oversee
the company's growth.  The increased number of board members and committees will
prove  to be  beneficial  for  both  the  shareholders  and the  future  of this
revolutionary e-commerce vehicle.
     Klever  Marketing(TM) Inc.,  www.kleverkart.com,  is publicly traded on the
OTC Bulletin  Board under the symbol  "KLMK." The  company's  formula of Sight +
Sound = Product  Movement(R)  is defined  through  the use of visual and audible
stimulation  that  encourages  impulse  buying,  brand switching and new product
trials.
     The statements  made in this release that are not historical  facts contain
forward-looking information that involves risks and uncertainties.
     Important factors that may cause actual results to differ include,  but are
not limited to, the impact of competitive  products and services,  the company's
ability to manage  growth and  acquisitions  of technology  or  businesses,  the
effect of economic and business conditions and other risks detailed from time to
time in the company's filings with the Securities and Exchange Commission.

               --30--sls/ix*

               CONTACT: Klever Marketing, Salt Lake City
                        Corey A. Hamilton, 801/322-1221 x151
                         coreyh@kleverkart.com
                        StacyAnn Royal, 801/322-1221 x113 (Investor Relations)
                         stacyannr@kleverkart.com